Exhibit 10.43
[The Coca-Cola Company Letterhead]
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DONALD R. KNAUSS
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ADDRESS
REPLY TO
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PRESIDENT AND CHIEF OPERATING OFFICER
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July 13, 2004
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P.O. BOX
1734
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COCA-COLA NORTH
AMERICA
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ATLANTA, GA
30301
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404
676-0700
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FAX: 404
515-0010
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Mr. John R. Alm
Chief Executive Officer
Coca-Cola Enterprises Inc.
2500 Windy Ridge Parkway
Atlanta, Georgia 30339
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Re:
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Establishment of Global Marketing
Fund
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Dear John,
Pursuant to our mutual desire to grow system
profitability for products of The Coca-Cola Company
(“TCCC”) in bottling territories of Coca-Cola
Enterprises Inc. (“CCE”), this will confirm the
establishment of a Global Marketing Fund, under the following terms
and conditions:
Effective Date and Payment
Terms
Effective May 1, 2004 and continuing during the
Term as defined below, TCCC will pay to CCE the amount of $61.5
million annually as funding support for Global marketing activities
for products of TCCC. For 2004, TCCC will pay to CCE a total pro
rata amount of $41.5 million, beginning with a pro rata payment for
the second quarter 2004 of $10 million to be paid on or before July
15, 2004. Thereafter, TCCC’s payments hereunder shall be made
to CCE via wire transfer to CCE’s Atlanta, Georgia
headquarters and shall be paid in quarterly installments of $15.750
million each, payable on or before the 15th day of the second month
of each successive quarter (for example, for the third quarter
2004, the quarterly payment will be made on or before August 15,
2004; the fourth quarter payment on or before November 15, 2004,
and so on).
For the years following 2004, TCCC shall pay to
CCE quarterly installment payments of $15.375 million each once the
annual planning process for each such year has been completed,
commencing in the second month of each successive quarter. Amounts
paid are for the activities performed during the quarter and are
not refundable except in case of breach of this
agreement.
Funded Activities and Per
