Note: Certain
material has been omitted from this Second Amended and Restated
Trademark License Agreement in accordance with a request for
confidential treatment submitted to the Securities and Exchange
Commission. [*****] indicates omitted material. The omitted
material has been filed separately with the Securities and Exchange
Commission.
VIRGIN ENTERPRISES
LIMITED
SECOND AMENDED AND RESTATED
TRADEMARK
LICENSE AGREEMENT
THIS SECOND
AMENDED AND RESTATED TRADEMARK LICENSE AGREEMENT
(this Agreement ) is
signed on July 27, 2009 (the Signing Date
),
VIRGIN
ENTERPRISES LIMITED (Company Number 01073929) a company incorporated
in England whose registered office is at The School House, 50 Brook
Green, London W6 7RR, England ( VEL ); and
VIRGIN
MOBILE USA, L.P. , a
Delaware limited partnership, with a principal place of business at
10 Independence Boulevard, Warren, New Jersey 07059 whose
registered office in the State of Delaware is c/o The Corporation
Trust Company, Corporation Trust Center, 1209 Orange Street,
Wilmington, Delaware 19801, United States of America (the
Licensee ) (VEL and the Licensee collectively the
Parties and each a Party ).
WHEREAS, VEL is
the beneficial and title owner of the Marks (as defined below), and
has agreed to grant the Licensee a license to use the Marks on the
terms and conditions of this Agreement;
WHEREAS, on
October 4, 2001 the Parties entered into a trademark license
agreement, (as amended, the Original Trademark License
Agreement ) whereby VEL granted the Licensee the right to
use the Marks in accordance with the terms and conditions set forth
therein, and on October 16, 2007, the Parties amended and
restated the Original Trademark License Agreement in its entirety
(the Prior Agreement );
WHEREAS, pursuant
to amendment letter dated July 9, 2009 (the Amendment
Letter ), the Parties further amended the Prior
Agreement;
WHEREAS, the
Licensee has recently requested a license to use the Marks (in the
form of the Names) to provide mobile Internet Access services to
consumers via dongles, data cards or other wireless networking
adaptors;
WHEREAS,
concurrently with the execution of this Agreement, Sprint Nextel
Corporation ( Parent ), Sprint Mozart, Inc. and the
Licensee are entering into an Agreement and Plan of Merger, dated
as of the date hereof (as amended, restated, supplemented or
otherwise modified from time to time, the Merger
Agreement );
WHEREAS, as a
result of the transactions contemplated by the Merger Agreement,
the Licensee will become a wholly-owned subsidiary of Parent, and
Parent intends to benefit from the Licensee’s continued use
of the licenses granted pursuant to this Agreement;
WHEREAS, the
Parties hereto desire to enter into this Agreement to modify the
rights and obligations of the Parties under the Prior Agreement as
set forth herein and with effect from the Effective Date (as
defined below), and shall amend and restate and replace the Prior
Agreement and the Amendment Letter in their entirety;
and
WHEREAS, the
Parties are entering into this Agreement concurrently with the
execution and delivery of the Merger Agreement, it being
acknowledged and agreed that the rights and obligations hereunder
shall be conditioned upon the consummation of the Closing (as
defined in the Merger Agreement).
NOW THEREFORE, for
the mutual promises herein and other good and valuable
consideration, the receipt and sufficiency of which is hereby
acknowledged, the Parties agree as follows:
1.1 In this
Agreement, the Recital above and the Schedules and Exhibits to it,
the following terms shall have the following meanings.
Accessories means those accessories listed in
Schedule 3 and any others used in conjunction with
Wireless Devices which are otherwise agreed in writing between the
Parties;
Additional Customer Royalty
has the meaning set forth in Clause
4.1.1;
Additional Customer Royalty Rate
means, with respect to any
Additional Customer Royalty, the product obtained by multiplying
(x) US$0.50 by (y) the Cumulative CPI as of the date on
which such Additional Customer Royalty is payable; provided
, however , that in no event shall the Additional Customer
Royalty Rate exceed $0.70;
Additional Name means any V Mark or other mark or logo which VEL
permits the Licensee to use at the Licensee’s request
pursuant to Clause 3.7;
Additional Site means any additional domain name incorporating a
Mark, including those set forth in Schedule 4 which VEL
permits the Licensee to use at the Licensee’s request
pursuant to Clause 3.7;
Adjacent
Services means any
goods or services (i)(A) that are replacements or reasonable
substitutes for Wireless Services or Wireless Devices currently
offered or planned to be offered by the Licensee or Parent and its
Affiliates or (B) for which Wireless Services or Wireless
Devices that are currently offered or planned to be offered by the
Licensee or Parent and its Affiliates are replacements or
reasonable substitutes and (ii) either currently, or
reasonably considered over time to have a material adverse impact
on the sales of goods or services currently offered or planned to
be offered by the Licensee or Parent and its Affiliates;
Adult
Content means the
provision of content and services that are specifically targeted
to, and should only be able to be received by, customers over the
age of 18;
Advertising Supported Services
means advertising supported services
in the form of (i) free airtime in return for the viewing of
advertising; or (ii) mobile Content Services offered at free
or reduced rates in return for the inclusion of interstitial
advertising;
Affiliate means any entity, directly or indirectly,
Controlling, Controlled by or under common Control with an
entity;
4
Ancillary
Wireless Devices means devices that include access to Wireless
Services whose primary purpose or functionality is not to access,
or is not reliant on access to, Wireless Services. For the
avoidance of doubt, the definitions of “Ancillary Wireless
Devices” and “Wireless Devices” are intended to
be, and shall be construed as being, mutually exclusive;
Average
Parent Stock Price has the meaning set forth in the Merger
Agreement;
Branded Content
Services means
all
|
(a)
|
|
Messaging Services;
|
|
|
|
|
|
(b)
|
|
Customer Support
Services;
|
|
|
|
|
|
(c)
|
|
Advertising Supported
Services;
|
|
|
|
|
|
(d)
|
|
Value Added Services;
|
|
|
|
|
|
(e)
|
|
graphics and wallpaper images
