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SALES AND MARKETING SERVICES AGREEMENT

Marketing Agreement

SALES AND MARKETING SERVICES AGREEMENT | Document Parties: SIGNALIFE, INC. | RUBBERMAID INC. You are currently viewing:
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SIGNALIFE, INC. | RUBBERMAID INC.

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Title: SALES AND MARKETING SERVICES AGREEMENT
Date: 4/3/2006
Industry: Medical Equipment and Supplies     Sector: Healthcare

SALES AND MARKETING SERVICES AGREEMENT, Parties: signalife  inc. , rubbermaid inc.
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Exhibit 10.39

 

SALES AND MARKETING SERVICES AGREEMENT

This Sales and Marketing Services Agreement (the “ Agreement ”), dated effective as of March ____, 2006 (the “ Effective Date ”), is entered into by and between SIGNALIFE, INC. , a Delaware corporation, with a principal executive office is located at 531 South Main Street, Suite 301, Greenville, South Carolina 29601 (“ Signalife ”), and RUBBERMAID INC. (d/b/a Rubbermaid Medical Solutions), an Ohio corporation, with an office located at 8936 NorthPointe Executive Drive, Huntersville, NC 28078  (“ RMS ”), with reference to the following facts:

RECITALS

WHEREAS ; Signalife is a medical device company focused on researching, developing and marketing medical devices which monitor and measure physiological signals in order to detect diseases that impact an individual’s health;

WHEREAS ; Signalife has recently developed its principal core product, a digital 12-lead Model 100 Patient Module (the “ Model 100 Module ”) based upon a production prototype completed for Signalife in December 2004 by Battelle Memorial Institute, Health and Life Sciences;

WHEREAS , on January 28, 2004, Signalife received FDA 510(k) clearance under the FDA’s abbreviated 510(k) submission format allowing Signalife to market the Model 100 Module as part of an overall monitor system to be used with compatible FDA-approved or cleared electrode/lead wire sets, and ECG analysis software (referred to as the “ Ancillary Products ”);

WHEREAS ; Signalife has since incorporated the Model 100 Module as the principal component of an integrated patient heart monitor or recording “system” that it will market under the name “ Fidelity 100 Monitor ”, a visual representation thereof of which appears on Appendix A which is attached hereto and incorporated herein,

WHEREAS ; the Fidelity 100 Monitor is an integrated single-station unit comprised of, among other things, of the Model 100 Module, computer hardware, a monitor, and proprietary ECG analysis software, which, when used with electrode/lead wire sets, allows a patient’s heart to be continuously monitored, collected and stored and the results immediately analyzed by the physician such as, by way of example and not limitation, use in hospitals, clinics, doctors officers, exercise and sports medicine, surgeries, and laboratories;

WHEREAS ; the Fidelity 100 Monitor may be sold pursuant to the hereinabove referenced FDA 510(k) clearance granted by the FDA, and the Signalife has substantially completed product development of the monitor, has entered into a product manufacturing agreement to manufacture the monitor and has commenced manufacturing activities, and has also commenced commercial marketing of the minor subject to minor design changes that may be made in response to consumer feedback;

WHEREAS ; Signalife is also developing an ambulatory (holter) monitoring system (the “ Holter Monitor ”), which will use a battery-operated version of the Model 100 Module, a visual representation thereof of which appears on Appendix A;

WHEREAS ; the Holter Monitor is an integrated unit comprised of, among other things , the Model 100 Module, a data storage chip, and bluetooth technology, which may be used to monitor a patient’s heart over a period of up to 48 hours in ambulatory settings while the patient moves around, to store the data on the chip as it is collected, and to then later download that data wirelessly at a doctor’s office via the bluetooth technology for later interpretation by the doctor using his ECG analysis hardware and software;

 

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WHEREAS ; Signalife anticipates that it will commence commercial marketing of the Holter Monitor in or about September 2006, and that the Holter Monitor will use either the Model 100 Module or a smaller module currently under development by Signalife;

