CDHP MARKETING PLAN AGREEMENTMarketing Agreement |
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EXHIBIT 10.2
CDHP Marketing Plan Agreement
This Marketing Plan Agreement (the
“Agreement”) is made as of September 25, 2006, by and
between WebMD Health Corp., with offices at 111 Eighth Avenue, New York, NY
10011 (“WebMD”), EBS Master LLC (“Master LLC”),
Envoy Corporation (“Envoy”), and Advanced Business
Fulfillment LLC (“ABF”).
RECITALS
WHEREAS,
WebMD, Envoy and Master LLC have entered into the Amended and Restated Business
Services Agreement dated as of September 25, 2006 (the “BSA”);
WHEREAS,
ABF provides print EOB services, which include printing, copying and mailing
EOBs directly to participating members and ABF generally charges service fees
for such EOB services as well as pass-through fees for paper, other materials,
printing, inserting and postage costs, and is seeking to provide an EEOB that
is intended to replace print EOBs and provide similar capability in an
electronic format;
WHEREAS,
in general the parties contemplate offering customers the opportunity to reduce
costs when they shift participating members from paper EOBs to electronic EOBs;
WHEREAS,
WebMD has developed or licensed certain proprietary interactive online
personal health management products and tools which are hosted on servers and
made available by means of the Internet,
WHEREAS,
ABF is in the business of providing outsourcing of paid-claims
communications services to its Customers, such as printing and mailing of
checks and remittance advices to providers and EOBs to plan members (the
“ABF Services”); and
WHEREAS,
the parties contemplate offering certain of WebMD’s online health
management services in connection with electronic EEOBs as provided herein to
certain ABF customers and the offering by ABF of a personal financial record in
conjunction with ABF Services to certain other customers as provided herein,
subject to the terms of this Agreement described herein.
NOW,
THEREFORE, in consideration of the covenants contained in this Agreement,
the Parties, intending to be legally bound, agree as follows:
TERMS AND CONDITIONS
Section 1.
DEFINITIONS.
Unless otherwise defined in
the Glossary, the capitalized terms used in this Agreement shall be defined in
the context in which they are used.
Section 2. OWNERSHIP
OF INTELLECTUAL PROPERTY; GRANT OF LICENSES; MARKETING OF TOOLS.
2.1. Subject to the terms of this Agreement, WebMD grants
to ABF a non-exclusive, non-transferable, limited right and license during the
term of this Agreement to: (a) access, display, perform, and use the Tools,
the Personal Financial Record Application, Customized Pages and Promotional
Material as expressly set forth in this Agreement; and (b) grant End Users
and Customers the right to access, display, perform and use the Tools, the
Personal Record Application and Customized Pages for personal, non-commercial
purposes associated with their use of the WebMD portal provided for End
Users’ access with no right to sublicense (the “Site”).
Nothing herein will be construed as a right to allow ABF to offer the Tools or
Personal Financial Record Application to any third party in any manner other
than as provided herein. ABF shall enter into an agreement with each ABF
Customer pursuant to which it provides the Tools to such Customer pursuant to
Section 2.8 and each Third Party pursuant to which it provides the
Personal Financial Record Application pursuant to Section 2.10. Any
agreement between ABF and a customer shall contain terms of use no broader than
those set forth herein and shall contain disclaimers and limitations similar to
those disclaimers and limitations as set forth herein. ABF acknowledges and
agrees that WebMD shall not be responsible for any representation or warranties
made by ABF to its customers regarding the Tools or Personal Financial Record
Application.
