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SECOND AMENDED AND RESTATED TRADEMARK LICENSE AGREEMENT

Trademark Concurrent Use Agreement

SECOND AMENDED AND RESTATED TRADEMARK LICENSE AGREEMENT | Document Parties: SPRINT NEXTEL CORP | VIRGIN ENTERPRISES LIMITED | VIRGIN MOBILE USA, LP You are currently viewing:
This Trademark Concurrent Use Agreement involves

SPRINT NEXTEL CORP | VIRGIN ENTERPRISES LIMITED | VIRGIN MOBILE USA, LP

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Title: SECOND AMENDED AND RESTATED TRADEMARK LICENSE AGREEMENT
Date: 9/3/2009
Industry: Communications Services     Sector: Services

SECOND AMENDED AND RESTATED TRADEMARK LICENSE AGREEMENT, Parties: sprint nextel corp , virgin enterprises limited , virgin mobile usa  lp
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Exhibit 99.5

Note: Certain material has been omitted from this Second Amended and Restated Trademark License Agreement in accordance with a request for confidential treatment submitted to the Securities and Exchange Commission. [*****] indicates omitted material. The omitted material has been filed separately with the Securities and Exchange Commission.

EXECUTION COPY

VIRGIN ENTERPRISES LIMITED

and

VIRGIN MOBILE USA, L.P.

 

SECOND AMENDED AND RESTATED TRADEMARK

LICENSE AGREEMENT

 


 

 

THIS SECOND AMENDED AND RESTATED TRADEMARK LICENSE AGREEMENT (this Agreement ) is signed on July 27, 2009 (the Signing Date ),

BETWEEN

VIRGIN ENTERPRISES LIMITED (Company Number 01073929) a company incorporated in England whose registered office is at The School House, 50 Brook Green, London W6 7RR, England ( VEL ); and

VIRGIN MOBILE USA, L.P. , a Delaware limited partnership, with a principal place of business at 10 Independence Boulevard, Warren, New Jersey 07059 whose registered office in the State of Delaware is c/o The Corporation Trust Company, Corporation Trust Center, 1209 Orange Street, Wilmington, Delaware 19801, United States of America (the Licensee ) (VEL and the Licensee collectively the Parties and each a Party ).

RECITALS

     WHEREAS, VEL is the beneficial and title owner of the Marks (as defined below), and has agreed to grant the Licensee a license to use the Marks on the terms and conditions of this Agreement;

     WHEREAS, on October 4, 2001 the Parties entered into a trademark license agreement, (as amended, the Original Trademark License Agreement ) whereby VEL granted the Licensee the right to use the Marks in accordance with the terms and conditions set forth therein, and on October 16, 2007, the Parties amended and restated the Original Trademark License Agreement in its entirety (the Prior Agreement );

     WHEREAS, pursuant to amendment letter dated July 9, 2009 (the Amendment Letter ), the Parties further amended the Prior Agreement;

     WHEREAS, the Licensee has recently requested a license to use the Marks (in the form of the Names) to provide mobile Internet Access services to consumers via dongles, data cards or other wireless networking adaptors;

     WHEREAS, concurrently with the execution of this Agreement, Sprint Nextel Corporation ( Parent ), Sprint Mozart, Inc. and the Licensee are entering into an Agreement and Plan of Merger, dated as of the date hereof (as amended, restated, supplemented or otherwise modified from time to time, the Merger Agreement );

     WHEREAS, as a result of the transactions contemplated by the Merger Agreement, the Licensee will become a wholly-owned subsidiary of Parent, and Parent intends to benefit from the Licensee’s continued use of the licenses granted pursuant to this Agreement;

     WHEREAS, the Parties hereto desire to enter into this Agreement to modify the rights and obligations of the Parties under the Prior Agreement as set forth herein and with effect from the Effective Date (as defined below), and shall amend and restate and replace the Prior Agreement and the Amendment Letter in their entirety; and


 

 

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     WHEREAS, the Parties are entering into this Agreement concurrently with the execution and delivery of the Merger Agreement, it being acknowledged and agreed that the rights and obligations hereunder shall be conditioned upon the consummation of the Closing (as defined in the Merger Agreement).

     NOW THEREFORE, for the mutual promises herein and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties agree as follows:

DEFINITIONS

1.1 In this Agreement, the Recital above and the Schedules and Exhibits to it, the following terms shall have the following meanings.

Accessories means those accessories listed in Schedule 3 and any others used in conjunction with Wireless Devices which are otherwise agreed in writing between the Parties;

Additional Customer Royalty has the meaning set forth in Clause 4.1.1;

Additional Customer Royalty Rate means, with respect to any Additional Customer Royalty, the product obtained by multiplying (x) US$0.50 by (y) the Cumulative CPI as of the date on which such Additional Customer Royalty is payable; provided , however , that in no event shall the Additional Customer Royalty Rate exceed $0.70;

Additional Name means any V Mark or other mark or logo which VEL permits the Licensee to use at the Licensee’s request pursuant to Clause 3.7;

Additional Site means any additional domain name incorporating a Mark, including those set forth in Schedule 4 which VEL permits the Licensee to use at the Licensee’s request pursuant to Clause 3.7;

Adjacent Services means any goods or services (i)(A) that are replacements or reasonable substitutes for Wireless Services or Wireless Devices currently offered or planned to be offered by the Licensee or Parent and its Affiliates or (B) for which Wireless Services or Wireless Devices that are currently offered or planned to be offered by the Licensee or Parent and its Affiliates are replacements or reasonable substitutes and (ii) either currently, or reasonably considered over time to have a material adverse impact on the sales of goods or services currently offered or planned to be offered by the Licensee or Parent and its Affiliates;

