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RETAIL ALLIANCE AGREEMENT

Strategic Alliance Agreement

RETAIL ALLIANCE AGREEMENT | Document Parties: TRUEYOU.COM | SEPHORA USA, LLC | ADVANCED AESTHETICS, INC. | ADVANCED AESTHETICS, LLC You are currently viewing:
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TRUEYOU.COM | SEPHORA USA, LLC | ADVANCED AESTHETICS, INC. | ADVANCED AESTHETICS, LLC

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Title: RETAIL ALLIANCE AGREEMENT
Governing Law: California     Date: 12/23/2005
Law Firm: Jenkens & Gilchrist Parker Chapin LLP    

RETAIL ALLIANCE AGREEMENT, Parties: trueyou.com , sephora usa  llc , advanced aesthetics  inc. , advanced aesthetics  llc
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                                                                   EXHIBIT 10.14

 

 

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                            RETAIL ALLIANCE AGREEMENT

 

                                 BY AND BETWEEN

 

                                SEPHORA USA, LLC

 

                                       AND

 

             ADVANCED AESTHETICS, LLC AND ADVANCED AESTHETICS, INC.

 

--------------------------------------------------------------------------------

 

 

 

<PAGE>

 

                                TABLE OF CONTENTS

 

                                                                            Page

 

1.        DEFINED TERMS.........................................................1

         1.1       Definitions..................................................1

 

2.        GRANT OF EXCLUSIVE RIGHTS.............................................5

         2.1       Grant........................................................5

         2.2       Rights Reserved by AAI.......................................6

 

3.        TERM..................................................................6

         3.1       Initial Term.................................................6

         3.2       Additional Term..............................................6

         3.3       Early Termination............................................6

         3.4       Consequences of Termination..................................7

 

4.        CONSIDERATION; PAYMENT PROCEDURES.....................................8

         4.1       Consideration................................................8

         4.2       No Other Consideration.......................................9

         4.3       Payment Procedures...........................................9

 

5.        EARN BACK OF PERFORMANCE DEPOSIT......................................9

         5.1       Earn Back Right..............................................9

 

6.        PRODUCTS AND EQUIPMENT...............................................10

          6.1       Definition of Products......................................10

         6.2       Product Specifications......................................10

         6.3       Supply of Products to Sephora...............................10

         6.4       Product Recalls.............................................11

         6.5       Supply of AAI Equipment to Sephora; Software

                  Interface Development.......................................11

 

7.        AAI CENTERS..........................................................12

         7.1       Designation of Sephora Host Stores and Test Centers.........12

         7.2       Construction of AAI Centers.................................12

         7.3       Operation of AAI Centers....................................12

         7.4       Qualified Sephora Cast Members..............................13

 

8.        ADJACENT AAI FACILITIES..............................................13

         8.1       Timing; Construction........................................13

         8.2       Operation...................................................14

         8.3       Adjacent AAI Facility Service Revenue; Monthly

                  Reconciliation..............................................14

 

9.        SEPHORA ALLIANCE STORES..............................................14

         9.1       Timing; Construction........................................14

         9.2       Operations; Costs...........................................14

 

10.       PROMOTIONAL CAMPAIGN.................................................15

         10.1      Ownership...................................................15

         10.2      Provision of Materials......................................15

         10.3      AAI Promotions or Advertising...............................15

 

11.       INTELLECTUAL PROPERTY................................................15

         11.1      Grant of License to AAI Intellectual Property...............15

         11.2      Grant of License to Sephora Intellectual Property...........15

         11.3      Goodwill....................................................16

 

 

                                       -i-

 

<PAGE>

 

                                TABLE OF CONTENTS

 

                                   (Continued)

 

                                                                             Page

 

12.       REPRESENTATIONS AND WARRANTIES.......................................16

         12.1      Representations and Warranties of AAI and Parent............16

         12.2      Representations and Warranties of Sephora...................18

 

13.       ADDITIONAL COVENANTS.................................................19

         13.1      Prestige Operations.........................................19

         13.2      Deliveries by AAI...........................................19

         13.3      Accounting Audit Rights.....................................19

         13.4      Ownership of Customer Information...........................19

         13.5      Parent Guaranty.............................................20

         13.6      Notification of Events......................................21

 

14.       CONFIDENTIALITY; NON-COMPETITION.....................................21

         14.1      Confidentiality.............................................21

         14.2      Non-Competition.............................................22

 

15.       INSURANCE............................................................22

         15.1      AAI Insurance Obligations...................................22

         15.2      Sephora Insurance Obligations...............................23

         15.3      Policy Information..........................................23

 

16.       INDEMNIFICATION......................................................23

         16.1      Indemnification Obligation..................................23

         16.2      Procedure...................................................24

         16.3      Limitation on Liability.....................................24

          16.4      Survival....................................................24

 

17.       MISCELLANEOUS........................................................25

         17.1      Notices.....................................................25

         17.2      Dispute Resolution..........................................26

         17.3      Relationship Among Parties..................................27

         17.4      Amendments; Waivers.........................................27

         17.5      Entire Agreement............................................27

         17.6      Severability................................................28

         17.7      No Assignment; No Third Party Beneficiaries.................28

         17.8      Survival....................................................28

         17.9      Governing Law; Submission to Jurisdiction...................28

         17.10     Expenses....................................................28

         17.11     Force Majeure...............................................28

         17.12     Counterparts Facsimile Signatures...........................28

 

 

 

 

 

<PAGE>

 

                            RETAIL ALLIANCE AGREEMENT

 

         This RETAIL ALLIANCE AGREEMENT (this   "Agreement"),   dated effective as

of , 2004, is made and entered into by and between   SEPHORA USA, LLC, a Delaware

limited liability company ("Sephora"),   and ADVANCED AESTHETICS, LLC, a Delaware

limited   liability   company   doing   business   as Advanced   Aesthetics   Institute

("AAI") and ADVANCED AESTHETICS, INC., a Delaware corporation ("Parent").

 

                                    RECITALS

 

         A.   Sephora is a leading   retailer   with an   excellent   reputation   for

selling a wide variety of prestige and   innovative   beauty   products,   including

skin care products,   in the United States and Canada (the   "Territory")   through

retail stores and through the internet, including on its website www.sephora.com

 

         B. AAI is the   owner   and   operator   of a fully   integrated   aesthetics

resource   center   that   brings   together    medical   and   non-medical    aesthetic

practitioners to create and deliver optimized client appearance.

 

         C. AAI desires to expand its existing diagnostic and treatment platform

by developing a line of skin care products with scientifically   proven efficacy,

as more   specifically   described   herein,   and   Sephora   desires   to become   the

exclusive retailer of such products in the Territory.

 

         D. To   further   the   parties'   mutual   interest   as set   forth in these

premises, Sephora and AAI desire to engage in a strategic retail alliance on the

terms set forth herein.

 

         NOW, THEREFORE, in consideration of the mutual covenants and agreements

set forth herein and for other good and valuable   consideration   the receipt and

adequacy of which are hereby acknowledged, the parties hereby agree as follows:

 

1. DEFINED TERMS

 

         1.1 Definitions. Capitalized terms used herein will have the respective

meanings set forth below:

 

         "AAI" has the meaning set forth in the Preamble.

 

         "AAI   Center" has the meaning set forth in Section   2.1.2   hereof.   The

phrase "AAI   Centers"   includes   the Test   Centers   unless   otherwise   expressly

indicated.

 

         "AAI   Equipment"   means the   proprietary   equipment of AAI necessary to

provide the AAI Services.   The   operation of the AAI Equipment is dependent,   in

part, on the use of third party operating software that will be furnished by AAI

with   the AAI   Equipment.   The   initial   AAI   Equipment   to be   provided   by AAI

hereunder   is listed on Schedule 1 attached   hereto and   incorporated   herein by

this reference.

 

         "AAI Host Store" has the meaning set forth in Section 9.1 hereof.

 

                                        1

 

<PAGE>

 

         "AAI   Intellectual   Property" has the meaning set forth in Section 11.1

hereof.

 

         "AAI Methods" means,   collectively,   AAI   methodologies   regarding skin

biology and skin care actives; the diagnostic techniques and methods used by AAI

to identify and define skin care issues; and the proper use of the AAI Equipment

and the Products.

 

         "AAI Salon" means the aesthetic facial salons owned and operated by AAI

in the Territory whether under the brand "Georgette Klinger," or otherwise.

 

         "AAI Services"   means the services listed on Schedule 2 attached hereto

and   incorporated   herein by this   reference   that will be   provided   (i) at AAI

Centers   by   Qualified    Sephora   Cast   Members   and/or   (ii)   at   Adjacent   AAI

Facilities.   All AAI Services   incorporate the AAI Methods,   involve the sale of

the   Products,   and utilize the AAI   Equipment.   If necessary to obtain a lease,

permits or otherwise   comply with Applicable Law at an AAI Center,   Sephora Host

Store, or Adjacent AAI Facility, Sephora and AAI may agree to limit the types of

AAI Services offered at any particular AAI Center or Adjacent AAI Facility.