2.2. WebMD grants to ABF a world-wide, royalty-free,
non-exclusive, non-transferable license, with no right to sublicense, during
the Term of this Agreement to use the WebMD Marks solely in connection with the
Site and to perform its obligations hereunder, in accordance with the terms and
conditions of this Agreement. Title to and ownership of the WebMD Marks shall
remain with WebMD. ABF shall use the WebMD Marks in conformance with any
trademark usage policies of which it is notified in writing. ABF shall submit
all proposed uses the WebMD Marks, the Promotional Material and all other
documentation and materials referencing the Tools to WebMD for prior written
approval and shall not use the WebMD Marks, the
Promotional Material or the
documentation and materials without such approval, which may be withheld in
WebMD’s sole discretion. WebMD reserves the right to review any approved
use of the WebMD Marks, the Promotional Material and the documentation and
materials and to require changes thereto.
2.3. ABF grants to WebMD a non-exclusive right to use,
reproduce, copy, transmit, distribute, publicly perform and/or display the ABF
Marks and ABF Content in connection with the Tools and Customized Pages to
perform its obligations hereunder in accordance with the terms of this
Agreement. Title to and ownership of the ABF Marks shall remain with ABF. WebMD
shall use the ABF Marks in conformance with what ABF has approved of in
writing. WebMD shall submit all proposed uses the ABF Marks to ABF for prior
written approval and shall not use the ABF Marks without such approval, which
may be withheld in ABF’s sole discretion. ABF reserves the right to
review any approved use of the ABF Marks and to require changes thereto
2.4. ABF shall not (and shall not contractually permit any
of its customers to) sell, rent, lease, lend, sublicense, distribute, or
otherwise transfer or provide access to the Tools, the Personal Financial
Record, the Promotional Material and the Customized Pages (or any part thereof)
to any person, firm, or entity except as expressly authorized herein.
2.5. ABF agrees not to (and will require that its customers
contractually agree not to) modify, adapt, alter or create derivative works
from the Tools, the Personal Financial Record Application or the Promotional
Materials or any subpart thereof (including proprietary markings), or to merge
the Tools, the Personal Financial Record or any subpart thereof (including
proprietary markings) with other services or software.
2.6. WebMD owns all copyright and other proprietary rights
in the Promotional Materials, the Tools, the Personal Financial Record
Application, and any customization and all other extensions and Enhancements
created pursuant to this Agreement or otherwise. ABF acknowledges and agrees
that this is a license agreement and not an agreement for sale. As such,
Licensor assigns no copyrights. As between the parties, all rights, title and
interest in and to the Promotional Materials, the Tools, the Personal Financial
Record Application, including all updates, upgrades, bug fixes, modifications,
enhancements and new versions of the Tools and the Personal Financial Record
Application and all worldwide intellectual property rights that are embodied
in, related to, or represented by the Tools, the Personal Financial Record
Application and the Promotional Materials are, and at
all times will be, the sole
and exclusive property of WebMD or its licensors, as the case may be.
2.7. All rights not expressly granted in this Agreement are
reserved to WebMD.
2.8 Integrated Product Offering. During the Term of this Agreement, ABF agrees to use
reasonable commercial efforts to market the Tools (including the Personal
Financial Record Application) to its Customers (and potential Customers), with
less than 250,000 lives (collectively, “ABF Customers”), as
permitted hereunder in accordance with the marketing and promotional guidelines
provided by WebMD from time to time. ABF will only offer to ABF Customers the
Tools: (i) as an integrated product solution that integrates the Tools
with the member-centric electronic EOB (e.g., electronic explanation of
benefit) transaction services for the benefit of End Users of ABF Customers via
the Site (hereinafter, the “Integrated Product”); or
(ii) as agreed to in advance by WebMD in other cases. ABF shall use
reasonable best efforts to increase the pricing for the Tools at the same
percentage that ABF increases the price for its other services. Notwithstanding
the foregoing, pricing for ABF Services when integrated with the Integrated
Product shall be comparable and consistent to the pricing for such ABF Services
when sold separate from the Integrated Product.