Adult Content means the provision of content and services that are specifically targeted to, and should only be able to be received by, customers over the age of 18;

Advertising Supported Services means advertising supported services in the form of (i) free airtime in return for the viewing of advertising; or (ii) mobile Content Services offered at free or reduced rates in return for the inclusion of interstitial advertising;

Affiliate means any entity, directly or indirectly, Controlling, Controlled by or under common Control with an entity;


 

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Ancillary Wireless Devices means devices that include access to Wireless Services whose primary purpose or functionality is not to access, or is not reliant on access to, Wireless Services. For the avoidance of doubt, the definitions of “Ancillary Wireless Devices” and “Wireless Devices” are intended to be, and shall be construed as being, mutually exclusive;

Average Parent Stock Price has the meaning set forth in the Merger Agreement;

Branded Content Services means all

(a)

 

Messaging Services;

 

(b)

 

Customer Support Services;

 

(c)

 

Advertising Supported Services;

 

(d)

 

Value Added Services;

 

(e)

 

graphics and wallpaper images provided that such graphics and wallpaper images shall not include any images which, in the reasonable opinion of VEL, could be considered to be offensive, derogatory or sexually explicit;

 

(f)

 

wireless Internet search engine services;

 

(g)

 

calendar and contact applications, including but not limited to applications that permit sharing of calendar and contact information, between Wireless Devices and other devices such as personal computers; and

 

(h)

 

Information Services;

including location-based services related thereto, and whether transmitted in real time or not. For the avoidance of doubt, Branded Content Services shall exclude all Non-Branded Content Services;

Brand Values means the following values as represented and embodied by the Virgin brand and which reflect Virgin’s position as “the consumer’s champion”: (a) fun; (b) value for money; (c) quality; (d) innovative; (e) competitive challenge (to existing markets and monopolies); (f) brilliant customer service; and (g) straightforward, accessible, easy to use products and services;

Breaching Party has the meaning set forth in Clause 9.2;

Business Day means any day (excluding Saturdays and Sundays) on which the United States Postal Service is open for business;

Content Services means all Branded Content Services and Non-Branded Content Services;

Control means the power to vote more than 50% of an entity’s voting interests or ownership of more than 50% of an entity’s beneficial interests in income or capital;


 

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CPI has the meaning set forth in Clause 4.1.2;

Cumulative CPI means, with respect to any date, the product of one (1) plus the rate of CPI inflation (whether positive or negative) for each of the full calendar years during the Term preceding such date;

Cure Period has the meaning set forth in Clause 9.2(b);

Customer Royalty Base has the meaning set forth in Clause 4.1.1;

Customer Royalty Threshold has the meaning set forth in Clause 4.1.1;

Customer Support Services means all support services, including information about Products and services, technical support, and billing assistance offered to current or prospective Wireless Customers by the Licensee (including without limitation through call centers and through the Licensee’s Site) in relation to the Licensed Activities;

Default has the meaning set forth in Clause 9.2;

Designated Officers has the meaning set forth in Clause 14.11(c);

[*****]

Dispute has the meaning set forth in Clause 14.11;

Effective Date means the date of the Effective Time (as defined in the Merger Agreement);

Escalation Request has the meaning set forth in Clause 14.11(c);

Excess Inflation Amount has the meaning set forth in Clause 4.1.2;

Extended Period has the meaning set forth in Clause 9.1.3;

Extended Period Royalty Cap means, with respect to any Extended Period, the product obtained by multiplying (x) five (5) by (y) the product obtained by multiplying US$6,000,000 by the Cumulative CPI as of the date on which the applicable amount is to be paid. For illustrative purposes, assuming a payment in the eighteenth year of the Term and a CPI rate of 2.5% in each year of the Term prior to such eighteenth year, the applicable payment amount would be calculated as follows: P = 5 x $6,000,000 x ((1+0.025) 17 );

Fixed Network means a public switched telecommunications system which supports the transfer of messages between fixed locations where the customer access to communications services has no wireless component but is solely over a fiberoptic, copper wiring or similar non-wireless fixed wiring to the customer’s premises;

Game Services means all video or personal computer games, online games of chance and/or skill and interactive entertainment game products;


 

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Gross Sales means the total amount received by the Licensee in connection with the carrying on of the Licensed Activities and minus any such amounts that reflect surcharges levied on Wireless Customers for regulatory fees, taxes and administrative costs associated with any of the foregoing other than any such fees, taxes or administrative costs levied by the Licensee or any of its Affiliates which are not ultimately paid to a Third Party;

Information Services means services, and the content of services, provided by any person that involve solely the delivery of information, opinion or editorial material, including information relating to domestic and international news, movies, music, entertainment, television, radio, professional or participatory sports, leisure activities and interests, and U.S. city-based listing services covering local events, film, television, radio and local entertainment;

Integrated Action Team has the meaning set forth in Clause 14.11(a);

Initial Term has the meaning set forth in Clause 9.1;

Internet Access means the provision of a service aimed primarily at persons within the Territory that affords to subscribers of that service access to the Internet whether with or without other services;

Kiosk means any temporary, mobile cart or similar vehicle which is intended for use in shopping malls or similar retail environments, the primary purpose of which is the sale of Products (but which may also sell other generic, third-party or Affiliate wireless products and/or wireless accessories);

