EXHIBIT 10.1
PROMOTION
AGREEMENT
This Promotion Agreement (this
“ Agreement ”) is entered into and made
effective as of June 14, 2005, by and among SLS International,
Inc., a Delaware corporation (“ SLS ”), JMBP,
Inc. (“ JMBP ”), a California corporation, and
Mark Burnett (“ Burnett ” and, together with SLS
and JMBP, the “ Parties ”). In consideration of
the mutual agreements set forth herein and for good and valuable
consideration, the receipt and sufficiency of which is hereby
acknowledged, the Parties agree as follows:
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1.
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Term of
Agreement :
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Unless otherwise specifically stated with
respect to any covenant or agreement set forth herein, this
Agreement, and the covenants and obligations set forth herein,
shall be for a three (3) year term beginning on the date hereof
(the " Term ").
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2.
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Product
Placements
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(a) JMBP and Burnett will use their respective
commercially reasonable good-faith efforts, on an ongoing basis and
from time to time during the Term, to identify opportunities to
cause loudspeakers, headphones, amplifiers, home-theater-in-a-box
systems and tabletop home entertainment systems (collectively, the
“ A/V Products ”) under SLS’ brand (as so
branded, the “ SLS Products ”) to be placed
and/or otherwise used on the set or other shooting location in
connection with television productions involving JMBP, Burnett or
any of their respective affiliates (each, a " Product
Placement "), including, without limitation, by using their
respective commercially reasonable good-faith efforts to effect a
Product Placement on the television production “Rock
Star” that is expected to air in the fall of 2005.
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(b) SLS will reasonably cooperate with JMBP's
and Burnett's efforts to identify and execute Product Placement
opportunities under this Section 2. No Product Placement shall
occur unless a separate Product Placement agreement is entered into
by the Parties. The Parties shall use commercially reasonable
good-faith efforts to reach agreement with respect to each Product
Placement provided that the related Product Placement agreement
shall be on terms in accordance Sections 7 and 13.
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3.
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Product
Integrations
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(a) JMBP and Burnett will use their respective
commercially reasonable good-faith efforts to discover, create and
execute a product integration whereby an SLS Product or SLS
Products will be integrated as a part of the central premise of an
episode of a Prime-Time Network Show (as defined below) in which
JMBP or Burnett is involved (a " Product Integration "). In
addition, JMBP and Burnett will consider in good faith such other
Product Integration ideas as SLS may propose from time to time
during the Term. “ Prime-Time Network Show ”
shall mean a primetime television production on any of the ABC,
NBC, CBS and FOX television networks.
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(b) The Product Integration that JMBP and
Burnett shall make commercially reasonable good-faith efforts to
create and execute shall involve the SLS “Q-Line Qube
System” (or such other SLS Product as may be mutually agreed
by the Parties). In the case of a Product Integration involving the
Q-Line Qube System, JMBP and Burnett will use their commercially
reasonable good-faith efforts to schedule such Product Integration
to be initially aired to coincide with SLS’ launch of the
“Q-Line Qube System” product, which is currently
expected to be launched in the first quarter of 2006.
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(c) In connection with each Product
Integration:
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• the specific SLS Products to be used in
connection therewith shall be determined mutually by the
Parties;
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• the Parties shall mutually select the Prime-Time
Network Show in connection therewith; and
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• SLS will make Quincy Jones (or another SLS
spokesperson or representative subject to approval by JMBP or
Burnett, such approval not to be unreasonably withheld) available
to appear (at no additional cost to JMBP or Burnett except as
contemplated by Section 3(e)) in connection therewith.
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(d) SLS will reasonably cooperate with JMBP's
and Burnett's efforts to identify and execute Product Integration
opportunities under this Section 3. No Product Integration shall
occur unless a separate Product Integration agreement is entered
into by the Parties. The Parties shall use commercially reasonable
good-faith efforts to reach agreement with respect to each such
Product Integration provided that the related Product Integration
agreement shall be on terms in accordance Sections 7 and
13.
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(e) In exchange for each Product Integration,
SLS will pay JMBP four percent (4%) of the total Net Sales of the
SLS Products included in the Product Integration and any other SLS
Products appearing or depicted in the program featuring the Product
Integration during the one (1) year period beginning on the initial
airing date of the related episode (each, a “ PI
Royalty ”). " Net Sales " shall mean the aggregate
revenues realized by SLS as a result of the sales in question, less
deductions for (i) trade discounts, shipping charges, returns and
allowances actually granted and (ii) any and all royalties and
other fees, expenses and costs payable to Quincy Jones and/or, as
applicable, any other talent participating in a Product
Integration; provided, however, that the foregoing
deductions shall not collectively exceed ten percent (10%) of such
aggregate revenues. Net Sales shall be determined without deducting
income taxes, franchise taxes, uncollectible accounts or financial
discounts. Except as specifically referenced above, no costs
incurred in the manufacture, sale, distribution, advertising or
exploitation of such products shall be deducted in the computation
of Net Sales.
