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AGREEMENT BETWEEN CHRISTIE HEFNER AND PLAYBOY

Termination Severance Agreement

AGREEMENT BETWEEN CHRISTIE HEFNER AND PLAYBOY | Document Parties: PLAYBOY ENTERPRISES INC | CAH LLC You are currently viewing:
This Termination Severance Agreement involves

PLAYBOY ENTERPRISES INC | CAH LLC

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Title: AGREEMENT BETWEEN CHRISTIE HEFNER AND PLAYBOY
Date: 3/13/2009
Industry: Printing and Publishing     Sector: Services

AGREEMENT BETWEEN CHRISTIE HEFNER AND PLAYBOY, Parties: playboy enterprises inc , cah llc
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                                                                EXHIBIT 10.27(d)

Portions of this Exhibit have been omitted pursuant to a request for
confidential treatment filed with the Securities and Exchange Commission. The
omissions have been indicated by asterisks ("*****"), and the omitted text has
been filed separately with the Securities and Exchange Commission.

                                February 9, 2009

Christie Hefner
CAH LLC
628 North State Street
Chicago, IL 60610

Dear Christie:

This letter, when the enclosed copy has been signed,  dated and returned by you,
and the  revocation  period as set  forth in  paragraph  19.  has  passed,  will
evidence the agreement  (the  "Agreement")  between  Playboy  Enterprises,  Inc.
("Playboy")  and you,  regarding  your  separation as an employee and officer of
Playboy  and shall be binding  on  Playboy  and you.  You and  Playboy  agree as
follows:

1.a.  Your  employment  with  Playboy  ended  effective  January  31,  2009 (the
      "Employment  End  Date").  You  will  receive  severance  and  termination
      benefits only as described in this Agreement. In particular, and except as
      provided in paragraph 2., you will receive  severance pay in the amount of
      $2 million.  The total severance pay identified in this paragraph includes
      all  severance  pay you might  otherwise  be entitled to under any policy,
      plan or practice of Playboy and exceeds any  severance  pay that you might
      otherwise be entitled to in  consideration  of the terms and  covenants in
      this Agreement.

1.b.  The  severance  pay set out in paragraph  1.a.  will be made in a lump sum
      within 10 days after the revocation  period set forth in paragraph 19. has
      expired.

2.a.  *****

2.b.  You will  receive a one-time  grant of 30,000  Class B shares of Playboy's
      common  stock  within 10 days  after the  revocation  period  set forth in
      paragraph 19. has expired.

3.    You will receive, at the same time you receive the payment under paragraph
      1.b. above, a lump sum payment in the amount of $22,211.55, representing 7
      vacation  carryover  days as indicated on Playboy's  payroll  system.  You
      certify that the vacation reports submitted by you to payroll are complete
      and  accurate  insofar as the number of vacation  days taken by you during
      the period January 1, 2008 through the Employment End Date.

<PAGE>

4.    As of the Employment End Date, you will no longer remain covered by any of
      Playboy's  health  insurance plans, and you will have the right to convert
      your life insurance and long term disability  insurance,  applications for
      which must be made within 31 days  following the  Employment End Date. All
      other benefits,  including  participation  in Playboy's  401(k) plan, will
      cease as of the Employment End Date.

5.    After the  Employment  End Date,  you may elect to  continue  your  health
      insurance  coverage under the Consolidated  Omnibus Budget  Reconciliation
      Act (COBRA), paying premiums as they become due. Coverage may be continued
      for you under COBRA for up to 18 months. You may contact Katy O'Mahony, at
      312 373 2045 to discuss your coverage.

6.    Any stock  options  that were  granted to you and which were  vested as of
      January 31, 2009 are  exercisable  through the "Option  Expiration  Date,"
      which is the 90th day following  January 31, 2009.  ***** This paragraph 6
      shall apply  notwithstanding  any  provision  in any stock  option plan or
      agreement to the  contrary.  Your contact for any option  questions is Bob
      Campbell  at 312 373  2180.  Playboy  has  provided  you with  information
      regarding your stock options and the exercise thereof.