 

         "Adjacent   AAI   Facility"   has the meaning   set forth in Section   2.1.3

hereof.

 

         "Adjacent   AAI Facility   Product   Revenue" has the meaning set forth in

Section 8.3 hereof.

 

         "Adjacent   AAI Facility   Service   Revenue" has the meaning set forth in

Section 8.3 hereof.

 

         "Affiliate"   means,   with respect to any Person   (including any party),

any other Person that   directly or indirectly   controls,   is controlled by or is

under common control with that Person,   or which that Person   beneficially   owns

more   than   fifty   percent   (50%) of the   equity   interests   therein   (provided,

however,   that with respect to the parties,   no individual or entity as to which

the ultimate   parent entity of a party does not directly or   indirectly   control

the   operations or management   thereof will be deemed to be an Affiliate of such

party for purposes of this Agreement).

 

          "Agreement" has the meaning set forth in the Preamble.

 

         "Applicable   Law" means, as applicable in the context so used, any law,

ordinance, rule, regulation,   order, license, permit and other requirement,   now

or   hereafter in effect,   of any   Governmental   Body of   competent   jurisdiction

(including,   without   limitation,   regulations   promulgated by the U.S. Food and

Drug   Administration   and the   Occupational   Safety   and   Health   Administration

regarding   health and safety)   which is   applicable   to the   operation of the AM

Centers,   Adjacent AM Facilities,   Sephora Host Stores,   Sephora Alliance Stores

and/or the AAI Salons,   the   manufacture   and sale of the Products,   the design,

manufacture   and   use of the   AM   Equipment,   the   use   of the AM   Methods,   the

provision of the AAI Services, or the business and operations of Sephora.

 

         "Capital   Expenditures" means the aggregate expenditures by Sephora for

the construction of the AAI Centers, the Adjacent AAI Facilities and the Sephora

Alliance   Stores   including,   without   limitation,   expenditures   for   leasehold

improvements, furniture, fixtures and equipment (including AAI Equipment).

 

                                       -2-

 

<PAGE>

 

         "Change of Control" has the meaning given in Section 3.3.2 hereof.

 

         "Claim"   means any claim,   action or   proceeding   instituted   against a

party by a third Person, including, without limitation, any Governmental Body.

 

         "Confidential   Information"   has the   meaning   given   in   Section   14.1

hereof.

 

         "CRM Application" has the meaning given in Section 6.5.2 hereof.

 

         "Customer Information" means information   collected,   owned and managed

by Sephora,   in   accordance   with   Applicable   Law, from   Sephora's   clients and

customers as a result of providing   the AAI   Services,   or selling the Products,

whether or not such information is integrated into the Software Interface or the

CRM Application.

 

         "Disclosing Party" has the meaning set forth in Section 14.1 hereof

 

         "Dispute" has the meaning set forth in Section 17.2.1 hereof

 

         "Escrow" has the meaning set forth in Section 4.1.1.

 

         "FDA" means the U.S. Food and Drug Administration.

 

         "Force Majeure" has the meaning set forth in Section 17.11 hereof

 

         "Governmental Body" means any foreign,   federal,   state, local or other

governmental authority or regulatory body.

 

         "Incapacitated"   means, with respect to AAI or Sephora,   (i) such party

becomes   insolvent because of its inability to pay its debts as they become due;

(ii) such party makes a general   assignment   for the   benefit of its   creditors;

(iii)   a   voluntary   petition   in   bankruptcy   is   filed   by such   party,   or an

involuntary   petition is filed   against such party and is not opposed   within 90

days of such filing; (iv) such party is adjudicated a bankrupt or insolvent; (v)

such party consents to the appointment of a receiver or other custodian for such

party's   business or assets,   or a receiver or other   custodian   of such party's

assets or property,   or any substantial part thereof,   is appointed by any court

of   competent   jurisdiction;   (vi) a final   judgment   in an   amount in excess of

$500,000   rendered   against such party remains   unsatisfied   or of record for 90

days or longer;   (vii) such party is   dissolved;   or (viii)   execution is levied

against a substantial portion of such party's business or property.

 

         "Indemnified   Party" has the meaning   set forth in Section   16.1 hereof

"Indemnifying   Party" has the meaning set forth in Section 16.1 hereof   "Initial

Term" has the   meaning   set forth in Section 3.1 hereof   "Johns   Hopkins"   means

Johns   Hopkins   Medicine,    acting   through   The   Johns   Hopkins   Health   System

Corporation,   a   Maryland   corporation,   and The   Johns   Hopkins   University,   a

Maryland corporation.

 

         "Johns Hopkins Agreement" means the Services and Licensing Agreement to

be entered into by and between Johns Hopkins, Advanced Aesthetics, Inc., and AAI

regarding Johns Hopkins' development of skin testing methodologies and skin care

product   efficacy   testing   protocols,   the   scientific   testing on Third   Party

Products and the Products, and the use of

 

                                       -3-

 

<PAGE>

 

the Johns Hopkins Certification,   including,   without limitation, a grant to AAI

and   Sephora   to use the Johns   Hopkins   Certification   in   connection   with the

Products,   the AAI Equipment and the AAI Services. The latest draft of the Johns

Hopkins Agreement is attached hereto as Exhibit C.

 

         "Johns Hopkins   Certification" means the branded validation   authorized

by the Johns Hopkins Agreement signifying the results of specific testing of the

AAI Products and the validation of the AAI Equipment and the AAI Services.

 

         "Liability" means any debt, obligation, duty or liability of any nature

(including   any   unknown,    undisclosed,    unmatured,    unaccrued,    unasserted,

contingent,   indirect,   conditional,    implied,   vicarious,   derivative,   joint,

several or secondary   liability),   regardless of whether such debt,   obligation,

duty or liability   would be required to be disclosed on a balance sheet prepared

in accordance with GAAP and regardless of whether such debt, obligation, duty or

liability is immediately due and payable.

 

         "Material   Adverse   Effect"   with   respect to a party   hereto,   means a

material   adverse   effect on the   business,   financial   condition   or results of

operations of such party.

 

         "Net   Revenue"   means   gross   sales   revenue   from   (i) the sale of the

Products   by   Sephora,   (ii)   the   provision   of the AAI   Services   from the AAJ

Centers, and (iii) the operation of the Sephora Alliance Stores and the Adjacent

AAI Facilities,   less customary allowances,   discounts, and returns; gross sales

revenue does not include sales tax or other taxes   collected   from customers for

payment to a governmental authority.

 

         "Parent" has the meaning given in the Preamble hereof.

 

         "Performance   Deposit"   has the   meaning   set   forth in   Section   4.1.1

hereof.

 

         "Performance   Deposit   Balance"   means that portion of the   Performance

Deposit not yet earned back by Sephora pursuant to Section 5 hereof.

 

         "Person" means any individual, corporation, partnership, joint venture,

limited    liability    company,    association,     joint-stock    company,    trust,

unincorporated organization or Governmental Body.

 

         "Product   Availability   Date"   means   the   date on   which   both (1) the

Products are first available for purchase by Sephora and (2) Sephora is prepared

to sell the Products in Sephora   Retail   Stores or on the   Website.   The parties

anticipate that the Product Availability Date will be in July 2005.

 

         "Products" has the meaning set forth in Section 6.1 hereof.

 

         "Promotional   Campaign"   has the   meaning   set   forth in   Section   10.1

hereof.

 

         "Purchase   Order"   means a purchase   order issued by Sephora to AAI for

any Product   substantially in the form attached hereto as Exhibit A. I the event

of any conflict between the provisions of a Purchase Order and the provisions of

this Agreement, the provisions of this Agreement will control.

 

                                       -4-

 

<PAGE>

 

         "Qualified   Sephora   Cast   Member" has the meaning set forth in Section

7.3 hereof.   "Receiving Party" has the meaning set forth in Section 14.1 hereof.

"Renewal   Term" has the meaning set forth in Section 3.2 hereof.   "Sephora"   has

the meaning set forth in the Preamble.

 

          "Sephora   Host   Store" has the meaning set forth in Section 7.1 hereof.

"Sephora   Intellectual   Property"   has the   meaning   set forth in   Section   11.2

hereof.   "Sephora   Alliance   Store" has the   meaning   set forth in   Section   9.1

hereof.   "Sephora Alliance Store Costs" has the meaning set forth in Section 9.2

hereof.

 

         "Sephora Retail Stores" means the retail stores now and hereafter owned

and   operated by Sephora in the   Territory.   As of December   31,   2004,   Sephora

expects to own and operate approximately ninety-five (95) Sephora Retail Stores.

