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Strategic Alliance Between Two Corporate Identities

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COMMERCIAL ALLIANCE AGREEMENT | Document Parties: ASV INC /MN/ | VERMEER MANUFACTURING COMPANY You are currently viewing:
This Strategic Alliance Agreement involves

ASV INC /MN/ | VERMEER MANUFACTURING COMPANY

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Title: COMMERCIAL ALLIANCE AGREEMENT
Governing Law: Delaware     Date: 11/9/2005
Industry: Constr. and Agric. Machinery     Sector: Capital Goods

This Strategic Alliance between companies is the actual contract that was used between two corporate identities. Search our legal document library to find your agreement.
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EXHIBIT 10.4

COMMERCIAL ALLIANCE AGREEMENT

          THIS AGREEMENT made and entered into effective the 23 rd day of September, 2005, between VERMEER MANUFACTURING COMPANY , an Iowa corporation, with its principal place of business at Pella, Iowa (hereinafter referred to as “Vermeer”), and A.S.V., INC. , a Minnesota corporation with its principal place of business at 840 Lily Lane, Grand Rapids, MN 55744 (hereinafter referred to as “ASV”).

          WHEREAS, Vermeer desires to utilize ASV’s expertise in the design, manufacture and sale of all-terrain rubber tracked undercarriages to enhance various Vermeer Products; and,

          WHEREAS, Vermeer desires to be the exclusive user of ASV OEM Components (as defined below) in several product and market categories; and

          WHEREAS, ASV desires to enhance the sale of ASV Posi-Track Rubber Track Loaders by having Vermeer grant ASV access to Vermeer’s distribution system; and

          WHEREAS, ASV desires to supply ASV OEM Components to Vermeer for inclusion in various Vermeer Products.

          NOW, THEREFORE, in consideration of the mutual covenants set forth herein and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the Parties hereto agree as follows:

ARTICLE I
DISTRIBUTION OF ASV PRODUCTS TO VERMEER DEALERS

 

1.

 

Consent by Vermeer . Vermeer hereby consents to ASV signing separate dealer agreements with Vermeer’s Industrial Dealers for the distribution of ASV products which do not directly compete with Vermeer products, and will not require that ASV pay a distribution rights commission to Vermeer. ASV shall be solely responsible for any rights and obligations arising out of supplying ASV products to Vermeer’s Industrial Dealers.

 

 

 

 

 

2.

 

Withdrawal upon Failure of Vermeer Industrial Dealer to Adequately Represent Vermeer Products . Vermeer reserves the right to withdraw its consent with respect to a particular Vermeer Industrial Dealer for ASV products to be distributed in the Vermeer-branded facilities of such Vermeer Industrial Dealer in the event such Vermeer Industrial Dealer, as a result of the distribution of ASV products by such Vermeer Industrial Dealer, is not providing the adequate focus, effort, capital, etc. to meet the reasonable goals and expectations uniformly applied to all Vermeer Industrial Dealers.

Page 1 of 17


 

 

ARTICLE II
SUPPLY OF ASV OEM COMPONENTS

 

3.

 

Exclusive Supply of ASV OEM Components to Vermeer Target Markets . Subject to the terms and conditions hereof, ASV agrees to exclusively sell, with respect to the Vermeer Target Markets, the ASV OEM Components to Vermeer. For purposes of this provision and this Agreement, ASV OEM Components shall mean any and all undercarriages, tracks and track assemblies designed, manufactured and/or sold by ASV and any related product offerings developed during the term of this Agreement. For purposes of this provision and this Agreement, Vermeer Target Markets shall mean those classes of uses, applications and/or customer types set forth on Exhibit A hereto or such others as may be added by mutual agreement of the Parties from time to time. During the term of this Agreement, ASV agrees not to sell ASV OEM Components to other original equipment manufacturers for use in direct competition to Vermeer Products in the Vermeer Target Markets.

 

 

 

 

 

4.

