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AMENDED AND RESTATED SEVERANCE AGREEMENT

Termination Severance Agreement

AMENDED AND RESTATED SEVERANCE AGREEMENT | Document Parties: PLAYBOY ENTERPRISES, INC You are currently viewing:
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PLAYBOY ENTERPRISES, INC

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Title: AMENDED AND RESTATED SEVERANCE AGREEMENT
Governing Law: Delaware     Date: 3/13/2009
Industry: Printing and Publishing     Sector: Services

AMENDED AND RESTATED SEVERANCE AGREEMENT, Parties: playboy enterprises  inc
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                                                                Exhibit 10.27(b)


                    AMENDED AND RESTATED SEVERANCE AGREEMENT


          THIS  AMENDED AND RESTATED  SEVERANCE  AGREEMENT  (this  "Agreement"),
dated as of September 1, 2008, is by and between  Playboy  Enterprises,  Inc., a
Delaware  corporation (the "Company"),  and ____________,  (the "Executive") and
is, effective as of January 1, 2008, hereby amending,  restating and superseding
that prior Severance  Agreement between the parties dated November 29, 2001, for
compliance  with Section 409A of the Internal  Revenue Code of 1986,  as amended
(the "Code").

                                   WITNESSETH:

          WHEREAS,  the  Executive is a senior  executive or key employee of the
Company and has made and is expected to continue to make major  contributions to
the short- and long-term  profitability,  growth and  financial  strength of the
Company;

          WHEREAS,  the  Company  recognizes  that,  as is  the  case  for  most
publicly-held companies, the possibility of a Change in Control exists;

          WHEREAS,  the  Company  desires to assure  itself of both  present and
future  continuity  of  management  and  desires to  establish  certain  minimum
severance  benefits for certain of its senior  executive  officers and other key
employees,  including  the  Executive,  applicable  in the  event of a Change in
Control;

          WHEREAS,  the Company wishes to ensure that its senior  executives and
other key employees are not practically  disabled from discharging  their duties
in respect of a proposed  or actual  transaction  involving a Change in Control;
and

          WHEREAS, the Company desires to provide additional  inducement for the
Executive to continue to remain in the ongoing employ of the Company;

          NOW, THEREFORE, the Company and the Executive agree as follows:

          1.  Certain  Defined  Terms:  In addition to terms  defined  elsewhere
herein,  the  following  terms  have the  following  meanings  when used in this
Agreement with initial capital letters:

            (a) "Base Pay" means the  Executive's  annual  base salary at a rate
      not less than the  Executive's  annual  fixed or base  compensation  as in
      effect for Executive  immediately  prior to the  occurrence of a Change in
      Control or such higher rate as may be determined  from time to time by the
      Board of Directors of the Company (the "Board") or a Committee thereof.

            (b)  "Change  in  Control"  means any of the  following  occurrences
      during the Term:

                  (i)  Hugh  M.  Hefner  directly  or as  beneficial  owner  and
            Christie Hefner cease  collectively to hold over 50% of the combined
            voting  power of the  then-outstanding  securities  entitled to vote
            generally  in the  election of  directors  of the  Company  ("Voting
            Stock"); or

<PAGE>

                  (ii) except pursuant to a transaction described in the proviso
            to Section 1(b)(iv) or (v), a sale, exchange or other disposition of
            PLAYBOY Magazine; or

                  (iii)  except  pursuant  to a  transaction  described  in  the
            proviso to Section  1(b)(iv) or (v), the  liquidation or dissolution
            of the Company; or

                  (iv) the Company is merged,  consolidated or reorganized  into
            or  with  another  corporation  or  other  legal  person;  provided,
            however,  that no such merger,  consolidation or reorganization will
            constitute  a Change in  Control  if the  merger,  consolidation  or
            reorganization  is  initiated by the Company and as a result of such
            merger,  consolidation or reorganization not less than a majority of
            the combined voting power of the then-outstanding  securities of the
            surviving, resulting or ultimate parent corporation, as the case may
            be,  immediately  after such transaction is held in the aggregate by
            persons  who held not less than a majority  of the  combined  voting
            power of the  outstanding  Voting  Stock of the Company  immediately
            prior to such transaction; or