provided that such graphics and wallpaper images shall not include
any images which, in the reasonable opinion of VEL, could be
considered to be offensive, derogatory or sexually
explicit;
|
|
|
|
|
|
(f)
|
|
wireless Internet search engine
services;
|
|
|
|
|
|
(g)
|
|
calendar and contact applications,
including but not limited to applications that permit sharing of
calendar and contact information, between Wireless Devices and
other devices such as personal computers; and
|
|
|
|
|
|
(h)
|
|
Information Services;
|
including
location-based services related thereto, and whether transmitted in
real time or not. For the avoidance of doubt, Branded Content
Services shall exclude all Non-Branded Content Services;
Brand
Values means the
following values as represented and embodied by the Virgin brand
and which reflect Virgin’s position as “the
consumer’s champion”: (a) fun; (b) value for
money; (c) quality; (d) innovative; (e) competitive
challenge (to existing markets and monopolies); (f) brilliant
customer service; and (g) straightforward, accessible, easy to
use products and services;
Breaching
Party has the meaning
set forth in Clause 9.2;
Business
Day means any day
(excluding Saturdays and Sundays) on which the United States Postal
Service is open for business;
Content
Services means all
Branded Content Services and Non-Branded Content
Services;
Control means the power to vote more than 50% of an
entity’s voting interests or ownership of more than 50% of an
entity’s beneficial interests in income or
capital;
5
CPI has the meaning set forth in Clause
4.1.2;
Cumulative CPI means, with respect to any date, the product of
one (1) plus the rate of CPI inflation (whether positive or
negative) for each of the full calendar years during the Term
preceding such date;
Cure
Period has the
meaning set forth in Clause 9.2(b);
Customer
Royalty Base has the
meaning set forth in Clause 4.1.1;
Customer
Royalty Threshold has
the meaning set forth in Clause 4.1.1;
Customer
Support Services means all support services, including
information about Products and services, technical support, and
billing assistance offered to current or prospective Wireless
Customers by the Licensee (including without limitation through
call centers and through the Licensee’s Site) in relation to
the Licensed Activities;
Default has the meaning set forth in Clause
9.2;
Designated Officers has the meaning set forth in Clause
14.11(c);
Dispute has the meaning set forth in Clause
14.11;
Effective
Date means the date
of the Effective Time (as defined in the Merger
Agreement);
Escalation Request has the meaning set forth in Clause
14.11(c);
Excess
Inflation Amount has
the meaning set forth in Clause 4.1.2;
Extended
Period has the
meaning set forth in Clause 9.1.3;
Extended
Period Royalty Cap means, with respect to any Extended Period, the
product obtained by multiplying (x) five (5) by
(y) the product obtained by multiplying US$6,000,000 by the
Cumulative CPI as of the date on which the applicable amount is to
be paid. For illustrative purposes, assuming a payment in the
eighteenth year of the Term and a CPI rate of 2.5% in each year of
the Term prior to such eighteenth year, the applicable payment
amount would be calculated as follows: P = 5 x $6,000,000 x
((1+0.025) 17 );
Fixed
Network means a
public switched telecommunications system which supports the
transfer of messages between fixed locations where the customer
access to communications services has no wireless component but is
solely over a fiberoptic, copper wiring or similar non-wireless
fixed wiring to the customer’s premises;
Game
Services means all
video or personal computer games, online games of chance and/or
skill and interactive entertainment game products;
6
Gross
Sales means the total
amount received by the Licensee in connection with the carrying on
of the Licensed Activities and minus any such amounts that reflect
surcharges levied on Wireless Customers for regulatory fees, taxes
and administrative costs associated with any of the foregoing other
than any such fees, taxes or administrative costs levied by the
Licensee or any of its Affiliates which are not ultimately paid to
a Third Party;
Information Services means services, and the content of services,
provided by any person that involve solely the delivery of
information, opinion or editorial material, including information
relating to domestic and international news, movies, music,
entertainment, television, radio, professional or participatory
sports, leisure activities and interests, and U.S. city-based
listing services covering local events, film, television, radio and
local entertainment;
Integrated Action Team
has the meaning set forth in Clause
14.11(a);
Initial
Term has the meaning
set forth in Clause 9.1;
Internet
Access means the
provision of a service aimed primarily at persons within the
Territory that affords to subscribers of that service access to the
Internet whether with or without other services;
Kiosk means any temporary, mobile cart or similar
vehicle which is intended for use in shopping malls or similar
retail environments, the primary purpose of which is the sale of
Products (but which may also sell other generic, third-party or
Affiliate wireless products and/or wireless
accessories);
Law means any statute, law, ordinance, rule or
regulation of any governmental entity;
Licensed
Activities means
those activities referred to in Clauses 3.1 and 3.3;
Licensee’s Site
means the website located at the URL
virginmobileusa.com and any successor websites thereto or any other
website approved in writing in advance by VEL from time to
time;
mark means a trademark, service mark or other
indicator of source;
|
(a)
|
|
those marks which are registered to
VEL or which are or may be in the future the subject of a pending
application for registration in the name of VEL, short details of
which are contained in Schedule l ;
|
|
|
|
|
|
(b)
|
|
the
Virgin Signature and the Virgin Name;
|
|
|
|
|
|
(c)
|
|
any
V Mark or other marks that VEL permits the Licensee to use pursuant
to Clause 3.7;
|
|
|
|
|
|
(d)
|
|
other applications for registration
of any of the marks referred to in (a), (b) and (c) above
which may be made by VEL pursuant to this Agreement and any
resulting registrations; and
|
7
|
(e)
|
|
common law and unregistered rights
in, and trade names approved by VEL consisting of or containing,
the marks referred to in (a), (b) and
(c) above;
