TRADEMARK\TRADENAME LICENSING AGREEMENT

EX-10.36

(This is the form of   Trademark\Tradename   Licensing   Agreement for Nu Skin USA,
Inc. and the other North American Private   affiliates.   Payments are paid in the
local currency of the country in which the private affiliate operates)

                            NU SKIN INTERNATIONAL, INC.
                                       AND
                                NU SKIN USA, INC.

                     TRADEMARK\TRADENAME LICENSING AGREEMENT
<PAGE>
                                TABLE OF CONTENTS
                                                                            Page

ARTICLE I       DEFINITIONS..................................................2
           1.1   "Agreement".................................................2
           1.2   "Business Portfolios".......................................2
           1.3   "Commercial Materials"......................................2
           1.4   "Independent Distributor Network"...........................2
           1.5   "Intercompany Agreements"...................................2
           1.6   "Know-How"..................................................3
           1.7   "Licensed Marks and Names"..................................3
           1.8   "Net Sales".................................................3
           1.9   "NSI Independent Distributor"...............................3
           1.10   "NSI Trademark"............................................3
           1.11   "NSI Tradename"............................................3
            1.12   "Product"..................................................4
           1.13   "Proprietary Information"..................................4
           1.14   "Sales Aid"................................................5
           1.15   "Territory"................................................5

ARTICLE II      GRANT OF EXCLUSIVE LICENSE; ROYALTIES........................5
           2.1   Grant of Exclusive License..................................5
           2.2   NSI's Interest in Licensed Marks and Names..................5
           2.3   Recitals of Value of Licensed Marks and Names...............5
           2.4   Warranty of Title...........................................6
           2.5   Royalties...................................................6

ARTICLE III     COMPUTATION AND PAYMENT TERMS................................6
           3.1   Royalty Payments............................................6
           3.2   Records.....................................................7
           3.3   Payment Terms...............................................7
           3.4   Default Rate................................................7

ARTICLE IV      CERTAIN COVENANTS............................................7
           4.1   Use of Licensed Marks and Names.............................7
           4.2   Modifications...............................................8
           4.3   Prejudicial Use.............................................8
           4.4   Labels......................................................8
           4.5   Goodwill....................................................8
           4.6   Export of Products..........................................9

ARTICLE V       TERM.........................................................9
<PAGE>
ARTICLE VI      TERMINATION..................................................9

ARTICLE VII     EFFECT OF TERMINATION........................................10
           7.1   Obligation of NSUSA Upon Termination........................10
           7.2   Survival of Obligations.....................................11
           7.3   Reversion of Rights.........................................11

ARTICLE VIII    GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS.................11

ARTICLE IX      INFRINGEMENT; INDEMNIFICATION................................12

ARTICLE X       CONFIDENTIALITY..............................................13

ARTICLE XI      NATURE OF RELATIONSHIP.......................................14

ARTICLE XII     MAINTENANCE OF TRADEMARKS; RECORDING;
                 REGISTRATION OF TRADEMARK..................................14

ARTICLE XIII    MISCELLANEOUS................................................15
           13.1      Assignment..............................................15
           13.2      Force Majeure...........................................15
           13.3      Governing Law and Dispute Resolution....................16
           13.4      Waiver and Delay........................................17
           13.5      Notices.................................................17
           13.6      Integrated Contract.....................................18
           13.7      Modification and Amendment..............................18
           13.8      Severability............................................18
           13.9      Counterparts and Headings...............................18
<PAGE>
                    TRADEMARK \ TRADENAME LICENSING AGREEMENT

           THIS   TRADEMARK   \ TRADENAME   LICENSING   AGREEMENT   (hereinafter   the
"Agreement") is entered into and made effective this 31st day of December, 1997,
between Nu Skin International,   Inc., a corporation   organized under the laws of
the State of Utah, U.S.A.,   (hereinafter referred to as "NSI"), and Nu Skin USA,
Inc., a corporation   organized   under the laws of the State of Delaware,   U.S.A.
(hereinafter "NSUSA"). Hereinafter, NSI and NSUSA shall collectively be referred
to as the "Parties" and each shall be individually referred to as "Party."