 

         "Software   Interface"   has the meaning   given in Section   6.5.2   hereof

"Term" means the Initial Term or the Renewal Term, as applicable.

 

         "Termination   Date" means the date on which the Term of this   Agreement

terminates   either   because the Initial   Term or any Renewal Term has expired or

because this Agreement has been sooner terminated in accordance with Section 3.3

hereof.

 

         "Territory" has the meaning set forth in Recital A.

 

         "Test Centers' has the meaning set forth in Section 7.1.1 hereof

 

         "Third Party   Products"   means an   assortment   of cosmetic   products or

cosmeceuticals   sold by   Sephora,   from time to time,   from the   Sephora   Retail

Stores   (including   the Sephora Host Stores and the   Website).   An assortment of

Third Party Products may be incorporated by AAI into the AAI Services   performed

by the   Qualified   Sephora   Cast Members at the AAI Centers and may be utilized,

featured   and   promoted   by AAI in AAI Salons and   Adjacent   AAI   Facilities   to

enhance the   professional   credibility   and   awareness of Third Party   Products,

subject to any limitations imposed by the vendors of the Third Party Products.

 

         "Website"   means any point of   presence   maintained   by   Sephora on the

Internet or on any other public or private data network   including   that certain

website   which is   identified   by the URL   www.sephora.com   With   respect to any

Website maintained by Sephora on the World Wide Web or any successor public data

network,   such Website   includes all HTML pages (or similar unit of   information

presented in any relevant data   protocol)   that either (a) are identified by the

same   second-level   domain   (such   as   http://www.sephora.com)   or by   the   same

equivalent   level   identifier   in any relevant   address   scheme,   or (b) contain

branding,   graphics,   navigation   or   other   characteristics   such   that   a user

reasonably   would conclude that the pages are part of an integrated   information

or service offering.

 

2. GRANT OF EXCLUSIVE RIGHTS

 

         2.1 Grant.   Subject to the limited   exceptions set forth in Section 2.2

below,   AAI grants to Sephora for the Term of this Agreement the exclusive right

throughout the Territory (but only in the Territory) to:

 

                                       -5-

 

<PAGE>

 

              2.1.1 Sell the   Products   in Sephora   Retail   Stores,   through the

Website and through any other   retail   channel of   distribution   anywhere in the

Territory and promote the sale of the Products through the Promotional   Campaign

and any other means   reasonably   identified by Sephora   including   television or

radio advertising and catalogues;

 

              2.1.2 Utilize the AAI Intellectual Property and AAI Methods to own

and operate defined retail sales and consultation   centers as more   particularly

described in Section 7 within the four walls of Sephora Retail Stores (each,   an

"AAI Center").

 

              2.1.3   Develop   retail   space   for the   operation   of an AAI Salon

adjacent   to a   Sephora   Retail   Store   which is   designed   to   permit   the free

pass-through   of customers   from the AAJ Salon space to the Sephora Retail Store

as more   particularly   described in Section 8 hereof (each such adjacent   retail

space to be referred to as an "Adjacent AAI Facility"); and

 

              2.1.4    Sublease    retail   space   from   AAI   for   the   purpose   of

constructing   and   operating   a Sephora   Alliance   Store,   as more   particularly

described in Section 9 hereof.

 

2.2 Rights   Reserved by AAI.   Notwithstanding   the exclusive   rights   granted to

Sephora   under   Section   2.1   hereof,   AAI   reserves   all   rights to use the AAI

Intellectual Property and the AAI Methods, and to sell the Products:   (i) in AAI

Salons,   excluding an Adjacent AAI Facility; (ii) in offices of licensed medical

or dental   doctors   including   medical   spas;   (iii) on cruise   ships;   and (iv)

subject to   Sephora's   consent,   which   consent   may be granted or   withheld   in

Sephora's sole discretion,   through any other retail   distribution   channel that

will   not   have a   Material   Adverse   Effect   on   Sephora's   rights   under   this

Agreement.

 

3. TERM

 

         3.1 Initial   Term.   The initial term of this   Agreement   (the   "Initial

Term") will   commence on the date first written above and expire on December 31,

2010 (the "Initial Expiration Date") unless sooner terminated in accordance with

the terms of this Agreement.

 

         3.2   Additional   Term Upon the   expiration   of the Initial   Term,   this

Agreement   may be ,   extended   for one   additional   term of three   (3)   years (a

"Removal Term") by mutual agreement of Sephora and AM.

 

         3.3 Early   Termination.   This   Agreement   will   terminate   prior to the

expiration of the Initial Term or the Renewal Term, as applicable, in the manner

and on the earliest date on which any of the following occurs:

 

              3.3.1 upon execution of a written termination agreement by Sephora

and AAI;

 

              3.3.2 by Sephora,   in its sole discretion,   thirty (30) days after

Sephora   receives   notice of a   transaction   by AAI or by any Person which has a

direct or indirect   ownership   interest in AAI that results in fifty   percent (5

0%) or more of the constituent   ownership interests in AAI being sold, assigned,

transferred,   shared, divided, conveyed or otherwise disposed of to a person not

a beneficial owner of AAI on the date of this Agreement (or a current   Affiliate

thereof),   or which otherwise results in a change in control of AAI a "Change of

Control" provided, that (i) any sale, assignment,   transfer or disposal to AAI's

current beneficial owners or any of their

 

                                       -6-

 

<PAGE>

 

current   Affiliates   and (ii) an   initial   public   offering   of AAI,   shall   not

constitute   a Change of Control;   provided,   further,   that if Sephora   does not

elect to terminate this Agreement   following a Change of Control, by delivery of

a written   notice of   termination   to AAI within   thirty (30) days of   Sephora's

receipt of notice of a Change of Control,   then this   Agreement will continue in

full force and effect and will be binding on AAI's successor-in-interest;

 

              3.3.3 by Sephora in its sole discretion   within one hundred eighty

(180) days after Sephora   discovers   that the Johns   Hopkins   Agreement has been

terminated;

 

              3.3.4 automatically,   by either AAI or Sephora, if the other party

hereto becomes Incapacitated;

 

              3.3.5 by Sephora   in its sole   discretion   if Richard R.   Rakowski

stops   serving   as   Chairman   of AAI at any time   prior to   December   31,   2007;

provided,   however,   that the   death or   permanent   physical   disability   of Mr.

Rakowski will not trigger a termination right in favor of Sephora so long as AAI

identifies a qualified replacement within ninety (90) days following the date of

such death or disability; and

 

              3.3.6 by either AAI or Sephora in its sole   discretion   within one

hundred eighty (180) days after receipt of a written report   indicating that Net

Revenue for any trailing   twelve (12) month period (from and after   December 31,

2006) is less than Five Million Dollars ($5,000,000).

 

         3.4 Consequences of Termination.   Except as expressly   provided herein,

such expiration or termination   will not relieve any party of any obligations or

prejudice   any rights of any other party   existing at the time of   expiration or

termination   or   terminate   those   rights or   obligations   which by their nature

survive the   expiration or   termination of this   Agreement.   On the   Termination

Date, the following will occur:

 

              3.4.1    Sephora's    exclusive    rights   under    Section   2.1   will

automatically terminate and be of no further force and effect.

 

              3.4.2 AAI will be   obligated   to sell   Products   to   Sephora   on a

non-exclusive    basis   to   the   extent   necessary   to   fulfill   Purchase   Orders

outstanding on the Termination Date if fulfillment is so elected by Sephora, and

to permit Sephora to exercise its rights under Section 3.4.4 below.

 

               3.4.3 AAI will be permitted to sell its Products,   utilize the AAI

Methods and the AAI   Intellectual   Property   and provide any AAI   Services as it

deems, in its sole   discretion,   appropriate   including,   but not limited to (i)

selling its Products to Persons other than Sephora,   (ii)   promoting the sale of

the   Products   through   promotional   campaigns   and any other   means   reasonably

identified by AAI, including television or radio advertising and catalogues, and

(iii) providing the AAI Services and utilizing the AAI Intellectual Property and

the AAI Methods to own and/or operate retail sales and   consultation   centers in

cooperation with other Persons.

 

              3.4.4 Sephora, in sole discretion, will have the right to elect to

continue to operate any or all of the AAI Centers and Sephora   Alliance   Stores,

in operation   immediately prior to the Termination Date, in the same maimer that

such AAI Centers and/or Sephora

 

                                       -7-

 

<PAGE>

 

Alliance   Stores were   operated   immediately   prior to such   termination   and in

connection therewith,   sell the Products,   use the AAI Intellectual Property and

utilize the AAI Methods.   Such continued   operations shall be on a non-exclusive

basis for up to twelve (12) months   following the   termination   of the Agreement

(the " Period") The Tail Period can be extended by mutual   written   agreement of

Sephora   and   AAI.   During   the Tail   Period,   Sephora   will   pay AAI an   annual

licensing fee on December 31 of each year   (pro-rated   for any partial   calendar

year)   equal to (i) the sum of $50,000   multiplied   by the number of AAI Centers

and the Sephora   Alliance Stores operated during the preceding   calendar year up

to a maximum aggregate licensing fee of $500,000. No additional license fee will

be payable to AAI during the Tail Period for Products sold by Sephora.

