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COPROMOTION AGREEMENT

Marketing Agreement

COPROMOTION AGREEMENT | Document Parties: CORNERSTONE THERAPEUTICS INC | Atley Pharmaceuticals, Inc | Cornerstone BioPharma, Inc You are currently viewing:
This Marketing Agreement involves

CORNERSTONE THERAPEUTICS INC | Atley Pharmaceuticals, Inc | Cornerstone BioPharma, Inc

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Title: COPROMOTION AGREEMENT
Governing Law: Virginia     Date: 11/5/2008
Industry: Biotechnology and Drugs     Law Firm: Troutman Sanders     Sector: Healthcare

COPROMOTION AGREEMENT, Parties: cornerstone therapeutics inc , atley pharmaceuticals  inc , cornerstone biopharma  inc
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Exhibit 10.3

COPROMOTION AGREEMENT

     This COPROMOTION AGREEMENT (this “Agreement”) dated as of April, 2nd, 2007 by and among Atley Pharmaceuticals, Inc., having a place of business at 10511 Old Ridge Road, Ashland, VA 23005 (“Atley”), and Cornerstone BioPharma, Inc., a Delaware corporation (“Cornerstone”), having a place of business at 2000 Regency Parkway, Cary, NC 27518.

     WHEREAS, Cornerstone develops, distributes, licenses and sells pharmaceutical products;

     WHEREAS, Atley also develops, distributes, licenses and sells pharmaceutical products; and

     WHEREAS, Cornerstone has the exclusive rights in the Territory (defined herein) to promote the Cornerstone Product (also defined herein); and

     WHEREAS, the parties desire that Atley provide Representatives who will engage in Detailing (as hereinafter defined) of the Cornerstone Product as set forth herein.

     NOW, THEREFORE, in consideration of the premises and intending to be legally bound hereby, the parties hereto agree as follows:

ARTICLE I
DEFINITIONS

     1.1 Definitions . The following terms when used in this Agreement shall, except where the context otherwise requires, have the following meanings:

          (a) “Act” means the Federal Food, Drug and Cosmetic Act, as amended, and the regulations promulgated thereunder from time to time.

          (b) “Affiliate” means any corporate or non-corporate business entity which controls, is controlled by, or is under common control with a party to this Agreement. A corporation or non-corporate business entity shall be regarded as in control of another corporation if it owns or directly or indirectly controls at least fifty percent (50%) of the voting stock of the other corporation, or (i) in the absence of the ownership of at least fifty percent (50%) of the voting stock of a corporation or (ii) in the case of a non-corporate business entity, if it possesses directly or indirectly, the power to direct or cause the direction of the management and policies of such corporation or non-corporate business entity, as applicable.

          (c) “Agency” means any governmental regulatory authority in the Territory responsible for granting approvals for the sale or maintaining regulatory oversight of the Cornerstone Product, including, without limitation, the FDA.

 

[***] Confidential portions of the exhibit have been omitted and filed separately with the Securities and Exchange Commission.

 


 

          (d) “Applicable Laws” means all applicable statutes, ordinances, regulations, rules or orders of any kind whatsoever of any government authority or court of competent jurisdiction, including, without limitation, the Federal Food, Drug, and Cosmetic Act (21 U.S.C. §301 et seq. ), PDMA, Generic Drug Enforcement Act of 1992 (21 U.S.C. § 335a et seq. ) and Anti-Kickback Statute (42 U.S.C. §1320a-7b et seq. ), all as amended from time to time.

          (e) “Commission Base Price” means the Wholesale Acquisition Cost minus royalties, development costs, discounts and rebates, shipping and transportation costs, samples and other promotional materials provided to Atley by Cornerstone at Atley’s request.

          (f) “Cornerstone Product Labeling” means all labels and other written, printed, or graphic matter upon (i) any container or wrapper utilized with the Cornerstone Product, or (ii) any written material accompanying the Cornerstone Product, including, without limitation, product package inserts, all of which shall be provided by Cornerstone.

