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TRADEMARK LICENSE AGREEMENT

Trademark Concurrent Use Agreement

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J Lindeberg AB | J Lindeberg USA, LLC | People's Liberation, Inc

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Title: TRADEMARK LICENSE AGREEMENT
Governing Law: California     Date: 8/12/2008
Industry: RTAPRL     Sector: SERVIC

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                                                                    EXHIBIT 10.4


                           TRADEMARK LICENSE AGREEMENT

         THIS   AGREEMENT   is   effective   as of July   1,   2008   (hereinafter   the
"EFFECTIVE   DATE")   by and   between   J.   Lindeberg   AB, a Swedish   company   ("JL
SWEDEN"),   and J. Lindeberg USA, LLC, a California   limited   liability   company,
located at 150 West   Jefferson   Boulevard,   Los Angeles,   CA 90007   (hereinafter
referred to as "LICENSEE").

         WHEREAS, JL Sweden is the owner of one or more of the trademarks listed
on   SCHEDULE   A   attached    hereto   (as   such   ownership   is   evidenced   by   the
registrations and applications   therefor) which may be amended from time to time
by the parties,   including,   without   limitation,   goodwill   associated with and
symbolized   by such   trademarks,   common law rights,   and trade name rights (the
"MARKS");

         WHEREAS, Licensee desires to obtain a license from JL Sweden to use the
Marks in connection with Licensee's business activities and JL Sweden desires to
grant a license to   Licensee to use the Marks in   accordance   with the terms and
conditions of this Agreement; and

         WHEREAS, Licensee further desires to obtain a license from JL Sweden to
use certain Licensed Content (as defined below) in connection with the operation
by   Licensee   of a website   that will   serve as a web store   located   at the URL
www.JLindebergUSA.com   (the "LICENSEE WEB STORE") and JL Sweden desires to grant
a license to Licensee to use the Licensed   Content in accordance   with the terms
and conditions of this Agreement.

         NOW,   THEREFORE,   in   consideration   of the foregoing and of the mutual
promises hereinafter set forth, the parties agree as follows:

1.        GRANT OF LICENSES.

         1.1       JL   Sweden   hereby   grants   to   Licensee   during   the   Term   a
                  royalty-free,    fully   paid-up,    exclusive,    nontransferable
                  license   and   right to use its   Marks in   connection   with the
                   sourcing   and   manufacture    (provided   that   JL   Sweden   must
                  pre-approve   in writing   any such   sourcing   and   manufacture,
                  which consent shall not be unreasonably   withheld,   delayed or
                  conditioned),    and   in   the   United   States,   the   marketing,
                  promotion,   advertising,   distribution,   and sale   (including,
                  without   limitation,   through the Licensee Web Store for sales
                  only   to   customers   located   in   the   United   States)   of the
                  products   set forth on   SCHEDULE   B   attached   hereto and such
                  other   products   and   services as may be   marketed,   promoted,
                  advertised, distributed or sold by JL Sweden, or any affiliate
                  or   licensee   thereof,   from time to time under one or more of
                  the Marks   (together   with Apparel,   as defined in SCHEDULE B,
                  such   products   are referred to herein,   collectively,   as the
                  "Licensed   Products");   provided,   however,   that this license
                  shall   not   apply   to,   and the   Licensed   Products   shall not
                  include,   sunglasses,   glasses,   frames   and   related   eyewear
                  ("Eyewear").    JL   Sweden   hereby   agrees   that   any   and   all
                  trademark   registrations   applied   for,   or   obtained   by,   or
                  granted   to it in the   United   States   during   the Term   shall
                   immediately   and   automatically   become   "Marks"   licensed   to
                  Licensee   hereunder and SCHEDULE A hereto shall be modified to
                  include any such   additional   Marks.   The   license   granted to
                   Licensee hereunder shall include, subject to JL Sweden's prior
                  written   consent,   which   consent   shall   not be   unreasonably
                  withheld,   delayed   or   conditioned,   the right to enter   into


<PAGE>


                   sublicenses   with   service   providers in   connection   with the
                  sourcing,   manufacture,    marketing,   promotion,   advertising,
                  distribution, and sale of the Licensed Products; and

         1.2       JL   Sweden   hereby   grants   to   Licensee   during   the   Term   a
                  royalty-free,    fully   paid-up,    exclusive,    nontransferable
                  license   and   right   to   use,    display,    publicly    perform,
                  reproduce,   distribute,   transmit,   deliver and otherwise make
                  available   the   Licensed   Content,    on,   through,   in   or   in
                  connection   with the   operation   of the   Licensee   Web   Store,
                  subject to the   provisions   of this   Agreement;   provided that
                  Licensee   shall   not be   permitted   to   modify   or   alter   any
                  Licensed   Content   without JL Sweden's prior written   consent,
                  except to edit text and adapt it to American English.