WHEREAS ; RMS is a global manufacturer and marketer of branded commercial and consumer products; which desires to expand its business base into the sales representation and marketing of medical devices, including heart monitors;

WHEREAS ; it has been proposed that RMS handle all sales and marketing functions at its cost with respect to (i) the marketing and sale of the Fidelity 100 Monitor for all applications such as, by way of example and not limitation, use in hospitals, clinics, doctors’ offices, exercise and sports medicine, surgeries, and laboratories, and (ii) the marketing and sale of the Holter Monitor once Signalife completes development of that product, whether using the Model 100 Module or the smaller module under development, thereby relieving Signalife of such obligations and costs;

WHEREAS ;  the parties anticipate that RMS will commit resources toward promotional activities as well as internal infrastructure and personnel in providing sales and marketing services;

WHEREAS ; in consideration for the provision of the aforesaid sales and marketing services and the bearing of the aforesaid costs, it has been proposed that Signalife (1) co-brand such products with RMS’s trademarks, trade names, trade dress, logos and designations, and (2) Signalife pay a percentage of its net product sales to RMS in consideration of the provision of such services by RMS and the payment of the costs associated with providing such services by RMS; and

WHEREAS ; the parties each desire to enter into a written agreement formally documenting their relationship and setting forth their mutual rights, duties and responsibilities.

NOW, THEREFORE ; in consideration of the mutual covenants and promises contained herein, and for valuable consideration, the receipt and sufficiency of which are hereby mutually acknowledged, the parties to this Agreement (collectively “parties ” and individually a “party ”), intending to be legally bound, agree as follows:

AGREEMENT

1.

APPOINTMENT AS SALES AND MARKETING SERVICE PROVIDER

(A)

Exclusive Appointment

Subject to the terms of this Agreement, Signalife appoints RMS, and RMS accepts such appointment, as Signalife’s exclusive sales and marketing service provider in connection with the marketing and sale of the Signalife Products (as such term is defined below) throughout the Territories (as such term is defined in section 1(C) below).  So long as RMS satisfies all of its obligations under this Agreement, and unless RMS's status is terminated pursuant to the terms of this Agreement, Signalife will not engage any party other than RMS to provide sales and marketing services for the Signalife Products in the Territories.

(B)

Definition of Signalife Products

The term “ Signalife Products ” means any of the following (including their substantial equivalents): (i) the Fidelity 100 Monitor, including any further improvements thereto, as sold for any and all  applications including, by way of example and not limitation, use in hospitals, clinics, doctors’ offices, exercise and sports medicine, surgeries, and laboratories; (ii) the Holter Monitor once introduced, whether based upon the Model 100 Module or the smaller module under development, and (iii) any Ancillary Products owned or developed by Signalife, including the EDB 15 connection device coupled

 

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with proprietary cables, electrodes and lead sets developed by Signalife for use with the Fidelity 100 Monitor.  The term Signalife Products shall not be deemed to encompass any monitoring centers to be established by Signalife that may operate in conjunction with the Signalife Products.  The parties contemplate certain utility carts manufactured by RMS and/or its affiliates or suppliers (the “RMS Carts”) to be sold by RMS to Signalife to be utilized in the sale of some Fidelity 100 Monitors.  The parties agree to negotiate in good faith an agreement relating to the sale of such RMS Carts to Signalife at a price equal to 150% of RMS’ standard cost, with transportation to Signalife’s distribution center to be paid by RMS.  _

(C)

Identification Of Territories

RMS shall have the right to act as Signalife’s exclusive sales and marketing service provider with respect to the following countries (collectively, the “ Territories ”):  (i) the United States; and (ii) any other country of the world to which the parties in the future mutually agree in writing—signed by all parties hereto—to extend this Agreement in either a separate addendum to the Agreement or in the Marketing Criteria.  Signalife and RMS shall consult relative to their strategy in introducing the Signalife Products in each of the Territories, and incorporate any such understanding in the Marketing Criteria.  In the event that RMS declines to provide any such services for markets other than the United States or the parties otherwise fail to reach agreement as to incorporating such countries as Territories, then Signalife shall be free to procure other sales or marketing providers for such countries outside of this Agreement, though Signalife may not utilize in such countries any trademarks, trade names or other rights belonging to RMA and/or its affiliates.