          (g) “Cornerstone Product Promotional Materials” means all Cornerstone provided written, printed or graphic material, including Cornerstone Product Labeling, intended for use by Representatives during a Detail, including visual aids, file cards, premium items, clinical studies, reprints, drug information updates and any other promotional support items that Cornerstone deems necessary to conduct the Program. Cornerstone Product Promotional Materials shall include FDA-approved indicated uses, safety, effectiveness, contraindications, side effects, warnings and other relevant characteristics of the Cornerstone Product.

          (h) “Cornerstone Product” means the pharmaceutical product known as Balacet 325 (100mg Propoxyphene/ 325 mg APAP).

          (i) “Cornerstone Product Training Materials” means the items Cornerstone develops and/or provides to Representatives or to Atley to train Representatives to Detail the Cornerstone Product under the Program.

          (j) “Detail” shall mean an interactive, face-to-face visit by a Representative with a Target Physician or his or her Legally Empowered Designee in the Territory, during which the following may be discussed: FDA-approved indicated uses, safety, effectiveness, contraindications, side effects, warnings and other relevant characteristics of the Cornerstone Product (as defined herein) by the Representative in a fair and balanced manner consistent with the requirements of the Act, and using, as necessary or desirable, the Cornerstone Product Labeling (as defined herein) or the Cornerstone Product Promotional Materials (as defined herein). When used as a verb, “Detail” or “Detailing” shall mean to engage in a Detail as defined in this Section l.1(j).

          (k) “FDA” means the United States Food and Drug Administration and any successor agency having substantially the same functions.

          (l) “Legally Empowered Designee” means (i) a physician affiliated with a Target Physician or (ii) a nurse practitioner or physician’s assistant practicing under the

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supervision and control of a Target Physician with legal authority to write pharmaceutical prescriptions.

          (m) “Managers” mean individuals employed by Atley as Coaches and the Vice President of Sales.

          (n) “PDMA” means the Prescription Drug Marketing Act of 1987, as amended, and the regulations promulgated thereunder from time to time.

          (o) “Program” means the program of Detailing to be conducted by the Representatives under the direction and control of Atley during the term of this Agreement, unless terminated or extended as provided for herein.

          (p) “Program Personnel” means the Representatives and Managers.

          (q) “Representative” means an individual hired by or on behalf of Atley to conduct Details of the Cornerstone Product in connection with the Program who shall be an employee of and compensated by Atley, and whose activities in connection with the Program and Details shall be under the supervision, direction and control of Atley.

          (r) “Target Physician” means all physicians in the Territory except physicians who specialize in obstetrics, gynecology or both.

          (s) “Territory” means zip codes that are assigned to an Atley Sales Representative, by Atley and approved by Cornerstone 30 days prior to start of a new quarter.

          (t) “Wholesale Acquisition Cost” means the price paid to Cornerstone by wholesalers to acquire the Cornerstone Product from Cornerstone.

ARTICLE II
PROGRAM MANAGEMENT; GENERAL SCOPE OF ACTIVITIES

     2.1 Scope of Activities . The parties shall perform the following activities as applicable to each in connection with the Program:

          (a) Atley shall maintain a minimum of forty (40) trained full-time Representatives to Detail the Cornerstone Product to Target Physicians. Atley shall be solely responsible for all costs associated with the Program. Atley shall put a high priority on the Cornerstone Product with Target Physicians and this priority will be reflected in the sales compensation opportunity that a Representative and Manager shall have for the Cornerstone Product when compared to other products that the Representative will be Detailing. The cost of new Cornerstone Product Promotional Materials actually used by Atley shall be deducted from amounts payable to Atley pursuant to Article III, with any remaining amounts payable by Atley pursuant to this Section 2.1 at actual cost. Notwithstanding the foregoing, Cornerstone agrees to contribute to Atley the Cornerstone Promotional Material Inventory set forth in Exhibit A attached hereto.

