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PROMOTION AND MARKETING AGREEMENT

Promotion Agreement

PROMOTION AND MARKETING AGREEMENT | Document Parties: XL GENERATION INTERNATIONAL INC. You are currently viewing:
This Promotion Agreement involves

XL GENERATION INTERNATIONAL INC.

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Title: PROMOTION AND MARKETING AGREEMENT
Date: 4/13/2006

PROMOTION AND MARKETING AGREEMENT, Parties: xl generation international inc.
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AGREEEMENT

 

 

BETWEEN:

LA SOCIETE 421 PRODUCTIONS, anonymous

Partnership and legal person lawfully established under Belgian law, having its headquarters at 479 avenue Louise in Brussels, represented by its Chief Executive, Mr. Henri Leconte.

 

(hereinafter designated as “PRODUCTIONS”.)

 

 

AND:

 

 

XL GENERATION AG, legal person lawfully established under Swiss law, having its headquarters at 32 Sumfpstrasse, Zug, Switzerland, represented by Alain Lemieux, its president, duly authorized under the present as declared by signing this agreement;

 

(hereinafter designated as “XLG”.)

 

IT HAS BEEEN PREVIOUSLY EXPOSED WHAT FOLLOWS:

 

 

·

Mr. Henri Leconte ceded to PRODUCTIONS, the exclusivity in every country of the world for his professional and athletic involvements, notably the right to use his name and image for marketing and publicity purposes.

 

 

·

XLG has developed a patented technology in synthetic sport flooring used notably for the practice of tennis but as well for other sports such as football and rugby. (the “PRODUCTS”).

 

 

·

PRODUCTIONS has assured XLG that it could help it to promote and market the synthetic sport flooring to tennis courts(hereinafter designated as “Tennis Product”) by using the name and image of Henri Leconte in his quality as a professional athlete.

 


2

 

 

·

It is in these conditions that XLG proposed to PRODUCTIONS to enter in agreement with the latter to use, exclusively, the name and image of Henri Leconte in his quality as a professional athlete, for usage towards the promotion and marketing of the tennis product (synthetic sport flooring).

 

 

·

As well, it has been proposed to Mr. Henri Leconte to intervene in the capacity of a negotiator to initiate and promote the marketing of the Tennis Product amongst all natural and legal persons, following the conditions and modalities foreseen hereinafter.


 

 

THEREFORE, THE PARTIES HAVE AGREED AS FOLLOWS:

 

 

 

1.

DEFINITIONS

 

 

1.1

Rights Ceded: The reproductions rights of the juridical personality by printing press, photography, and any other known or unknown technical means to this day.

 

1.2

Exploitation: Usage and exclusive exploitation , marketing, or promotional material.

 

 

1.3

Material: Any marketing and/or promotional material concerning the Tennis Product, patented technologies, or benefiting of an intellectual property for synthetic sport flooring used for tennis courts excluding any other usages.

 

1.4

Personality: The name, person, and image of Mr. Henri Leconte, ceded originally to PRODUCTIONS, Intervener, as es quality representative of any and/or all attributes of the personality of Henry Leconte.

 

 

1.5

Prestation concerned : Usage of the name, image of the player Mr. Henri Leconte, as well as the Intervention of Mr. Henri Leconte via PRODUCTIONS in his capacity as intermediary and negotiator in the commercialization of the Tennis Product.

 

1.6

Territory: The whole world.

 

 

2.

OBJECT AND REMUNERATION

 

2.1 Subject to the terms and conditions established hereinafter, the present

agreement purposely entails on a double account to Mr. Henri Leconte via PRODUCTIONS to be aware that:

 

 

2.1.1.

Regarding the Rights Ceded, the usage of the image of Mr. Henri Leconte to promote and commercialize the Tennis Product against a remuneration convened hereinafter;

 


3

 

 

2.1.2.

The personal intervention of Mr. Henri Leconte via PRODUCTIONS in the negotiation and commercialization of the Tennis Product amongst any persons, against a sales commission, distinct from the remuneration foreseen in 2.1.1, convened hereinafter;

 

 

2.1.3.

The parties recognize that these are two separate agreements, the termination or cancellation of one will not automatically bring forth the termination or cancellation of the other.

 

 

3.

USAGE OF THE NAME AND IMAGE OF MR.HENRI LECONTE

 

 

3.1      

PRODUCTIONS commit itself in providing, to XLG, under the conditions of exclusivity defined hereinafter for the Territory, the prestation of Mr. Henri Leconte:

  

 

·

For the takings of photographic shots necessary to the usage of the name and image of Mr. Henri Leconte and to the promotion of the concerned prestation accordingly to a concerted choice and following an agreement between parties.