Law means any statute, law, ordinance, rule or regulation of any governmental entity;

Licensed Activities means those activities referred to in Clauses 3.1 and 3.3;

Licensee’s Site means the website located at the URL virginmobileusa.com and any successor websites thereto or any other website approved in writing in advance by VEL from time to time;

mark means a trademark, service mark or other indicator of source;

Marks means:

(a)

 

those marks which are registered to VEL or which are or may be in the future the subject of a pending application for registration in the name of VEL, short details of which are contained in Schedule l ;

 

(b)

 

the Virgin Signature and the Virgin Name;

 

(c)

 

any V Mark or other marks that VEL permits the Licensee to use pursuant to Clause 3.7;

 

(d)

 

other applications for registration of any of the marks referred to in (a), (b) and (c) above which may be made by VEL pursuant to this Agreement and any resulting registrations; and


 

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(e)

 

common law and unregistered rights in, and trade names approved by VEL consisting of or containing, the marks referred to in (a), (b) and (c) above;

Messages mean any sign, signal, writing, image, sound, or intelligence of information of any nature capable of transmission by wireless telecommunications;

Messaging Services means (i) text or short messaging (SMS); (ii) instant messaging (IM); (iii) multimedia messaging (MMS), including but not limited to picture messaging; (iv) group or chat messaging services; (v) any means for the provision of an email or mobile phone number address to a person using the URL virginmobileusa.com or such other email address format as may be approved in advance by VEL; and (vi) a web subscriber address facility or other unified messaging application that allows persons to access any or all of the foregoing messaging services, in each case to enable persons to create, send and receive email, mobile media and/or messages; access and save email mobile media and/or messages and group lists; search email, mobile media and/or messages, manage electronic address books, and access other services incidental thereto; and (vii) other services that transfer Messages to or from persons via Wireless Services;

Music Content Services means all radio broadcasting services, publishing or performing and offering for download musical works, publishing or performing and offering for download music videos or being a recording label;

Names means the following names only: (a) Virgin Mobile USA; (b) Virgin Mobile; (c) VirginXL, Virgin XL and VXL, subject to Clause 3.5.1(b); (d) VirginXtras or Virgin Xtras, subject to Clause 3.5.1(b); (e) Virgin Alerts, subject to Clause 3.5.1(b); (f) Virgin Mobile Sugar Mama or Sugar Mama (for use solely in connection with Advertising Support Services); (g) any Additional Names; (h) Virgin Mobile Stash (for use solely in connection with Stored Value Cards); (i) VAM; (j) Virgin2Virgin, subject to Clause 3.5.1(b); (k) VM (solely in connection with Clause 3.1(o)); (l) the Virgin Signature instead of the word “Virgin” in any Name; (m) Virgin Mobile Broadband2Go; (n) Virgin Mobile LIFE; and (o) Studio V;

Negotiation Election Notice has the meaning set forth in Clause 3.4.3;

Non-Branded Content Services means:

(a)

 

Adult Content;

 

(b)

 

social networking services;

 

(c)

 

mobile user-generated content services;

 

(d)

 

electronic data services and applications, Internet services and applications, electronic commerce, services encompassing the exercise of any rights under copyright in all works of authorship (except for Music Content Services);

 

(e)

 

dating services and personal advertisements;

 

(f)

 

Music Content Services;


 

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(g)

 

Game Services;

 

(h)

 

mobile banking applications;

 

(i)

 

any services which would qualify as “Branded Content Services” but for the fact that they are offered by the Licensee without using the Names; and

 

(j)

 

subject to VEL’s prior approval (which approval shall not be unreasonably withheld), other unbranded content, services and applications used in connection with Wireless Devices or Wireless Services;

Percentage Royalty Year means any year within a Phase Out Period;

Phase Out Period has the meaning set forth in Clause 4.1.3(b);

Phase Out Use means, with respect to any date or time, use of the Names (a) to market the Licensed Activities for six (6) months from such date or time at a level no greater than past practice and (b) to provide services to Wireless Customers of the Licensee for twenty four (24) months from such date or time;

Products means Wireless Devices, Accessories, Wireless Services, Stored Value Cards, Vouchers, Branded Content Services, Non-Branded Content Services, provision of access to Content Services, Internet Access, and Roaming Services, which in all instances other than with respect to Non-Branded Content Services, are branded with the Names;

Proposed Device Use has the meaning set forth in Clause 3.4.4;

Proposed Device Use Proposal has the meaning set forth in Clause 3.4.4;

Proposed Services License has the meaning set forth in Clause 3.4.3;

Proposed Services License Proposal has the meaning set forth in Clause 3.4.3;

Renewal Term has the meaning set forth in Clause 9.1.2;

Resolution Request has the meaning set forth in Clause 14.11(a);

Retail Activities means the sale of any Products (and at the Licensee’s option, other generic, third-party or Affiliate wireless products and/or wireless accessories) through: (a) the physical Retail Stores or Kiosks branded and owned or managed by Third Parties; (b) physical Retail Stores and Kiosks branded with the Names; and (c) the Internet, mail order or telesales, online and all other forms of direct sales routes;

Retail Store means any fixed, permanent retail establishment or environment (whether stand alone or forming a concession within a larger retail outlet, but not including Kiosks) the primary purpose of which is to sell Products or Affiliates’ products of the type covered in Products (but which may also sell other generic, third-party or Affiliate wireless products and/or wireless accessories);


 

