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TRANSITIONAL TRADEMARK LICENSE AGREEMENT

License Agreement

TRANSITIONAL TRADEMARK LICENSE AGREEMENT | Document Parties: SJM CAP, LLC | GMAC Commercial Holding Corp | GMACCH Investor LLC | Parent, GMAC Mortgage Group, Inc | Relief Company You are currently viewing:
This License Agreement involves

SJM CAP, LLC | GMAC Commercial Holding Corp | GMACCH Investor LLC | Parent, GMAC Mortgage Group, Inc | Relief Company

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Title: TRANSITIONAL TRADEMARK LICENSE AGREEMENT
Governing Law: New York     Date: 9/20/2007

TRANSITIONAL TRADEMARK LICENSE AGREEMENT, Parties: sjm cap  llc , gmac commercial holding corp , gmacch investor llc , parent  gmac mortgage group  inc , relief company
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Exhibit 10.12

 

TRANSITIONAL TRADEMARK LICENSE AGREEMENT

 

This Transitional Trademark License Agreement (this “ Trademark Agreement ”) is made and entered into as of this 23 day of March 2006, by and between General Motors Acceptance Corporation, a Delaware corporation (“ Parent ”), and GMAC Commercial Holding Corp., a Nevada corporation (the “ Company ”). Parent and Company are referred to herein, collectively, as the “ Parties ” and, individually, as a “ Party .”

 

RECITALS

 

WHEREAS, Parent, GMAC Mortgage Group, Inc., a Michigan corporation (“ Seller ”), Company and GMACCH Investor LLC, a Delaware limited liability company (“ Investo r”), have entered into that certain Amended and Restated Stock Purchase Agreement dated August 2, 2005, as amended (the “ Stock Purchase Agreement ”) pursuant to which Seller has agreed to sell and Investor has agreed to purchase 780 shares of common stock, par value $.01 per share, of the Company (“ Common Stock ”), representing 78% of the issued and outstanding shares of Common Stock; and

 

WHEREAS, in the context of such sale, Parent desires to grant to Company, and Company desires to accept, a limited license to use certain of Parent’s trademarks, service marks, trade dress, trade names, company names, logos, slogans and domain names solely in a certain specified field of use.

 

NOW, THEREFORE, in consideration of the foregoing and the covenants contained in this Trademark Agreement, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties hereto agree as follows.

 

1.                          DEFINITIONS AND ORDER OF PRECEDENCE.

 

1.1.                 Definitions . The following terms, when used herein with initial capital letters, shall have the respective meaning set forth in this Article 1. The singular includes the plural and vice versa. Words or phrases, including, without limitation, initially capitalized terms, used in this Trademark Agreement and not otherwise defined herein shall have the respective meanings assigned to them in the Stock Purchase Agreement.

 

a.                          Brand Standards ” shall mean the brand standards of Parent published at www.gmacbrand.com , as amended from time to time.

 

b.                         Claims ” shall mean commenced or threatened third party claims, demands, causes of action, suits or similar proceedings by a third party against a Party.

 

c.                          Field of Use ” shall mean Commercial Capital Business.

 

d.                         GM ” shall mean General Motors Corporation.

 

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e.                          Marks ” shall mean the trademarks, service marks, trade dress, trade names, company names, logos, slogans and domain names of Parent that Company was using as of the Closing Date.

 

f.                            Party ” or “ Parties ” shall have the meaning ascribed to such term in the preamble.

 

g.                         Term ” shall mean the term of this Trademark Agreement commencing on the Closing Date and continuing for a period of eighteen (18) months from the Closing Date, unless terminated pursuant to the termination provisions of Section 5.1 hereof and except and to the extent this Trademark Agreement continues pursuant to Section 2.2 hereof.

 

1.2.                 Order of Precedence . In the case of ambiguity or conflict between or among the terms and conditions of this Trademark Agreement and the terms and conditions of the Stock Purchase Agreement, the terms and conditions of this Trademark Agreement shall control with respect to the use of the Marks.

 

2.                          LICENSE.

 

2.1.                 Cessation of Use . Except as provided in Sections 2.2, 2.3 and 5.4, Company shall cease using the Marks no later than the expiration or termination of the Term of this Trademark Agreement.

