EXHIBIT 10.11
PROPOSAL
STRATEGIC MARKETING PARTNERSHIP
PROPOSAL
TO DRIVE REVENUE GROWTH
OrthoSupply Management,
Inc./Medical Systems Management, Inc.
Attn: Brian Lesperance
237 Cedar Hill St.
Suite 4
Marlboro, MA 01752
T 508-597-6300
F 508-481-2174
June 28, 2006
OVERVIEW AND OBJECTIVE
It is our understanding that
OSMI/MSMI business model has the potential to lead a paradigm shift
in the medical device and supply marketplace. What are lacking are
the brand identity and a compelling message/story behind this
unique service offering. We believe our marketing services will
enable OSMI/MSMI to communicate your message effectively, build a
sustainable brand and shorten your sales cycle. As a young company,
we’ve structured this proposal around your cash-flow and
business growth. !
The objective of the ADAMS
engagement with OSMI/MSMI is to create visibility, drive demand and
increase the number of doctors and clinics through a partnership
model. Our goal is to exceed expectations and develop a foundation
for a long-term relationship with OSMI/MSMI.
Approach
The scope of the work encompasses
five phases: Strategic Planning, Brand Identity, Web Positioning,
Sales Collateral System and Marketing Campaign/Driving the
Brand.
Based upon our discussions, we
recommend over the next six months you develop the following
support elements and continue to build the brand and re-define the
market throughout 2007.
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1.
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OSMI Branding,
Identity, and Positioning
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2.
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MSMI Branding,
Identity, and Positioning
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3.
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Complete
Collateral System for OSMI/MSMI
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4.
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WEB Design to
overlay the coding and architecture already established
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5.
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Planning,
development and activation of initial marketing campaign
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6.
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Market Research
and Analysis
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ADAMS will perform these
professional services and will handle the production services
associated such as web-site updates, ad insertion, print
production, and direct mail fulfillment.
OSMI/MSMI will be responsible for
costs associated with press releases, media, print, direct mail
fulfillment and postage and shipping.
As part of its research, ADAMS
anticipates traveling with sales people, and possibly attending
meetings or conferences. OSMI/MSMI will be responsible for travel
cost.
We estimate that ADAMS services if
pe