          1.3      

                  (a)       As between JL Sweden and Licensee,   all right,   title
                           and   interest   in and to the Marks   and the   Licensed
                           Content,   together with all goodwill related thereto,
                           shall   be   and   remain   the   property   of JL   Sweden.
                           Licensee   hereby   acknowledges   and   agrees   that (i)
                           except as set forth   herein,   Licensee has no rights,
                            title or interest in or to the Marks or the   Licensed
                           Content   and (ii) all use of the Marks   and   Licensed
                           Content by Licensee and all   goodwill   arising out of
                            such use by Licensee shall inure to the benefit of JL
                           Sweden.   Licensee's   right to use the   Marks   and the
                           Licensed    Content   is   derived    solely    from   this
                           Agreement   and is limited to the   conduct of business
                           by Licensee   pursuant to and in compliance   with this
                           Agreement. Licensee agrees that it will not knowingly
                           engage,   participate,     or   otherwise,    directly   or
                           indirectly, become involved in any activity or course
                           of action that diminishes   and/or tarnishes the image
                           and/or   reputation of any Mark. Any   unauthorized use
                           of   the   Marks   by   Licensee   is   a   breach   of   this
                           Agreement. Licensee further agrees that all rights in
                           the Marks and the Licensed   Content   other than those
                           specifically granted herein are reserved to JL Sweden
                           for its own use and benefit.

                  (b)       Licensee   shall not,   at any time   during the Term or
                           after the Term,   contest the validity or ownership of
                           any of the   Marks   or   assist   any   other   person   in
                           contesting   the   validity or   ownership of the Marks.
                           All   provisions of this   Agreement   applicable to the
                           Marks   apply   to any and all   additional   trademarks,
                           service marks, and commercial   symbols authorized for
                           use and   licensed to Licensee by JL Sweden   after the
                           date of this Agreement.

                  (c)       Licensee agrees to give such notices of trademark and
                           service mark   registrations   as JL Sweden   reasonably
                            specifies   and to obtain   fictitious   or assumed name
                           registrations   as may be   required   under   applicable
                           law.   Licensee   shall not use any of the Marks in any
                           manner   which has not been   specified   or approved in
                           writing by JL   Sweden,   which   approval   shall not be
                           unreasonably withheld, delayed or conditioned.

                  (d)       If it becomes   advisable at any time,   in JL Sweden's
                           sole    discretion,    for   JL    Sweden   to   modify   or
                           discontinue   the use of any Mark,   and/or   use one or
                           more    additional    or    substitute      trade    names,
                           trademarks,    service   marks,   or   other    commercial
                           symbols,   Licensee   agrees to comply with JL Sweden's
                           directions   within a reasonable   time after notice of
                           the same to Licensee. Except as otherwise provided in
                           Section   8(a), JL Sweden shall not have any liability
                           or obligation to Licensee   whatsoever with respect to
                            the modification or discontinuance of any Mark.


                                       2
<PAGE>


                  (e)       Any and all   trademarks   and all   other   improvements
                           developed   by   Licensee or its   affiliates   and/or JL
                           Sweden or its   affiliates   relating   to the   Licensed
                           Products or the Licensed   Content shall be and become
                           the sole and absolute   property of JL Sweden,   and JL
                           Sweden   shall   have the sole and   exclusive   right to
                           copyright,   register and protect such   trademarks   or
                           improvements   in JL Sweden's   own name,   and Licensee
                            and its affiliates   shall have no right to copyright,
                           register or make such   trademarks or   improvements in
                           the name of Licensee or its affiliates;   and Licensee
                            and/or its affiliates shall have no right to use such
                           trademarks or   improvements,   except pursuant to this
                           Agreement or as otherwise   allowed or requested by JL
                           Sweden in writing.

2.        WEB STORE IMPLEMENTATION

         2.1       Licensee   will,   at   its   sole   expense,   develop,   implement,
                  operate, administer and maintain the Licensee Web Store, which
                  shall have a "look and feel" that is substantially   similar to
                  the website "JLindeberg.com" which is owned and operated by JL
                  Sweden.    Licensee    shall   design   the   Licensee   Web   Store,
                  including the look and feel, functionality,   graphics, images,
                  color   schemes,   use of Marks,   branding style and all related
                  creative,   artistic and commercial expressions of the Licensee
                  Web Store. Upon completion of its development but prior to the
                  launch of the   Licensee   Web   Store,   Licensee   shall make the
                  Licensee   Web Store   available   to JL Sweden   for   review   and
                  acceptance   for a period   of ten (10)   business   days.   In the
                  event   JL   Sweden   determines,   in its   reasonable   discretion
                  during   such   period,   that the   professional,   technical   and
                  artistic   quality   of the   Licensee   Web   Store   does not meet
                   industry   standards,   the   specifications   set   forth   in this
                  Agreement   or   JL   Sweden's   written   branding   and   marketing
                  standards   applicable to all licensees of the Licensed Content
                  and   provided   from   time   to   time   to   Licensee    ("BRANDING
                  STANDARDS"),   then JL Sweden shall so notify   Licensee and the
                  parties   shall   discuss   in good   faith   what   aspects   of the
                  Licensee Web Store need modification.   Licensee shall then use
                  its commercially   reasonable efforts to modify such aspects of
                  the Licensee Web Store as mutually agreed upon by the parties;
                  provided, however, that Licensee shall not launch the Licensee
                  Web    Store    prior   to   JL    Sweden's    acceptance    of   such
                  modifications,   which   acceptance   shall   not be   unreasonably
                  withheld,   delayed or conditioned if the modified Licensee Web
                  Store meets industry   standards,   the specifications set forth
                  in this   Agreement   and the Branding   Standards.   In the event
                  that no such notice is delivered to Licensee,   Licensee   shall
                  have the right to launch   the   Licensee   Web Store at any time
                  after the   conclusion   of the review   period.   For purposes of
                  this Section   2.1,   any notice may be delivered by   electronic
                   mail to the manager of Licensee.