 

              3.4.5 If Sephora has terminated the Agreement   under Section 3.3.3

or 3.3.5,   then by the thirtieth ( day following the Termination Date, AAI shall

return to Sephora 100% of the Performance   Deposit Balance.   If either party has

terminated   the   Agreement   under   Section   3.3.6,   then by the   thirtieth ( day

following the   Termination   Date, AAI shall return to Sephora an amount equal to

50% of the Performance Deposit Balance.

 

              3.4.6 If Sephora   has not   elected to   continue to operate the AAI

Centers and the Sephora   Alliance Stores under Section 3.4.4,   then Sephora will

have a period   of six (6)   months   from the   Termination   Date to close   the AAI

Centers and Sephora Alliance Stores in an orderly manner.

 

              3.4.7   AAI   will   remain   liable   for   the   remaining   term of any

sublease for Adjacent AAI   Facilities,   it being   expressly   understood that the

termination of this Agreement will not terminate such sublease.

 

              3.4.8 If Sephora has not elected to continue to sell the   Products

under Section 3.4.4,   then Sephora will have a period of six (6) months from the

Termination   Date to sell off Product carried by Sephora and AAI must repurchase

all remaining   inventories of the Product (at Sephora's   original cost) that are

carried by Sephora   within   twelve   (12)   months   from the end of such   sell-off

period as   designated   by Sephora for   repurchase,   with   payment for all of the

repurchased   inventory to be made, at AAI's election,   in either one lump sum or

in equal   monthly   installments   over a period not to exceed six (6) months from

the end of such sell-off period.

 

4. CONSJDERATION; PAYMENT PROCEDURES

 

          4.1   Consideration.   In   consideration of the grant of exclusive rights

from AAI to Sephora under Section 2.1 hereof,   Sephora will provide AAI with the

consideration set forth in this Section 4.1.

 

              4.1.1 Upon the execution and delivery of this Agreement by Sephora

and AAI, Sephora will deposit the sum of Five Million Dollars   ($5,000,000) (the

"Performance   Deposit")   in an interest   bearing   account   with an escrow   agent

jointly selected by AAI and Sephora (the "Escrow").   The Performance   Deposit is

intended to secure Sephora's performance of its obligations under this Agreement

and may be earned back by Sephora upon   completion of certain   milestones as set

forth in   Section 5 hereof.   The   Performance   Deposit,   with   interest   accrued

thereon,   will be   released   to AAI on the date on which   AAI (i)   delivers   the

fully-executed   Johns   Hopkins   Agreement   to Sephora   that does not   materially

differ from the draft version

 

                                       -8-

 

<PAGE>

 

attached as Exhibit C and (ii) provides Sephora with a certificate of an officer

of AAI   certifying   that there is no default under the Johns Hopkins   Agreement,

and an opinion of counsel in the form   attached   hereto as Exhibit   B-2.   If AAI

does not deliver the fully   executed   Johns Hopkins   Agreement to Sephora within

one   hundred   eighty (1 80) days   following   the   execution   of this   Agreement,

Sephora   will   have   the   right,   but   not the   obligation,   to   terminate   this

Agreement.   If Sephora so elects to terminate,   the entire Performance   Deposit,

plus all interest accrued thereon, will be immediately released to Sephora.

 

              4.1.2 For the period commencing with the Product Availability Date

and ending on the Termination Date,   Sephora will offer the Products for sale at

the   Sephora   Retail   Stores and,   when   ready,   the AAI Centers and through the

Website   pursuant to the terms of this   Agreement.   AAI may provide Sephora with

suggested   prices at which the Products may be sold in the Sephora Retail Stores

and through the   Website,   but Sephora   will retain sole control over pricing of

the   Products.   Sephora   will make   payments to AAJ with respect to any Products

purchased by Sephora,   within   thirty (30) days of delivery of such   Products to

Sephora. AAI, in its sole discretion, may offer discounts for earlier payment of

invoices.

 

              4.1.3   Subject to the terms   provided   in Section 9,   Sephora   may

construct   and   operate   Sephora   Alliance   Stores   within   the AAI Host   Stores

(excluding any Sephora Alliance Store in New York, NY or Beverly Hills, CA), and

pay AAI fifty percent (50%) of the net profit from all Sephora   Alliance   Stores

on a monthly   basis,   after   accounting for Sephora   Alliance   Store Costs.   The

calculation of net profit will be based on the methodology set forth in Schedule

4 attached hereto and incorporated herein by this reference.

 

         4.2 No Other Consideration.   Except as specifically provided in Section

4.1 or elsewhere in this Agreement,   Sephora will not have any obligation to pay

or provide any other consideration to AAI or any other Person including, without

limitation   Johns Hopkins.   AAI will indemnify,   defend and protect Sephora from

and against any claim by Johns   Hopkins   for   royalty   payments   under the Johns

Hopkins Agreement.

 

         4.3   Payment    Procedures.    With   the   exception   of   payment   of   the

Performance   Deposit,   any amounts due from   Sephora   hereunder   will be paid by

company   check.   The   Performance   Deposit   will be paid   by   wire   transfer   of

immediately   available   funds.   AAI will   provide wire   instructions   to Sephora

concurrently   with the   execution of this   Agreement.   With the exception of the

Performance Deposit Balance,   all amounts due from AAI hereunder will be paid by

company check. The Performance   Deposit Balance will be paid, if at all, by wire

transfer of immediately   available funds. Sephora will provide wire instructions

to AAI concurrently with the execution of this Agreement.

 

5. EARN BACK OF PERFORMANCE DEPOSIT

 

         5.1 Earn Back Right. AAII will return fifty percent (50%) of the

Performance Deposit to Sephora within thirty (30) days of the date on which the

parties have determined that, based on monthly sales reports

 

 

                                        -9-

 

<PAGE>

 

generated   by   Sephora   and   furnished   to AM, the total of the   cumulative   Net

Revenues plus Capital Expenditures equals Thirty Million Dollars   ($30,000,000).

AAI will return the remaining   Performance Deposit to Sephora within thirty (30)

days of the date on which the parties   have   determined   that,   based on monthly

sales   reports   generated   by Sephora   and   furnished   to AAI,   the total of the

cumulative   Net   Revenues   plus   Capital   Expenditures   equals or exceeds   Sixty

Million Dollars ($60,000,000).

 

6. PRODUCTS AND EQUIPMENT

 

         6.1 Definition of Products.   For purposes of this   Agreement,   the term

"Products" will mean the entire   assortment of skin care products   developed and

manufactured   by AAI and its   representatives   during the Term   pursuant   to the

specifications   set forth in   Section   6.2   below,   as the same may be   changed,

improved and further   developed   from time to time   throughout   the Term of this

Agreement.

 

         6.2   Product Specifications.

 

              ----------------------

 

              6.2.1 Product   Assortment and Lines.   The Products will consist of

an assortment of cosmetic skin treatments, including but not limited to lotions,

creams and gels,   for the treatment and management of the skin issues of clients

which   may be   identified   by a   Qualified   Sephora   Cast   Member   using the AAI

Equipment and the AAI Methods.

 

              6.2.2 Product   Warranty.   Without   limiting AAI's   indemnification

obligations   under   Section   16.1   hereof,   AAI's   warranty   with respect to the

Products sold to Sephora   hereunder   will be enclosed with the Products and will

extend to any purchaser of the Products.

 

              6.2.3 Branding and Packaging.   The packaging for each Product will

be designed by AAI at its sole cost and expense. The packaging for every Product

will, in any event,   prominently feature the AAI name and registered   trademark,

or any other   recognized mark of AAI which invokes the goodwill   associated with

the AAI name, business and services,   and the Johns Hopkins   Certification.   All

Products   will be delivered to Sephora   conforming to the   requirements   of this

Section   6.2.3 and Sephora will use only the   packaging   provided by AAI,   other

than external packaging materials.   Products will be delivered to Sephora "ready

to sell" with no further action by Sephora required.