                  (v)  the  Company   sells  or  otherwise   transfers   all  or
            substantially  all of its  assets to  another  corporation  or other
            legal person; provided,  however, that no such sale or transfer will
            constitute  a Change in Control if the sale or transfer is initiated
            by the  Company  and as a result of such sale or  transfer  not less
            than a majority of the combined voting power of the then-outstanding
            securities of such  corporation  or other legal person,  as the case
            may be,  immediately  after  such  sale or  transfer  is held in the
            aggregate  by  persons  who  held not less  than a  majority  of the
            combined voting power of the outstanding Voting Stock of the Company
            immediately prior to such sale or transfer; or

                  (vi) an equity or other investment in the Company,  the result
            of which is that  Christie  Hefner  ceases to serve as the Company's
            Chief Executive  Officer or relinquishes upon request or is divested
            of any of the following responsibilities:

                        (A) functioning as the person primarily  responsible for
                  establishing policy and direction for the Company; or

                        (B) being the  person to whom the senior  executives  of
                  the Company report; or

                  (vii) the  adoption  by the Board of a  resolution  that,  for
            purposes of this Agreement, a Change in Control has occurred.

      For purposes of Section 1(b)(i),  any Voting Stock  beneficially owned (as
      such term is defined under Rule 13d-3 or any successor  rule or regulation
      under the  Securities  Exchange  Act of 1934,  as amended  (the  "Exchange
      Act"))  by the Hugh M.  Hefner  Foundation  shall be  deemed to be held by
      Christie  Hefner if and so long as she has sole voting  power with respect
      to such Voting Stock.

                                       2
<PAGE>

            (c) "Cause" means that, prior to any termination pursuant to Section
      3(b) hereof, the Executive shall have:

                  (i)  been   convicted  of  a  criminal   violation   involving
            dishonesty, fraud or breach of trust; or

                  (ii)  willfully  engaged in misconduct in the  performance  of
            Executive's duties that materially injures the Company or any entity
            in which the Company directly or indirectly beneficially owns 50% or
            more of the voting securities (a "Subsidiary").

            (d) "Disability" means a condition whereby the Executive:

                  (i) is unable to engage in any substantial gainful activity by
            reason of any medically  determinable  physical or mental impairment
            which can be  expected to result in death or can be expected to last
            for a continuous period of not less than 12 months; or

                  (ii) is, by reason of any medically  determinable  physical or
            mental impairment which can be expected to result in death or can be
            expected to last for a continuous period of not less than 12 months,
            receiving income replacement  benefits for a period of not less than
            3 months under an accident and health plan covering employees of the
            Executive's employer.

            (e) "Employee Benefits" means the perquisites,  benefits and service
      credit for  benefits as  provided  under any and all  employee  retirement
      income and welfare benefit  policies,  plans,  programs or arrangements in
      which Executive is entitled to participate,  including without  limitation
      any stock option, stock purchase,  stock appreciation,  savings,  pension,
      supplemental  executive retirement,  or other retirement income or welfare
      benefit,  deferred compensation,  incentive  compensation,  group or other
      life,  health,  medical/hospital  or other  insurance  (whether  funded by
      actual  insurance or  self-insured  by the  Company),  disability,  salary
      continuation,   executive  protection,  expense  reimbursement  and  other
      employee benefit  policies,  plans,  programs or arrangements that may now
      exist  or  any  equivalent   successor   policies,   plans,   programs  or
      arrangements  that may be  adopted  hereafter  by the  Company,  providing
      perquisites, benefits and service credit for benefits at least as great in
      the aggregate as are provided thereunder  immediately prior to a Change in
      Control.

            (f) "Incentive Pay" means bonus, incentive or other payments of cash
      compensation,  in  addition  to Base Pay,  made or to be made in regard to
      services  rendered  pursuant  to  any  bonus,  incentive,  profit-sharing,
      performance, discretionary pay or similar agreement, policy, plan, program
      or  arrangement  (whether or not funded) of the Company,  or any successor
      thereto  providing  benefits  at least as great as the  benefits  provided
      thereunder immediately prior to a Change In Control.

            (g)  "Potential  Change in Control" shall be deemed to have occurred
      if the event set forth in any one of the following  subsections shall have
      occurred:

                                       3
<PAGE>

                  (i) the Company enters into an agreement,  the consummation of
            which would result in the occurrence of a Change in Control;

                  (ii) the Company or any Person publicly announces an intention
            to take or to consider taking actions which,  if consummated,  would
            constitute a Change in Control; or

                  (iii) the Board  adopts a resolution  to the effect that,  for
            purposes  of this  Agreement,  a  Potential  Change in  Control  has
            occurred.