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Roaming Services means services offered to Wireless Customers by the Licensee which permit Wireless Customers to use their Wireless Devices outside the Territory through agreements with Third Party providers to access such Third Party’s equivalent services when outside of the Territory;

ROFR Negotiation Period has the meaning set forth in Clause 3.4.3;

Royalties means the payments described in Clause 4;

Second Initial Term has the meaning set forth in Clause 9.1.1;

Stored Value Card means a re-loadable, pre-paid debit or stored value card to be used by Wireless Customers for the purchase of goods and services, including Products, and may allow Wireless Customers to earn points or credits redeemable for Products;

subsidiary and holding company shall be construed in accordance with Section 736 of the Companies Act 1985;

Term has the meaning set forth in Clause 9.1;

Territory means the United States of America, the US Virgin Islands and Puerto Rico;

Third Party means any person or entity that is not a Party or an Affiliate of a Party to this Agreement;

TM Guidelines means the guidelines approved by VEL in relation to the permitted form, manner and context in which the Marks may be used, as amended from time to time, which include the Virgin Brand Book, the Little Red Book, the Direct Selling Guidelines, Outsourcing Guidelines, Offshore Guidelines set out in Exhibit A ;

V Mark means any mark that:

(a)

 

includes the letter ‘V’ as a predominant element, including V-NET or V.SHOP; or

 

(b)

 

includes ‘V’ in its stylized form;

Value Added Services means all voicemail, caller identification, directory assistance, call forwarding, conference calling and digital mobile fax services, and any other services approved by VEL from time to time, in each case primarily to enhance Wireless Services;

Virgin Entity means any of:

(a)

 

any company which has been authorised to use the Virgin Name by VEL or by any licensee of VEL from time to time; and/or

 

(b)

 

a company which is a direct or indirect subsidiary or holding company of VEL or a direct or indirect subsidiary of that holding company;


 

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Virgin Mobile Stash Card means a Stored Value Card branded with the Marks in the form of the Name “Virgin Mobile Stash” or other Name approved in advance by VEL;

Virgin Name means the name “Virgin”, including all translations or transliterations thereof, and any name consisting of the Virgin Name in combination with additional elements as a composite name in each case, other than any Names;

Virgin Signature means the “Virgin” signature set out in Schedule 2 and any future signature or design provided by VEL, including all translations or transliterations thereof, and any name consisting of the Virgin Signature in combination with additional elements as a composite name in each case, other than any Names;

Vouchers means physical or electronic vouchers or top-up cards for the payment for usage of Wireless Services or Content Services in the Territory;

Wireless Content Vending Platform means a portal the primary purpose of which is to distribute and access Content Services for use primarily on Wireless Devices. The portal may also offer such secondary versions of such Content Services for use other than on Wireless Devices such versions offering administrative, back-up, configuration and enhanced functionality.

Wireless Customer means a person who utilizes Wireless Services provided under and by reference to the Names and who remains a current customer of the Licensee at the relevant time;

Wireless Devices means multifunctional devices whose primary purpose or functionality is to access, or is primarily reliant on access to, Wireless Services (by way of example, but without limitation in any respect, mobile telephone handsets, smartphones, dongles/ air cards, netbooks, handheld electronic book reader such as the Amazon Kindle device, femtocell devices and future generations of such devices and does not include devices which are customarily primarily reliant on side loading as opposed to Wireless Services for their functionality such as laptops, or electronic book readers which do not have wireless access). For the avoidance of doubt, the definitions of “Ancillary Wireless Devices” and “Wireless Devices” are intended to be, and shall be construed as being, mutually exclusive;

Wireless Licensed Activities has the meaning set forth in Clause 3.4.5;

Wireless Network means a communications system that carries or is capable of carrying Messages via a wireless spectrum exclusively licensed by a governmental authority and where a segment of the connection between the customer’s access point to the system is wireless. For clarification, a Wireless Network (i) may include a fixed-wire back-haul including a public switched telecommunication network or any interconnection with a Third Party Fixed Network and (ii) is not intended to include a fixed-wire modem with a wifi network connected to the modem except to the extent they include femtocell capability provided that such femtocell capability involves the carriage of Messages via such wireless spectrum; and

Wireless Services means radio communication services comprising both one-way and two-way radio communication of Messages conducted through a Wireless Network.


 

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1.2

 

The Schedules and Exhibits form part of the operative provisions of this Agreement and references to this Agreement shall, unless the context otherwise requires, include references to the Schedules and Exhibits.

1.3

 

For the avoidance of doubt the recitals do not form part of the operative provisions of this Agreement.

 

1.4

 

The index to and the headings in this Agreement are for information only and are to be ignored in construing the same.

1.5

 

The Parties acknowledge and agree that:

 

(a)

 

each of them has fully considered the language, terms and provisions of this Agreement; and

 

(b)

 

this Agreement has been drafted by both Parties and ambiguities in it, if any, shall not be construed against the drafter of any particular Clause.

1.6

 

The term “including” shall be deemed to mean “including without limitation”.

 

1.7

 

A covenant by a Party to refrain from taking any action shall be deemed to include a covenant not to assist, allow or permit another person to take such action whether or not such additional covenant is specifically set forth herein.