 

         6.3   Supply of Products to Sephora.

 

              -----------------------------

 

              6.3.1   Generally.   AAI will   supply the   Products   to Sephora   for

re-sale by Sephora at the Sephora   Retail   Stores and the AAI Centers,   and from

the Website in quantities,   and pursuant to the terms and conditions,   specified

in the   Purchase   Orders   which   Sephora   will   issue to AAI   from   time to time

throughout   the Term.   AAI will not supply the   Products to Sephora at wholesale

prices   greater   than those   charged   by AAI to any third   Person to whom AAI is

entitled to supply Products under Section 2.2.   Sephora will not alter,   modify,

add to, or in any way change the   Products   or the   packaging.   Sephora   may not

knowingly   sell   the   Products   to   dealers,    catalogue   houses,   resellers   or

distributors   without the prior written   consent of AAI,   which will be in AAI's

sole discretion.

 

              6.3.2 Customer Returns.   AAI will reimburse Sephora for customers'

returns of Products in accordance with normal cosmetics industry practice.

 

              6.3.3 Product Obsolescence. In the event that AAI discontinues

production of any Product supplied to Sephora, or if Products purchased by

Sephora are not sold prior to such

 

 

                                      -10-

 

<PAGE>

 

Products'   expiration   date as specified   by AAI on the Product   packaging or by

Applicable Law, then AAI will reimburse   Sephora for the original purchase price

of that unsold Product in accordance with normal cosmetics industry practice.

 

              6.3.4 Testers. AAI will supply testers of the Products at its sole

cost and   expense in   sufficient   quantities   for   certain   Products   carried by

Sephora, in accordance with normal cosmetics industry practice. If, in Sephora's

reasonable   opinion,   sufficient   quantities   of   testers   are not   provided   to

Sephora,   then Sephora may provide testers out of Product   previously   purchased

from AAI, and AAI agrees to reimburse   Sephora for the original purchase cost of

such Product.

 

6.4   Product   Recalls.   In the event that AAI   initiates   a recall of a Product,

whether   voluntarily or in response to a request from the FDA or any other state

or federal   regulatory   authority,   AAI will be solely responsible for all costs

incurred   in   connection   with   such   recall   including,    without    limitation,

developing   contingency   plans   for a recall,   advertising   the   recall,   making

follow-up   checks to ensure that the recall has been   successful,   and complying

with   any   requests   from   the FDA or any   other   state   or   federal   regulatory

authority.   AAI must also   repurchase all recalled   Products from Sephora at the

original cost to Sephora within sixty (60) days of initiating the recall.

 

         6.5   Supply of AAI Equipment to Sephora; Software Interface

              Development.

 

              ------------------------------------------------------------------

 

              6.5.1 AAI will   supply,   at Sephora's   cost and   expense,   all AAI

Equipment   required to properly   furnish AAI Centers.   The AAI Equipment will be

standard   third party   equipment   inclusive of third party software that is also

customized   by the   equipment   manufacturer   with AAI's own software   including,

without limitation, the Software Interface described in Section 6.5.2 below. AAI

will   evaluate and test the AAI   Equipment at least   quarterly   and will provide

software   functionality upgrades concurrently with any upgrades of AAI Equipment

used in AAI Salons. The cost of software   functionality   upgrades will be shared

equally by Sephora and AAI provided   that AAI submits a budget for such upgrades

to Sephora in advance and obtains   Sephora's   consent to such   upgrades.   In the

event   of any   mechanical   failure   of the   AAI   Equipment,   Sephora   will   seek

replacement,   repair or other remedy from the equipment manufacturer. If Sephora

purchases   the   AAI    Equipment    from   AAI   (as   opposed   to   direct   from   the

manufacturer),   AAI will transfer all manufacturer warranties to Sephora. In the

event   of a   software   failure   within   the AAI   Equipment,   Sephora   will   seek

replacement,   repair or other remedy from the equipment   manufacturer   first and

then, if no manufacturer solution is available, from AM.

 

              6.5.2   AAI   and   Sephora   are   jointly    developing   both   (i)   an

integrated   diagnostic   software   platform and user   interface to be utilized in

performing   the AAI   Services   (the   "Software   Interface")   and   (ii) a   client

relationship   management   application   (the   "CRM   Application")   pursuant   to a

mutually   agreed   work   plan.   The   entire   development   cost   for the   Software

Interface and the CRM Application, as mutually agreed in advance, will be shared

jointly   by   Sephora   and   AAI.   Sephora   and AAI will   jointly   own any and all

intellectual   property,   source code, object code, and trade secrets   associated

with the Software   Interface and the CRM   Application   and,   subject only to any

limitations   in this   Agreement,   will have the   right to use such   intellectual

property,   source code,   object code and trade secrets   without   restriction   or

limitation or any compensation to the other party.   Each of Sephora and AAI will

have the right to retain a

 

                                      -11-

 

<PAGE>

 

complete   copy of the source code and object code,   as modified and updated from

time to   time.   Sephora   will be the   sole   owner   of all   Customer   Information

collected   through the Software   Interface or the CRM Application as well as the

sole owner of any   Sephora   Intellectual   Property   captured   by or   embedded in

either the Software Interface or the CRM Application. AAI will be the sole owner

of any AAI Intellectual   Property and AAI Methods embedded in the AAI Equipment,

the Software Interface or the CRM Application. AAI and Sephora will enter into a

separate   agreement   regarding   the hosting of the CRM   Application   on mutually

agreeable   terms,   although it is expected that AAI will   initially   provide the

hosting for the CRM Application until the parties agree that the CRM Application

is stable,   and then the   hosting   will be   transferred   to Sephora or its third

party hosting services provider.

 

7. AAI CENTERS

 

         7.1   Designation   of Sephora Host Stores and Test Centers.   Pursuant to

its   exclusive   grant under   Section   2.1 hereof,   Sephora   will   construct   and

operate,   at its sole cost and expense,   AAI Centers in those present and future

Sephora Retail Stores which Sephora   selects for such purpose (the "Sephora Host

Stores").   In all   instances,   the   selection   of a Sephora   Host   Store will be

dependent   on Sephora   securing the consent of its lessor,   if required,   to the

proposed use of the AAI Center.

 

              7.1.1 Test Centers. Following the execution of this Agreement, AAI

and Sephora will use commercially reasonable efforts to (i) identify,   construct

and open eight (8) test   centers   (the "Test   Centers")   on a schedule   mutually

agreeable   to the parties   (which   will   include at least two (2)   Adjacent   AAI

Facilities).   The Test Centers will be constructed   and operated in all respects

as AAI Centers   arid   Adjacent AAI   Facilities   as set forth in Sections 7 and 8

hereof.   The location of the Test   Centers will be mutually   selected by Sephora

and AAI but in any event will be   representative   of all of the   Sephora   Retail

Stores in terms of location, size, sales volume, and revenue. If the parties are

unable to agree on the designation of the Test Centers,   Sephora will have final

authority over such designation (subject to lessor approval as noted above).

 

         7.2 Construction of AAI Centers. The precise location of any AAI Center

within each Sephora Host Store will be determined by Sephora and is subject,   in

all instances, to the approval of Sephora's lessor. The design and appearance of

the AAI Centers, including layout, signage, furniture and fixtures, will utilize

the AAI   Intellectual   Property and the AAJ   Equipment,   and will be designed by

Sephora in consultation with AAI.   Notwithstanding such consultation,   the final

decision   on the   design   and   appearance   of the   AAI   Centers   will be made by

Sephora.   All furnishings,   fixtures and equipment (including the AAI Equipment)

incorporated in the construction of the AAI Centers will be the sole property of

Sephora.   The   construction   costs   of the AAI   Centers   as   well   as the   costs

associated   with   supplying each AAI Center with the AAI Equipment will be borne

solely by Sephora. All costs of occupancy and operation of the AAI Centers shall

be borne solely by Sephora.

 

         7.3   Operation   of AAI   Centers.   The AAI Centers will be operated as a

"store within a store" inside the four-walls of the Sephora Host Store. Each AAI

Center will be staffed by one or more Sephora   employees   who will be trained by

AAI to use the AAI Methods and to provide the AAI   Services   pursuant to Section

7.4 (each, a "Qualified   Sephora Cast Member").   Qualified   Sephora Cast Members

will use the AAI Methods and the AAJ   Equipment   to provide the AAI Services and

to sell the Products. All sales of Products (whether from the AAI Center or from

 

                                      -12-

 

<PAGE>

 

the Sephora   Host Store) will be processed at the cash wrap for the Sephora Host

Store.   Each AAI Center will provide AAI Services only when a Qualified   Sephora

Cast Member is available.

 

         7.4   Qualified Sephora Cast Members.

 

              ------------------------------

 

              7.4.1   Employment.   All   Qualified   Sephora   Cast   Members will be

employed   by   Sephora,   at its sole cost and   expense,   and will be   subject   to

Sephora's   employment   policies   and   procedures.   All   hiring   and   termination

decisions with respect to Qualified   Sephora Cast Members will be made solely by

Sephora.   Notwithstanding   the   foregoing,   AAI will   provide   Sephora   with its

recruiting   guidelines   to assist   Sephora   in   hiring   Qualified   Sephora   Cast

Members.   It is anticipated that Qualified   Sephora Cast Members will be able to

work interchangeably in the AM Centers and the Sephora Host Stores.