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          (b) Cornerstone shall be responsible solely for the cost of development, the determination of the content, and the method of distribution of the Cornerstone Product Promotional Materials. In connection with the Detailing of the Cornerstone Product, the Representatives shall use only the Cornerstone Product Labeling and the Cornerstone Product Promotional Materials provided by Cornerstone; and under no circumstances shall Atley or the Representatives independently develop, create or use any other promotional material or literature for the Detailing of the Cornerstone Product.

          (c) All copyright and other intellectual property rights of the Cornerstone Product Labeling, the Cornerstone Product Training Materials and the Cornerstone Product Promotional Materials shall remain vested in Cornerstone.

          (d) Atley shall instruct the Representatives to limit their statements and claims regarding the Cornerstone Product, including efficacy and safety, to those that are consistent with the Cornerstone Product Labeling, the Cornerstone Product Training Materials and the Cornerstone Product Promotional Materials. The Representatives shall not add, delete or modify claims of efficacy or safety in the Detailing of the Cornerstone Product nor make any changes (including underlining or otherwise highlighting any language or adding any notes thereto) in the Cornerstone Product Promotional Materials. The Representatives shall Detail the Cornerstone Product in adherence to regulatory and professional requirements, and to all Applicable Laws, including but not limited to the Act and the American Medical Association Gifts to Physicians from Industry Guidelines.

          (e) The Representatives shall remain under the direct authority and control of the Managers and shall cooperate with the representatives of Cornerstone.

          (f) Atley shall ensure that the Representatives and Managers will be eligible for a sales compensation plan in connection with the Program. The sales compensation plan shall be comparable to that of other high priority products promoted by Representatives. Representatives shall receive sales compensation equal to [***] percent ([***]%) of the Commission Base Price for the Cornerstone Product, which is the same as they would receive for other products Detailed.

     2.2 Orders for the Cornerstone Product . Cornerstone shall be responsible exclusively for accepting and filling purchase orders, billing, and returns with respect to the Cornerstone Product. If Atley or the Representatives receive orders for the Cornerstone Product, they shall transmit such orders to Cornerstone for acceptance or rejection, which acceptance or rejection shall be at Cornerstone’s sole discretion.

 

[***] Confidential portions of the exhibit have been omitted and filed separately with the Securities and Exchange Commission.

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ARTICLE III
COMPENSATION

     3.1 Amount; Time of Payment .

          (a) Cornerstone shall pay to Atley a fee for Detailing the Cornerstone Product during the term of this Agreement as follows:

          (i) Cornerstone shall pay Atley a Detailing fee of [***] percent ([***]%) of Net Profit, subject to offset as provided in Section 2.1(a), above, and subject to meeting the requirements set forth in Section 3.1(a)(ii), below. The Detailing fee shall be paid quarterly within forty five (45) days of the end of each calendar month. Payment shall be estimated from monthly NDC, Wolters Kluwer or equivalent data, provided by Cornerstone, and shall also be based on Cornerstone’s accruals (rather than actuals) for rebates, chargebacks, credits and allowances including those for distributor service agreements, and shipping and transportation costs. Quarterly payments will be reconciled with quarterly physician-level audit data provided by Cornerstone. Any adjustments shall be made with (or deducted from) the next scheduled quarterly payment from Cornerstone. Within ninety (90) days after the end of each calendar year during the Term, Cornerstone shall reconcile the accruals for rebates, chargebacks, credits and allowances including those for distributor service agreements used in calculating quarterly payments against the actual amounts of such costs for such year, and provide Atley with the reconciliation report. Any adjustments shall be made with (or deducted from) the next scheduled quarterly payment from Cornerstone. A sample calculation of the Detailing fee is attached hereto as Exhibit C .

          “Eligible Product” means Cornerstone Product sales resulting from prescriptions written by Target Physicians. For clarification, Eligible Product specifically excludes any Cornerstone Product sales resulting from prescriptions written by persons other than Target Physicians.

          “Gross Sales” shall be determined exclusively from NDC, Wolters Kluwer or equivalent data, provided by Cornerstone. Gross Sales will be calculated by totaling the number of units written by Target Physicians within the Territory and then dividing the total units by the standard unit count per bottle and multiplying by the Average Sales Price for the applicable quarter. Cornerstone will provide Atley with monthly prescription and unit data on a zip code basis so that Atley can ensure that Representatives are fairly compensated.

