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NEWS RELEASE
Contact: Alliance Data
Ed Heffernan
Analysts/Investors
972.348.5191
ed.heffernan@alliancedata.com
Shelley Whiddon – Media
972.348.4310
shelley.whiddon@alliancedata.com
ALLIANCE DATA’S CANADIAN LOYALTY
BUSINESS SIGNS MULTI-YEAR AGREEMENT WITH LEADING
ELECTRONICS
RETAILER IN WESTERN CANADA
Visions Electronics
becomes Sponsor in AIR MILES® Reward Program; Marks Foray into
New Sponsor
Category for Consumer Electronics
DALLAS, Texas (Dec. 13,
2007) — Alliance Data Systems Corporation (NYSE: ADS), a
leading provider of loyalty and marketing solutions derived from
transaction-rich data, today announced that Visions Electronics,
one of Western Canada’s leading home, car and personal
electronics retailers, has joined Alliance Data’s Canadian
AIR MILES® Reward Program. Established in 1981 with a single
store in North East Calgary, Alberta, today Visions Electronics is
the largest privately held consumer electronics retailer in Canada,
with 25 Visions Electronics superstores in major markets across
Manitoba, Saskatchewan, Alberta and British Columbia.
The AIR MILES Reward
Program is Canada’s premier coalition loyalty program with
approximately two-thirds of Canadian households actively collecting
reward miles. AIR MILES collectors earn reward miles at more than
100 leading brand-name sponsors representing thousands of retail
and service locations across Canada. AIR MILES reward miles can be
redeemed for more than 800 different rewards, such as travel, movie
passes, entertainment attractions, electronic merchandise and
more.
“Visions Electronics
is committed to exceeding customer expectations and delivering
unparalleled value to our customers,” said George Finlayson,
vice president, Visions Electronics. “Offering AIR MILES
reward miles in conjunction with our innovative customer service
programs reinforce Visions as the place to shop for consumer
electronics.”
“For 15 years,
the AIR MILES Reward Program has provided Canadians added value on
their everyday purchases, and we are pleased to add Visions to our
growing coalition of partners,” said Bryan Pearson,
president, Alliance Data Loyalty Services. “Today’s
announcement further demonstrates our ongoing commitment to growing
our business by identifying new categories, as is the case with
Visions, new geographies, as well as through organic growth with
existing partners.”
About Alliance Data
Alliance Data (NYSE: ADS) is a leading provider of marketing,
loyalty and transaction services, managing over 120 million
consumer relationships for some of North America’s most
recognizable com
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