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TRADEMARK LICENSE AGREEMENT

Trademark License Agreement

TRADEMARK LICENSE AGREEMENT | Document Parties: Franchising Corp | Gloria Jean's Coffees Holdings Pty Ltd | Gloria Jean's Coffees International Pty Ltd | Gloria Jean's Gourmet Coffees Corp | JIREH GROUP PTY LTD | JIREH INTERNATIONAL PTY LTD You are currently viewing:
This Trademark License Agreement involves

Franchising Corp | Gloria Jean's Coffees Holdings Pty Ltd | Gloria Jean's Coffees International Pty Ltd | Gloria Jean's Gourmet Coffees Corp | JIREH GROUP PTY LTD | JIREH INTERNATIONAL PTY LTD

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Title: TRADEMARK LICENSE AGREEMENT
Governing Law: California     Date: 2/16/2005
Law Firm: Gibson Dunn;Foley Lardner    

TRADEMARK LICENSE AGREEMENT, Parties: franchising corp , gloria jean's coffees holdings pty ltd , gloria jean's coffees international pty ltd , gloria jean's gourmet coffees corp , jireh group pty ltd , jireh international pty ltd
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EXHIBIT 10.3

TRADEMARK LICENSE AGREEMENT

THIS TRADEMARK LICENSE AGREEMENT (this "Agreement") is made and entered

into as of February 10th, 2005, by and between Gloria Jean's Gourmet Coffees

Corp., an Illinois corporation ("Licensor"), and Gloria Jean's Gourmet Coffees

Franchising Corp., an Illinois corporation ("GJGCFC"), on the one hand, and

Gloria Jean's Coffees Holdings Pty. Ltd., a corporation organized under the laws

of Australia ("Licensee"), Gloria Jean's Coffees International Pty. Ltd., a

corporation organized under the laws of Australia ("GJCI"), Jireh International

Pty. Ltd., a corporation organized under the laws of Australia ("Jireh"), and

Jireh Group Pty. Ltd., a corporation organized under the laws of Australia

("Jireh Group," and together with GJCI and Jireh, the "Jireh Parties").

WHEREAS, the parties hereto have entered into that certain Asset

Purchase Agreement, dated December 5, 2004 (the "Asset Purchase Agreement"),

pursuant to which Licensee has agreed to purchase certain assets of Licensor, to

assume certain liabilities of Licensor, and to license the use of the Marks (as

defined below) from Licensor;

WHEREAS, Licensor is the owner of the Australian trademark applications

(collectively, the "Australian Marks") identified on Exhibit A attached hereto;

WHEREAS, Licensor is the owner of the United States trademarks and

trademark applications (collectively, the "Guam Marks") identified on Exhibit B

attached hereto;

WHEREAS, the Australian Marks and the Guam Marks are collectively

referred to herein as the "Marks;"

WHEREAS, Licensee seeks to acquire the right to use the Marks in the

field of gourmet coffees and related products and services (the "Field") and the

goodwill associated with the Marks; and

WHEREAS, this Agreement is being entered into pursuant to Article V of

the Asset Purchase Agreement.

NOW, THEREFORE, in consideration of the foregoing, and other good and

valuable consideration, the receipt and sufficiency of which are hereby

acknowledged, the parties hereto agree as follows:

1. Licenses.

(a) Licensor hereby grants to Licensee the exclusive license

to use the Guam Marks in Guam in connection with Licensee's sale of products and

services to be used or consumed in Guam (and not for export to the United

States) in the Field (the "Guam License"). In consideration for the Guam

License, Licensee and the Jireh Parties shall be jointly and severally

responsible for the payment of license fees to Licensor in the amounts and on

the dates reflected on Schedule 1(a) attached hereto (the "Guam License Fee

Payments"). The Guam License granted herein includes the right of Licensee to

grant sublicenses to use the Guam Marks in Guam in accordance with the terms and

conditions of this Agreement and the Brand Management Agreement (as defined in

the Asset Purchase Agreement).

 

 

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(b) Licensor hereby grants to Licensee the exclusive license

to use the Australian Marks in Australia in connection with the granting of

franchise rights and the Licensee's sale of products and services in the Field

(the "Australian License"). In consideration for the Australian License,

Licensee and the Jireh Parties shall be jointly and severally responsible for

the payment of license fees to Licensor in the amounts and on the dates

reflected on Schedule 1(b) attached hereto (the "Australian License Fee

Payments"). The Australian License granted herein includes the right of Licensee

to grant sublicenses to use the Australian Marks in Australia in accordance with

the terms and conditions of this Agreement and the Brand Management Agreement.