2.9 The pricing set forth on Schedule A payable by
ABF shall apply to the Tools set forth on such Schedule as part of the
Integrated Product for the ABF Customers. In no event shall ABF offer the
Integrated Product (or any online health or benefit management service or
product comparable to any of the Tools or the Personal Financial Record
Application, whether or not integrated with an EEOB (collectively,
“Online Health Tools”), to any other third party, including but not
limited to, customers or potential customers with more than 250,000 lives (each
a “Third Party”). In the event ABF so determines to offer the Integrated
Product (or any Online Health Tool) to any Third Party, ABF shall notify WebMD
of the opportunity in advance of such proposed offering in order to discuss how
WebMD wishes to proceed. This will be handled by WebMD on a case by case basis
and WebMD retains the sole discretion as to whether ABF may offer the
Integrated Product (or such other Online Health Tool) and pricing for such
product to the Third Party and, if so, the pricing and other terms that ABF may
provide to such Third Party. In the event that ABF desires upgrades,
enhancements, modifications or new features to the Tools or Personal Financial
Record (collectively, “Upgrades”) after the date hereof, the
parties will meet to discuss the terms under which Upgrades may be provided by
WebMD, however, the provision of Upgrades will require mutual consent of both
parties in writing.
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2.10 Personal Financial Record Application. WebMD shall use good faith efforts to develop, at
its expense, an online Personal Financial Record application as described
herein (the “Personal Financial Record Application”) within twelve
(12) months following the date of this Agreement. The basic features of
the Personal Health Record Application are as described in the separate
document agreed to by the parties. ABF agrees that the Personal Financial
Record Application may only be offered and provided by ABF as an integrated
part of the ABF Services to Customers or potential Customers of ABF that exceed
250,000 lives (“ABF Large Customers) and subject to the terms of this
Agreement. ABF shall keep WebMD apprised of its marketing efforts related to
the Personal Financial Record Application as part of the ABF Services as
provided in this Section 2.10. In the event that in connection with the
sale of the Personal Financial Record Application by ABF as provided in this
Section 2.10, an ABF Large Customer requests any Online Health Tools, ABF
will advise WebMD and WebMD may determine how or if to proceed in connection
with the sale of Online Health Tools to such customer by WebMD. If WebMD elects
to proceed to negotiate the provision of Online Health Tools to such customer,
WebMD will determine the terms under which such Online Health Tools will be
provided by WebMD, and WebMD shall contract directly with such customer for the
Online Health Tools and shall retain all fees it receives from such customer
and WebMD shall not be required to pay any amounts to ABF as it relates to such
customer.
2.11 During the term of this Agreement, WebMD will be the
exclusive provider to ABF of the Tools, the Personal Financial Record
Application and any other Online Health Tools Except as permitted by the terms
of Section 2.8 or 2.10, ABF agrees that, during the term of this
Agreement, ABF shall not market or provide any online health or benefit
management products or services comparable to any of those included in the
Tools or the Personal Financial Record Application to any third party,
regardless of the such customer’s or potential customer’s number of
lives. The obligations applicable to the Purchaser, ABF and Envoy under this
Agreement are in addition to the terms of the BSA. Notwithstanding anything to
the contrary in this Section 2.11 or this Agreement, nothing in this
Agreement is intended to restrict or limit the offering or sale by WebMD of any
product or service to any third party.
Section 3. FEES AND
PAYMENT.
3.1 ABF shall pay to WebMD a monthly fee per Participating
Member for the Tools provided pursuant to
Section 2.8 above based
on the aggregate number of Participating Members (as part of the ABF Services
provided by ABF to ABF Customers and End Users for a subscription, use or other
type of fee) (“PPPM Fee”) in accordance with the Pricing
Schedule attached as Schedule A hereto. ABF shall notify WebMD within ten
(10) days of acquiring a new ABF Customer who will be using the WebMD
services, and shall include in such notification the number of Participating
Members and End Users associated with the Customer. The payments terms set
forth in Schedule A are exclusive of any applicable taxes. ABF shall be
solely responsible for any applicable sales, use or other like taxes based upon
WebMD’s fees for providing its services hereunder, excluding however
taxes based upon WebMD’s net income.
