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NEWS RELEASE
Contact: Alliance Data
Ed Heffernan
Analysts/Investors
972.348.5191
Ed.Heffernan@alliancedata.com
Shelley Whiddon – Media
972.348.4310
Shelley.Whiddon@alliancedata.com
Gardner-White Furniture Inc.
Kim Giardina – media
586-774-8853 ext 1120
ALLIANCE DATA SIGNS
MULTI-YEAR PRIVATE LABEL CREDIT CARD SERVICES AGREEMENT WITH TOP
100 U.S.
FURNITURE RETAILER
Alliance Data to
Enhance Customer Service, Loyalty for Leading Regional Furniture
Retailer
Gardner-White Furniture
DALLAS, Texas,
May 24, 2007 – Alliance Data Systems Corporation
(NYSE: ADS), a leading provider of loyalty and marketing solutions
derived from transaction-rich data, today announced that it has
signed a multi-year agreement to provide private label credit card
services for leading regional retailer Gardner-White Furniture Inc.
(Gardner-White). Headquartered in Warren, Mich., Gardner-White is a
top 100 U.S. multi-channel furniture retailer of high-quality,
affordable home furnishings. Gardner-White sells merchandise
through its website and six retail locations in Michigan, with a
seventh location opening later this summer.
Under terms of the
agreement, Alliance Data will provide private label credit card
services including account acquisition and activation; receivables
funding; card authorization; private label credit card issuance;
statement generation; remittance processing; customer service
functions; and marketing services for Gardner-White. Alliance
Data’s platform will also seamlessly integrate with
Gardner-White’s inventory management system which tracks in
real time all merchandise inventory, delivery, and purchases,
including purchases made with the Gardner-White private label
credit card.
“We continually
strive to enhance the experience of our customers across all
channels at Gardner-White stores or through our website,”
said Barbara Tronstein, vice-president of Gardner-White Furniture.
“Alliance Data’s marketing expertise and flexibility
makes them the perfect partner. Finance-based promotions are a
critical component of our marketing strategy. Alliance Data’s
offering allows merchants to customize their program. Equally
important, they think like a retailer and understand the need to
satisfy the consumer, and to drive sales.”
“We are pleased to be
partnering with Gardner-White to help them grow their business
through our fully integrated private label credit card
program,” said Ivan Szeftel, president of Retail Services for
Alliance Data. “Alliance Data has extensive experience in the
retail industry and furniture vertica
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