2. Security for Payments. As security for the payment of the Guam

License Fee Payments and the Australian License Fee Payments (collectively, the

"License Payments"), and for the payments due under the Consulting Agreement and

the Roasting License Agreement (each, as defined in the Asset Purchase

Agreement, and, together with this Agreement, referred to herein as the

"Post-Closing Payment Agreements"), Licensee and the Jireh Parties shall provide

the following for the benefit of Licensor:

(a) Concurrent with the execution of this Agreement, Licensee

and the Jireh Parties shall obtain and deliver to Licensor two irrevocable

documentary letters of credit (each, a "Letter of Credit") from National

Australia Bank Ltd. (the "Bank") in favor of Licensor, each in the amount of

US$500,000 and expiring no earlier than August 30, 2005 and February 28, 2006,

respectively, and otherwise on the terms and substantially in the form of

Exhibit C attached hereto. Notwithstanding the fact that, pursuant to Schedule

1(a) and Schedule 1(b) attached hereto, the License Payments due to Licensor

under this Agreement are due on January 31 of each year hereafter (with January

31, 2011 being the date of the last payment), the parties acknowledge that it is

the intent of the parties that Licensor will receive US$500,000 of the amount

due approximately six (6) months prior to the date it is due under this

Agreement via a documentary letter of credit issued by the Bank. Furthermore,

notwithstanding the fact that the payment of the License Payments is currently

contemplated to be made to Licensor using the Letter of Credit mechanism,

Licensee's obligation to make the License Payments on January 31 each year

(until January 31, 2011) is an absolute obligation, regardless of whether there

are Letters of Credit in place to make such payments.

(ii) Licensee shall use commercially reasonable

efforts to renew each Letter of Credit as soon as practicable after it is fully

drawn upon to effect the intent of the parties as described above until such

time as all amounts due pursuant to the Post-Closing Payment Agreements have

been paid in full.

(b) Licensee and GJCI hereby grant to Licensor and GJGCFC a

security interest in the Acquired Assets, which security interest shall be

subject and subordinate only to the lien of the Bank in the Acquired Assets.

Concurrent with the execution of this Agreement, Licensee and the Jireh Parties

shall execute and deliver to Licensor and GJGCFC: (i) a Deed of Charge in the

form of Exhibit D attached hereto to evidence the security interest granted

thereby; and (ii) a Guarantee and Indemnity Deed in the form of Exhibit E

attached hereto.

(c) Licensee and the Jireh Parties authorize Licensor and

GJGCFC to file a Form UCC-1 with the Secretary of State of the State of

California with respect to the Acquired

 

 

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Assets, and agree to file the Australian counterpart to such form in Australia

promptly after the execution and delivery of the Deed of Charge.

3. Quality Control. Licensee agrees that its use of the Marks will be

consistent with the quality currently associated with Licensor's products and

services, that Licensee will cooperate with Licensor in addressing any material

quality concerns reasonably raised by Licensor, and that, in addition to the

terms and conditions contained herein, the Brand Management Agreement shall also

govern the Licensee's use of the Marks.

4. Infringement By Third Parties. Licensee shall have the obligation to

enforce the Australian Marks against potential infringing third parties and

shall be responsible for all expenses and costs related to the protection and

enforcement of the Australian Marks. Licensor shall have the obligation to

enforce the Guam Marks against potential infringing third parties; provided that

Licensee shall be responsible for all expenses and costs related to the

protection and enforcement of the Guam Marks with respect to Guam. Licensee

agrees to notify Licensor, and Licensor agrees to notify Licensee, of any

potential acts of infringement of the Marks by third parties as promptly as such

may come to the attention of Licensee or Licensor, as the case may be.

5. Term. Unless terminated earlier by Licensor in accordance with

Section 6(b) hereof, this Agreement shall commence on the date hereof and shall

continue until the Marks are transferred to Licensee in accordance with the

terms of Section 1.8 of the Brand Management Agreement of even date herewith.

Notwithstanding the foregoing or Section 1.8 of the Brand Management to the

contrary, upon the payment by Licensee to Licensor of the Final Australian

License Fee Payment (as defined in Schedule 1(b) attached h


 
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