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NEWS RELEASE
Contact: Alliance Data
Ed Heffernan
Analysts/Investors
972.348.5191
Ed.Heffernan@AllianceData.com
Shelley Whiddon – Media
972.348.4310
Shelley.Whiddon@AllianceData.com
Helzberg Diamonds
Stacey McBride
Director of Advertising
816-627-1265
ssmcbride@helzberg.com
ALLIANCE
DATA’S EPSILON SIGNS MULTI-YEAR AGREEMENT WITH TOP-10 JEWELRY
RETAILER HELZBERG
DIAMONDS TO PROVIDE DATABASE MARKETING SERVICES
Epsilon to Manage
Database and Provide Data to Drive and Optimize Acquisition and
Retention
Marketing Efforts
DALLAS, December 11, 2007
– Alliance Data Systems
Corporation (NYSE: ADS), a leading provider of loyalty and
marketing solutions derived from transaction-rich data, today
announced that its Epsilon business has signed a multi-year
agreement with Kansas City-based Helzberg Diamonds. Epsilon will
manage Helzberg Diamonds’ marketing database and provide data
and analytical support for customer cross-sell and acquisition
marketing efforts. Helzberg Diamonds operates 269 fine jewelry
stores throughout the United States, and is a wholly owned
subsidiary of Berkshire Hathaway, Inc.
Under terms of the
agreement, Epsilon, a leading provider of multi-channel,
data-driven marketing technologies and services, will support
Helzberg Diamonds’ direct marketing efforts by managing a
database to power trigger-based marketing programs that deliver
highly personalized, event-specific communications to customers and
prospects.
“Nothing has ever
been more important to Helzberg Diamonds than our customer
relationships, and the power of database marketing to communicate
directly with our customers helps us forge even stronger
relationships while growing sales and improving efficiency,”
said Laura Baker, director of database marketing at Helzberg
Diamonds. “We chose Epsilon because of its commitment to
helping us develop an exceptional customer experience without
losing sight of our need to continually improve results and
increase our ROI.”
“The chance to work
with a truly customer-centric organization like Helzberg Diamonds
is exciting for us because it provides an ideal opportunity to
leverage customer insight across multiple channels to drive
results,” said Michael Iaccarino, president of Epsilon.
“We look forward to helping Helzberg Diamonds to maximize
marketing performance, deepen customer relationships, and achieve
unprecedented ROI.”
About Epsilon
Epsilon is a leading provider of multi-channel, data-driven
marketing technologies and services. Through its combination of
client-centric marketing solutions, Epsilon helps leading companies
understand, measure, manage and optimize their customer
relationships. The organization’s end-to-end suite of
integrated services includes strategic consulting, creative, data,
database and loyalty technology, analytics, email and direct
marketing distribution services to produce multi-channel marketing
programs that gene
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