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VOTING AGREEMENT

Voting Agreement

VOTING AGREEMENT | Document Parties: CATALINA MARKETING CORP/DE You are currently viewing:
This Voting Agreement involves

CATALINA MARKETING CORP/DE

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Title: VOTING AGREEMENT
Governing Law: Delaware     Date: 3/14/2007
Industry: Advertising     Law Firm: Paul, Hastings, Janofsky & Walker LLP;ValueAct Capital Master Fund, L.P.;Dechert LLP     Sector: Services

VOTING AGREEMENT, Parties: catalina marketing corp/de
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                                                                    Exhibit 10.1
                                                               Execution Version


                                VOTING AGREEMENT

         This Voting Agreement ("Agreement") is made and entered into as of
March 8, 2007, by and between Catalina Marketing Corporation, a Delaware
corporation (the "Company"), and the undersigned stockholder ("Stockholder") in
the Company. Certain capitalized terms used in this Agreement are defined in
Section 6 hereof and certain other capitalized terms used in this Agreement that
are not defined herein shall have the meaning given to such terms in the Merger
Agreement (as defined below).

                                    RECITALS

         WHEREAS, Stockholder is the holder of record and/or the "beneficial
owner" (within the meaning of Rule 13d-3 under the Securities Exchange Act of
1934, as amended) of Company Common Stock;

         WHEREAS, concurrently with the execution and delivery of this
Agreement, the Company and CMC Holdings LLC, a Delaware limited liability
company ("Parent"), and Catalina Merger Sub, Inc., a Delaware corporation and a
wholly owned subsidiary of Parent ("Merger Sub"), are entering into an Agreement
of Merger (the "Merger Agreement") which provides, upon the terms and subject to
the conditions set forth therein, for the merger of Merger Sub with and into the
Company (the "Merger"); and

         WHEREAS, as a condition and inducement to the Company's willingness to
enter into the Merger Agreement, the Stockholders have agreed to execute and
deliver this Agreement.

                                    AGREEMENT

         NOW, THEREFORE, the parties to this Agreement, intending to be legally
bound, agree as follows:

          1. Agreement to Vote Subject Securities. Prior to the Termination Date,
at every meeting of the stockholders of the Company called with respect to any
of the following, and at every adjournment or postponement thereof, and on every
action or approval by written consent of the stockholders of the Company with
respect to any of the following, the Stockholder shall vote or cause to be voted
the Subject Securities: (a) in favor of approval and adoption of (i) the Merger
Agreement including, without limitation, the Merger Consideration, (ii) the
Merger, and (iii) any other matter contemplated under the Merger Agreement or
that could reasonably be expected to facilitate the Merger that is put to a vote
of the stockholders of the Company; (b) in the event that the Company receives a
Superior Offer prior to obtaining the Required Stockholder Vote in connection
with the Merger Agreement and the Merger, in favor of such Superior Offer if
recommended to the holders of the Company Common Stock by action of the Company
Board or a duly constituted committee thereof ("Board Action") and, as
recommended by Board Action, any other matter with respect to such Superior
Offer that is put to a vote of the stockholders of the Company; and (c) other
than in connection with a Superior Offer recommended to the stockholders of the
Company by Board Action, against any other action or agreement that would result
in a breach of any covenant, representation or warranty or any other obligation
or agreement of the Company under the Merger Agreement or which would result in



<PAGE>


any of the conditions to the consummation of the Merger under the Merger
Agreement not being fulfilled or which would reasonably be expected to prevent,
impede, frustrate, interfere with, delay, postpone or adversely affect the
Merger and the other transactions contemplated by the Merger Agreement.

         2. Agreement to Retain Subject Securities.

         (a) Restriction on Transfer. During the period from the date of this
Agreement through the Termination Date, the Stockholders shall not, directly or
indirectly, cause or permit any Transfer of any of the Subject Securities to be
effected.

         (b) Restriction on Transfer of Voting Rights. During the period from
the date of this Agreement through the Termination Date, the Stockholders shall
ensure that, without the Company's prior written consent: (a) none of the
Subject Securities is deposited into a voting trust; and (b) no proxy (other
than a proxy solicited by the Company Board to vote in accordance with Section 1
hereof (a "Proxy")) is granted, and no voting agreement or similar agreement is
entered into, with respect to any of the Subject Securities.

         3. Representations, Warranties and Covenants of the Stockholders. Each
Stockholder, as to itself, hereby represents and warrants to the Company as
follows:

         (a) Due Authorization, Etc. All consents, approvals, authorizations and
orders necessary for the execution and delivery by Stockholder of this Agreement
have been obtained, and Stockholder has all legal capacity, full right, power
and authority to enter into this Agreement, and perform Stockholder's
obligations hereunder. This Agreement has been duly executed and delivered by
Stockholder and constitutes a valid and binding agreement of Stockholder
enforceable in accordance with its terms, except as the same may be limited by
bankruptcy, insolvency, reorganization, moratorium or similar laws now or
hereafter in effect relating to creditors' rights generally and subject to
general principles of equity.

         (b) No Conflict. The execution and delivery of this Agreement by
Stockholder does not, and the performance of and under this Agreement by
Stockholder will not (i) conflict with or violate any Legal Requirement
applicable to the Subject Securities held by Stockholder (ii) result in, give
rise to or constitute a violation or breach of or a default (or any event which
with notice or lapse of time or both would become a violation, breach or
default) under any of the terms of any understanding, agreement or other
instrument or obligation to which Stockholder is a party or by which Stockholder
or any of the Subject Securities may be bound.

        (c) Title to Securities. As of the date of this Agreement: (a)
Stockholder holds of record (free and clear of any encumbrances or restrictions)
the number of outstanding shares of Company Common Stock set forth under the
headings "Shares Held of Record" on the signature page hereof; (b) Stockholder
Owns the additional securities of the Company set forth under the heading
"Additional Securities Beneficially Owned" on the signature page hereof; and (c)
Stockholder and its Affiliates do not directly or indirectly Own any shares of
capital stock or other securities of the Company, or any option, warrant or
other right to acquire (by purchase, conversion or otherwise) any shares of
capital stock or other securities of the Company, other t


 
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