 

              7.4.2 Training. Each Qualified Sephora Cast Member will be trained

by AAI, at AAI's sole cost and expense,   to serve as a skin care   consultant and

salesperson at the AAI Centers and to provide the AAJ Services.   The training of

the   Qualified   Sephora   Cast   Members   will be   commensurate   with the training

received by the skin care   consultants   that   service AAJ Salons.   To the extent

required   by   Applicable   Law,   AAI will   also   pay for and   ensure   that   every

Qualified   Sephora Cast Member is certified   and/or   licensed by the appropriate

Governmental   Body with   jurisdiction   over the   services   to be provided by the

Qualified Sephora Cast Member at a particular AAI Center.   AAI will also provide

such additional, continuing training arid certification of the Qualified Sephora

Cast   Members as is   necessary   in   keeping   with AAI's   highest   standards   for

concierges   at   the   AAI   Salons,   as   well   as   such   additional    training   or

certification required by Applicable Law. AAI shall have the right, from time to

time, to review and inspect the quality of the   operations of the AAI Centers by

Sephora and the Qualified   Sephora Cast Members providing AAI Services to ensure

compliance   with AAI   standards.   If re training of the   Qualified   Sephora Cast

Members is required as a result of such compliance review, AAI will provide such

training   at AAI' s sole   cost   and   expense.   Travel   costs   for   training   for

Sephora's personnel will be the responsibility of Sephora.   Travel costs for AAI

personnel to train within a Sephora Retail Store will be the   responsibility   of

AAI.

 

8. ADJACENT AAI FACILITIES

 

         8.1 Timing;   Construction.   Sephora and AAI will mutually   agree on the

timing,   placement and quantity of Adjacent AAI Facilities to be constructed and

retrofitted,   as applicable,   adjacent to the designated   Sephora Retail Stores.

The parties agree that at least two (2) of the Adjacent AAI   Facilities   will be

adjacent to Sephora   Host   Stores   with Test   Centers.   In   furtherance   of this

objective,    Sephora   and   AAI   agree   to   diligently    pursue   retail    leasing

opportunities   that would permit the side-by-side   operation of a Sephora Retail

Store and the Adjacent AAI Facility under separate direct leases for each of the

Sephora   Retail Store and the Adjacent AAI   Facility,   if possible.   If a single

lease   for both the   Sephora   Retail   Store and the   Adjacent   AAI   Facility   is

required, Sephora and AAI will mutually agree as to who the tenant will be under

any such lease.   The cost of   construction   or   modification to any space for an

Adjacent   AAI   Facility   will be charged to AM as provided in Section 8.3 below;

provided,   however, that any costs specifically associated with constructing the

free   pass-through   for   customers   between   the   Sephora   Retail   Store and the

Adjacent AAI Facility will be shared   equally by Sephora and AAI. At the request

of AAI, Sephora may provide construction services

 

                                      -13-

 

<PAGE>

 

to AAI, at AAI' s cost and   expense,   if the   construction   of the   Adjacent AAI

Facility is coordinated with the construction of the AAI Center.

 

         8.2   Operation.   Sephora and AAI will   mutually   agree on the   specific

method of operation for each Adjacent AAI Facility   following   execution of this

Agreement;   provided,   however, that it is expected that AAI will bear all costs

associated   with the operation of the Adjacent AAI Facility   including,   without

limitation, (i) the costs of both the trained staff performing salon services at

the Adjacent AAT Facilities and any administrative staff, such as salaries,   the

cost of   regulatory   compliance   or   certifications,   (ii) leasing and occupancy

costs and all other   costs of   operating   the   Adjacent   AAI   Facilities,   (iii)

inventory and shipping   costs,   (iv) taxes,   and (v) the cost of state and local

building code compliance.

 

         8.3 Adjacent   AAI Facility   Service   Revenue;   Monthly   Reconciliation.

There will be a separate monthly   accounting for (i) gross revenue from sales of

Products and Third Party   Products at the Adjacent AAI Facility   ("Adjacent   AAI

Facility   Product   Revenue") and (ii) gross revenue from sales of salon services

for each Adjacent AAI Facility   ("Adjacent   AAI Facility   Service   Revenue") AAI

will be entitled to all   Adjacent   AAI Facility   Service   Revenue.   Sephora will

retain all Adjacent AAI Facility Product Revenue.   Settlement of amounts due and

owing will be made within   thirty   (30) days of the end of each   month.   Without

limiting the   foregoing,   AAI will have the right to sell (and retain the entire

gross revenue from) certain unique   products at the Adjacent AAI Facilities that

are   specific to or directly   associated   with the AAI   Services   offered at the

Adjacent   AAI   Facilities   and that do not   overlap or compete   with   either the

Products or any Third Party Products carried by Sephora;   provided that AAI must

submit a listing   of such   unique   products   to   Sephora in advance of any sales

thereof   and   obtain   Sephora's   prior   approval,   which   approval   will   not be

unreasonably withheld.

 

9. SEPHORA ALLIANCE STORES

 

         9.1 Timing;   Construction.   Based on the success of the retail alliance

contemplated by this Agreement, the parties will consider the appropriateness of

constructing a store (a "Sephora   Alliance   Store") within two (2) AAI Salons to

be selected by mutual   agreement of the parties   (each,   an "AAI Host Store") in

addition to any Sephora   Alliance   Store that the parties to choose to construct

within   AAI   Host   Stores   located   in New   York,   NY   and   Beverly   Hills,   CA.

Development   of the Sephora   Alliance   Stores is subject in each instance to the

approval   of AAI's   lessor.   The size of each   Sephora   Alliance   Store   and the

assortment   to be carried   within the   Sephora   Alliance   Store will be mutually

agreed by Sephora and AAI. Sephora and AAI may mutually agree on the development

and location of additional   Sephora   Alliance   Stores beyond the two (2) Sephora

Alliance Stores   contemplated by this Section 9.1. Although the placement of the

Sephora   Alliance Store within the AAI Host Store will be determined by AAI, the

appearance   and design of each   Sephora   Alliance   Store will be within the sole

direction and control of Sephora.

 

         9.2   Operations;   Costs.   Each Sephora   Alliance Store will be operated

exclusively   by Sephora under the   direction of Sephora   employees and will have

its own point-of-sale   system and cash wrap. At each AAI Host Store, AAI will be

solely responsible for leasing and occupancy costs (such as rent,   utilities and

insurance)   and state and- local building code   compliance;   and Sephora will be

responsible for costs   associated with Sephora's   operations   within the Sephora

Alliance Store including, without limitation, employee payroll, taxes,

 

                                      -14-

 

<PAGE>

 

inventory costs,   construction costs and all in store   merchandising   costs (the

"Sephora   Alliance   Store   Costs").   If Sephora must   sublease the space for the

Sephora   Alliance   Store   from AAI,   such   sublease   will be in such form as the

parties   may   mutually   agree;   provided,   however,   that   Sephora   will   not be

obligated to pay AAI for any occupancy costs.

 

10. PROMOTIONAL CAMPAIGN

 

         10.1   Ownership.   When   the   first   Test   Center   is   ready to open for

business to the public, Sephora and AAI will jointly launch a marketing campaign

to announce the retail   alliance   between   Sephora and AAI and to advertise   the

Products and the AAJ Centers.   The look,   content and other creative elements of

such   promotions   will be   mutually   agreed   to by   Sephora   and AAI   (any   such

individual element,   or all of such elements combined,   to be referred to as the

"Promotional   Campaign").   Notwithstanding   the foregoing,   Sephora may commence

promotion of the   Products   separate   and apart from the   Promotional   Campaign.

During and after the Term,   Sephora   will be the sole   owner of the   Promotional

Campaign and any   intellectual   property or   proprietary   design or copy used in

such Promotional Campaign will constitute Sephora Intellectual Property.

 

         10.2 Provision of Materials.   Upon the written request of Sephora,   AAI

will   provide   Sephora   (at no   cost   to   Sephora)   with   existing   AAI-approved

advertising   and   promotional   materials   and   designs,   transfers,    negatives,

camera-ready artwork or similar material depicting the AAI Intellectual Property

used by AAI in the   advertisement   of its business and services in the Territory

for use by Sephora in the   Promotional   Campaign   and in any other   marketing or

advertising   promotions   deemed   necessary by Sephora to sell the Products.   All

such   advertising   and promotional   materials   furnished by AAI must comply with

Applicable Laws.

 

         10.3 AAI   Promotions   or   Advertising.   If AAI   desires to use   Sephora

Intellectual   Property in promotions,   on its website or in its AAI Salons,   AAI

must   obtain   Sephora's   prior   written   approval,    such   approval   not   to   be

unreasonably withheld or delayed.