 

2.2.                 License Grant . Subject to the terms and conditions of this Trademark Agreement, Parent grants to Company, a limited, worldwide, royalty-free, non-exclusive, non-transferable and non-assignable license (without the right to sublicense) to use the Marks solely (i) in the ordinary course of its business, (ii) in a manner which is consistent with the manner in which the Company uses the Marks as of the Closing Date, except as provided in this Trademark Agreement, (iii) in the Field of Use, and (iv) during the Term hereof. Company may allow the other GMACCH Companies to use the Marks in the same manner Company itself may use the Marks. Notwithstanding the foregoing or any other provision to the contrary, Company may continue to use the Marks to the extent required by applicable Law or as may be needed to comply with legal or contractual obligations until the third anniversary of the Closing Date.

 

2.3.                 Company May Reference its Former Name . Until the third anniversary of the Closing Date, each of Company and the other GMACCH Companies may state in its signage, print materials (including any letterhead, stationary and business cards), promotional materials, point of sale materials or advertising copy that it was formerly known as “GMAC Commercial Holding Corp.” or, as applicable, such GMACCH Company’s name as was used immediately prior to the Closing Date; provided, however, that each of the Company and the other GMACCH Companies may continue to make such statements as set

 

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forth in this Section 2.3 as necessary to comply with applicable Law and as any third party would have the right to make such statements.

 

2.4.                 No Other Rights . Any rights not expressly granted to Company under this Trademark Agreement are reserved by Parent. Company shall have no power or right to, and shall not, sell, assign, sublicense or otherwise transfer this Trademark Agreement or the license granted hereunder, to any third party, except as provided in Section 2.2. In using the Marks pursuant to this Trademark Agreement, Company shall in no way represent that it has any right, title or interest in the Marks other than those expressly granted under the terms and conditions of this Trademark Agreement.

 

2.5.                 Extension of Company’s Obligations . Company shall be responsible for any breach of, or failure to comply with, the provisions of this Trademark Agreement by any other GMACCH Company and Company’s and each other GMACCH Company’s officers, employees, and other non-traditional employees and independent contractors acting under and consistent with the instruction of Company or other GMACCH Companies.

 

3.                          OWNERSHIP AND PROTECTION OF THE MARKS.

 

3.1.                 Parent’s Ownership . Company acknowledges and agrees that the (i) Company shall not, directly or indirectly, contest or challenge Parent’s sole and exclusive ownership of all right, title and interest in and to the Marks or the validity thereof, including, without limitation, the goodwill associated therewith, and (ii) all goodwill arising from the use of the Marks shall inure solely to the benefit of Parent and its Affiliates. Except for the right to use the Marks in accordance with this Trademark Agreement, Company shall acquire no right, title or interest in (or adopt, use, register or apply for registrations anywhere for) the Marks (or any translations, variations, adaptations, derivations or combinations of the foregoing) or marks confusingly similar thereto as a result of exercise of any rights under this Trademark Agreement.

 

3.2.                 Notice of Infringement . Company shall give Parent prompt written notice of any actual or threatened infringement of the Marks by any third party after Company has actual knowledge of such infringement or threatened infringement.

 

3.3.                 Notice of Regulatory Action . Company shall promptly notify Parent if Company receives, or if Company becomes aware that, a citation has been issued or investigation commenced by any regulatory agency (federal, state or local) for violation of any Law that may have a reasonable likelihood of having a material adverse effect on Parent or its Affiliates or materially damage the goodwill associated with the Marks.

 

3.4.     Protection of Rights in Marks . Company shall provide Parent with all commercially reasonable cooperation to assist Parent in protecting any of

 

 

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Parent’s rights in the Marks affected by, or related to, Company’s use of the Marks under this Trademark Agreement. Company shall not commence or prosecute any registrations, claims or suits in its own name or in the name of Parent.

 

4.                          QUALITY CONTROL AND USE OF MARKS.

 

4.1.                 Quality Control . All services provided in connection with the Marks shall meet or exceed the level of quality of such services as maintained by Parent in keeping with the reputation and goodwill associated with the Marks as of the Closing Date. Company may not materially vary such quality standards or any of the services offered in connection with the Marks without the prior written consent of Parent. Parent acknowledges that as of the Closing Date, Parent is familiar with the Company’s services, and the quality standards thereof, and the services of the Commercial Capital Business, and the quality standards thereof, prior to the Closing Date met or exceeded the foregoing standard.

 

4.2.                 Use of Marks . Company shall comply in all material respects with the Brand Standards of Parent in its use of the Marks in keeping with the reputation and goodwill associated with the Marks as of the Closing Date. Parent acknowledges that as of the Closing Date, Parent is familiar with the Company’s use of the Marks, and t








 
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