|
Messages mean any sign, signal, writing, image, sound, or
intelligence of information of any nature capable of transmission
by wireless telecommunications;
Messaging
Services means
(i) text or short messaging (SMS); (ii) instant messaging
(IM); (iii) multimedia messaging (MMS), including but not limited
to picture messaging; (iv) group or chat messaging services;
(v) any means for the provision of an email or mobile phone
number address to a person using the URL virginmobileusa.com or
such other email address format as may be approved in advance by
VEL; and (vi) a web subscriber address facility or other
unified messaging application that allows persons to access any or
all of the foregoing messaging services, in each case to enable
persons to create, send and receive email, mobile media and/or
messages; access and save email mobile media and/or messages and
group lists; search email, mobile media and/or messages, manage
electronic address books, and access other services incidental
thereto; and (vii) other services that transfer Messages to or
from persons via Wireless Services;
Music
Content Services means all radio broadcasting services,
publishing or performing and offering for download musical works,
publishing or performing and offering for download music videos or
being a recording label;
Names means the following names only: (a) Virgin
Mobile USA; (b) Virgin Mobile; (c) VirginXL, Virgin XL and
VXL, subject to Clause 3.5.1(b); (d) VirginXtras or Virgin
Xtras, subject to Clause 3.5.1(b); (e) Virgin Alerts, subject
to Clause 3.5.1(b); (f) Virgin Mobile Sugar Mama or Sugar Mama
(for use solely in connection with Advertising Support Services);
(g) any Additional Names; (h) Virgin Mobile Stash (for
use solely in connection with Stored Value Cards); (i) VAM;
(j) Virgin2Virgin, subject to Clause 3.5.1(b); (k) VM (solely
in connection with Clause 3.1(o)); (l) the Virgin Signature instead
of the word “Virgin” in any Name; (m) Virgin
Mobile Broadband2Go; (n) Virgin Mobile LIFE; and (o) Studio
V;
Negotiation Election Notice
has the meaning set forth in Clause
3.4.3;
Non-Branded Content Services
means:
|
(a)
|
|
Adult Content;
|
|
|
|
|
|
(b)
|
|
social networking
services;
|
|
|
|
|
|
(c)
|
|
mobile user-generated content
services;
|
|
|
|
|
|
(d)
|
|
electronic data services and
applications, Internet services and applications, electronic
commerce, services encompassing the exercise of any rights under
copyright in all works of authorship (except for Music Content
Services);
|
|
|
|
|
|
(e)
|
|
dating services and personal
advertisements;
|
|
|
|
|
|
(f)
|
|
Music Content Services;
|
8
|
(g)
|
|
Game Services;
|
|
|
|
|
|
(h)
|
|
mobile banking
applications;
|
|
|
|
|
|
(i)
|
|
any
services which would qualify as “Branded Content
Services” but for the fact that they are offered by the
Licensee without using the Names; and
|
|
|
|
|
|
(j)
|
|
subject to VEL’s prior
approval (which approval shall not be unreasonably withheld), other
unbranded content, services and applications used in connection
with Wireless Devices or Wireless Services;
|
Percentage Royalty Year
means any year within a Phase Out
Period;
Phase Out
Period has the
meaning set forth in Clause 4.1.3(b);
Phase Out
Use means, with
respect to any date or time, use of the Names (a) to market
the Licensed Activities for six (6) months from such date or
time at a level no greater than past practice and (b) to
provide services to Wireless Customers of the Licensee for twenty
four (24) months from such date or time;
Products means Wireless Devices, Accessories, Wireless
Services, Stored Value Cards, Vouchers, Branded Content Services,
Non-Branded Content Services, provision of access to Content
Services, Internet Access, and Roaming Services, which in all
instances other than with respect to Non-Branded Content Services,
are branded with the Names;
Proposed
Device Use has the
meaning set forth in Clause 3.4.4;
Proposed
Device Use Proposal has the meaning set forth in Clause
3.4.4;
Proposed
Services License has
the meaning set forth in Clause 3.4.3;
Proposed
Services License Proposal has the meaning set forth in Clause
3.4.3;
Renewal
Term has the meaning
set forth in Clause 9.1.2;
Resolution Request has the meaning set forth in Clause
14.11(a);
Retail
Activities means the
sale of any Products (and at the Licensee’s option, other
generic, third-party or Affiliate wireless products and/or wireless
accessories) through: (a) the physical Retail Stores or Kiosks
branded and owned or managed by Third Parties; (b) physical
Retail Stores and Kiosks branded with the Names; and (c) the
Internet, mail order or telesales, online and all other forms of
direct sales routes;
Retail
Store means any
fixed, permanent retail establishment or environment (whether stand
alone or forming a concession within a larger retail outlet, but
not including Kiosks) the primary purpose of which is to sell
Products or Affiliates’ products of the type covered in
Products (but which may also sell other generic, third-party or
Affiliate wireless products and/or wireless
accessories);
9
Roaming
Services means
services offered to Wireless Customers by the Licensee which permit
Wireless Customers to use their Wireless Devices outside the
Territory through agreements with Third Party providers to access
such Third Party’s equivalent services when outside of the
Territory;
ROFR
Negotiation Period has the meaning set forth in Clause
3.4.3;
Royalties means the payments described in Clause
4;
Second
Initial Term has the
meaning set forth in Clause 9.1.1;
Stored
Value Card means a
re-loadable, pre-paid debit or stored value card to be used by
Wireless Customers for the purchase of goods and services,
including Products, and may allow Wireless Customers to earn points
or credits redeemable for Products;
subsidiary and holding company shall be
construed in accordance with Section 736 of the Companies Act
1985;
Term has the meaning set forth in Clause
9.1;
Territory means the United States of America, the US
Virgin Islands and Puerto Rico;
Third
Party means any
person or entity that is not a Party or an Affiliate of a Party to
this Agreement;
TM
Guidelines means the
guidelines approved by VEL in relation to the permitted form,
manner and context in which the Marks may be used, as amended from
time to time, which include the Virgin Brand Book, the Little Red
Book, the Direct Selling Guidelines, Outsourcing Guidelines,