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4.
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Licenses In
Connection with
Promotional
Activities
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(a) In connection with each Product Placement
and Product Integration, JMBP and SLS shall use their respective
commercially reasonable good-faith efforts to enter into a license
agreement whereby JMBP will grant SLS worldwide, non-exclusive,
non-transferable licenses (each, a “ License ”)
to use various trademarks and phrases relating to JMBP productions
associated with any Product Placement or Product Integration, each
such license to permit uses in connection with the sale, marketing
and promotion of certain SLS Products to be mutually agreed upon by
JMBP and SLS, as follows: (i) on packaging (whether on the box or
on materials provided therein) of SLS Products; and (ii) in
advertising (whether print, billboard, radio, television,
theatrical, website-based or otherwise) relating to SLS Products.
Any such license(s) will be for a term of one (1) year or less
beginning on the date on which the episode associated with the
related Product Integration or Product Placement is initially
aired. Any advertising on television or radio shall be subject to
the prior approval of JMBP's distributors and the networks
exhibiting the productions related to the applicable licensed
phrases or trademarks, which approval JMBP will request in good
faith. The licenses will bear no royalties for uses in advertising
which displays or depicts the SLS brand or any related brand but
does not display, depict or advertise a particular SLS Product, but
will bear a royalty of two percent (2%) of the Net Sales of each
unit of SLS Product sold with packaging containing such licensed
phrases (the “ License Royalty ”); provided,
however, that no License Royalty will be paid with respect to
any unit for which a PI Royalty has been or is to be paid. With
respect to any license for use in advertisements displaying,
depicting or advertising particular SLS Products, the Parties will
use their respective commercially reasonable good-faith efforts to
negotiate license arrangements that provide benefits commensurate
with the two percent (2% ) royalty arrangement described above,
provided, however, that in no event shall additional
royalties be payable with respect to any unit of SLS Product for
which either a PI Royalty or a License Royalty has been or is to be
paid.
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(b) The specific phrases to be included in each
license shall be mutually agreed upon by JMBP and SLS as set forth
in the applicable License agreement. JMBP shall have approval
rights over any proposed use by SLS of any trademarks and phrases
and the right to control any such use. Any such License agreement
shall be on terms in accordance with Sections 7 and
13.
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5.
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Consulting
Services .
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(a) Burnett will act as an advisor and
consultant to SLS whereby Burnett will, on an ongoing basis from
time to time throughout the Term, use his commercially reasonable
good-faith efforts to promote SLS and the SLS Products in
connection with television and related opportunities. Such services
include (i) advising SLS with respect to Product Placement and
Product Integration matters, (ii) making introductions on behalf of
SLS to celebrities, captains of industry, business partners of JMBP
and Burnett, certain media entities, television networks and
producers, retailers and related entities and (iii) personally
recommending SLS Products as reasonable opportunities to do so may
arise from time to time. Burnett shall use his reasonable
discretion in determining the prospects and strategies in promoting
SLS and the SLS Products as contemplated by this Section
5.
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(b) In connection with Burnett’s
obligations under Section 5(a), Burnett shall make himself
reasonably available for face-to-face meetings with a
representative of SLS (which representative shall be reasonably
selected by SLS) at least once per fiscal quarter during the Term
for purposes of collaborating as to prospects for promoting SLS and
SLS Products as contemplated by this Section 5, provided,
however, that the dates, times and locations of such meetings
shall be consistent with Burnett’s schedule and availability
(but otherwise subject to reasonable advance notice and
availability of SLS and its appointed representatives) and SLS
shall, if reasonably required by Burnett’s schedule, travel
to Burnett’s location for such meetings.
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(c) Burnett shall not, and is not authorized to,
negotiate the terms and conditions of any agreements with any third
parties on SLS’ behalf, including, without limitation, with
respect to the license of any intellectual property or the payment
for materials, products or services.
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6.
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Exclusivity .
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(a) During the Term, Burnett shall not act as a
paid personal spokesman with respect to any A/V Products offered by
any Competitor or CE Manufacturer (each as defined
below).
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(b) During the Term, neither JMBP nor Burnett
shall feature or display any A/V Product offered by any Competitor
or CE Manufacturer in an unpaid Product Placement in a program for
which JMBP (or another production entity controlled by Burnett) is
the producer of, or controls, the production of such program,
unless SLS is first offered, by notice in accordance with Section
18, the exclusive right to provide such A/V Product for such
Product Placement. If SLS declines to provide the requested A/V
product for any such Product Placement (or fails to
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