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SHAREHOLDER AGREEMENT

Shareholder Agreement

SHAREHOLDER AGREEMENT | Document Parties: CONSORTEUM HOLDINGS, INC. | Consorteum Inc | Innovative Loyalty Solutions Inc You are currently viewing:
This Shareholder Agreement involves

CONSORTEUM HOLDINGS, INC. | Consorteum Inc | Innovative Loyalty Solutions Inc

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Title: SHAREHOLDER AGREEMENT
Date: 6/19/2009

SHAREHOLDER AGREEMENT, Parties: consorteum holdings  inc. , consorteum inc , innovative loyalty solutions inc
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<PAGE>
EXHIBIT 10.4

                                SHAREHOLDER AGREEMENT
                                ---------------------

      THIS AGREEMENT made the 5th day of January 2006.

BETWEEN:

      INNOVATIVE LOYALTY SOLUTIONS INC. a corporation incorporated under the
      laws of the Province of Ontario

      ("ILS")

      - And -

      CONSORTEUM INC., a corporation incorporated under the laws of the Province
      of Ontario

      ("CONSORTIUM")

      -And -

      WILLIAM BATEMAN and MICHAEL PRASSE

      (collectively the "SHAREHOLDERS")


BACKGROUND

      Each of ILS and Consorteum wish to set out the desired terms and
conditions governing the operation of a joint venture to supply a loyalty card
program called My Golf Rewards (the "Program") to the golf industry.

      The parties have caused a company to be incorporated in Ontario under the
name My Golf Rewards Inc. ("MGR").

      This agreement amongst shareholders will outline the management
responsibilities and ownership percentage amongst the shareholders of MGR,

      NOW THEREFORE, in consideration of the premises, the mutual covenants
contained in this Agreement and other consideration (the receipt and sufficiency
of which are acknowledged), the parties agree as follows:


<PAGE>

                                      -2-

                                    ARTICLE I
                                 AGREEMENT TERMS

1.1 AGREEMENT. Each party acknowledges and agrees that the terms, conditions,
rights and obligations in respect of the operation of MGR shall be governed by
this Agreement.

1.2 INITIAL INVESTMENT. The parties acknowledge that Consorteum has provided
access to an initial investment to MGR of up to $250,000 commencing on or before
February 1, 2007.

1.3 LICENCE. From such funds, MGR has acquired a Fidelisoft licence to use and
exploit the software and other intellectual property necessary for MGR to carry
on the Program and its business.

1.4 ADDITIONAL ONGOING FUNDS. It is agreed that additional investments may be
required on an ongoing basis for operational and marketing costs of the Program.
Consorteum at its discretion may source funding for MGR from additional
investors or parties at any time. The parties acknowledge and agree that such
may result in dilution of their respective share ownership positions.

1.5 SHAREHOLDER INTEREST. As the major investor in MGR, Consorteum holds a 49%
ownership stake, ILS holds a 25% ownership stake and each of the Shareholders
holds a 13% ownership stake in MGR.

1.6 REVENUE AND PROFIT SHARE POSITION. The Shareholders waive their right to
receive dividends paid out of the MGR program until Consorteum has received
repayment of funds advanced to MGR by it. Once Consorteum's debt has been repaid
in full and ongoing MGR operational costs are covered out of gross revenues, all
parties will share in net profits based on their respective share ownership
percentages. At that time, ILS and the Shareholders will be responsible for all
of the costs of the program in relation to respective percentage ownership.

1.7 EQUITY PURCHASE. Consorteum and the Shareholders will offer ILS the option
to purchase up to an additional 24% equity stake in MGR. ILS may purchase this
equity at anytime up until December 31, 2013 based on the following terms.

      1.    ILS will pay 50% of the market value of the additional equity
            acquired; provided that the minimum price will be the amount of
            Consorteum's initial investment into the program, plus 50% of such
            amount

      2.    Consorteum and the Shareholders will transfer equity to ILS pro rata
            to their respective shareholdings.


<PAGE>

                                      -3-


1.8 DISCLOSURE OF EXPENDITURE. It is agreed that all expenditures connected to
the development of the Program be fully disclosed, recognised and agreed upon by
Consorteum prior to payment or approval to funding. This includes all
expenditures to date relating to the program, and all future expenditure.

1.9 BOARD REPRESENTATION. All parties will vote their shares in MGR to ensure
that ILS will be entitled to have two nominees on the board, Consortium will be
entitled to have two nominees on the board and the Shareholders will be entitled
to have one nominee on the board. of directors of MGR.

                                    ARTICLE 2
                         REPRESENTATIONS AND WARRANTIES

2.1 ILS WARRANTIES. ILS represents and warrants to Consorteum as follows
(acknowledging that Consorteum is relying on the representations and warranties
of ILS contained in this Agreement and any agreement, certificates or other
document delivered by ILS pursuant hereto in connection with this Agreement):

      (a)   ILS has the capacity and authority and has taken all necessary
            action to enter into, execute and deliver this Agreement;

      (b)   This Agreement constitutes and the agreements and other instruments
            contemplated herein when executed will constitute valid and binding
            obligations of ILS enforceable in accordance with the terms hereof
            and thereof subject, however, to limitations with respect to
            enforcement imposed in connection with laws affecting the rights of
            creditors generally including, without limitation, applicable
            bankruptcy, insolvency, moratorium, reorganization or similar laws
            and to the extent that equitable remedies such as specific
            performance and injunction are in the discretion of the court from
            which they are sought; and

      (c)   No consent, licence, approval, order or authorization of or
            registration, filing or declaration with any governmental authority
            that has not been obtained or made by ILS and no consent of any
            third party is required to be obtained by ILS in connection with the
            execution, delivery and performance by ILS of this Agreement or the
            consummation of the transactions contemplated by the Program.

2.2 CONSORTEUM WARRANTIES. Consorteum represents and warrants to ILS as follows
(acknowledging that ILS is relying on the representations and warranties of
Consorteum contained in this Agreement and any agreement, certificates or other
document delivered by Consorteum pursuant he      


 
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