Offshore Guidelines set out in Exhibit A ;
V
Mark means any mark
that:
|
(a)
|
|
includes the letter ‘V’
as a predominant element, including V-NET or V.SHOP; or
|
|
|
|
|
|
(b)
|
|
includes ‘V’ in its
stylized form;
|
Value
Added Services means
all voicemail, caller identification, directory assistance, call
forwarding, conference calling and digital mobile fax services, and
any other services approved by VEL from time to time, in each case
primarily to enhance Wireless Services;
Virgin
Entity means any
of:
|
(a)
|
|
any
company which has been authorised to use the Virgin Name by VEL or
by any licensee of VEL from time to time; and/or
|
|
|
|
|
|
(b)
|
|
a
company which is a direct or indirect subsidiary or holding company
of VEL or a direct or indirect subsidiary of that holding
company;
|
10
Virgin
Mobile Stash Card means a Stored Value Card branded with the Marks
in the form of the Name “Virgin Mobile Stash” or other
Name approved in advance by VEL;
Virgin
Name means the name
“Virgin”, including all translations or
transliterations thereof, and any name consisting of the Virgin
Name in combination with additional elements as a composite name in
each case, other than any Names;
Virgin
Signature means the
“Virgin” signature set out in Schedule 2
and any future signature or design provided by VEL, including all
translations or transliterations thereof, and any name consisting
of the Virgin Signature in combination with additional elements as
a composite name in each case, other than any Names;
Vouchers means physical or electronic vouchers or top-up
cards for the payment for usage of Wireless Services or Content
Services in the Territory;
Wireless
Content Vending Platform means a portal the primary purpose of which is
to distribute and access Content Services for use primarily on
Wireless Devices. The portal may also offer such secondary versions
of such Content Services for use other than on Wireless Devices
such versions offering administrative, back-up, configuration and
enhanced functionality.
Wireless
Customer means a
person who utilizes Wireless Services provided under and by
reference to the Names and who remains a current customer of the
Licensee at the relevant time;
Wireless
Devices means
multifunctional devices whose primary purpose or functionality is
to access, or is primarily reliant on access to, Wireless Services
(by way of example, but without limitation in any respect, mobile
telephone handsets, smartphones, dongles/ air cards, netbooks,
handheld electronic book reader such as the Amazon Kindle device,
femtocell devices and future generations of such devices and does
not include devices which are customarily primarily reliant on side
loading as opposed to Wireless Services for their functionality
such as laptops, or electronic book readers which do not have
wireless access). For the avoidance of doubt, the definitions of
“Ancillary Wireless Devices” and “Wireless
Devices” are intended to be, and shall be construed as being,
mutually exclusive;
Wireless
Licensed Activities has the meaning set forth in Clause
3.4.5;
Wireless
Network means a
communications system that carries or is capable of carrying
Messages via a wireless spectrum exclusively licensed by a
governmental authority and where a segment of the connection
between the customer’s access point to the system is
wireless. For clarification, a Wireless Network (i) may
include a fixed-wire back-haul including a public switched
telecommunication network or any interconnection with a Third Party
Fixed Network and (ii) is not intended to include a fixed-wire
modem with a wifi network connected to the modem except to the
extent they include femtocell capability provided that such
femtocell capability involves the carriage of Messages via such
wireless spectrum; and
Wireless
Services means radio
communication services comprising both one-way and two-way radio
communication of Messages conducted through a Wireless
Network.
11
|
1.2
|
|
The
Schedules and Exhibits form part of the operative provisions of
this Agreement and references to this Agreement shall, unless the
context otherwise requires, include references to the Schedules and
Exhibits.
|
|
1.3
|
|
For
the avoidance of doubt the recitals do not form part of the
operative provisions of this Agreement.
|
|
1.4
|
|
The
index to and the headings in this Agreement are for information
only and are to be ignored in construing the same.
|
|
1.5
|
|
The
Parties acknowledge and agree that:
|
|
(a)
|
|
each of them has fully considered
the language, terms and provisions of this Agreement;
and
|
|
|
|
|
|
(b)
|
|
this Agreement has been drafted by
both Parties and ambiguities in it, if any, shall not be construed
against the drafter of any particular Clause.
|
|
1.6
|
|
The
term “including” shall be deemed to mean
“including without limitation”.
|
|
1.7
|
|
A
covenant by a Party to refrain from taking any action shall be
deemed to include a covenant not to assist, allow or permit another
person to take such action whether or not such additional covenant
is specifically set forth herein.
|
|
2.1
|
|
The
Licensee acknowledges that:
|
|
(a)
|
|
as
between the Parties, all rights in the Marks belong to
VEL;
|
|
|
|
|
|
(b)
|
|
the
Licensee shall not acquire or claim any title to any of the Marks
by virtue of the rights granted to it by this Agreement or through
its use of the Marks or any V Mark which is the same or confusingly
similar to an existing trademark of VEL either before or after the
date of this Agreement;
|
|
|
|
|
|
(c)
|
|
the
Licensee shall not at any time do or omit to do anything which is
reasonably likely to prejudice VEL’s rights in the
Marks;
|
|
|
|
|
|
(d)
|
|
all
goodwill generated by use of the Marks or any V Mark by the
Licensee shall at all times be deemed to have accrued to VEL;
and
|
|
|
|
|
|
(e)
|
|
any
rights accrued to the Licensee through use of the Marks or any V
Mark, including but not limited to any mixed brand rights shall be
deemed to have accrued to VEL.
|
|
2.2
|
|
VEL
acknowledges that the Licensee is free to use or register in its
own name any mark other than a mark which is: (i) one of the
Marks; (ii) a V Mark which is the same or confusingly similar
to an existing trademark of VEL; (iii) confusingly similar to
either (i)
|
12
|
|
|
or (ii); or
(iv) a combination mark that contains any of the marks
referred to in this Clause 2.2 as a composite mark.