(D)

Exclusions

Although it is anticipated and intended by the parties that RMS shall provide and fund all sales and marketing activities for the Signalife Products in the Territories, thereby enabling Signalife to avoid these obligations and associated costs, this Agreement shall nevertheless not prevent Signalife at its own cost from selling or marketing the Signalife Products in the Territories, provided, however , any such products sold shall be sold subject to the co-branding requirements of section 4(C) , and the proceeds of any such sales shall be deemed to have been sold under this Agreement for the purpose of determining RMS’s Sales and Marketing Fee pursuant to section 5(A) .

2.

EXCLUSIVITY FEE

In consideration for entering into this Agreement and affording RMS the exclusive right to provide exclusive sales and marketing services during this the term of this Agreement, RMS shall pay the sum of two million dollars ($2,000,000) (the “ Initial Exclusivity Fee ”) to Signalife in goods funds via wire transfer to an account designated by Signalife no later than the end of the third business day following Signalife’s provision of adequate proof (in RMS’s reasonable opinion) to RMS that Signalife has fulfilled its obligations set forth in Section 9.  Thereafter, as a condition of renewing the term of this Agreement for two additional periods, RMS shall pay Signalife: (a) one million dollars ($1,000,000) for the first renewal fee (though, if Signalife has not , prior to the first annual anniversary of the Effective Date, shipped at last two hundred (200) units of Products to customers under the terms of this Agreement, such amount shall be reduced to five hundred thousand dollars ($500,000)); (b) one million dollars ($1,000,000) for the second renewal (each an “ Additional Exclusivity Fee ”), as provided in section 22 .  To the extent not timely paid, interest shall accrue on the unpaid balance of the Initial Exclusivity Fee or Additional Exclusivity Fee (collectively, the “ Exclusivity Fee ”) at the rate of eight percent (8.0%) per annum.

3.

OBLIGATIONS

(A)

Promotional Efforts

(1)

RMS will at its cost advertise and otherwise use commercially reasonable efforts to vigorously promote the sale and marketing of the Signalife Products in the Territories, commencing with

 

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the United States of America, including the preparation and dissemination of advertising and other promotional literature and materials.  RMS shall keep Signalife management continuously apprised of RMS’s pending and anticipated marketing efforts and budgets under this Agreement.  All advertising and promotional literature and materials to be disseminated to third parties shall be subject to prior approval in writing by Signalife.  

(2)

During the term of this Agreement, Signalife shall have co-exclusive right to RMS's right, title and interest in all such advertising and promotional materials and work product, including but not limited to all related copyrights and moral rights (subject to section 8 relating to trademarks, trade names, trade dress, logos and designations); and (ii) after the termination of this Agreement, such right, title and interest in all such advertising and promotional materials and work product shall be deemed assigned to Signalife (subject to section 8 relating to trademarks, trade names, trade dress, logos and designations).

(B)

Sales Force

RMS shall at its cost organize and manage all sales activities of the Signalife Products necessary to promote sales of the Signalife Products in the Territories, including contacting targeted users of the Signalife Products through appropriate contact methodologies and media, and attending, and aggressively advertising and promoting Signalife Products, including in trade shows, conventions and exhibits.  RMS will hire, train and maintain a sufficient number of capable sales personnel and devote such portion of its corporate infrastructure to effectively and aggressively promote and effectuate sales of the Signalife Products in the United States of America and such other territories as mutually agreed to from time-to-time under the Marketing Criteria.  Such personnel shall have such knowledge and training necessary to: (i) inform customers properly concerning the features and capabilities of the Signalife Products and, if necessary, competitive products; (ii) provide full sales service and basic technical support for the Signalife Products; and (iii) otherwise carry out the obligations and responsibilities of RMS under this Agreement.  In particular, RMS and its staff will be conversant with the technical language conventional to the Signalife Products and similar medical devices in general, and will develop sufficient knowledge of the industry, of the Signalife Products and of products competitive with the Signalife Products (including specifications, features and benefits) so as to be able to explain in detail to its customers the differences between the Signalife Products and competitive products .