                                W I T N E S S E T H

           WHEREAS,   NSI is engaged in the design,   production   and marketing of
Products   (as   defined   below) and   related   Sales Aids (as   defined   below) for
distribution in worldwide markets through a network of independent distributors;
and,

           WHEREAS,   NSUSA   acts   as   the   exclusive   wholesale   distributor   of
Products   in the   Territory   (as   hereafter   defined)   , having   entered   into a
separate Wholesale Distribution Agreement with NSI dated as of the date hereof,

           WHEREAS,   NSUSA desires to affix NSI Trademarks (as defined below) to
Products and to affix NSI Tradenames (as defined below) to Commercial   Materials
it envisions for the Territory thereby deriving benefit from the goodwill, value
and   reputation   such   marks and names   shall   lend when used to   identify   such
Products and Commercial Materials; and,

           WHEREAS,   the Parties desire to enter into this Trademark \ Tradename
Licensing Agreement as set forth herein;

           NOW THEREFORE, in consideration of the premises, the mutual promises,
covenants,    and   warranties   hereinafter   set   forth   and   for   other   valuable
consideration,   the   sufficiency   of which is hereby   acknowledged,   the Parties
agree as follows:
<PAGE>
                                    ARTICLE I

                                  DEFINITIONS

           For the purposes of this   Agreement,   the   following   words and terms
shall have the meaning assigned to them in this Article I:

           1.1   "Agreement"   shall   mean   this    Trademark\Tradename    Licensing
Agreement   (together with any exhibits and schedules hereto), as the same may be
modified, amended or supplemented from time to time.

           1.2 "Business   Portfolios" shall mean those materials approved by NSI
and not purchased   from NSI that are intended for sale in   conjunction   with the
execution   of a   distributor   contract to NSI   Independent   Distributors   in the
Territory   explaining   the   Nu   Skin   independent   business    opportunity,    the
contractual   relationship   with NSI and the marketing   support   programs for the
Territory.

           1.3   "Commercial   Materials"   shall   mean,   without   limitation,   any
business marquis, sign, letterhead, business card, pamphlet, brochure, magazine,
flyer,   newsletter,   Sales   Aid,   advertisement   or   other   associated   tangible
materials NSUSA uses in its activities with the Independent   Distributor Network
or the public to enhance its image and   competitiveness   in the   Territory   that
NSUSA has not   purchased   from NSI.   Commercial   Materials   shall   not,   for the
purposes of this Agreement, include Business Portfolios (as defined below).

           1.4 "Independent   Distributor   Network" shall mean the network of all
NSI Independent Distributors.

            1.5 "Intercompany   Agreements" shall mean The Wholesale   Distribution
Agreement, The Licensing and Sales Agreement, The Management Services Agreement,
and The Trademark/Tradename Agreement between the Parties.
<PAGE>
           1.6   "Know-How"   shall   mean   any   information,    including,   without
limitation,   any commercial or business information,   lists,   marketing methods,
marketing surveys, processes, specifications, quality control reports, drawings,
photographs,   or any other   information   owned by NSI, whether or not considered
proprietary,   relating to the Independent   Distributor   Network, NSI Independent
Distributors, the NSI distributor lists, and the NSI sales compensation plan.

           1.7   "Licensed   Marks   and   Names"   shall   mean   any   NSI   Trademark,
including those affixed to any Product for purposes of identifying, promoting or
selling such Product in the Territory to any NSI   Independent   Distributor,   and
any NSI   Tradename,   including   those affixed to or used in connection   with any
Commercial   Materials produced to further NSUSA's   commercial   activities in the
Territory and any product formula as agreed to by the Parties from time to time.

           1.8 "Net Sales" shall mean,   for any period,   the number of Products,
Commercial   Materials and Introductory   Kits (or any part thereof) sold by NSUSA
during such period,   multiplied   by NSUSA's then   current   selling   price to NSI
Independent   Distributors   for   each   such   Product,    Commercial   Material   and
Introductory   Kits,   less   applicable   consumption   taxes and returns or refunds
reasonably accepted and credited by NSUSA during such period.

           1.9 "NSI   Independent   Distributor"   shall mean a person or   business
entity   authorized   by   contract   with   NSI   to   distribute,   as an   independent
contractor, Products and Sales Aids.

           1.10 "NSI Trademark" shall mean any NSI service mark, trademark, logo
or device (or   combination   thereof) used or for which NSI has a bonafide intent
to use, registered or otherwise.

           1.11 "NSI Tradename"   shall mean any   commercially   valuable   "mark,"
"name," or "device" or combination   thereof whether or not similar in appearance
to any NSI Trademark of which NSI is the owner, registered or otherwise.
<PAGE>
            1.12   "Product"   shall   mean   any of   the   following   bearing   an NSI
Trademark: any product, including,   without limitation,   cosmetics,   nutritional
products,   dietary supplements,   vitamins,   over-the-counter drugs, quasi-drugs,
drugs and   pharmaceutical   products,   and other   products,   which NSUSA designs,
manufactures,    produces    and/or    distributes    or   causes   to   be    designed,
manufactured,   produced   or   distributed   in the   Territory,   that NSUSA has not
purchased   from NSI.   Products   shall not, for the   purposes of this   Agreement,
include Business Portfolios.