         2.2       JL   Sweden   shall,   at   its   sole   cost,   be   responsible   for
                  obtaining   any   and   all   third   party   rights,   consents   and
                  licenses with respect to   trademarks,   logos,   service   marks,
                  copyrighted   works,   including without   limitation text, video
                  content,   designs and still images, and any other intellectual
                  property,   content   or   other   works   of   authorship   that are
                  provided to Licensee by JL Sweden for use on the   Licensee Web
                  Store (collectively,   "LICENSED CONTENT"),   including, without
                  limitation,     performance,     likeness,    publicity,    master
                  recording,   mechanical,   labor union or other rights, consents
                  and licenses,   whether or not   including   rights in copyright.
                  With respect to all rights,   consents and/or licenses required
                   to be obtained   hereunder (i) JL Sweden shall provide Licensee
                  with necessary   information   and otherwise   reasonably   assist
                  Licensee with any filings that are Licensee's   responsibility,
                  and (ii) JL Sweden shall, at its sole cost, be responsible for


                                       3
<PAGE>


                  administering such licenses and making payments to publishers,
                  rights holders, labor unions, and/or clearing agencies related
                  thereto.

         2.3       At any time while this Agreement   remains in effect,   Licensee
                  shall have the right to   immediately   remove from the Licensee
                  Web Store or modify,   in Licensee's sole discretion,   Licensed
                  Content in the event   Licensee is threatened   with a claim,   a
                  claim is asserted   against   Licensee,   or Licensee   reasonably
                  believes that a claim is likely to be asserted,   alleging that
                  such Licensed Content infringes,   misappropriates or otherwise
                  violates the   intellectual   property or proprietary   rights of
                  another person or entity.

         2.4       JL Sweden   and   Licensee   agree   that   Licensee   shall own all
                  advertising   space on the Licensee Web Store and that Licensee
                  shall have the sole right to place advertising on the Licensee
                  Web   Store   and   Licensee   shall   be   solely   responsible   for
                  collecting   all   amounts   due;   provided,   however,   that   the
                  Licensee   Web Store shall not contain any   advertising   of any
                  direct   competitor   of JL Sweden or that violates the Branding
                  Standards,   in   either   case as   reasonably   determined   by JL
                  Sweden.

         2.5       All   information   and data   collected by Licensee   through the
                  Licensee Web Store shall be owned solely by Licensee.

         2.6       Licensee shall at all times   exclusively own all right,   title
                  and   interest   in and to the   Licensee   Web   Store and the URL
                  www.JLindebergUSA.com (excluding any Licensed Content or Marks
                  used   therein   and   related   goodwill)   including   any and all
                  intellectual    property    rights    therein   and   thereto   (the
                  "LICENSEE   IP"). JL Sweden will not grant, or claim for itself
                  or   any   affiliated   entities,    independent   contractors,   or
                  employees,   either expressly or impliedly,   any rights, title,
                  interest, or licenses to the Licensee IP.

3.        REPRESENTATIONS AND WARRANTIES

         3.1       Each party represents and warrants to the other party that:

                  (a)       it has the power   and   authority   to enter   into this
                           Agreement   and to otherwise   perform its   obligations
                            and covenants hereunder; and

                  (b)       the   execution,   delivery   and   performance   of   this
                           Agreement    by   such   party   will   not   result   in   a
                           violation of, or breach under, any agreement to which
                           such party is a party or by which it may be bound.

         3.2       JL Sweden represents and warrants that:

                  (a)       it is the legal and   beneficial   owner of all   right,
                           title and interest in and to the Marks   registered or
                           applied   for   under   its   name,    having   good   title
                           thereto,   and that it has all necessary rights in the
                            Marks to grant   the   licenses   to   Licensee   that are
                           contained   herein.    Notwithstanding   the   foregoing,
                           Licensee   acknowledges   that JL   Sweden   may not have
                            full   rights   (or any   right) to use the mark   "Johan
                           Lindeberg"   as a result of a pending   application   in
                           the   United   States   filed by Johan   Lindeberg   Trust
                           Lichway Corporation S.A.


                                       4
<PAGE>


                  (b)       JL   Sweden   is the   owner of the   copyright   or other
                           intellectual   property right in the Licensed   Con  


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