(C)

Meetings

RMS will notify Signalife of RMS's sales meetings and provide Signalife personnel adequate opportunity to attend such meetings and to provide sales and promotion information regarding Signalife Products in such meetings.

(D)

Training and Exemplars

RMS will send its sales, technical and management personnel for training on the Signalife Products as mutually agreed to from time-to-time under the Marketing Criteria. The training will be provided free of charge at one of Signalife’s offices, the amount of training time will be reasonable and appropriate in Signalife's judgment, all such training will be in English, and RMS will bear all travel and living expenses for such personnel sent to Signalife for training.  Signalife shall sell RMS at Signalife’s standard cost exemplars of each Signalife Product and any ancillary equipment necessary for RMS to effectively demonstrate the performance of the Signalife Products during sales and marketing presentations.

(E)

Sales Support

RMS will at its cost provide prompt pre-and post-sales service and support for all the Signalife Products with the United States of America and such other territories as mutually agreed to

 

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from time-to-time under the Marketing Criteria.  RMS will provide necessary and useful assistance and consultation on the use of the Signalife Products; timely respond to customers' general questions concerning use of the Signalife Products; and assist customers in the diagnosis and correction of general problems encountered in using the Signalife Products to the extent practicable.

(F)

Technical Support

Signalife will at its cost provide prompt technical support, including product repair and replacement, to both RMS’s sales team and to customer to the extent RMS is unable to provide basic technical support to customers.

(G)

Manufacturing, Packaging And Quality Control

Signalife will be solely responsible at its cost for the manufacture and packaging of the Signalife Products, including operating and service manuals, warranties, claims, disclaimers, and other inserts, either through its own manufacturing facilities or through third-party contract manufacturers.  Signalife will also be solely responsible at its cost for quality control.  Notwithstanding the foregoing, Signalife may request RMS’s advice in connection with manufacturing, packing and quality control procedures.   Signalife shall use commercially reasonable efforts to cause the Signalife Products to be timely delivered upon receipt of a purchase order therefore.  

(H)

RMS Financial Condition  

RMS will maintain and employ in connection with its obligations under this Agreement such working capital and net worth as may be required to reasonably enable RMS to carry out and perform all of RMS's obligations and responsibilities under this Agreement.  

(I)

No Competing Products

RMS will not represent or market during the term of this Agreement any products which compete, directly or indirectly, with the Signalife Products.

(J)

RMS/Signalife Covenants

(1)

RMS and Signalife each will: (i) conduct business in a manner that reflects favorably at all times on the Signalife Products and the good name, good will and reputation of the other party;(ii) avoid deceptive, misleading or unethical practices that are or might be detrimental to  the other party, the Signalife Products or the public; (iii) make no false or misleading representations with regard to Signalife, RMS or the Signalife Products; (iv) not publish or employ, or cooperate in the publication or employment of, any misleading or deceptive advertising material with regard to the other party or the Signalife Products; and (v) make no representations, warranties or guarantees to customers or to the trade with respect to the specifications, features or capabilities of the  Signalife Products that are inconsistent with the literature approved for distribution by  Signalife or the facts presented by Signalife.  

(2)

Absent Signalife’s prior approval, RMS shall not: (i) disassemble, decompile, or reverse engineer any of the Signalife Products, (ii) copy or otherwise reproduce any of the Signalife Products, in whole or in part, or (iii) modify the Signalife Products in any manner.

(K)

Compliance with Law

RMS and Signalife will each comply with all applicable international, national, state, regional and local laws and regulations in performing their respective duties hereunder and in any of their dealings with respect to the Signalife Products.