|
|
|
|
|
|
2.3
|
|
VEL
acknowledges that all goodwill generated by use or registration of
a mark by the Licensee in its own name as permitted under Clause
2.2 and the other terms and conditions of this Agreement shall at
all times be deemed to have accrued to the Licensee.
|
3.1
Exclusive License Grant
With effect
from the Effective Date, in consideration of the Royalties and the
covenants and undertakings contained in this Agreement, and subject
to the provisions of Clauses 3.4 through 3.11 herein, VEL grants to
the Licensee an exclusive (even as against VEL) license to use the
Names in the Territory for the Term in accordance with the terms
and conditions of this Agreement:
|
(a)
|
|
in
relation to the provision of Wireless Services and Wireless Devices
generally targeted to customers or potential customers in a manner
consistent with the Brand Values;
|
|
|
|
|
|
(b)
|
|
subject to the remaining terms of
this Agreement, to do all acts the doing of which falls within the
exclusive rights of the proprietor of marks in the Marks in
connection with the carrying on, provision, marketing, advertising,
sale, sponsorship merchandising and promotion of the Licensed
Activities;
|
|
|
|
|
|
(c)
|
|
as
part of the Internet domain names for the Licensee’s Site and
Additional Sites in connection with the carrying on and provision
of the Licensed Activities;
|
|
|
|
|
|
(d)
|
|
in
relation to Retail Activities; provided that the Licensee
shall obtain the prior written approval of VEL (in VEL’s
reasonable discretion) in advance of opening its first Retail Store
and Kiosk, and any subsequent Retail Store or Kiosk that materially
departs from the appearance, look and feel, size, retail
environment or operation thereof;
|
|
|
|
|
|
(e)
|
|
to
provide any Wireless Content Vending Platform to Wireless
Customers;
|
|
|
|
|
|
(f)
|
|
to
provide Roaming Services to Wireless Customers;
|
|
|
|
|
|
(g)
|
|
to
provide Wireless Customers with Internet Access via a Wireless
Device using Wireless Services;
|
|
|
|
|
|
(h)
|
|
on
or in relation to Vouchers and Stored Value Cards, including the
Virgin Mobile Stash Card provided to Wireless Customers;
|
|
|
|
|
|
(i)
|
|
on
or in relation to Accessories sold to Wireless Customers,
provided that the Accessories are solely intended for use in
conjunction with Wireless Devices;
|
13
|
(j)
|
|
on
or in relation to advertisements in any media (including,
advertisements on the Internet, including social networking
services and advertisements for or on the Licensee’s Site and
Additional Sites), promotional brochures, marketing and other
materials in relation to the Products and the Licensed Activities
or intended to increase awareness of the Names;
|
|
|
|
|
|
(k)
|
|
on
or in relation to promotional merchandise in connection with the
carrying on and provision of the Licensed Activities,
provided that such promotional merchandise is only
distributed free of charge (but not including charges in connection
with use of the Products or Licensed Activities provided by the
Licensee) by the Licensee and not by way of commercial or retail
sale;
|
|
|
|
|
|
(l)
|
|
on
or in relation to promotional events in relation to the Products
and the Licensed Activities generally intended to increase sales of
the Products or awareness of the Names, including but not limited
to parties, tours, sponsorships and stunts;
|
|
|
|
|
|
(m)
|
|
as
part of its business, trading or registered company name (including
without limitation as a stock ticker on an internationally
recognized stock exchange) and to use the same on headed note paper
and other corporate materials and communications which, in the
ordinary course of business, bear such company name in the
Territory, provided that when used as a registered company
name such name is always initially followed by the relevant company
denotation (e.g., LLC) for the relevant type of company;
|
|
|
|
|
|
(n)
|
|
on
or in relation to the provision of Wireless Device replacement,
recycling, insurance or repair services to Wireless Customers,
provided that, for the avoidance of doubt, this will prevent
VEL or any other Virgin Entity from supplying or providing mobile
phone insurance under the Names;
|
|
|
|
|
|
(o)
|
|
in
promoting, as part of the Wireless Services, the availability of
automobile breakdown recovery services offered by Third Parties,
provided that such use shall extend to the Licensee
promoting the phone number for such assistance only and the
Licensee shall not use and shall not permit the Names to be used by
the Third Party provider of the breakdown recovery
services;
|
|
|
|
|
|
(p)
|
|
on
Branded Content Services provided to Wireless Customers, but for
the avoidance of doubt, not on Non-Branded Content Services;
or
|
|
|
|
|
|
(q)
|
|
in
relation to the provision of wireless (not Fixed Network) Internet
Access services specifically targeted at non-corporate customers
and potential non-corporate customers via dongles, data cards or
other wireless networking adaptors which are designed primarily for
use with laptop computers, desktop computers, and other portable
computing or communications devices.
|
3.2
Additional Covenants.
|
(a)
|
|
If,
at any time, VEL or a VEL licensee grants to any Wireless Services
provider in the Territory the right to offer any content,
application or service equivalent to Content
|
14
|
|
|
Services, VEL
shall or shall use its commercially reasonable efforts to cause
such licensee to offer the Licensee such content, application or
service on substantially similar terms in all material respects as
those offered to such Wireless Service provider.
|
|
(b)
|
|
During the Term, VEL shall not, and
shall cause its licensees not to, offer an exclusive license to any
services equivalent to Content Services to any provider of Wireless
Services; provided however to the extent any such licensee
is bound by an agreement in force as of the Effective Date which
provides the licensee with the right to offer an exclusive license
to such service equivalent to Content Service VEL shall use its
commercially reasonable efforts to (i) cause such licensee not
to offer an exclusive license to such service equivalent to Content
Service and (ii) attempt to modify such existing agreement as
soon as practicable to comply with the foregoing
covenant.