          “Average Sales Price” means for any calendar quarter, the total invoiced Cornerstone Product sales divided by the number of units sold for the calendar quarter in the United States. An example of the calculation of the Average Sales Price is attached hereto as Exhibit D .

 

[***] Confidential portions of the exhibit have been omitted and filed separately with the Securities and Exchange Commission.

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          “Cost of Goods Sold” for Cornerstone Product means Cornerstone’s actual direct cost for the Cornerstone Product. An example of the calculation of the Cost of Goods Sold is attached hereto as Exhibit E .

          “Net Profit” means Net Sales of Eligible Product less Cost of Goods Sold for such Eligible Product, less royalties.

          “Net Sales” means Gross Sales less the following items: (1) cash discounts and/or quantity discounts actually taken; (2) actual returns, (3) quantity and other trade discounts, credits or allowances including those generated as a result of distributor service agreements actually taken; (4) actual rebates including bid rebates taken; and (5) shipping and transportation costs.

          (ii) The foregoing Detailing fee shall be paid by Cornerstone to Atley for each calendar quarter in which the number of units (pills) of Eligible Product sold exceeds the Quarterly Baseline in the “Territory” described in Exhibit B , attached hereto. The Territory will not be entitled to a Detailing fee for any quarter in which the number units (pills) of Eligible Product sold does not exceed the Quarterly Baseline for that quarter. The Quarterly Baseline will be based on 1st quarter 2007 total units dispensed in a territory. The detailing fee payable to Atley will be based on current WAC starting with the 3rd quarter of 2007 promotion of the Cornerstone Product. The target for the first quarter of promotion will be prorated upon Atley’s request, every six (6) months Cornerstone will review the baseline numbers jointly with Atley. If the parties, acting in good faith, determine that the Quarterly Baseline is not attainable using commercially reasonable efforts, then the Quarterly Baseline will be reduced to an amount that is attainable using commercially reasonable efforts. If the parties are unable to agree on a revised Quarterly Baseline, then either party may terminate the Agreement.

          (iii) If Atley terminates the Agreement pursuant to Section 12.3, or if Cornerstone terminates this Agreement pursuant to Section 12.4, or if either party terminates pursuant to the preceding clause (ii), Cornerstone will pay Atley on a quarterly basis for six months following termination the average Detailing fee paid per month, by Cornerstone to Atley during the six months immediately preceding termination (the “Sunset Fee”).

          (b) All quarterly payments due hereunder shall be paid by wire transfer to the account specified in writing by Atley. At the time of payment. Cornerstone shall issue a written report to Atley showing clearly in reasonable detail the calculation of Net Sales from Target Physician Sales and deductions for Cornerstone Product Promotional Materials used in the Program.

          (c) Cornerstone shall invoice Atley separately at actual cost for all Cornerstone Product Promotional Materials used in the Program that are in excess of the amount(s) otherwise payable to Atley pursuant to Section 3.1(a). Atley shall pay such uncontested invoices in accordance with Cornerstone’s reasonable instructions within thirty (30) days of receipt.

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          (d) Inspection Rights. Upon prior written notice and at mutually agreeable times, Atley shall have the right to inspect all of Cornerstone’s financial information that is relevant to this Agreement. The inspections shall be limited to no more than two (2) times during any calendar year during the Term of this Agreement.

ARTICLE IV
REPRESENTATIONS, WARRANTIES AND COVENANTS OF ATLEY

     4.1 Atley not Authorized to Bind Cornerstone . Nothing in this Agreement shall be deemed to authorize Atley to act for, represent, or bind Cornerstone or any of its Affiliates other than as specifically provided by this Agreement.

     4.2 Other Atley Activities . Except as specifically set forth herein, nothing in this Agreement shall in any way restrict or limit the commercial activities that Atley can undertake during the term of this Agreement and thereafter.