 

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Exhibit 10.39

 

(L)

Compliance with U.S. Export Laws

The parties  acknowledges that the Signalife Products including documentation and other technical data, may be subject to export controls imposed by the U.S. Export Administration Act of 1979, as amended, and the regulations promulgated thereunder.  The parties agree that they will not export or reexport (directly or indirectly) any of the Signalife Products or documentation or other technical data therefor without complying with the Act and the regulations thereunder.

(M)

Governmental Approval

If any approval with respect to this Agreement, or the notification or registration thereof, will be required at any time during the term of this Agreement, with respect to giving legal effect to this Agreement in any Territory, or with respect to compliance with exchange regulations or other requirements so as to assure the right of remittance abroad of U.S. dollars, the parties will immediately take whatever steps may be necessary in this respect, and any charges incurred in connection therewith will be considered a sales cost.  The parties will keep each other currently informed of its efforts in this connection.  Signalife will be under no obligation to ship Signalife Products until it has received satisfactory evidence that such approval, notification or registration is not required or that it has been obtained.

(N)

Market Conditions

RMS will advise Signalife promptly concerning any market information that comes to RMS's attention respecting Signalife, the Signalife Products, Signalife's market position or the continued competitiveness of the Signalife Products in the marketplace.  RMS will confer with Signalife from time to time at the request of Signalife on matters relating to market conditions, sales forecasting and product planning relating to the Signalife Products.

4.

SALES PRACTICES

(A)

Prices and Terms

All prices, fees, discounts, rebates and allowances for the Signalife Products shall be jointly determined by the parties; provided, however, final determination of all prices shall be made by Signalife.  Signalife shall not change prices and fees without at least thirty (30) days prior written notice to RMS.  All other terms, including deposit, credit and final payment terms, delivery terms, warranties, disclaimers, insurance, transfer of title and risk of loss, shall be in accordance with Signalife’s practices, subject to consultation with RMS.

(B)

Invoicing and Collections

All purchase orders procured by RMS shall be made on purchase order forms or invoices in the name of Signalife, subject to consultation by the parties relating to the format of the purchase order form or invoice.  Notwithstanding the foregoing, for title, risk of loss and financial accounting purposes, all sales shall be deemed between the parties to have been made solely by Signalife, shall be subject to final acceptance by Signalife, and all payments and collections shall be made solely through Signalife.  RMS shall not accept any purchase orders without the prior approval of Signalife.

(C)

Branding

Except to the extent otherwise agreed to by the parties as part of the Marketing Criteria, all Signalife Products to be sold under this Agreement will be co-branded with comparable emphasis under the Signalife and RMS trademarks, trade names, trade dress, logos and designations, with priority of name to be determined.

 

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Exhibit 10.39

 

(D)

Title and Risk of Loss

Title and all risk of loss of or damage to Signalife Products will remain with Signalife until such time as title passes from Signalife to the customers in accordance with Signalife’s standard terms.  In no event shall RMS ever take title or the risk of loss for any Signalife Products.

5.

COMPENSATION FOR SALES AND MARKETING SERVICES

(A)

Sales and Marketing Fee

Except as expressly provided herein or agreed to in writing by Signalife and RMS, RMS will pay all costs and expenses incurred in the performance of RMS's obligations under this Agreement, including the cost of all personnel and infrastructure.  As full compensation for such services and the bearing of such costs and expenses; Signalife shall pay to RMS in goods funds via wire transfer to an account designated by RMS the following fees (the “ Sales and Marketing Fee ”):  With respect to sales of Signalife Products, an amount equal to thirty-five percent (35%) of Net Product Sales with respect to such sales.