|
|
|
|
|
|
(c)
|
|
From time to time VEL may propose to
the Licensee the opportunity for VEL or VEL’s licensees to
offer any services equivalent to Content Services on the
Licensee’s Wireless Content Vending Platform and the Licensee
will consider such opportunity in good faith.
|
3.3 Use of
Virgin Name and Virgin Signature Alone
Subject to
Clause 3.10, with effect from the Effective Date, in consideration
of the Royalties and the covenants and undertakings contained in
this Agreement, VEL grants to the Licensee an exclusive (even as
against VEL) license to use the Virgin Name and/or the Virgin
Signature on Wireless Devices (including on both the mobile device
and liquid crystal display of such Wireless Devices) which are
available via Parent’s Wireless Network in the Territory for
the Term, on the terms and conditions of this Agreement.
|
|
|
|
3.4.1
|
|
Subject to Clause 3.1, nothing in
this Agreement shall prevent VEL or any of its licensees from using
or licensing another person to use the Virgin Name, Virgin
Signature or any V Mark (but for the avoidance of doubt not any of
the Names) in the Territory in any other way including in relation
to promoting, selling, conducting or offering their own business,
goods and/or services (including providing remote access to such
businesses, goods and services to customers) with reference to the
Virgin Name, Virgin Signature or V Marks, via any Wireless Services
or Wireless Devices provided that such references are
reasonably related to the goods and/or services to which such
person is licensed to use the Virgin Name, Virgin Signature or any
such V Mark.
|
|
|
|
|
|
3.4.2
|
|
Subject to Clauses 3.1, 3.2, 3.3,
3.4.6 and 3.6, nothing in this Agreement shall prevent VEL or any
of its licensees from using or licensing another person to use the
Virgin Name, Virgin Signature or any V Mark (but for the avoidance
of doubt not any of the Names) in the Territory in any other way
including in relation to:
|
|
|
|
|
|
(a)
|
|
providing telecommunications
services on aeroplanes to passengers whilst in transit through
telecommunications equipment within such aeroplane;
|
|
|
|
|
|
(b)
|
|
providing transmission of programs
for the public by radio broadcast services;
|
15
|
(c)
|
|
retailing Wireless Devices or
Accessories that are not branded with the Virgin Name or Virgin
Signature; provided that (i) the sale of Wireless
Devices is not the primary purpose of the retail establishment; and
(ii) to the extent such retail establishment offers Wireless
Devices for sale, VEL has used commercially reasonable efforts to
ensure that such retail establishment can also offer for sale the
Licensee’s Wireless Devices under similar terms and
conditions;
|
|
|
|
|
|
(d)
|
|
selling Ancillary Wireless Devices;
and
|
|
|
|
|
|
(f)
|
|
offer Content Services solely to
Wireless Customers or members of the public at large in the
Territory, including any which are accessible by a Wireless
Device.
|
|
|
|
|
|
3.4.3
|
|
[*****] In addition, if at any time during
the Term, VEL or any of its Affiliates receives a bona fide offer
from a Third Party to use or license any marks containing the
Virgin Name or Virgin Signature in the Territory for use in
relation to any Adjacent Services (a Proposed Services
License ) and VEL intends to pursue such Proposed Services
License, it shall first provide written notice to the Licensee of
the fact of such Proposed Services License (the Proposed
Services License Proposal ). The Licensee shall have
15 days from the date of its receipt of such written notice to
determine whether it wishes to negotiate for an exclusive license
for such Adjacent Services in the Territory and shall provide
written notice (the Negotiation Election Notice ) of
the same to VEL within such 15-day period. If the Licensee wishes
to negotiate for such an exclusive license, for 60 days after
VEL’s receipt of such Negotiation Election Notice (the
ROFR Negotiation Period ), VEL and the Licensee (or
any of its marketing partners) shall negotiate exclusively in good
faith towards an agreement for the Licensee (or any of its
marketing partners) to have an exclusive license for such Adjacent
Services in the Territory on the same or substantially similar
terms as the Proposed Services License Proposal (or terms no less
favorable to the Licensee (or any of its marketing partners) as to
such Third Party offeror), and neither VEL nor any of its
Affiliates shall discuss, communicate or negotiate with any other
person regarding such rights during such time. If, at the
expiration of such ROFR Negotiation Period, VEL and the Licensee
(or any of its marketing partners) have not executed a binding
agreement regarding such Proposed Services License (and VEL has
acted in good faith and in compliance with this Clause 3.4.3 during
such time), VEL (or the applicable rights holder) shall thereafter
be free to negotiate an agreement with such Third Party
offeror.
|
|
|
|
|
|
3.4.4
|
|
[*****] If, at any time during the Term, VEL
or any of its Affiliates wishes to sell itself, or has received a
bona fide offer from a Third Party to sell, any Ancillary Wireless
Device using any mark containing the Virgin Name or Virgin
Signature in the Territory (a Proposed Device Use )
and VEL intends to pursue such Proposed Device Use, it shall first
provide written notice to the Licensee of the fact of such Proposed
Device Use (the Proposed Device Use Proposal )
. The Licensee shall have 15 days from the date of its
receipt of such written notice to determine whether it wishes to
negotiate for an exclusive license for such Ancillary Wireless
Device in the Territory and shall provide a Negotiation Election
Notice of the same to VEL within such 15-day period. If the
Licensee wishes to negotiate for such an exclusive license, for the
ROFR
|
16
|
|
|
Negotiation Period, VEL and the
Licensee (or any of its marketing partners) shall negotiate
exclusively in good faith towards an agreement for the Licensee (or
any of its marketing partners) to have an exclusive license for
such Ancillary Wireless Device in the Territory on the same or
substantially similar terms as the Proposed Device Use Proposal (on
terms no less favorable to the Licensee (or any of its marketing
partners) as to VEL or any of its Affiliates or such Third Party
offeror, as applicable), and neither VEL nor any of its Affiliates
shall discuss, communicate or negotiate with any other person
regarding such rights during such time. If, at the expiration of
such ROFR Negotiation Period, VEL and the Licensee (or any of its
marketing partners) have not executed a binding agreement regarding
such Proposed Device Use (and VEL has acted in good faith and in
compliance with this Clause 3.4.4 during such time), VEL (or the
applicable rights holder) shall thereafter be free to pursue such
Proposed Device Use for itself or any of its Affiliates or to
negotiate an agreement with such Third Party offeror.