 

Vermeer Conversion/Development of Products Utilizing ASV OEM Components . Vermeer agrees that it shall be primarily responsible for Vermeer product development or enhancement to include the use of ASV OEM Components. Vermeer shall support such development or adaptation of ASV OEM Components to Vermeer Products in response to market demands and constraints, mechanical fit-up, performance and economic justification.

 

 

 

 

 

5.

 

Application Assistance Adapting ASV OEM Components . ASV agrees to provide reasonable assistance to Vermeer to convert the ASV OEM Components to be the primary ground drive system of the Vermeer Products that will utilize such ASV OEM Components. Such assistance will include, but not be limited to, FEA analyses, computer aided modeling of ASV OEM Components and the equipment structures affixed thereto, load bearing tests, center of gravity modeling, durability testing, stress testing and hydraulic system component application approval.

 

 

 

 

 

6.

 

Documentation Assistance Regarding ASV OEM Components . ASV agrees to provide, at no additional cost to Vermeer, written and/or electronic versions or copies (in editable form) of Operators, Maintenance/Service and Parts Manuals applicable to the ASV OEM Components and ASV consents to Vermeer’s commercial use of such materials in the preparation of any Operators, Maintenance/Service and Parts Manuals for Vermeer Products containing such ASV OEM Components. ASV agrees to provide updates to Vermeer regarding the ASV OEM Components previously supplied to Vermeer contemporaneously with the timing of the release of such updates for ASV’s own use with respect to ASV’s Posi-Track Rubber Track Loaders utilizing substantially similar components. Vermeer is not required to use ASV parts numbering scheme or otherwise indicate that the illustration provided is from ASV.

Page 2 of 17


 

 

7.

 

Purchasing and Selling Procedure for ASV OEM Components .

 

a)

 

Ordering Procedure . All orders by Vermeer for its inventory and/or for resale to its dealers shall be placed through the issuance by Vermeer of a purchase order subject to the provisions of this Agreement. ASV will acknowledge each order stating its acceptance of both quantities and deliveries. In the event of any conflict between the provisions of any purchase order, order acknowledgement, or other document and this Agreement, the provisions of this Agreement shall be controlling. Direct orders from dealers invoiced through Vermeer shall be handled by the dealer purchase order.

 

 

 

 

 

b)

 

Forecast of Orders . Vermeer will provide a rolling twelve (12) month forecast to ASV to give visibility to its intended usage of ASV OEM Components. However, the forecast is NOT a firm order. Orders can only be made by issuing a purchase order as set forth in subsection (a) above.

 

 

 

 

 

c)

 

Delivery . The date of delivery shall be set forth on Vermeer’s purchase order and accepted by ASV on the order acknowledgment. ASV shall establish a firm delivery schedule in accordance with the respective purchase order. Vermeer may, from time to time, direct ASV to ship the ASV OEM Components directly to its authorized dealers or the ultimate retail customer. Risk of loss and responsibility for all charges and freight for ASV OEM Components ordered by Vermeer shall pass to Vermeer upon delivery to the common carrier at ASV facility in Grand Rapids, Minnesota.

 

 

 

 

 

d)

 

Invoicing and Payment . All ASV OEM Component orders placed by Vermeer or its dealers shall be invoiced to Vermeer upon shipment in accordance with the applicable purchase order, as accepted. Such Invoices shall be paid within thirty (30) days of the date of invoice.

 

 

8.

 

Parts Supply for ASV OEM Components .

 

a)

 

Parts Supply . Vermeer agrees to purchase from ASV 100% of its requirements for ASV OEM Components parts sourced or manufactured by ASV to its design. ASV agrees to maintain sufficient supply capabilities for the purpose of providing Vermeer a reasonable stock of service parts manufactured or sourced by ASV for the ASV OEM Components sold to Vermeer. ASV’s obligations under this subsection shall be in effect for a period of not less than ***** (*****) years after delivery of ASV OEM Components to Vermeer for which service parts are used. Obligations under this subsection shall not be affected by the termination of this Agreement and shall extend to parts manufactured or sourced by ASV to its design but shall not extend to off-the-shelf parts purchased by ASV from outside sources which can be easily obtained by Vermeer.