(B)

Definition And Calculation Of Net Product Sales

(1)

The term “ Net Product Sales ” shall be calculated based upon the invoiced selling price of the applicable products actually paid to and received by Signalife in the calculating period, net of or excluding (i) the amount of any trade, quantity, cash or other discounts or allowances or rebates actually allowed or given with respect to such products, (ii) the amount of all customs, duties, sales and/or purchase taxes attributable to the sale and delivery of such products, (iii) the amount of all costs and expenses (including insurance premiums) paid by Signalife relating to the transportation and delivery of such products; (iv) any allowances or credits given for the return of products; (v) any other allowances, credit or other deductions given consistent with the foregoing; and (vi) Signalife’s actual cost of any RMS Carts which are sold with a Signalife Product.  

(2)

In the event the Signalife Products are sold in combination with other Ancillary Products that are not Signalife Products, then the entire sales price for the package shall nevertheless be used for purposes of determining the Sales and Marketing Fee.

(3)

Insofar as all revenues from the sale of the Signalife Products will be recognized by Signalife for financial statement purposes as previously stated in this Agreement, the determination of sales and any applicable deductions or exclusions as provided above shall be made by Signalife in good faith accordance with its ordinary practice for preparation of its financial statements for audit and public disclosure purposes and consistent with generally accepted accounting principles.

(C)

Timing Of Payment To RMS

The Sales and Marketing Fee shall be calculated by Signalife on a monthly basis with respect to all sales for which full payment has been received by Signalife, and shall be paid by Signalife to RMS no later than the last day of the calendar month which follows the calendar month of collection, including with respect to months in which payments are received by Signalife from customers following termination of this Agreement.  Payment of the Sales and Marketing Fee shall be accompanied by a complete and accurate written statement prepared by Signalife and verified by an officer of Signalife setting forth in reasonable details the computation of the fee, including permitted offsets and deductions.  To the extent not timely paid, interest shall accrue on unpaid Sales and Marketing Fee at the rate of eight percent (8.0%) per annum.

 

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6.

REPORTING, RECORDS AND INSPECTIONS

(A)

Joint Reporting System

The parties will set up and maintain in accordance with the Marketing Criteria a data collection and reporting system jointly accessible by either party which accurately, completely and timely covers (i) all leads and prospects, including names, addresses, and contact information; (ii) all sales of Signalife Products under this Agreement, including prices, quantities, product descriptions, terms of sale, and customer names, addresses, and contact information; (iii) information about all deliveries, including dates of shipment, product identification and tracking information; (iv) all collections and returns, including information about defective products; and (v) all reports required under this Agreement or otherwise required by the parties.  RMS shall provide at its expenses the resources to accomplish item (i) and Signalife shall provide at its expense the resources to accomplish items (ii) through (v).

(B)

Records; Inspection

Each party will maintain, for at least three (3) years after each sale (including after termination of this Agreement), its records, contracts and accounts relating to the marketing, sale and distribution of the Signalife Products under this Agreement, and will permit examination thereof by authorized representatives of the other party (subject to the provisions set forth herein relating to Confidential Information) at all reasonable times, and to make copies of said records.

7.

JOINT ADMINISTRATION COMMITTEE; MARKETING CRITERIA

Signalife and RMS shall establish a committee, to be referred to as the Joint Administration Committee,  composed of at least two (2) appointees from each party, which shall no later than sixty(60) days following the date of this Agreement, and thereafter on an annual basis coinciding with the annual anniversary dates of this Agreement, (i) in good faith jointly administer this Agreement, and (ii) formulate, evaluate and mutually agree upon criteria for the sale and marketing of the Signalife Products, including pricing, terms of sale, branding, targeted sales territories, advertising and promotional policies, goals, and budgets; and reporting systems (collectively, the “ Marketing Criteria ”).

8.

TRADEMARKS, TRADE NAMES, LOGOS, DESIGNATIONS AND COPYRIGHTS

(A)

Use During Agreement

During the term of this Agreement and subject to the terms and conditions specified herein, each party grants to the other a nonexclusive, nontransferable, limited license to the other party’s trademarks (except the only RMS trademark to which rights are granted hereunder shall be the RUBBERMAID trademark), trade names, trade dress, logos and designations as part of the Signalife Products, packaging, operating manuals, warranties, disclaimers, inserts, and advertising and promotional materials and literature; provided, however, in all such cases the use such trademarks, trade names, trade dress, logos and designations shall be in accordance with the Marketing Criteria.  Each party agrees not to use the other party’s trademarks, trade names, logos or designations in any manner other than specified in the immediately preceding sentence, including in connection with any other products or activities.  