           1.13 "Proprietary   Information" shall mean, without   limitation,   all
information other than information in published form or expressly   designated by
either   party in writing as   non-confidential,   which is directly or   indirectly
disclosed to the other party,   regardless   of the form in which it is disclosed,
relating in any way to the following   property owned by the Parties or which the
Parties have been   licensed to use or   sub-license:   (1)   proprietary   technical
information related to the Licensed Marks and Names and the Business Portfolios;
(2) information   respecting   actual or potential   customers or customer contacts
and customer sales strategies,   names, addresses, phone numbers,   identification
numbers, database information and its organization, unique business methods; (3)
market studies, penetration data, customers,   products,   contracts,   copyrights,
computer programs,   applications,   technical data, licensed technology, patents,
inventions,    procedures,   methods,   designs,   strategies,   plans,   liabilities,
assets, cost revenues,   sales costs,   production costs, raw material sources and
other market   information;   (4) other sales and   marketing   plans,   programs and
strategies;   (5) trade secrets, Know-How, designs and proprietary commercial and
technical information,   methods, practices, procedures, processes, formulae with
respect to   manufacturing,   assembly,   design or processing   products subject to
this Agreement and any   component,   part or   manufacture   thereof;   (6) profits,
organization, employees, agents, distributors, suppliers, trademarks, tradenames
and services;   (7) other business and commercial   practices in general   relating
directly or indirectly to the foregoing;   (8) computer disks or other records or
documents,   originals   or   copies,   containing   in   whole   or in part any of the
foregoing; and (9) tax information, returns and other financial information.
<PAGE>
           1.14 "Sales Aid" shall mean materials, in whatever form and/or design
produced   to assist in the   marketing   of   Products   or the Nu Skin   independent
business opportunity in the Territory.

           1.15 "Territory"   shall mean the United States of America,   including
its territories.

                                   ARTICLE II

                    GRANT OF NON EXCLUSIVE LICENSE; ROYALTIES

           2.1   Grant   of   Exclusive   License.   NSI   hereby   grants   to NSUSA an
exclusive   license   and   right   to use,   the   Licensed   Marks   and   Names in the
Territory,   provided   that all such uses shall comply in all   material   respects
with the terms of this Agreement.

           2.2 NSI's   Interest in Licensed   Marks and Names.   NSI hereby retains
legal title to the Licensed Marks and Names for all purposes,   including but not
limited to, the bringing or defending of any legal action in the Territory which
it deems reasonable to protect its rights therein. NSUSA agrees to assist NSI in
any manner to protect NSI's rights in the Licensed Marks and Names which NSI may
reasonably request. NSI shall reimburse NSUSA for any third party costs incurred
by NSUSA in providing such assistance.

           2.3 Recitals of Value of Licensed Marks and Names.   NSUSA   recognizes
and agrees that NSI has   expended   considerable   time,   effort and   resources to
develop,   register, apply for registrations,   maintain and enhance the value and
reputation of the Licensed Marks and Names.   NSUSA further agrees it will derive
a   considerable   benefit   from its use of the   Licensed   Marks   and Names in the
Territory and from NSI's efforts and expenditures   respecting the Licensed Marks
and Names.
<PAGE>
           2.4 Warranty of Title. NSI hereby   represents and warrants that it is
the sole and   exclusive   owner of the   Licensed   Marks and Names and that to the
best   of its   knowledge   and   information   no   claim   exists   or has   been   made
contesting the ownership and title of said Licensed Marks and Names.

           2.5 Royalties.   As compensation   for the exclusive   licenses   granted
pursuant to the terms of this Agreement,   NSUSA shall pay to NSI a royalty equal
to five percent (5%) (or as   otherwise   mutually   agreed upon by the Parties) of
its Net Sales in the   Territory   during the entire   term of this   Agreement.   If
NSUSA elects to produce   and/or   purchase any Products from a third party rather
than   through   or from   NSI,   and   such   Product   is based   on or   contains   NSI
proprietary   information,   formulas   or   ingredients,   and   such   Product   bears
Licensed Marks and Names, the applicable   royalty shall be eight percent (8%) of
Net Sales, or as otherwise mutually agreed upon by the Parties.

                                  ARTICLE III

                          COMPUTATION AND PAYMENT TERMS

           3.1 Royalty Payments.

                3.1(a)   Within 30 days following the close of each month,   NSUSA
                        shall deliver to NSI, by electronic transmis