     4.3 Program . Atley represents and warrants that it employs or will timely employ a sufficient number of Representatives to Detail the Target Physicians consistent with Section 2.1(a), and that it will employ a sufficient number of Managers and an administrative infrastructure to adequately train and monitor such Representatives.

     4.4 Atley Corporate Matters . Atley is an entity duly organized, validly existing and in good standing under the laws of the jurisdiction of its organization, with full powers to carry on its business and activities as currently being conducted. It has the corporate power and authority to enter into this Agreement and to perform its obligations hereunder. No other act, approval or proceeding on its part is or will be required to authorize the execution and delivery of this Agreement or the consummation of the transaction contemplated hereby. Its execution and delivery of this Agreement and its performance of its obligations hereunder (i) do not conflict with or violate any requirement of applicable laws or regulations, and (ii) do not conflict with, or constitute a default under, any contractual or other obligation of it.

ARTICLE V
REPRESENTATIONS, WARRANTIES AND COVENANTS OF CORNERSTONE

     5.1 Training Materials and Promotional Materials . Cornerstone represents and warrants to Atley that:

          (a) to the best of its knowledge, the Representatives’ use of the Cornerstone Product Training Materials or Cornerstone Product Promotional Materials (as the case may be), and/or their Detailing of the Cornerstone Product, as contemplated by this Agreement, will not infringe or misappropriate the intellectual property rights of any person or entity;

          (b) it has not received, nor been made aware of, any communications alleging that the Cornerstone Product and/or its use of the Cornerstone Product Training Materials or Cornerstone Product Promotional Materials (as the case may be) has infringed or

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misappropriated (or that it, or Atley, will infringe or misappropriate in carrying out this Agreement) the intellectual property rights of any person or entity;

          (c) to the best of its knowledge, the Cornerstone Product Training Materials or Cornerstone Product Promotional Materials (as the case may be) do not violate any Applicable Laws; and

          (d) it has not received, nor been made aware of, any communications from the FDA alleging that the Cornerstone Product, Cornerstone Product Training Materials or the Cornerstone Product Promotional Materials (as the case may be) violate Applicable Laws.

     5.2 Litigation . Cornerstone represents and warrants to Atley that, to the best of its knowledge, as of the date hereof, there is no litigation, arbitration, government proceeding, or government investigation involving Cornerstone or a Cornerstone Affiliate or relating to the Cornerstone Product either pending, or threatened in writing.

     5.3 Cornerstone Product . Cornerstone represents and warrants to Alley that it has the right to commercialize the Cornerstone Product in the Territory and that there are no conditions existing by virtue of a conflicting contractual relationship or by function of law that would interfere with Atley’s ability to perform and receive benefit under this Agreement and that the Cornerstone Product has been tested and approved for marketing by the Agency in accordance with all Applicable Laws and regulations.

     5.4 Cornerstone Corporate Matters . Cornerstone is an entity duly organized, validly existing and in good standing under the laws of the jurisdiction of its organization, with full powers to carry on its business and activities as currently being conducted. It has the corporate power and authority to enter into this Agreement and to perform its obligations hereunder. No other act, approval or proceeding on its part is or will be required to authorize the execution and delivery of this Agreement or the consummation of the transaction contemplated hereby. Its execution and delivery of this Agreement and its performance of its obligations hereunder (i) do not conflict with or violate any requirement of applicable laws or regulations, and (ii) do not conflict with, or constitute a default under, any contractual or other obligation of it.

     5.5 Cornerstone not Authorized to Bind Atley . Nothing in this Agreement shall be deemed to authorize Cornerstone to act for, represent, or bind Atley or any of its Affiliates other than as specifically provided by this Agreement.

     5.6 Other Atley Activities . Except as specifically set forth herein, nothing in this Agreement shall in any way restrict or limit the commercial activities that Cornerstone can undertake during the term of this Agreement and thereafter.

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ARTICLE VI
INDEPENDENCE OF THE PARTIES

     6.1 Independent Contractor . Atley is being retained and shall perform hereunder strictly as an “independent contractor.” Employees and Representatives of Atley performing services hereunder shall not be, and shall not be considered to be, employees of Cornerstone for any purpose and all Representatives shall be employees of Atley. Neither party shall have any responsibility for the hiring, termination, compensation, benefits or other conditions of employment of the other party’s employees except as otherwise provided in this Agreement.