3.2 ABF shall pay to WebMD a monthly fee per Eligible
Member for the Personal Financial Record Application provided pursuant to
Section 2.10 above based on the aggregate number of Eligible Members (as
part of the ABF Services provided by ABF to ABF Large Customers and End Users
(“PEPM Fee”) in accordance with the separate document agreed
to by the parties. ABF shall notify WebMD within ten (10) days of
acquiring a new ABF Large Customer who will be using the Personal Financial
Record Application, and shall include in such notification the number of Eligible
Members and End Users associated with the ABF Large Customer. The payments
terms set forth in the separate document are exclusive of any applicable taxes.
ABF shall be solely responsible for any applicable sales, use or other like
taxes based upon WebMD’s fees for providing its services hereunder,
excluding however taxes based upon WebMD’s net income.
3.3 ABF shall pay the Initial One-Time Fee as outlined on
Schedule A for the integration of the Tools into the ABF Services pursuant
to Section 2.8. Subject to the terms of this Agreement, WebMD shall
develop Customized Pages for ABF. ABF will receive the specific integration
services as described in Schedule C in exchange for the fees set forth in
Schedule A. Within thirty (30) days following the Effective Date of this
Agreement, the parties will finalize Schedule C, the general form of which
is attached hereto as Schedule C. In the event that ABF desires additional
integration or customization services beyond those specified in Schedule C,
the parties shall negotiate a mutually agreeable work order, provided, however,
the WebMD hourly rate shall be at WebMD’s standard rates for similarly
situated parties. WebMD shall not perform such additional integration or
customization work until the associated work order is executed by both parties.
3.4 If the Parties agree to add a New Product or New
Service, the fees set forth in Schedule A may be revised by
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WebMD. Any fee revision
executed after the date of this contract is subject to approval and thirty
(30) day notice by and to ABF.
3.4 ABF will keep accurate records sufficient to verify
ABF’s compliance with the terms of this Agreement, including calculation
of all payments due to WebMD and will provide copies of such records to WebMD
on a monthly basis; provided, however, that ABF shall make available to WebMD
all supporting documentation sufficient to calculate such payments within
fifteen (15) business days after receiving written request from WebMD.
During the term of this Agreement and for a period of one year following
termination or expiration of this Agreement, WebMD shall have the right to
audit and review the books and records of ABF in order to verify ABF’s
compliance with the terms of this Agreement and verify that it has made all
payments required to be made under this Agreement. WebMD will be responsible
for the cost of the audit.
Section 4. TERM;
RENEWAL; TERMINATION.
4.1. This Agreement will commence on the Effective Date and
continue for five Contract Years (the “Initial Term”), unless
terminated by the parties in accordance with this Section 4 of this
Agreement. This Agreement shall automatically renew for successive twelve
(12) month Contract Years after the fifth anniversary of the Effective
Date, unless either party notifies the other party in writing of its intent to
terminate the Agreement as of the end of the Initial Term, or its then current
term after the Initial Term, at least sixty (60) days prior to expiration
of Initial term or the then-current term, as applicable, in accordance with the
notification provisions of this Agreement.
4.2 Commencing twelve (12) months after the date of
this Agreement, WebMD may terminate this Agreement without cause at any
time without liability or further financial obligation upon one hundred eighty
(180) days written notice to ABF, Envoy and Master LLC.
4.3. In the event either party materially breaches this
Agreement and fails to cure such breach within 30 days following receipt
of written notice concerning the breach, the other party may terminate this
Agreement.
4.4. Upon expiration or termination of this Agreement for
any reason, WebMD, with ABF’s reasonable assistance if necessary, may
contact End Users via email or other similar communication to advise them of
their options regarding transfer or disposition of their information.
4.5. Upon expiration or termination of this Agreement
for any reason, all fees and
charges set forth in Section 3 will be immediately due and payable, and
ABF shall promptly discontinue all further use of WebMD Marks and all further
use of the Tools.