                  (h) "Potential  Change in Control  Period" shall commence upon
            the occurrence of a Potential Change in Control and shall lapse upon
            the occurrence of a Change in Control or, if earlier:

                  (i) with  respect to a Potential  Change in Control  occurring
            pursuant to Section  l(f)(i),  immediately  upon the  abandonment or
            termination of the applicable agreement;

                  (ii) with respect to a Potential  Change in Control  occurring
            pursuant to Section l(f)(ii), immediately upon a public announcement
            by the applicable  party that such party has abandoned its intention
            to take or consider taking actions which if consummated would result
            in a Change in Control; or

                  (iii) with respect to a Potential Change in Control  occurring
            pursuant to Section l(f)(iii),  upon the one year anniversary of the
            occurrence of a Potential Change in Control (or such earlier date as
            may be determined by the Board).

            (i)  "Severance  Period" means the period of time  commencing on the
      date of each  occurrence of a Change in Control and  continuing  until the
      earliest of:

                  (i) eighteen months  following the occurrence of the Change in
            Control; or

                  (ii) the Executive's death;

      provided,  however,  that commencing on each  anniversary of the Change in
      Control,  the  Severance  Period will  automatically  be  extended  for an
      additional  eighteen months unless, not later than 120 calendar days prior
      to such date, either the Company or the Executive shall have given written
      notice to the other that the Severance Period is not to be so extended.

            (j) "Term"  means the period  commencing  as of the date  hereof and
      expiring as of the later of:

                  (i) the close of business on December 31, 2008; or

                  (ii) the expiration of the Severance Period;

      provided,  however,  that the term of this Agreement will automatically be
      extended each year for an additional year unless, not later than September
      30 of the  immediately  preceding year,

                                       4
<PAGE>

      the  Company  or the  Executive  shall have  given  notice  that it or the
      Executive,  as the case may be,  does not wish to have the Term  extended.
      Notwithstanding  the  foregoing,  if,  prior to a Change in  Control,  the
      Executive  ceases for any reason to be an  employee  of the Company or any
      Subsidiary,  thereupon without further action, the Term shall be deemed to
      have expired and this  Agreement will  immediately  terminate and be of no
      further effect. For purposes of this Section 1(i), the Executive shall not
      be  deemed  to  have  ceased  to be an  employee  of  the  Company  or any
      Subsidiary by reason of the transfer of Executive's employment between the
      Company and any Subsidiary, or among any Subsidiaries.

            (k) "Targeted  Bonus" shall mean the targeted bonus for  Executive's
      position as set forth in the Company's  Executive  Incentive  Compensation
      Plan ("EICP") established for the then applicable fiscal year, which shall
      be equal to fifty percent (50%) times the maximum  amount which  Executive
      could earn under the EICP with  respect to  established  quantifiable  and
      objective financial goals.

          2.  Operation of  Agreement:  This  Agreement  will be  effective  and
binding immediately upon its execution,  but, anything in this Agreement, to the
contrary  notwithstanding,  will not be  operative  unless and until a Change in
Control  occurs,  whereupon  without  further action this Agreement shall become
immediately operative.

          3. Termination Following a Change in Control:

            (a) In the  event of the  occurrence  of a Change  in  Control,  the
      Executive's  employment  may be  terminated  by  the  Company  during  the
      Severance  Period and the Executive  shall not be entitled to the benefits
      provided  by  Section  4 only  upon the  occurrence  of one or more of the
      following events:

                  (i) The Executive's death;

                  (ii) The Executive's Disability; or

                  (iii) Cause.

      If, during the Severance Period, the Executive's  employment is terminated
      by the  Company  other than  pursuant  to  Section  3(a)(i),  3(a)(ii)  or
      3(a)(iii),  the  Executive  will be entitled to the  benefits  provided by
      Section 4 hereof.

            (b) In the  event of the  occurrence  of a Change  in  Control,  the
      Executive may  terminate  employment  with the Company and any  Subsidiary
      during the Severance  Period with the right to severance  compensation  as
      provided in Section 4 upon the  occurrence of one or more of the following
      "Good Reason" events  (regardless of whether any other reason,  other than
      Cause  as  hereinabove  provided,  for  such  termination  exists  or  has
      occurred,  including  without  limitation  other  employment)  which occur
      without the Executive's consent:

                  (i) the Executive is not elected to, or is removed  from,  any
            elected office of the Company and/or Subsidiary, as the case may be,
            which the Executive held immediately prior to the Change of Control;
            or