     6.2 No Joint Venture; Non-exclusive . Nothing contained in this Agreement shall be construed as making the parties joint venturers or, except as otherwise provided herein, as granting to either party the authority to bind or contract any obligations in the name of or on the account of the other party or to make any guarantees or warranties on behalf of the other party. Nothing in this Agreement shall restrict Cornerstone from promoting or marketing the Cornerstone Product in any lawful manner it deems appropriate, directly or through third parties.

ARTICLE VII
TRAINING

     7.1. Cornerstone Training Program . Atley shall conduct under its exclusive direction and control home and/or classroom training for all Representatives and Managers on the Program. Such training shall include such medical and technical information and Cornerstone Product Training Materials and Cornerstone Product Promotional Materials about the Cornerstone Product that shall be provided by Cornerstone. Cornerstone shall reasonably assist Atley with such training program and Cornerstone shall provide Atley a trainer and other pertinent expert for such training program.

     7.2 Continuing Education . The parties together agree to develop appropriate action plans to ensure that Representatives are kept continuously informed of all changes in the Cornerstone Product Promotional Materials.

ARTICLE VIII
COMMUNICATIONS

     8.1 Communications from Third Parties . Atley and its Representatives shall communicate to Cornerstone all comments, statements, requests and inquiries of the medical profession or any other third parties relating to the Cornerstone Product that are out of the ordinary, of not covered by Cornerstone Product Labeling, of which Atley becomes aware. All responses to the medical profession or such other third parties shall be handled solely by Cornerstone. Atley shall provide reasonable assistance to Cornerstone to the extent requested by Cornerstone, and at Cornerstone’s sole cost and expense, to respond fully to such communications.

     8.2 Government Agencies . All responses to government agencies concerning the Cornerstone Product shall be the sole responsibility of Cornerstone. Atley shall assist

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Cornerstone with respect to communications from government agencies to the extent requested by Cornerstone, at Cornerstone’s sole cost and expense. Atley shall use commercially reasonable efforts to assist Cornerstone to respond fully to such communications and be able to provide any and all forms, documents and related records to Cornerstone within seventy-two (72) hours. Atley shall respond to any governmental agency subpoena directed to it concerning the Cornerstone Product, and shall be reimbursed by Cornerstone for all reasonable costs and expenses incurred, including, but not limited to, reasonable attorneys’ fees.

     8.3 Review of Results . The parties shall meet periodically, but at least once per calendar quarter (in person or by telephone), to review and discuss the actual results compared to the marketing plans for Detailing of the Cornerstone Product. Cornerstone shall share regularly and promptly with Atley all relevant reports, audits and other data it develops relative to the Program.

ARTICLE IX
INSURANCE

     9.1 Atley Insurance Coverage Required . During the Term of this Agreement, and with respect to liability hereunder for any post termination period during which a claim could be asserted against Atley, up to 5 years after termination, Atley shall maintain at its sole expense Commercial General Liability insurance with a combined single limit of $1,000,000, minimum liability of $1,000,000 for each occurrence, and $1,000,000 in the aggregate. Such insurance shall be maintained with a responsible carrier and its terms of coverage shall be evidenced by a certificate of insurance to be furnished by Atley to Cornerstone within thirty (30) days of the date of this Agreement. Such certificate of insurance shall provide that at least thirty (30) days’ written notice shall be given to Cornerstone prior to cancellation or modification of any of the material terms of coverage of such policy.

     9.2 Cornerstone Insurance Coverage Required . Cornerstone shall maintain, at its sole expense, insurance coverage during the term of this Agreement, and with respect to liability hereunder for any post termination period during which a claim could be asserted against Atley, up to 5 years after termination, as follows: Product liability insurance with respect to the Cornerstone Product with coverage limits of not less than $5 million per occurrence and $5 million in the aggregate; and Commercial General Liability insurance wit


 
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