STRATEGIC MARKETING PARTNERSHIP PROPOSAL
TO DRIVE REVENUE GROWTH
OrthoSupply Management, Inc./Medical Systems Management, Inc.
Attn: Brian Lesperance
237 Cedar Hill St.
Marlboro, MA 01752
June 28, 2006
OVERVIEW AND OBJECTIVE
It is our understanding that OSMI/MSMI business model has the potential to lead a paradigm shift in the medical device and supply marketplace. What are lacking are the brand identity and a compelling message/story behind this unique service offering. We believe our marketing services will enable OSMI/MSMI to communicate your message effectively, build a sustainable brand and shorten your sales cycle. As a young company, we’ve structured this proposal around your cash-flow and business growth.
The objective of the ADAMS engagement with OSMI/MSMI is to create visibility, drive demand and increase the number of doctors and clinics through a partnership model. Our goal is to exceed expectations and develop a foundation for a long-term relationship with OSMI/MSMI.
The scope of the work encompasses five phases: Strategic Planning, Brand Identity, Web Positioning, Sales Collateral System and Marketing Campaign/Driving the Brand.
Based upon our discussions, we recommend over the next six months you develop the following support elements and continue to build the brand and re-define the market throughout 2007.
ADAMS will perform these professional services and will handle the production services associated such as web-site updates, ad insertion, print production, and direct mail fulfillment.
OSMI/MSMI will be responsible for costs associated with press releases, media, print, direct mail fulfillment and postage and shipping.
As part of its research, ADAMS anticipates traveling with sales people, and possibly attending meetings or conferences. OSMI/MSMI will be responsible for travel cost.
We estimate that ADAMS services if pe