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NEWS RELEASE
Contact: Alliance Data
Ed Heffernan
Analysts/Investors
972.348.5191
Ed.Heffernan@AllianceData.com
Shelley Whiddon – Media
972.348.4310
Shelley.Whiddon@AllianceData.com
Charter Communications
Anita Lamont
314.543.2215
ALLIANCE
DATA’S EPSILON SIGNS MULTI-YEAR AGREEMENT WITH CHARTER
COMMUNICATIONS TO PROVIDE
INTEGRATED MARKETING SERVICES AND STRATEGIC CONSULTING
Epsilon’s
Loyalty and Email Communications Platform Launch Charter’s
Customer Retention and Loyalty
Program
DALLAS, Nov. 19, 2007 –
Alliance Data Systems Corporation
(NYSE: ADS), a leading provider of loyalty and marketing solutions
derived from transaction-rich data, today announced that its
Epsilon business has signed a multi-year agreement with Charter
Communications, the third-largest publicly traded cable operator in
the U.S., to provide loyalty marketing and database services,
analytics, permission-based email communications, and strategic
consulting in support of the company’s Live It with
Charter™ customer loyalty program. A Fortune 500
company, St. Louis-based Charter Communications serves more than
5.6 million customers in 29 states, providing cable
television, high-speed Internet access, and telephone service as
well as business communications services.
Under terms of the
agreement, Epsilon, a leading provider of multi-channel,
data-driven marketing technologies and services, will provide
end-to-end services in support of the Live It™ program, which
will be rolled out nationwide over the next year. The program
employs proprietary database services including Epsilon’s
loyalty platform and email communications platform, to recruit
members, track membership points, and communicate with
participating customers. Additionally Epsilon will provide
analytical support, strategic consulting, and fulfillment services
to Charter.
“Epsilon’s
loyalty solution is already yielding results and helping us deepen
our customer relationships,” said Brian Kryzanski, director
of customer loyalty and retention at Charter Communications.
“The Live It program’s successful launch owes a great
deal to the scope of Epsilon’s technology. We look forward to
working further with the Epsilon team.”
“Charter
Communications is creating a unique, valuable customer experience
with the Live It program, and we are excited to play a key role in
this industry innovation,” said Bryan Kennedy, chief
operations officer of Epsilon and president of Strategic Database
Solutions. “As we continue to help Charter generate customer
insight, we can build on our early success to accelerate this
program’s evolution and even further increase its marketing
ROI.”
About Epsilon
Epsilon is a leading provider of multi-channel, data-driven
marketing technologies and services. Through its combination of
client-centric marketing solutions, Epsilon helps leading companies
under
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