                                       5
<PAGE>

                  (ii)  the  Executive  is not  re-nominated  by the  Board as a
            Director of the Company (or any successor  thereto) if the Executive
            shall have been a Director of the Company  immediately  prior to the
            Change in Control; or

                  (iii)  the   assignment   to  the   Executive  of  any  duties
            inconsistent   in  any  respect  with  the   Executive's   position,
            authority,  duties  or  responsibilities  which the  Executive  held
            immediately  prior to the Change of Control,  or any other action by
            the  Company  which  results  in  a  diminution  in  such  position,
            authority, duties or responsibilities, excluding for this purpose an
            isolated,  insubstantial  and  inadvertent  action  not taken in bad
            faith and which is remedied by the Company promptly after receipt of
            notice thereof given by the Executive; or

                  (iv) any  failure  by the  Company  to comply  with any of the
            provisions of this Agreement, other than an isolated,  insubstantial
            and  inadvertent  failure  not  occurring  in bad faith and which is
            remedied by the Company  promptly  after  receipt of notice  thereof
            given by the Executive; or

                  (v) a material  reduction in the aggregate of the  Executive's
            Base Pay and  Incentive  Pay payable to the Executive by the Company
            and any Subsidiary; or

                  (vi) the  failure  of a  successor/tranferee  organization  to
            assume  all  duties  and  obligations  of  the  Company  under  this
            Agreement  pursuant  to Section  10(a)  following  the  liquidation,
            dissolution,  merger, consolidation or reorganization of the Company
            or  transfer  of all or  substantially  all of its  business  and/or
            assets,   and  where   the   Executive   has  no   employee/employer
            relationship with such  successor/transferee  organization following
            the Change of Control; or

                  (vii) The  Company  or any of its  Subsidiaries  requires  the
            Executive  regularly  to perform  Executive's  duties of  employment
            beyond a materially different geographic radius from the location of
            Executive's employment immediately prior to the Change in Control or
            requires the Executive to travel away from Executive's office in the
            course  of  discharging   Executive's   responsibilities  or  duties
            hereunder  at  least  50% more (in  terms of  aggregate  days in any
            calendar  year  or in  any  calendar  quarter  when  annualized  for
            purposes  of  comparison  to any prior  year) than was  required  of
            Executive  in any of the three full years  immediately  prior to the
            Change of Control.

            (c) A termination by the Company pursuant to Section 3(a) or 3(d) or
      by the  Executive  pursuant  to  Section  3(b) or 3(d) will not affect any
      rights or benefits which the Executive may have pursuant to any agreement,
      policy,  plan,  program or arrangement of the Company  providing  Employee
      Benefits (an "Other  Arrangement"),  which  rights and  benefits  shall be
      governed by the terms thereof,  including,  without limitation,  rights to
      payments  under the Company's  bonus and incentive  plans for prior fiscal
      years   which   have  been   earned   but  not  yet  paid  to   Executive.
      Notwithstanding  the  foregoing,  if  the  Executive  has  any  rights  to
      severance compensation upon termination of employment under any employment
      agreement  Executive  may have with the Company or any Other  Arrangement,
      such rights shall,  during the Severance Period, be completely  superseded
      by this Agreement;  for the

                                       6
<PAGE>

      avoidance  of doubt,  Executive  can only receive  severance  compensation
      under this Agreement or under the Other Arrangement, not both.

            (d) For purposes of this  Agreement,  a termination  of  Executive's
      employment during a Potential Change in Control Period: (

                  (i) by the Company other than pursuant to the events described
            in Section 3(a)(i), 3(a)(ii) or 3(a)(iii); or

                  (ii)  by  Executive  following  the  occurrence  of one of the
            events described in Section 3(b)(i) through (vii),

      shall be deemed to be a termination of Executive's  employment  during the
      Severance Period entitling Executive to benefits provided by Section 4.

          4. Severance Compensation:

            (a) If, following the occurrence of a Change in Control, the Company
      terminates the Executive's  employment  during the Severance  Period other
      than pursuant to Section 3(a), or if the Executive terminates  Executive's
      employment pursuant to Section 3(b), the Company will pay to the Executive
      the following:

                  (i) an amount (the  "Severance  Payment") equal to three times
            the sum of:

                        (A) Base Pay, plus

                        (B) the greater of:

                              (I)  the  average   actual  bonus  earned  by  the
                        Executive pursuant to any annual bonus or incentive plan
                        maintained by the Company in respect of the three fiscal
                        years  ending  immediately  prior to the fiscal  year in
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