 

11. INTELLECTUAL PROPERTY

 

         11.1 Grant of License to AAI   Intellectual   Property.   Consistent   with

grant of   exclusive   rights under   Section   2.1, AAI hereby   grants to Sephora a

royalty-free,   non-exclusive,   right and license in the United States and Canada

irrevocable   during   the   Term to:   (a) use,   reproduce,   perform,   display   and

distribute the AAI logo, associated trademarks and the copyrights in any artwork

supplied by AAI to Sephora in connection with this Agreement and the AAI Methods

(collectively,   the "AAI Intellectual Property") for use by Sephora in marketing

materials and other communications promoting the AAI Centers, in the Promotional

Campaign,   at the AAI Centers,   the Sephora   Retail   Stores or Sephora   Alliance

Stores, and in the sale of the Products;   and (b) subject to AAI's prior written

consent,   adapt,   modify,   re-format   and   create   derivative   works   of any AAI

Intellectual   Property   for use solely as provided in clause (a) above.   Sephora

may   specifically use the AAI   Intellectual   Property as a source   identifier to

indicate that AAI is the source and origin of the Products and the AAI Services.

 

         11.2 Grant of License to Sephora Intellectual Property.   Sephora hereby

grants to AAI a   royalty-free,   non-exclusive,   right and   license in the United

States and Canada   irrevocable during the Term to (a) use,   reproduce,   perform,

display and distribute the Sephora logo,

 

                                      -15-

 

<PAGE>

 

associated   trademarks and the copyrights in any artwork   supplied by Sephora to

AAI in connection with this Agreement   (collectively,   the "Sephora Intellectual

Property") for use in marketing materials and other communications promoting the

Products,   the AAI Centers and the Adjacent AAI   Facilities;   and (b) subject to

Sephora's prior written consent,   adapt, modify, re format and create derivative

works of any Sephora Intellectual   Property for use solely as provided in clause

(a)   above.   AAI may   not use the   Sephora   Intellectual   Property   as a   source

identifier   to indicate   the Sephora is the source or origin of the   Products or

the AAI Services.

 

         11.3 Goodwill.   AAI acknowledges that any and all goodwill arising from

Sephora's use of the AAI   Intellectual   Property as permitted under Section 11.1

will inure solely and exclusively to the benefit of Sephora, and upon expiration

or   termination   of this   Agreement,   no   monetary   amount   will be   assigned as

attributable   to   any   goodwill    associated   with   Sephora's   use   of   the   AAI

Intellectual   Property.   Sephora   acknowledges that any and all goodwill arising

from AAI's use of the Sephora   Intellectual   Property as permitted under Section

11.2   will   inure   solely   and   exclusively   to the   benefit   of AAI,   and   upon

expiration or termination of this Agreement, no monetary amount will be assigned

as   attributable   to any   goodwill   associated   with   AAI's   use of the   Sephora

Intellectual Property.

 

12. REPRESENTATIONS AND WARRANTIES

 

         12.1 Representations and Warranties of AAI and Parent. As an inducement

to Sephora to enter   into this   Agreement   and to   consummate   the   transactions

contemplated   in this Agreement and in   recognition   of the unique   relationship

between Sephora and AAI created by this Agreement,   AAI and Parent,   jointly and

severally,   make the representations and warranties to Sephora set forth in this

Section 12.1; provided, however, that the representation and warranty in Section

12.1.9 will be made if and when AAI delivers the officer's   certificate required

by Section 4.1.1 hereof.

 

              12.1.1 Organization and Authority;   Beneficial Ownership. AAI is a

limited liability company duly organized and existing in good standing under the

laws of the   State of   Delaware.   Parent is a   corporation   duly   organized   and

existing in good standing   under the laws of the State of Delaware.   AAI has the

requisite limited   liability company power and authority,   to own its properties

and assets and to carry on its   business as now   conducted.   AAI has the limited

liability company power to execute,   deliver and perform this Agreement.   Parent

has the requisite corporate power and authority to own its properties and assets

and to carry on its business as now conducted. Parent has the corporate power to

execute, deliver and perform this Agreement. This Agreement and the transactions

contemplated hereby have been duly authorized by all necessary limited liability

company action on the part of AAT and all necessary corporate action on the part

of Parent.   This Agreement   constitutes the valid and legally binding obligation

of AAI and Parent,   enforceable   against AAI and Parent in   accordance   with its

terms.   Attached   hereto   as   Schedule   3 is a   listing   of all   of the   current

beneficial owners of AAI and their respective Affiliates.

 

              12.1.2 No   Violations.   Neither the execution nor delivery of this

Agreement,   the consummation of the transactions   contemplated   hereby,   nor the

performance   of AAI's or Parent's   obligations   hereunder,   (i) will   violate or

conflict with the articles of organization or operating agreement of AAI, or the

articles or organization or bylaws of Parent,   (ii) will result in any breach of

or default   under any   provision of any material   contract or agreement to which

AAI or Parent is a party or by which   AAI or   Parent   is   bound,   or (iii)   will

result in a violation of any Applicable Laws.

 

                                      -16-

 

<PAGE>

 

              12.1.3 No   Consents.   Except for such   consents as may be required

from the lessors of the space   occupied by AAI Host Stores and the obligation to

deliver the executed Johns Hopkins   Agreement,   no consent,   approval,   order or

authorization of, or registration, declaration or filing with, or notice to, any

Governmental   Body or any other   Person is required by or with respect to AAI or

Parent in connection   with the   execution and delivery of this   Agreement by AAI

and   Parent   or   the    consummation   by   AAI   and   Parent   of   the   transactions

contemplated hereunder.

 

              12.1.4 Litigation. There is no litigation, proceeding (arbitral or

otherwise),   claim or   investigation   of any   nature   pending   or, to the actual

knowledge of AAI and Parent,   threatened,   against AAI or Parent that reasonably

could be expected to materially   adversely   affect the ability of AAI and Parent

to perform in accordance with the terms of this Agreement.

 

              12.1.5   Compliance   with Applicable Law. Each of AAI and Parent is

in material   compliance with all Applicable   Laws relating to its business,   the

Products   and the AAI   Equipment   and   neither AAI nor Parent has   received   any

written notice from any Person   asserting   non-compliance   with Applicable Laws.

AAI specifically   confirms that the Products will be cosmetic   products and will

be compliant with the rules and   regulations of the FDA and consumer   protection

and labeling requirements in the United States and Canada. AAI also specifically

confirms that the Products do not constitute a "drug" under The Food,   Drug, and

Cosmetic   Act   because   the   Products   do not cure,   treat,   mitigate or prevent

disease and do not affect the structure or function of the human body.

 

              12.1.6 No Medical   Advice.   Neither   the AAI   Methods   nor the AAI

Services   constitute   medical   advice to clients or   customers   of Sephora.   The

Qualified Sephora Cast Members will not be required or trained by AAI to provide

any such medical advice.

 

              12.1.7   Intellectual   Property.   AAI owns, or uses under valid and

fully   paid   licenses,   all AAI   Intellectual   Property.   There are no claims or

demands,   and to AAI's actual knowledge,   no reasonable basis for any such claim

or demand,   that any of the AAI Intellectual   Property infringes or conflicts in

any way with any copyright,   patent, trademark,   service mark, trade name, trade

secret, license, application or other proprietary right or intellectual property

of any Person, or makes unauthorized use of any secret process, formula, method,

information,   know-how   of any   other   Person.   With the   exception   of   royalty

payments   due to Johns   Hopkins,   AAI is not   under   any   obligation   to pay any

royalty   or other   compensation   to any   Person   as a result   of,   or to   obtain

approval or consent for, the grant of exclusive rights to Sephora hereunder.

 

              12.1.8 No Other Existing   Rights.   AAI has not granted licenses or

other rights in the AAI Intellectual   Property,   the Products, the AAII Methods,

the AAI   Equipment or the AAI   Services to any other Person   except as permitted

under   Section   2.2,   and,   to   AAI's   knowledge,   none of the AAI   Intellectual

Property,   the Products,   the AAT Methods, the AAI Equipment or the AAI Services

is being used by any other Person.

 

                                      -17-

 

<PAGE>

 

              12.1.9 Johns Hopkins Agreement. The Johns Hopkins Agreement is a

legally valid and enforceable agreement and is in full force and effect. AAI is

not in default under the Johns Hopkins Agreement.