|
|
|
|
|
|
3.4.5
|
|
Subject to Clauses 3.4.1 and 3.4.2,
VEL agrees that, except for any express exceptions in this
Agreement, it shall not use or allow any other person to use the
Virgin Name, Virgin Signature or any V Mark in the Territory in
relation to (i) Wireless Services and Wireless Devices or
(ii) the Licensed Activities set forth in Clauses 3.1 (a),
(c), (d), (e), (f), (g), (h), (i), (n), (p), or (q) ((i) and (ii),
collectively, the Wireless Licensed Activities
).
|
|
|
|
|
|
3.4.6
|
|
VEL
must make efforts to ensure that its activities or the activities
of its licensees for Wireless Licensed Activities to licensees
outside the Territory will not be targeted at persons in the
Territory.
|
3.5
Limitations on use of the Marks
|
3.5.1
|
|
Except as expressly permitted by
Clause 3.3,
|
|
|
|
|
|
(a)
|
|
nothing in this Agreement shall
allow the Licensee to use the Marks in a form other than the Names
or in a manner not expressly permitted by this Agreement without
the prior written consent of VEL, such consent to be requested and
determined as described in Clause 3.7 below; and
|
|
|
|
|
|
(b)
|
|
the
Licensee shall not use the names “VirginXL” or
“Virgin XL” and “VirginXtras” or
“Virgin Xtras”, “Virgin2Virgin” and
“Virgin Alerts” in any manner other than (i) in
the liquid crystal display screens of Wireless Devices; or
(ii) in conjunction with and in moderate proximity to the
“Virgin Mobile” name and/or logo.
|
|
|
|
|
|
3.5.2
|
|
The
Licensee shall, at all times during the Term, make genuine and bona
fide use of the Names in relation to the Wireless Services and
Wireless Devices, consistently pursue new customers on a national
basis under the Names and use all reasonable efforts to actively
promote, market and advertise such conduct of the Licensed
Activities, provided that the sole remedy for breach of the
foregoing shall be set forth in Clause 9.3(b).
|
|
|
|
|
|
3.5.3
|
|
Subject to Clause 3.5.2, for the
avoidance of doubt, the Licensee shall not be prohibited from
providing any Licensed Activities using a mark other than the Names
or the
|
17
|
|
|
Marks, and the revenues and
subscribers from such activities shall not be included in any
Royalty calculation involving Gross Sales hereunder.
|
|
|
|
|
|
3.5.4
|
|
|
|
|
|
|
|
(a)
|
|
VEL
and the Licensee recognise that Internet coverage is world-wide and
agree that the Licensee’s Licensed Activities shall be
specifically targeted at persons within the Territory only and
that, subject to Clause 3.5.4(b) below, the Licensee shall not use
the Marks in any form in relation to any of the Licensed Activities
outside the Territory. For the avoidance of doubt, provided that
Licensee is otherwise complying with the provisions of this Clause
3.5.4(a), it shall not be a breach of this Agreement by the
Licensee if the Licensee’s Site or Additional Sites are
accessed by individuals outside of the Territory; and
|
|
|
|
|
|
(b)
|
|
Nothing in this Clause 3.5.4 shall
prevent the Licensee from using the Names (i) outside the
Territory for the provision of Roaming Services (but only to the
extent necessary to support the Roaming Services) to Wireless
Customers of the Licensee whose home Network is in the Territory
and, for the avoidance of doubt, shall not include the right to
advertise the Names outside network is in the Territory; or
(ii) on the Internet in a manner expressly authorised by this
Agreement.
|
|
|
|
|
|
3.5.5
|
|
The
Licensee shall not use the Marks or the Names in a manner so as to
create an impression that it is itself the manufacturer, developer,
creator or (otherwise than as intermediary or conduit) supplier of
Non-Branded Content Services (including on invoices, marketing
publications or other materials).
|
|
|
|
|
|
3.5.6
|
|
The
Licensee acknowledges and undertakes that it shall not use the
Marks or the Names in connection with providing any fixed non
mobile telecommunication services utilizing metal, fiber optic or
radio relay media. For the avoidance of doubt, where in relation to
the provision of Mobile Voice and Data Services, if the Licensee
conveys the message over a Fixed Network or interconnects with, or
provides interconnection services to or receives interconnection
services from any Third Party which are conveyed over a Fixed
Network, such interconnection shall not be considered to be a
provision of fixed telecommunication services for the purposes of
this Clause.
|
|
|
|
|
|
3.5.7
|
|
The
Licensee shall not be entitled to manufacture Wireless Devices
and/or Accessories itself but shall be entitled to use reputable
sub-contractors to do so on its behalf provided that:
|
|
|
|
|
|
(a)
|
|
the
use of such sub-contractors complies with the obligations in Clause
7;
|
|
|
|
|
|
(b)
|
|
the
Wireless Devices and/or Accessories comply with the quality control
provisions contained in this Agreement, including, but not limited
to, the provisions of Clause 5.3; and
|
|
|
|
|
|
(c)
|
|
the
Wireless Devices and/or Accessories are manufactured for and
intended to be used exclusively by Wireless Customers in the course
of the Licensee’s carrying out of the Licensed
Activities.
|
18
3.6 No Use
of Similar Names
Without
limiting Clauses 3.1 through 3.3, but subject to Clauses 3.8(c) and
3.10, VEL undertakes not to license, use or permit any person to
use any of the Names or marks confusingly similar thereto (but not
including the Virgin Name or Virgin Signature) on or in relation to
any goods or services in the Territory. For the avoidance of doubt,
it shall not be a breach by VEL of this Agreement if a Third Party
imports Wireless Devices bearing the Virgin Mobile name, Virgin
Name or Virgin Signature into the Territory through distribution
channels other than those authorised or intended by VEL or any
Virgin Entity, provided that VEL is otherwise in compliance
with Clause 6.1 hereunder.