ACKNOWLEDGEMENTS

2.1

 

The Licensee acknowledges that:

(a)

 

as between the Parties, all rights in the Marks belong to VEL;

 

(b)

 

the Licensee shall not acquire or claim any title to any of the Marks by virtue of the rights granted to it by this Agreement or through its use of the Marks or any V Mark which is the same or confusingly similar to an existing trademark of VEL either before or after the date of this Agreement;

 

(c)

 

the Licensee shall not at any time do or omit to do anything which is reasonably likely to prejudice VEL’s rights in the Marks;

 

(d)

 

all goodwill generated by use of the Marks or any V Mark by the Licensee shall at all times be deemed to have accrued to VEL; and

 

(e)

 

any rights accrued to the Licensee through use of the Marks or any V Mark, including but not limited to any mixed brand rights shall be deemed to have accrued to VEL.

 

2.2

 

VEL acknowledges that the Licensee is free to use or register in its own name any mark other than a mark which is: (i) one of the Marks; (ii) a V Mark which is the same or confusingly similar to an existing trademark of VEL; (iii) confusingly similar to either (i)


 

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or (ii); or (iv) a combination mark that contains any of the marks referred to in this Clause 2.2 as a composite mark.

 

2.3

 

VEL acknowledges that all goodwill generated by use or registration of a mark by the Licensee in its own name as permitted under Clause 2.2 and the other terms and conditions of this Agreement shall at all times be deemed to have accrued to the Licensee.

GRANT

3.1 Exclusive License Grant

With effect from the Effective Date, in consideration of the Royalties and the covenants and undertakings contained in this Agreement, and subject to the provisions of Clauses 3.4 through 3.11 herein, VEL grants to the Licensee an exclusive (even as against VEL) license to use the Names in the Territory for the Term in accordance with the terms and conditions of this Agreement:

(a)

 

in relation to the provision of Wireless Services and Wireless Devices generally targeted to customers or potential customers in a manner consistent with the Brand Values;

 

(b)

 

subject to the remaining terms of this Agreement, to do all acts the doing of which falls within the exclusive rights of the proprietor of marks in the Marks in connection with the carrying on, provision, marketing, advertising, sale, sponsorship merchandising and promotion of the Licensed Activities;

 

(c)

 

as part of the Internet domain names for the Licensee’s Site and Additional Sites in connection with the carrying on and provision of the Licensed Activities;

 

(d)

 

in relation to Retail Activities; provided that the Licensee shall obtain the prior written approval of VEL (in VEL’s reasonable discretion) in advance of opening its first Retail Store and Kiosk, and any subsequent Retail Store or Kiosk that materially departs from the appearance, look and feel, size, retail environment or operation thereof;

 

(e)

 

to provide any Wireless Content Vending Platform to Wireless Customers;

 

(f)

 

to provide Roaming Services to Wireless Customers;

 

(g)

 

to provide Wireless Customers with Internet Access via a Wireless Device using Wireless Services;

 

(h)

 

on or in relation to Vouchers and Stored Value Cards, including the Virgin Mobile Stash Card provided to Wireless Customers;

 

(i)

 

on or in relation to Accessories sold to Wireless Customers, provided that the Accessories are solely intended for use in conjunction with Wireless Devices;


 

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(j)

 

on or in relation to advertisements in any media (including, advertisements on the Internet, including social networking services and advertisements for or on the Licensee’s Site and Additional Sites), promotional brochures, marketing and other materials in relation to the Products and the Licensed Activities or intended to increase awareness of the Names;

 

(k)

 

on or in relation to promotional merchandise in connection with the carrying on and provision of the Licensed Activities, provided that such promotional merchandise is only distributed free of charge (but not including charges in connection with use of the Products or Licensed Activities provided by the Licensee) by the Licensee and not by way of commercial or retail sale;

 

(l)

 

on or in relation to promotional events in relation to the Products and the Licensed Activities generally intended to increase sales of the Products or awareness of the Names, including but not limited to parties, tours, sponsorships and stunts;

 

(m)

 

as part of its business, trading or registered company name (including without limitation as a stock ticker on an internationally recognized stock exchange) and to use the same on headed note paper and other corporate materials and communications which, in the ordinary course of business, bear such company name in the Territory, provided that when used as a registered company name such name is always initially followed by the relevant company denotation (e.g., LLC) for the relevant type of company;

 

(n)

 

on or in relation to the provision of Wireless Device replacement, recycling, insurance or repair services to Wireless Customers, provided that, for the avoidance of doubt, this will prevent VEL or any other Virgin Entity from supplying or providing mobile phone insurance under the Names;

 

(o)

 

in promoting, as part of the Wireless Services, the availability of automobile breakdown recovery services offered by Third Parties, provided that such use shall extend to the Licensee promoting the phone number for such assistance only and the Licensee shall not use and shall not permit the Names to be used by the Third Party provider of the breakdown recovery services;

 

(p)

 

on Branded Content Services provided to Wireless Customers, but for the avoidance of doubt, not on Non-Branded Content Services; or

 

(q)

 

in relation to the provision of wireless (not Fixed Network) Internet Access services specifically targeted at non-corporate customers and potential non-corporate customers via dongles, data cards or other wireless networking adaptors which are designed primarily for use with laptop computers, desktop computers, and other portable computing or communications devices.

3.2 Additional Covenants.

(a)

 

If, at any time, VEL or a VEL licensee grants to any Wireless Services provider in the Territory the right to offer any content, application or service equivalent to Content


 

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Services, VEL shall or shall use its commercially reasonable efforts to cause such licensee to offer the Licensee such content, application or service on substantially similar terms in all material respects as those offered to such Wireless Service provider.