 

 

·

For any other promotional, marketing or press event required by XLG or by any of its manufacturers or distributors where the presence of Mr. Henri Leconte would be desired.

 

3.2      

The takings of photographic shots will take place on the day and hour arranged by agreement between parties unless XLG acquires directly from a photographic agency designated by Mr. Henri Leconte the foresaid rights of usage and exploitation of the photographic shots for the reproduction of the image of Mr. Henri Leconte.

 

 

3.3            

The usage of the name and image of Mr. Henri Leconte will be permitted towards any publicity, promotion, marketing of any sort whether it includes the website of XLG, manufacturers or distributors authorized by XLG, solely and exclusively for towards the promotion and commercialization of the Tennis Product.

 

 

3.4      

The entirety of the material using the name and image of Mr. Henri Leconte shall require the latter’s for approval before any use, which can be upheld only under reasonable circumstances.

 

3.5      

PRODUCTION assures XLG of the availability and agreement from Mr. Henri Leconte towards participating to exhibition games or tournaments, within any places in the Territory, for a distinct remuneration to those mentioned in the said agreement

.


4

 

 

3.5.1.

The games or tournament will be fixed upon mutual agreement bearing in consideration the professional and/or personal availability of Mr. Henri Leconte and following a previously agreed calendar within at least six (6) weeks prior to the occurring of the said activities.

 

 

3.5.2.

XLG will take financial responsibility of the travel expenses, including local transfers and stays of Mr. Henri Leconte and two accompanying individuals at the latter’s discretion but still requiring the approval from XLG which can be upheld only under reasonable circumstances.

 

 

3.5.3.

XLG reserves itself the right to demand a budget of expenses before any events or tournament and XLG reserves itself the right, without any justification, to decline the presence of Mr. Henri Leconte towards any games or tournaments.

 

 

3.5.3.1.

All air transportation shall be done in Business class.

 

 

3.5.3.2.

Hotel accommodation shall in 4 Star Hotels, including full board, as recognized by international standards.

 

 

3.5.3.3.

All motorized transportation shall be with a chauffeur and with a luxury vehicle.

 

 

3.5.3.4.

All train transportation shall be done in first class.

 

 

3.6.

Depending on the availability of Mr. Henri Leconte, whenever his presence shall be required by XLG, a manufacturer of XL or a distributor with the exception of exhibition games and tournament, no remuneration shall be me made to PRODUCTIONS or to Mr. Henri Leconte except those mentioned in par. 3.5.3.1 to 3.5.3.4.

 

3.7.

XLG commits itself to pay to Mr. Henri Leconte a sum of 1 euro for every meter square of Tennis product sold and paid across the Territory against the rights for XLG, the manufacturers , the distributors and authorized agents to use the image and name of Mr. Henri Leconte towards the promotion of the Tennis product.

 


5

 

4.

MR. HENRI LECONTE VIA PRODUCTIONS ACTINGS A NEGOTIATOR AND INTERVENANT IN THE CONTEXT OF THE SELLING OF THE TENNIS PRODUCT

 

 

4.1

Without creating any obligations for Mr. Henri Leconte and PRODUCTIONS, the two parties commit, under their best efforts, to initiate and promote the selling of the Tennis Product, precisely in the following places, notably France, Benelux, Poland, Italy, Bulgaria, Morocco, the United Kingdom, within the European Union, and the Middle East. The parties shall not be limited to any given region and may proceed towards endeavors and completions of sales within the Territory.

 

4.2

XLG shall be obliged to advise all manufacturers and distributors located within the Territory of the existence of the present agreement and of their respective obligations towards Mr. Henri Leconte regarding the payments of royalties. These persons shall be advised of their possible required collaboration with PRODUCTIONS or Mr. Henri Leconte in the purpose for selling to a specific client.

 

4.3

For any sales initiated and rendered by Mr. Henri Leconte for which he would have had an active function in the negotiations, PRODUCTIONS shall be paid a royalty of 5 euros for every square meter sold.

 

4.4

The royalty shall be payable by the distributor or the responsible intermediary for sales. In addition, every earned royalty and payable to PRODUCTIONS is, by the present agreement, is guaranteed by XLG.

 

5.

PAYMENTS METHOD FOR FEES AND ROYALTIES

 

5.1

The fees and royalties foreseen in the Image and Sales section shall be payable 4 times per year notably on the 15 th of April, 15 th of August, 15 th of October and 15 th of February


 
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