 

 

 

 

*****

 

Denotes confidential information that has been omitted from the exhibit and filed separately, accompanied by a confidential treatment request, with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Exchange Act of 1934.

Page 3 of 17


 

 

b)

 

Dual Distribution Activities Regarding Parts . ASV will continue to have the right to sell parts related to the ASV OEM Components provided to other original equipment manufacturers for ASV OEM Components not in Vermeer Target Markets. The following shall be applicable to ASV and Vermeer during the term of parts supply:

 

i)

 

No comparative claims to Other’s product . Vermeer and ASV agree not to make comparative, compatibility or similarity claims or other comparison graphics or matrices, between the ASV OEM Components sold to Vermeer and the comparable, compatible or similar ASV OEM Components sold directly by a third party or through a third party’s distribution channel. Neither Party may issue advertising materials which include printed statements that acknowledge that the ASV OEM Components are identical, if that is the case.

 

 

 

 

 

ii)

 

Exclusion of Other Sales Materials in Product Packaging . ASV agrees not to provide advertising or other materials regarding the ASV or other non-Vermeer branded ASV OEM Components in any ASV OEM Component shipments to Vermeer, its dealers or its customers.

 

 

 

 

 

iii)

 

Use of Information Gained Through Vermeer or ASV . Vermeer and ASV agree to not use any customer lists provided from the other for other than their intended purpose in carrying out their actions under this Agreement. Each must independently source materials used to solicit customers in such channels.

 

 

9.

 

Pricing of ASV OEM Components . ASV agrees to provide ASV OEM Components at prices to be established at a gross margin of ***** percent (*****%). Changes in ASV’s cost structure necessitating an increase or decrease in the price shall be provided in writing to Vermeer, to be effective with respect to all orders placed more than thirty (30) days after delivery of such written notice. ASV will, whenever possible, endeavor to change prices to coincide with Vermeer’s annual price change to the Vermeer Industrial Dealers. Every effort will be made to limit changes to such a time frame when possible. All prices are F.O.B. Grand Rapids, Minnesota.

 

 

 

 

 

10.

 

Pricing of ASV OEM Component Parts . ASV shall sell ASV OEM Component parts directly to Vermeer for distribution through Vermeer’s parts distribution system. The parts will be sold to Vermeer at ASV’s dealer net price minus ***** percent (*****%).

 

 

 

 

 

11.

 

Other Product and Distribution Opportunities . Compact Skid-Steers, mini-excavators and other products, markets and distribution opportunities may be added to Exhibit A to this Agreement as mutually agreed upon by the Parties.

 

 

 

 

*****

 

Denotes confidential information that has been omitted from the exhibit and filed separately, accompanied by a confidential treatment request, with the Securities and Exchange Commission pursuant to Rule 24b-2 of the Securities Exchange Act of 1934.

Page 4 of 17


 

 

12.

 

Term of Agreement . This Agreement shall commence on the date hereof and shall remain in force for eight (8) years with automatic one-year renewal periods unless either party gives the other party prior written notice of termination at least 6 months before the end of the current term. Notwithstanding the foregoing, this Agreement may be terminated earlier by mutual agreement of the Parties or as set forth in subsections (a), (b) or (c) below:

 

a)

 

Termination by ASV . If Vermeer fails to perform this Agreement in any material respect (and does not remedy such failure to the satisfaction of ASV within sixty (60) days after written notice thereof has been delivered to Vermeer), or becomes insolvent, bankrupt or consents to the appointment of a trustee or receiver, or if a trustee or receiver is appointed for Vermeer without the consent of Vermeer and such trustee or receiver is not discharged within sixty (60) days, or if any bankruptcy, reorganization, arrangement or liquidation proceedings are instituted by Vermeer or instituted against it and consented to by Vermeer or permitted to remain undismissed for sixty (60) days, or if Vermeer’s shares, management, ownership or substantially all Vermeer’s property is confiscated, nationalized, expropriated or otherwise taken by governmental action, then in such event(s), ASV may terminate this Agreement immediately upon written notice to Vermeer.

