Re: AGREEMENT TO CANCEL 24,000,000 SHARES OF COMMON STOCK OF TECHMEDIA ADVERTISING, INC. (THE "COMPANY") REGISTERED IN THE NAME OF ALAN GOH UPON COMPLETION OF THE ACQUISITION BY THE COMPANY OF 100% OF THE ISSUED AND OUTSTANDING SHARES OF TECHMEDIA ADVERTISING MAURITIUS ("TM MAURITIUS")

July 30, 2009

ALAN GOH (Goh Cher Kian)

Apt. Blk. 151

Ang Mo Kio Ave. 5, #09-3040

Singapore  560151

Dear Sir:

Subject to and in accordance with the terms and conditions contained herein, this binding letter agreement (the “Agreement”) will set forth the basic understanding, terms and conditions relating to the cancellation of 24,000,000 of the 26,400,000 shares of common stock of the Company registered in the name of Alan Goh upon completion of the share exchange agreement between the Company, TM Mauritius and all the shareholders of TM Mauritius (the “Share Exchange Agreement”), whereby the Company will acquire 100% of the issued and outstanding shares of TM Mauritius.  Such cancellation by Alan Goh is to: (i) encourage the shareholders of TM Mauritius to enter into the Share Exchange Agreement; (ii) allow the shareholders of TM Mauritius (Johnny Lian Tian Yong, Ternes Capital Ltd. and OneMedia Limited) to be the largest shareholders in the Company; and (iii) encourage equity investment into the Company.

1.            Cancellation of shares.      Mr. Alan Goh hereby agrees that concurrent with the closing of the Share Exchange Agreement, whereby the Company will acquire 100% of the issued and outstanding shares of TM Mauritius, Mr. Goh will voluntarily surrender for cancellation and return to the Company’s treasury 24,000,000 of the 26,400,000 shares of common stock of the Company registered in Mr. Goh’s name.  In addition, Mr. Goh hereby agrees to provide the Company with an irrevocable stock power of attorney which will set out the transfer of 24,000,000 shares of the Company’s common stock from the 26,400