7.    *****

8.    Playboy will reimburse you for all reasonable  business  expenses incurred
      by you through  January 31, 2009,  and charged to your Diners Club Card or
      other  credit  cards prior to the  payment due date of such credit  cards,
      subject to  submission  of (I) the credit card bills and (ii)  invoices or
      other  supporting  documentation  indicating the business  purpose of each
      charge,

9.    *****

10.   You shall be under no duty to mitigate any of the amounts  received by you
      hereunder by securing  employment with a subsequent employer or otherwise,
      nor shall any amounts  received by you from any  subsequent  employment or
      otherwise,  if  applicable,  entitle  Playboy to any right to off-set  the
      amount of severance pay or any other amount it owes you in accordance with
      the terms of this Agreement.

11.   You acknowledge  that, as a result of your position with Playboy,  you had
      access to confidential information and trade secrets of Playboy, including
      customer and  employee  identification  and  contacts,  information  about
      customers  or  vendors,   business  relationships,   contract  provisions,
      pricing,   margins,  business  plans,  marketing  plans,  financial  data,
      business and customer strategy,  techniques,  models, software, solutions,
      discussion  guides,  personal or performance  information about employees,
      research  and  development,  patent  applications  and plans or  proposals
      related to the  foregoing,  which in each  instance  is: (a)  generated or
      collected by or utilized in the  operations of Playboy and relating to the
      actual or  anticipated  business or research or  development of Playboy or
      Playboy's  actual or prospective  clients;  (b) not generally known within
      the  industry;  and (b) of  commercial  value  to  Playboy  ("Confidential
      Information").  You will not, without Playboy's prior written  permission,
      disclose  Confidential  Information to anyone outside

                                       2

<PAGE>

      of Playboy,  either during or after your employment with Playboy,  as long
      as  such  matters  remain  trade  secrets  or  confidential.  Confidential
      Information  shall not include any  information  that: (a) is, or becomes,
      generally  known  to the  public  without  breach  of the  terms  of  this
      Agreement;  (b) was known to you prior to your  employment with Playboy or
      learned by you  independently  of your  employment  with  Playboy;  (c) is
      lawfully  obtained from a third party with no duty of  confidentiality  to
      Playboy;  or is required to be disclosed by law,  provided that, you shall
      if permitted by law promptly  inform  Playboy of any such  situations  and
      shall, if permitted by law, take reasonable  steps, at Playboy's  expense,
      to prevent  disclosure of confidential  information or trade secrets until
      Playboy  has  been  informed  of such  required  disclosure  and has had a
      reasonable  opportunity to seek a protective  order.  For purposes of this
      paragraph:

12.a. (i)   You  agree that, at all times following the Employment End Date, you
            will not (a) engage in any public  vilification  of, or (b) make any
            false or disparaging public statements  concerning Playboy or any of
            its officers,  directors,  shareholders or employees of Playboy,  or
            any of their respective  products,  brands or trademarks,  including
            management style, methods of doing business, the quality of products
            and services, role in the community or treatment of employees.

      (ii)  Playboy agrees that, at all times following the Employment End Date,
            its directors  and executive  officers will not and Playboy will not
            knowingly  authorize  any  employee  of Playboy to (a) engage in any
            public vilification of, or (b) make any false, or disparaging public
            statements concerning you or your management style, methods of doing
            business, role in the community or treatment of employees.

      (iii) The  restrictions  set forth in  paragraphs  12.a.(i) and  12.a.(ii)
            shall not apply to truthful or factual statements made as the result
            of  an  order  from  a  court,  arbitration  panel  or  governmental
            authority  to  make  such  statements,  or to  truthful  or  factual
            statements  made  in the  course  of  your  participation  in  legal
            proceedings, or as otherwise required by law.

12.b. For a period of twelve (12) months after the Employment End Date, you will
      not directly or indirectly:

      (i)   *****

      (ii)  (a) raid,  hire,  solicit,  or attempt to persuade  any  employee of
            Playboy  (except  Deb  Parry) to leave the  employ of  Playboy;  (b)
            interfere  with the  performance by any such persons of their duties
            for  Playboy;  or (c)  communicate  with  any such  persons  for the
            purposes described in items (a) and (b) in this paragraph;

      (iii) interfere with Playboy's relationship with any person or entity that
            was a vendor or supplier of  Playboy's  during  your  employment  at
            Playboy; or

                                       3

<PAGE>

      (iv)  on behalf  of  yourself  or in  conjunction  with any other  person,
            company  or  entity,  own (other  than less than 3%  ownership  in a
   &n 


 
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