(B)

Copyright and Trademark Notices

There shall be included on each Signalife Product distributed under this Agreement, and on all containers and storage media therefor, all trademark, copyright and other notices of proprietary rights required by each party under the Marketing Criteria.  Each party agrees not to alter, erase, deface or overprint any such notice on anything provided by the other party.  RMS shall include all appropriate trademark notices of Signalife when referring to any of the Signalife Products in advertising and

 

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promotional materials.

(C)

Non-Acquisition of Proprietary Rights.

Neither party has paid any consideration for the use of the trademarks, trade names, logos, designations or copyrights of the other party, and nothing contained in this Agreement will give either party any right, title or interest in any of them.  Each party acknowledges that the other party owns and retains all proprietary rights to their respective trademarks, trade names, logos, designations, copyrights and other proprietary rights associated with the foregoing, and agrees that they will not at any time during or after this Agreement assert or claim any interest in or do anything that may adversely affect the validity of any trademark, trade name, logo, designation or copyright belonging to such other party (including, without limitation, any act or assistance to any act, which may infringe or lead to the infringement of any of the other party’s proprietary rights).

(D)

No Continuing Rights

Upon expiration or termination of this Agreement, each party will immediately cease all display, advertising and use of the other party’s trademarks, trade names, trade dress, logos and designations (with the exception of product packing, operating manuals, warranties, disclaimers and inserts relating to Signalife Products shipped after the termination of this Agreement which are deemed to be sold under this Agreement), and will not thereafter use, advertise or display any trademark, trade name, trade dress, logo or designation of the other party.

(E)

Obligation to Protect

During the term of this Agreement, each party agrees to use reasonable efforts to protect the trademarks, trade names, trade dress, logos, designations and similar proprietary rights of the other party, and to cooperate at their expense in the other party’s efforts to protect same. Each party agrees to promptly notify the other party of any known or suspected breach of the other party’s trademarks, trade names, logos, designations and similar proprietary rights that comes to its attention during the term of this Agreement.

9.

INSURANCE

(A)

Within twenty (20) days after the Effective Date, each Party shall at its own expense procure and maintain during the term of this Agreement and for a period of at least one year thereafter an occurrence based insurance policy/policies, including commercial general liability insurance, adequate to cover its obligations hereunder and which is/are consistent with normal business practices of prudent companies similarly situated.  In addition, prior to RMS marketing any Signalife Product under this Agreement, Signalife shall at its own expense procure and maintain during the term of this Agreement and for a period of at least three years thereafter an occurrence based products liability insurance policy relating to such product in an amount adequate to cover its obligations hereunder and which is consistent with normal business practices of prudent companies similarly situated.  

(B)

Although the amount of coverage will be subject to the sole discretion of each party as to the amount of coverage that is adequate given its particular business circumstances, each party shall nevertheless maintain the following minimum insurance coverage:

 

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Exhibit 10.39

 



Type of Coverage

 

Amount for Signalife

 

Amount for RMS

Commercial General Liability Insurance

 

$1,000,000 occurrence / $2,000,000 aggregate_

 

$1,000,000 occurrence / $2,000,000 aggregate

Product Liability Insurance

 

$10,000,000 occurrence / $20,000,000 aggregate    

 

N/A

Product Recall

 

$5,000,000 occurrence / $10,000,000 aggregate

 

N/A

(C)

Each party shall provide the other party with a certificate of insurance. Each insurance policy required by and procured by a party under this section shall name the other party and its affiliated companies as additional insureds.  Such insurance shall not be construed to create a limit of the insuring party's liability with respect to its indemnification or other obligations under this Agreement.  Insurance companies referenced herein must be rated “A or better” by Best’s and must be approved by RMS.  No insurance coverage procured by Signalife shall be subject to a deductible or self-insured retention of greater than $250,000.  Each party shall provide evidence of such insurance by means of a certificate of insurance, which identifies the other and its affiliates as additional insureds within thirty (30) days of the Effective Date. Each party shall provide the other party with written notice at least thirty (30) days prior to the cancellation, non-renewal or a material change in such insurance which materially adversely affects the rights of the other party hereunder.