(b)

 

During the Term, VEL shall not, and shall cause its licensees not to, offer an exclusive license to any services equivalent to Content Services to any provider of Wireless Services; provided however to the extent any such licensee is bound by an agreement in force as of the Effective Date which provides the licensee with the right to offer an exclusive license to such service equivalent to Content Service VEL shall use its commercially reasonable efforts to (i) cause such licensee not to offer an exclusive license to such service equivalent to Content Service and (ii) attempt to modify such existing agreement as soon as practicable to comply with the foregoing covenant.

 

(c)

 

From time to time VEL may propose to the Licensee the opportunity for VEL or VEL’s licensees to offer any services equivalent to Content Services on the Licensee’s Wireless Content Vending Platform and the Licensee will consider such opportunity in good faith.

3.3 Use of Virgin Name and Virgin Signature Alone

Subject to Clause 3.10, with effect from the Effective Date, in consideration of the Royalties and the covenants and undertakings contained in this Agreement, VEL grants to the Licensee an exclusive (even as against VEL) license to use the Virgin Name and/or the Virgin Signature on Wireless Devices (including on both the mobile device and liquid crystal display of such Wireless Devices) which are available via Parent’s Wireless Network in the Territory for the Term, on the terms and conditions of this Agreement.

3.4 Limitations on VEL

 

 

3.4.1

 

Subject to Clause 3.1, nothing in this Agreement shall prevent VEL or any of its licensees from using or licensing another person to use the Virgin Name, Virgin Signature or any V Mark (but for the avoidance of doubt not any of the Names) in the Territory in any other way including in relation to promoting, selling, conducting or offering their own business, goods and/or services (including providing remote access to such businesses, goods and services to customers) with reference to the Virgin Name, Virgin Signature or V Marks, via any Wireless Services or Wireless Devices provided that such references are reasonably related to the goods and/or services to which such person is licensed to use the Virgin Name, Virgin Signature or any such V Mark.

 

3.4.2

 

Subject to Clauses 3.1, 3.2, 3.3, 3.4.6 and 3.6, nothing in this Agreement shall prevent VEL or any of its licensees from using or licensing another person to use the Virgin Name, Virgin Signature or any V Mark (but for the avoidance of doubt not any of the Names) in the Territory in any other way including in relation to:

 

(a)

 

providing telecommunications services on aeroplanes to passengers whilst in transit through telecommunications equipment within such aeroplane;

 

(b)

 

providing transmission of programs for the public by radio broadcast services;


 

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(c)

 

retailing Wireless Devices or Accessories that are not branded with the Virgin Name or Virgin Signature; provided that (i) the sale of Wireless Devices is not the primary purpose of the retail establishment; and (ii) to the extent such retail establishment offers Wireless Devices for sale, VEL has used commercially reasonable efforts to ensure that such retail establishment can also offer for sale the Licensee’s Wireless Devices under similar terms and conditions;

 

(d)

 

selling Ancillary Wireless Devices; and

 

(f)

 

offer Content Services solely to Wireless Customers or members of the public at large in the Territory, including any which are accessible by a Wireless Device.

 

3.4.3

 

[*****] In addition, if at any time during the Term, VEL or any of its Affiliates receives a bona fide offer from a Third Party to use or license any marks containing the Virgin Name or Virgin Signature in the Territory for use in relation to any Adjacent Services (a Proposed Services License ) and VEL intends to pursue such Proposed Services License, it shall first provide written notice to the Licensee of the fact of such Proposed Services License (the Proposed Services License Proposal ). The Licensee shall have 15 days from the date of its receipt of such written notice to determine whether it wishes to negotiate for an exclusive license for such Adjacent Services in the Territory and shall provide written notice (the Negotiation Election Notice ) of the same to VEL within such 15-day period. If the Licensee wishes to negotiate for such an exclusive license, for 60 days after VEL’s receipt of such Negotiation Election Notice (the ROFR Negotiation Period ), VEL and the Licensee (or any of its marketing partners) shall negotiate exclusively in good faith towards an agreement for the Licensee (or any of its marketing partners) to have an exclusive license for such Adjacent Services in the Territory on the same or substantially similar terms as the Proposed Services License Proposal (or terms no less favorable to the Licensee (or any of its marketing partners) as to such Third Party offeror), and neither VEL nor any of its Affiliates shall discuss, communicate or negotiate with any other person regarding such rights during such time. If, at the expiration of such ROFR Negotiation Period, VEL and the Licensee (or any of its marketing partners) have not executed a binding agreement regarding such Proposed Services License (and VEL has acted in good faith and in compliance with this Clause 3.4.3 during such time), VEL (or the applicable rights holder) shall thereafter be free to negotiate an agreement with such Third Party offeror.

 

3.4.4

 

[*****] If, at any time during the Term, VEL or any of its Affiliates wishes to sell itself, or has received a bona fide offer from a Third Party to sell, any Ancillary Wireless Device using any mark containing the Virgin Name or Virgin Signature in the Territory (a Proposed Device Use ) and VEL intends to pursue such Proposed Device Use, it shall first provide written notice to the Licensee of the fact of such Proposed Device Use (the Proposed Device Use Proposal ) . The Licensee shall have 15 days from the date of its receipt of such written notice to determine whether it wishes to negotiate for an exclusive license for such Ancillary Wireless Device in the Territory and shall provide a Negotiation Election Notice of the same to VEL within such 15-day period. If the Licensee wishes to negotiate for such an exclusive license, for the ROFR


 

16

 

 