4.6 Upon termination of this Agreement for any reason
(except for termination by WebMD due to a breach by ABF, Master LLC or Envoy),
at ABF’s election, for those customers receiving the Tools or Personal
Financial Record Application as of the effective date of termination as to
which ABF has continuing contractual obligations to deliver the Tools or
Personal Financial Record Application, WebMD shall continue to provide the
Tools or Personal Financial Record Application in accordance with this
Agreement for a period of up to one (1) year from the effective date of
termination (the “Transition Period”) in order to facilitate
an orderly transition to another provider. During such Transition Period, ABF
shall continue to pay WebMD for all customers that continue to receive access
to the Tools or Personal Financial Record Application during the Transition
Period at the applicable prices for the Tools or Personal Financial Record
Application at the time of termination. The terms of this Agreement applicable
to such customers shall remain in full force and effect during such Transition
Period.
Section 5.
RESPONSIBILITIES; CHANGE CONTROL PROCEDURES; DELIVERY AND ACCEPTANCE
5.1 WebMD shall: (a) provide service level guarantees
to ABF in accordance with the Service Level Agreement, attached hereto as
Schedule D; and (b) provide ABF with maintenance as described on
Schedule C attached hereto; and (c) comply with all the provisions of
Section 9, below, for the protection of End User data.
5.2 ABF shall: (a) provision, secure and maintain the
appropriate hardware and software necessary to implementation and use and
access the Tools; (b) collaborate with WebMD to implement placement and
promotion of the Tools as detailed in the final Implementation Plan specified
in Schedule C; and (c) comply with all the provisions of
Section 9, below, in protecting End User data.
5.3 ABF shall market the Tools and the Personal Financial
Record Application as provided by the terms of this Agreement, and provide
implementation and support services to its Customers and End Users (“ABF
Obligations”). ABF Obligations shall include but not be limited to
marketing, rollout scheduling, project planning, management and other such
resources as may be reasonably necessary for implementation and rollout and
comprise those
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other activities set out and
described in Schedule G, which is attached hereto and made a part hereof.
5.4 Upon effectiveness of this Agreement and on an ongoing
basis thereafter, ABF and WebMD shall meet to discuss ABF marketing efforts
under the Agreement.
5.5 ABF may request (or WebMD may suggest) that reasonable
changes be made to the scope of Schedule C. WebMD may (at its sole discretion)
provide ABF with a written change proposal setting forth the proposed
adjustments to Schedule A and Schedule C (such as price adjustments,
schedule impact, etc.). If ABF is in agreement with the change proposal, ABF
will indicate its acceptance of such proposal by signing such proposal or otherwise
entering into a written agreement or amendment with WebMD. WebMD shall have no
responsibility to proceed with any requested or proposed change until
WebMD’s change proposal is accepted in writing by ABF. Upon ABF’s
acceptance of a change proposal, Schedule A and Schedule C shall be
deemed to be modified as specified in such change proposal.
5.6 ABF shall provide plan data information relevant to
ABF Customers’ health plans and updates thereto (“Plan Data”)
as often as is deemed reasonably necessary by ABF to keep the Plan Data current
and accurate, consistent with the provisions of Schedule C. WebMD
agrees to implement changes to such Plan Data as promptly as practicable. WebMD
acknowledges that Plan Data provided by ABF hereunder has been furnished to ABF
by the relevant health plans and/or ABF Customers. WebMD shall not be
responsible for the accuracy of any Plan Data furnished to WebMD.
Section 6.
REPRESENTATIONS; WARRANTIES; AND DISCLAIMERS
6.1 Each Party hereby represents and warrants that: (a) it is a corporation duly organized and validly existing and in good standing under the laws of the state of its incorporation; (b) it has full power and authority to enter into this Agreement; and (c) it shall use, exchange and forward PHI in compliance with all applicable laws and r