 

10.

NEW PRODUCTS AND SERVICES

(A)

General

During the term of this Agreement, RMS shall have the first right of negotiation and first right of refusal as hereinbelow provided with respect to every other product other than the Signalife Products, as well as services to be provided in connection therewith (each a “ New Product or Service ”) that Signalife may seek to market, distribute or establish, including the establishment of monitoring centers, lead and leadless event recorders, a credit card device demonstrated in February 2006, an intracardiac monitor system successfully tested at Cleveland Clinic as announced by Signalife, and other products in development.  The following shall not apply to any New Product or Service that Signalife may acquire that is tied into a marketing or distribution arrangement upon acquisition.

(B)

First Right Of Negotiation

No later than one hundred twenty (120) days prior to such date as Signalife intends to introduce any New Product or Service to market, Signalife shall provide relevant product information relating to the New Product or Service (exclusive of trade secrets and proprietary information) to RMS for the purpose of ascertaining whether it would be beneficial for Signalife to market or distribute the New Product or Service through RMS and to enable RMS to make a proposal regarding same should it choose to do so.  Signalife shall be under no obligation to accept any proposal from RMS, although it shall evaluate any such proposal in good faith.  Signalife agrees that it shall not enter into negotiations with any third party relative to the sales or marketing of the New Product or Service until sixty (60) days after such date as it provides the relevant product information to RMS.  Signalife further agrees that it shall keep RMS reasonably apprised of each New Product or Service in development during the term of this Agreement to ensure RMS the opportunity to prepare to evaluate the sales and marketing opportunities in advance of the formal presentation of the first right of negotiation.

 

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(C)

First Right Of Refusal

In the event that Signalife enters into negotiations with a third party pursuant to section 10(B) , and receives an offer by such third party to sell, market or distribute or establish the New Product Or Service on or before the expiration of the one hundred twenty (120) day period described above, then Signalife shall afford RMS a first right of refusal to match such offer, which must be exercised by RMS no later than ten (10) days from the tender thereof by Signalife.

11.

DISPUTE RESOLUTION/MEDIATION

At execution hereof, the parties hereto wish to pronounce their intention to resolve all differences hereunder amicably, through the process of communication and dispute resolution.  At execution, the parties shall each appoint two representatives through which all disputes and potential disputes of any kind hereunder shall be ferreted.  Any dispute hereunder, or potential dispute, with the exception of the payment by RMS of the Exclusivity Fee, shall be solely and exclusively resolved by the this dispute resolution team; provided, however, that the dispute resolution team shall have no obligation to meet or to attempt to resolve any dispute that has been before them for more than one hundred twenty (120) days after which the parties teams shall meet before a mutually selected mediator to make one last thirty (30) day attempt to reach resolution on the dispute in question.  After the passage of one hundred twenty (120) days and thirty (30) days period as set forth hereunder, the parties then—and only then—may resort to their legal remedies.  In the event the dispute relates to the method of calculating the Sales and Marketing Fee, such payment shall nevertheless be made when required, although the parties shall thereafter negotiate the dispute in good faith pursuant to the terms of this section.

12.

TERM OF AGREEMENT; TERMINATION

(A)

Initial Term And Renewals

(1)

This Agreement shall have an initial term commencing on the Effective Date and ending on the first anniversary of the Initial Date.  

(2)

Thereafter, so long as this Agreement has not been terminated, RMS may in its sole and absolute discretion renew this Agreement for up to two (2) successive one-year p


 
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