 

              12.1.10   Product   Warranty.    The   Products   are   manufactured   in

accordance   with industry   standards and are intended for   application   to human

skin   in   accordance   with   the   stated   instructions.   All   statements   made or

information   provided by AAI   regarding the Products are true and correct in all

material   respects,   including   without   limitation,   statements or   information

regarding   safety,   efficacy   or   ingredients,   regardless   of   where   any   such

statement   or   information   is   contained   or   published    (including,    without

limitation,   on the   packaging   for the Products,   in   promotional   materials or

advertising content published or prepared by AAI, in Product descriptions, or in

ingredient lists). None of the Products, or the formulations   thereof,   infringe

or conflict in any way with any copyright, patent, trademark service mark, trade

name,   trade   secret,   license,    application   or   other   proprietary   right   or

intellectual   property   of any   Person or make   unauthorized   use of any   secret

process, formula, method, information, or know-how of any other Person.

 

         12.2 Representations and Warranties of Sephora. As an inducement to AAI

to enter into this Agreement and to consummate the transactions   contemplated in

this Agreement, Sephora represents and warrants to AAI as follows:

 

              12.2.1 Organization and Authority.   Sephora is a limited liability

company duly organized and existing in good standing under the laws of the State

of Delaware.   Sephora has the   requisite   limited   liability   company   power and

authority,   to own its properties and assets and to carry on its business as now

conducted.   Sephora has the limited liability company power to execute,   deliver

and perform this   Agreement.   This Agreement and the   transactions   contemplated

hereby have been duly   authorized by all   necessary   limited   liability   company

action on the part of Sephora.   This Agreement constitutes the valid and legally

binding   obligation of Sephora,   enforceable   against Sephora in accordance with

its terms.

 

              12.2.2 No   Violations.   Neither the execution nor delivery of this

Agreement,   the consummation of the transactions   contemplated   hereby,   nor the

performance   of Sephora's   obligations   hereunder,   (i) will violate or conflict

with the articles of organization or operating   agreement of Sephora,   (ii) will

result in any breach of or default under any provision of any material   contract

or agreement to which Sephora is a party or by which Sephora is bound,   or (iii)

will result in a violation of any Applicable Laws.

 

              12.2.3 No   Consents.   Except for such   consents as may be required

from the   lessors of the space   occupied   by Sephora   Host   Stores,   no consent,

approval,   order or   authorization   of, or   registration,   declaration or filing

with, or notice to, any Governmental   Body or any other Person is required by or

with respect to Sephora in   connection   with the   execution and delivery of this

Agreement   by   Sephora   or the   consummation   by   Sephora   of   the   transactions

contemplated hereunder.

 

              12.2.4 Litigation. There is no litigation, proceeding (arbitral or

otherwise), claim or investigation of any nature pending or, to Sephora's actual

knowledge,   threatened,   against   Sephora that   reasonably   could be expected to

materially   adversely affect Sephora's ability to perform in accordance with the

terms of this Agreement.

 

                                      -18-

 

<PAGE>

 

              12.2.5   Compliance   with   Applicable   Law.   Sephora is in material

compliance with all material   Applicable Laws relating to Sephora's business and

Sephora   has   not   received   any   written   notice   from   any   Person    asserting

non-compliance with Applicable Laws.

 

              12.2.6   Intellectual   Property.   Sephora owns, or uses under valid

and fully paid licenses, all Sephora Intellectual Property.   There are no claims

or demands, and to Sephora's actual knowledge,   no reasonable basis for any such

claim or demand,   that any of the Sephora   Intellectual   Property   infringes   or

conflicts in any way with any copyright,   patent, trademark, service mark, trade

name,   trade   secret,   license,    application   or   other   proprietary   right   or

intellectual   property of any Person,   or makes   unauthorized   use of any secret

process, formula, method, information,   know-bow of any other Person. Sephora is

not under any obligation to pay any royalty or other   compensation to any Person

as a result of, or to obtain approval or consent for, the grant of rights to AAI

hereunder.

 

13. ADDITIONAL COVENANTS

 

         13.1 Prestige Operations.   To preserve the goodwill associated with the

Sephora Intellectual   Property and the AAI Intellectual   Property,   at all times

throughout the Term of this   Agreement,   AAI and Sephora,   as   applicable,   will

operate the Sephora Retail Stores,   the Sephora Host Stores, the AAI Center, the

Sephora Alliance Stores, the Adjacent AAI Facilities, and the AAI Host Stores in

a "first-class"   manner   consistent with the overall prestige image,   design and

decor of each type of retail or service outlet.

 

         13.2   Deliveries   by   AAI.   Concurrently   with   its   execution   of this

Agreement, AAI will deliver to Sephora (i) evidence that AAI is in good standing

in the State of Delaware,   (ii) wire   instructions for the Performance   Deposit,

and (iii) a legal opinion from counsel to AAI   containing the opinions set forth

in Exhibit B-i attached hereto and incorporated herein by this reference.

 

         13.3 Accounting Audit Rights. Within fifteen (15) days after the end of

each month during the Term of this Agreement, Sephora will issue a report to AAI

that details for the prior month (and cumulatively year-to-date) the calculation

of Net Revenue,   Capital   Expenditures,   Adjacent AAI Facility   Product Revenue,

Adjacent   AAI Facility   Service   Revenue,   and net profit from Sephora   Alliance

Stores calculated in accordance with Schedule 4 attached hereto and incorporated

herein by this reference.   AAI (and its   professional   advisors,   if applicable)

will be entitled to examine the   accounting   books and records of Sephora during

normal   business   hours that   pertain   specifically   to these   calculations   and

Sephora will provide   sufficient   access to enable AAI to verify the accuracy of

the   calculated   amounts.   AAI   will   be   responsible   for   the   costs   of   such

examination;   provided,   however,   that (i) if AAI discovers an   underpayment by

Sephora of amounts   owed under this   Agreement   that   exceeds   10% of the amount

actually owed,   the costs of the audit will be paid by Sephora,   and (ii) if AAI

thereafter discovers a second underpayment by Sephora of amounts owed under this

Agreement   that exceeds 5% of the amount   actually   owed,   Sephora will bear the

cost of that audit and all subsequent audits by AAI.

 

         13.4   Ownership of Customer   Information   As provided in Section   6.5.2

above,   Customer   Information   will be owned solely by Sephora,   both during the

Term and following the Termination   Date.   Sephora may use Customer   Information

for any commercial purpose, so long as such use is in accordance with Applicable

Law. From time to time during the Term, Sephora

 

                                      -19-

 

<PAGE>

 

will agree to share   Customer   Information   with AAI for the   following   limited

purposes:   (a) AAI may use aggregate   Customer   Information   collected   from the

Software   Interface   or CRM   Application   that   reflects   summary   or   aggregate

condition and treatment information for client populations to further refine and

develop the AAI Methods, the AAI Equipment and the Products; and (b) AAI may use

Customer   Information   that contains   personally   identifiable   information   for

individual   clients   but   only to the   extent   reasonably   necessary   for AAI to

provide   services to that specific   client at an Adjacent AAI   Facility.   On the

Termination Date, AM must return to Sephora all copies (whether in electronic or

paper   format) of Customer   Information   and must   immediately   cease all use of

Customer   Information.   Sephora will hold AAI harmless   from,   and indemnify AAI

against,   any Claim arising from any use of Customer Information in violation of

Applicable Law.

 

         13.5 Parent Guaranty.   As an additional   inducement to Sephora to enter

into this Agreement,   Parent hereby   unconditionally and irrevocably   guarantees

the performance by AAI of its obligations   hereunder   including,   if applicable,

the payment of the Performance Deposit Balance.   The obligations of Parent under

this   guaranty   will   automatically    terminate   on   the   date   on   which   AAI's

obligations   under this   Agreement   have been   performed   and satisfied in full.

Parent agrees that,   without the consent of Parent and without   affecting any of

the   obligations of Parent under this   guaranty:   (a) AAI and Sephora may amend,

compromise,   release or otherwise alter any term,   covenant or condition of this

Agreement,   and Parent guarantees and promises to perform all obligations of AAI

under this Agreement as so modified, amended, compromised,   released or altered;

(b) Sephora may   exercise,   not   exercise,   impair,   modify,   limit,   destroy or

suspend any right or remedy under this   Agreement;   and (c) Sephora or any other

person   acting on   Sephora's   behalf may deal in any manner with AAI.   This is a

continuing   guaranty and Parent waives the benefit of the   provisions of section

2815 of the   California   Civil Code.   Parent   waives and agrees not to assert or

take   advantage of: (x) any right to require   Sephora to proceed   against AAI or

any other person or to pursue any other remedy before proceeding against Parent;

(y) any right or   defense   that may arise by reason of AAI being   Incapacitated;

and (z) any right or   defense   arising   by reason   of the   absence,   impairment,

modification,   limitation,   destruction   or   cessation   (in   bankruptcy,   by   an

election of remedies,   or otherwise) of the liability of AAI, of the subrogation

rights   of   Parent,   or of the   right   of   Parent   to   proceed   against   AAI for

reimbursement.   Without limiting


 
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