3.7 Use of
Additional Names and Additional Sites
|
(a)
|
|
If
the Licensee wishes to use:
|
|
|
(i)
|
|
any
V Mark;
|
|
|
|
|
|
|
|
(ii)
|
|
any
mark incorporating the word “Virgin” or a V Mark that
is used outside of the Territory by a Virgin Entity engaged in the
provision of Wireless Services outside of the Territory;
|
|
|
|
|
|
|
|
(iii)
|
|
any
mark consisting of the Virgin Name or the Virgin Signature in
combination with additional elements as a composite mark that is
not a Name and not otherwise previously approved in writing by VEL;
or
|
|
|
|
|
|
|
|
(iv)
|
|
the
Virgin Name alone or Virgin Signature alone, in each case without
additional elements;
|
in each case,
other than the use of the Names as already permitted by this
Agreement, it shall notify VEL and seek VEL’s consent in
accordance with this Clause 3.7(a) prior to commencing use of the
relevant mark. If VEL consents in VEL’s discretion (which VEL
shall exercise reasonably, except in relation to a request under
Clause 3.7(a)(iv), in which case VEL may withhold its consent at
its absolute discretion) to the proposed use by the Licensee, it
shall grant the Licensee by written notice to the Licensee a
license to use the relevant mark on the terms and conditions
applicable to the Names under this Agreement and the relevant mark
shall, from the date of that grant, be deemed to be an
“Additional Name” for the purposes of this
Agreement;
|
(b)
|
|
If
the Licensee wishes to use a URL containing any V Mark or the
Virgin Name, in each case, other than the use of the
Licensee’s Site as permitted by this Agreement, it shall
notify VEL and seek VEL’s consent in accordance with this
Clause 3.7(b). If VEL consents in VEL’s discretion (which VEL
shall exercise reasonably) to the proposed use by the Licensee, it
shall register such URL on behalf of the Licensee and grant the
Licensee by written notice to the Licensee a license to use the
relevant URL on the terms and conditions applicable to Additional
Sites under this Agreement and the relevant URL shall, from the
date of that grant, be deemed to be an Additional Site for the
purposes of this Agreement;
|
19
|
(c)
|
|
If
VEL specifies, in its reasonable discretion, the categories of
goods and services with respect to which such Names or URLs may be
used, the Licensee shall not use such Names or URLs in connection
with any goods or services other than goods or services falling
within such categories. If VEL withholds its consent pursuant to
Clauses 3.7(a) and (b) above, it will explain in writing in
reasonable detail the basis for its decision. If VEL fails to
provide written notice of its decision within ten
(10) Business Days of the request, the request will be deemed
approved for purposes of this Clause 3.7(c). If VEL and the
Licensee do not agree with respect to any such issue, either Party
may escalate the matter as provided in Clause 14.11;
|
|
|
|
|
|
(d)
|
|
All
costs relating to the registration and renewal of an Additional
Name or an Additional Site in accordance with this Clause 3.7 shall
be borne solely by the Licensee; and
|
|
|
|
|
|
(e)
|
|
The
creation of any new design logos solely incorporating the Names
shall be the responsibility of VEL or any Third Party nominated by
VEL, provided that the Licensee shall give VEL at least two
(2) months prior notice of its requirement for such a logo,
and further provided that VEL shall consult with and liaise
with the Licensee during the creation of such logos unless there
are legitimate reasons (in VEL’s reasonable opinion) why VEL
should not do so. In certain circumstances, VEL may delegate the
creation of such logos to the Licensee provided that such
logos shall comply with the TM Guidelines and the Licensee shall
not make use of any such logos (including but not limited to use on
headed note paper, business cards and any advertising, marketing or
promotional purposes) unless VEL has given its prior written
approval to the use of such logos (in its absolute discretion). Any
approved new logo shall be deemed an “Additional Name”
hereunder. This Clause 3.7(e) shall also apply in the case of any
use of the Marks in relation to any co-branding of the Marks with
the marks of any Third Party to the extent it is otherwise
permitted under this Agreement.
|
3.8 Use on
Internet and Similar Media
The Licensee
acknowledges and agrees that:
|
(a)
|
|
the
homepage of the website with the URL virginmobile.com (or any
successor thereto or other website owned by VEL and using
“virginmobile” with a different generic top level
domain (gTLD)) shall, unless the Parties agree otherwise, contain a
directory of and a hyperlink to the Licensee’s Site and to
all licensees to whom VEL has granted rights to use the name
“Virgin Mobile” in relation to the Licensed Activities
within and outside the Territory;
|
|
|
|
|
|
(b)
|
|
the
management, operation and content of the website with the URL
virginmobile.com will be determined by VEL in consultation with the
Licensee and the other licensees referred to in Clause
3.8(a);
|
|
|
|
|
|
(c)
|
|
VEL
has granted and may continue to grant rights to use the Names
(other than “Virgin Mobile USA”, “Virgin Mobile
U.S.” and “Virgin Mobile United States”)
to
|
20
|
|
|
Third Parties
in relation to the Licensed Activities outside the Territory,
including on the Internet or using other forms of technology and
media that are by their nature accessible worldwide, in a manner
such that those Names may be accessible to persons within the
Territory, but VEL will not allow such entities or licensees to,
and will not itself, specifically target customers for the Licensed
Activities residing within the Territory;
|
|
(d)
|
|
the
grant of the rights referred to in Clause 3.8(c) shall not be a
breach of VEL’s obligations under this Agreement;
and
|
|
|
|
|
|