 

 

 

 

 

b)

 

Termination by Vermeer . If ASV fails to perform this Agreement in any material respect (and does not remedy such failure to the satisfaction of Vermeer within sixty (60) days after written notice thereof has been delivered to ASV), or becomes insolvent, bankrupt or consents to the appointment of a trustee or receiver, or if a trustee or receiver is appointed for ASV without the consent of ASV and such trustee or receiver is not discharged within sixty (60) days, or if any bankruptcy, reorganization, arrangement or liquidation proceedings are instituted by ASV or instituted against it and consented to by ASV or permitted to remain undismissed for sixty (60) days, or if ASV’s shares, management, ownership or substantially all ASV’s property is confiscated, nationalized, expropriated or otherwise taken by governmental action, then in such event(s), Vermeer may terminate this Agreement immediately upon written notice to ASV.

 

 

 

 

 

c)

 

Change in Control of ASV . In the event of a change in control of ASV (as defined below) Vermeer shall have the right to terminate this Agreement effective immediately. For purposes of this subsection (c), “Change in Control” shall mean:

 

 

i)

 

The acquisition by any third party or group of parties acting in concert of at least thirty percent (30%) of the outstanding shares of common stock of ASV; or

 

 

 

 

 

ii)

 

A change in a majority of the directors of ASV occurring in a period of less than one year, excluding, to the extent no solicitation in opposition has theretofore been announced or commenced, changes in directors resulting from the election of directors at the next regularly scheduled annual meeting of ASV’s shareholders; or

Page 5 of 17


 

 

iii)

 

The sale, exchange, transfer or other disposition to a third party of all or substantially all the assets of ASV.

 

d)

 

Change in Control of Vermeer . In the event of a change in control of Vermeer (as defined below) ASV shall have the right to terminate this Agreement effective immediately. For purposes of this subsection (d), “Change in Control” shall mean:

 

 

i)

 

The acquisition by any third party or group of parties (other than current Vermeer shareholders) acting in concert of at least thirty percent (30%) of the outstanding shares of common stock of Vermeer; or

 

 

 

 

 

ii)

 

The sale, exchange, transfer or other disposition to a third party of all or substantially all the assets of Vermeer.

 

13.

 

Product Responsibility.

 

 

a)

 

Design Responsibility for ASV OEM Components . ASV shall be completely and solely responsible for final decisions on the design, safety labeling or instruction, development, engineering and research concerning ASV OEM Components. Vermeer may from time to time suggest new features or changes in the design of ASV OEM Components and ASV shall incorporate such new features and/or design changes wherever it believes that such will not adversely affect the performance, durability or safety of ASV OEM Components or cause such ASV OEM Components to infringe on any intellectual property rights of third parties.

 

 

 

 

 

b)

 

Disclosure of Failures . ASV shall also provide Vermeer with a report of product liability insurance claims made during the preceding five (5) years which includes, to the best of ASV’s knowledge, the names of any persons alleged to have been injured for reasons alleged to be caused by the ASV OEM Components, the circumstances surrounding such claim(s) and the resolution of such claim(s). ASV shall have a continuing duty during the term of this Agreement and for five (5) years after its termination to generate such report upon the specific request of Vermeer. As of the date of this Agreement, ASV represents and warrants that, to the best of ASV’s knowledge there are no present or threatened claims asserted by any persons with regard to the ASV OEM Components.

 

14.

 

Intellectual Property Rights.

 

 

a)

 

Intellectual Property Relating to Vermeer Machines . Any patents, copyrights, trade secrets, designs, drawings, know-how or any other intellectual property developed by either Party or jointl


 
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