Negotiation Period, VEL and the Licensee (or any of its marketing partners) shall negotiate exclusively in good faith towards an agreement for the Licensee (or any of its marketing partners) to have an exclusive license for such Ancillary Wireless Device in the Territory on the same or substantially similar terms as the Proposed Device Use Proposal (on terms no less favorable to the Licensee (or any of its marketing partners) as to VEL or any of its Affiliates or such Third Party offeror, as applicable), and neither VEL nor any of its Affiliates shall discuss, communicate or negotiate with any other person regarding such rights during such time. If, at the expiration of such ROFR Negotiation Period, VEL and the Licensee (or any of its marketing partners) have not executed a binding agreement regarding such Proposed Device Use (and VEL has acted in good faith and in compliance with this Clause 3.4.4 during such time), VEL (or the applicable rights holder) shall thereafter be free to pursue such Proposed Device Use for itself or any of its Affiliates or to negotiate an agreement with such Third Party offeror.

 

3.4.5

 

Subject to Clauses 3.4.1 and 3.4.2, VEL agrees that, except for any express exceptions in this Agreement, it shall not use or allow any other person to use the Virgin Name, Virgin Signature or any V Mark in the Territory in relation to (i) Wireless Services and Wireless Devices or (ii) the Licensed Activities set forth in Clauses 3.1 (a), (c), (d), (e), (f), (g), (h), (i), (n), (p), or (q) ((i) and (ii), collectively, the Wireless Licensed Activities ).

 

3.4.6

 

VEL must make efforts to ensure that its activities or the activities of its licensees for Wireless Licensed Activities to licensees outside the Territory will not be targeted at persons in the Territory.

3.5 Limitations on use of the Marks

3.5.1

 

Except as expressly permitted by Clause 3.3,

 

(a)

 

nothing in this Agreement shall allow the Licensee to use the Marks in a form other than the Names or in a manner not expressly permitted by this Agreement without the prior written consent of VEL, such consent to be requested and determined as described in Clause 3.7 below; and

 

(b)

 

the Licensee shall not use the names “VirginXL” or “Virgin XL” and “VirginXtras” or “Virgin Xtras”, “Virgin2Virgin” and “Virgin Alerts” in any manner other than (i) in the liquid crystal display screens of Wireless Devices; or (ii) in conjunction with and in moderate proximity to the “Virgin Mobile” name and/or logo.

 

3.5.2

 

The Licensee shall, at all times during the Term, make genuine and bona fide use of the Names in relation to the Wireless Services and Wireless Devices, consistently pursue new customers on a national basis under the Names and use all reasonable efforts to actively promote, market and advertise such conduct of the Licensed Activities, provided that the sole remedy for breach of the foregoing shall be set forth in Clause 9.3(b).

 

3.5.3

 

Subject to Clause 3.5.2, for the avoidance of doubt, the Licensee shall not be prohibited from providing any Licensed Activities using a mark other than the Names or the


 

17

 

 

Marks, and the revenues and subscribers from such activities shall not be included in any Royalty calculation involving Gross Sales hereunder.

 

3.5.4

 

 

(a)

 

VEL and the Licensee recognise that Internet coverage is world-wide and agree that the Licensee’s Licensed Activities shall be specifically targeted at persons within the Territory only and that, subject to Clause 3.5.4(b) below, the Licensee shall not use the Marks in any form in relation to any of the Licensed Activities outside the Territory. For the avoidance of doubt, provided that Licensee is otherwise complying with the provisions of this Clause 3.5.4(a), it shall not be a breach of this Agreement by the Licensee if the Licensee’s Site or Additional Sites are accessed by individuals outside of the Territory; and

 

(b)

 

Nothing in this Clause 3.5.4 shall prevent the Licensee from using the Names (i) outside the Territory for the provision of Roaming Services (but only to the extent necessary to support the Roaming Services) to Wireless Customers of the Licensee whose home Network is in the Territory and, for the avoidance of doubt, shall not include the right to advertise the Names outside network is in the Territory; or (ii) on the Internet in a manner expressly authorised by this Agreement.

 

3.5.5

 

The Licensee shall not use the Marks or the Names in a manner so as to create an impression that it is itself the manufacturer, developer, creator or (otherwise than as intermediary or conduit) supplier of Non-Branded Content Services (including on invoices, marketing publications or other materials).

 

3.5.6

 

The Licensee acknowledges and undertakes that it shall not use the Marks or the Names in connection with providing any fixed non mobile telecommunication services utilizing metal, fiber optic or radio relay media. For the avoidance of doubt, where in relation to the provision of Mobile Voice and Data Services, if the Licensee conveys the message over a Fixed Network or interconnects with, or provides interconnection services to or receives interconnection services from any Third Party which are conveyed over a Fixed Network, such interconnection shall not be considered to be a provision of fixed telecommunication services for the purposes of this Clause.

 

3.5.7

 

The Licensee shall not be entitled to manufacture Wireless Devices and/or Accessories itself but shall be entitled to use reputable sub-contractors to do so on its behalf provided that:

 

(a)

 

the use of such sub-contractors complies with the obligations in Clause 7;

 

(b)

 

the Wireless Devices and/or Accessories comply with the quality control provisions contained in this Agreement, including, but not limited to, the provisions of Clause 5.3; and

 

(c)

 

the Wireless Devices and/or Accessories are manufactured for and intended to be used exclusively by Wireless Customers in the course of the Licensee’s carrying out of the Licensed Activities.


 

18

3.6 No Use of Similar Names

Without limiting Clauses 3.1 through 3.3, but subject to Clauses 3.8(c) and 3.10, VEL undertakes not to license, use or permit any person to use any of the Names or marks confusingly similar thereto (but not including the Virgin Name or Virgin Signature) on or in relation to any goods or services in the Territory. For the avoidance of doubt, it shall not be a breach by VEL of this Agreement if a Third Party imports Wireless Devices bearing the Virgin Mobile name, Virgin Name or Virgin Signature into the Territory through distribution channels other than those authorised or intended by VEL or any Virgin Entity, provided that VEL is otherwise in compliance with Clause 6.1 hereunder.

3.7 Use of Additional Names and Additional Sites

(a)

 

If the Licensee wishes to use:

 

(i)

 

any V Mark;

 

 

(ii)

 

any mark incorporating the word “Virgin” or a V Mark that is used outside of the Territory by a Virgin Entity engaged in the provision of Wireless Services outside of the Territory;

 

 

(iii)

 

any mark consisting of the Virgin Name or the Virgin Signature in combination with additional elements as a composite mark that is not a Name and not otherwise previously approved in writing by VEL; or

 

 

(iv)

 

the Virgin Name alone or Virgin Signature alone, in each case without additional elements;

in each case, other than the use of the Names as already permitted by this Agreement, it shall notify VEL and seek VEL’s consent in accordance with this Clause 3.7(a) prior to commencing use of the relevant mark. If VEL consents in VEL’s discretion (which VEL shall exercise reasonably, except in relation to a request under Clause 3.7(a)(iv), in which case VEL may withhold its consent at its absolute discretion) to the proposed use by the Licensee, it shall grant the Licensee by written notice to the Licensee a license to use the relevant mark on the terms and conditions applicable to the Names under this Agreement and the relevant mark shall, from the date of that grant, be deemed to be an “Additional Name” for the purposes of this Agreement;

(b)

 

If the Licensee wishes to use a URL containing any V Mark or the Virgin Name, in each case, other than the use of the Licensee’s Site as permitted by this Agreement, it shall notify VEL and seek VEL’s consent in accordance with this Clause 3.7(b). If VEL consents in VEL’s discretion (which VEL shall exercise reasonably) to the proposed use by the Licensee, it shall register such URL on behalf of the Licensee and grant the Licensee by written notice to the Licensee a license to use the relevant URL on the terms and conditions applicable to Additional Sites under this Agreement and the relevant URL shall, from the date of that grant, be deemed to be an Additional Site for the purposes of this Agreement;


 

19

(c)

 

If VEL specifies, in its reasonable discretion, the categories of goods and services with respect to which such Names or URLs may be used, the Licensee shall not use such Names or URLs in connection with any goods or services other than goods or services falling within such categories. If VEL withholds its consent pursuant to Clauses 3.7(a) and (b) above, it will explain in writing in reasonable detail the basis for its decision. If VEL fails to provide written notice of its decision within ten (10) Business Days of the request, the request will be deemed approved for purposes of this Clause 3.7(c). If VEL and the Licensee do not agree with respect to any such issue, either Party may escalate the matter as provided in Clause 14.11;

 

(d)

 

All costs relating to the registration and renewal of an Additional Name or an Additional Site in accordance with this Clause 3.7 shall be borne solely by the Licensee; and

 

(e)

 

The creation of any new design logos solely incorporating the Names shall be the responsibility of VEL or any Third Party nominated by VEL, provided that the Licensee shall give VEL at least two (2) months prior notice of its requirement for such a logo, and further provided that VEL shall consult with and liaise with the Licensee during the creation of such logos unless there are legitimate reasons (in VEL’s reasonable opinion) why VEL should not do so. In certain circumstances, VEL may delegate the creation of such logos to the Licensee provided that such logos shall comply with the TM Guidelines and the Licensee shall not make use of any such logos (including but not limited to use on headed note paper, business cards and any advertising, marketing or promotional purposes) unless VEL has given its prior written approval to the use of such logos (in its absolute discretion). Any approved new logo shall be deemed an “Additional Name” hereunder. This Clause 3.7(e) shall also apply in the case of any use of the Marks in relation to any co-branding of the Marks with the marks of any Third Party to the extent it is otherwise permitted under this Agreement.

3.8 Use on Internet and Similar Media

The Licensee acknowledges and agrees that:

(a)

 

the homepage of the website with the URL virginmobile.com (or any successor thereto or other website owned by VEL and using “virginmobile” with a different generic top level domain (gTLD)) shall, unless the Parties agree otherwise, contain a directory of and a hyperlink to the Licensee’s Site and to all licensees to whom VEL has granted rights to use the name “Virgin Mobile” in relation to the Licensed Activities within and outside the Territory;

 

(b)

 

the management, operation and content of the website with the URL virginmobile.com will be determined by VEL in consultation with the Licensee and the other licensees referred to in Clause 3.8(a);

 

(c)

 

VEL has granted and may continue to grant rights to use the Names (other than “Virgin Mobile USA”, “Virgin Mobile U.S.” and “Virgin Mobile United States”) to


 

20

 

 

Third Parties in relation to the Licensed Activities outside the Territory, including on the Internet or using other forms of technology and media that are by their nature accessible worldwide, in a manner such that those Names may be accessible to persons within the Territory, but VEL will not allow such entities or licensees to, and will not itself, specifically target customers for the Licensed Activities residing within the Territory;

(d)

 

the grant of the rights referred to in Clause 3.8(c) shall not be a breach of VEL’s obligations under this Agreement; and

 

 
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