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SERVICE AGREEMENT

License Agreement

SERVICE AGREEMENT | Document Parties: TOPPS CO INC You are currently viewing:
This License Agreement involves

TOPPS CO INC

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Title: SERVICE AGREEMENT
Governing Law: New York     Date: 5/10/2006
Industry: Food Processing     Sector: Consumer/Non-Cyclical

SERVICE AGREEMENT, Parties: topps co inc
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Exhibit 10.21

SERVICE AGREEMENT

          THIS AGREEMENT is executed by and between The Topps Company, Inc. with offices at One Whitehall Street, New York, NY 10004-2109 (hereinafter “Company”), and National Football League Players Incorporated (“Players Inc”), a for-profit corporation organized under the laws of the Commonwealth of Virginia, having its principal place of business at 2021 L Street, N.W., Suite 500, Washington, D.C., 20036. This Agreement shall be effective as of March 1, 2004.

      1. REPRESENTATIONS.

     (A) Players Inc represents that the National Football League Players Association (“NFLPA”) has entered into certain contracts with Company wherein NFLPA has authorized and will authorize Company to utilize the Group Licensing Rights (as defined in the Licensing Agreement between NFLPA and Company, effective March 1, 2004 (hereinafter “Licensing Agreement”), the Names, and/or the Logo.

     (B) Players Inc represents that it has entered into an agreement with NFLPA, effective March 1, 2004 (hereinafter “NFLPA Agreement”), to provide various services with respect to the use of certain Group Licensing Rights pursuant to the Licensing Agreement.

      2. DESCRIPTION OF SERVICES. Players Inc shall perform, as described herein, such services required to implement and enforce this Licensing Agreement and the NFLPA Agreement. Such services shall include, but are not limited to, the following:

     (A) NEGOTIATIONS AND APPROVALS.

          (i) With respect to rights licensed under the Licensing Agreement, Company agrees and acknowledges that Players Inc shall review and approve or disapprove in writing the specific manner in which such rights are to be used on the licensed products in question under such Licensing Agreement.

          (ii) In the event Company is interested in seeking an individual player’s personal endorsement, Company agrees and acknowledges that Players Inc shall review and approve or disapprove in writing such endorsement, provided the individual player personally approves such endorsement. Company acknowledges that all contact between Company and such player or player’s agent shall be made by Players Inc. Company further agrees and acknowledges that any player who is committed individually by contract for products or services competitive with those of Company may be required to cease from further inclusion in this Agreement and the Licensing Agreement; provided, however, that the use of such player for such products and services shall be on an individual basis and shall not be combined with the use of five or more other NFL players.

          (iii) With respect to the promotion by Company of the sale of licensed products under the Licensing Agreement, Company agrees and acknowledges that Players Inc agrees to review and approve or disapprove in writing such promotions. Company further agrees

 


 

and acknowledges that any promotions using the licensed products covered by the Licensing Agreement as premium items shall require a separate agreement, to be negotiated by Players Inc, between NFLPA and Company or other sponsor of the promotion, with separate terms and conditions, and nothing contained herein shall obligate NFLPA, Players Inc, or Company to enter into such an agreement.

          (iv) Company agrees to notify Players Inc of any infringement by others of the rights granted by the Licensing Agreement. Company also agrees and acknowledges that Players Inc shall completely investigate whether or not any action shall be taken on account of any such infringement. Further, in the event Company requests Players Inc’s approval of any suit or action by Company on account of any such infringement, Company further agrees and acknowledges that Players Inc shall completely investigate Company’s request.

          (v) The list of players for whom Players Inc has group licensing authorization (the “Player Agreement Report”) is available to Company via the Internet at www.nflplayers.com/licensee with Company’s “user name” and “password.” In addition, Players Inc may secure authorization from players not listed on the Player Agreement Report, including but not limited to retired players. Notwithstanding the foregoing:

          (a) By February 1 of each calendar year covered by this Agreement, Company shall submit to Players Inc a proposed list of players’ names for inclusion in the licensed product(s) for the upcoming football season. Company shall cross-reference its player list against the current Player Agreement Report. After cross-referencing the lists, Company must submit its proposed final player list to Players Inc for approval. With regard to jersey numbers for active players, it is Company’s sole responsibility to cross-reference its player list against player rosters posted on www.nfl.com. If applicable, jersey numbers for retired players must be submitted to Players Inc for approval.

          (b) Players Inc shall respond to such submissions in writing to Company, signifying approval or disapproval in the case of each player’s name so requested within fifteen (15) business days or such submissions shall be deemed approved.

          (c) Company may submit requests in writing to Players Inc for additions, deletions, or substitutions of players’ names and Players Inc shall respond to such requests within fifteen (15) business days or such submissions shall be deemed approved.

          (vi) Company agrees and acknowledges that Players Inc shall review and approve or disapprove in writing the quality and style of samples of artwork, plans, photographs, and any other representations of licensed products produced by or for Company (hereinafter collectively “artwork”) and samples of each of the licensed products, together with their packaging, hangtags, and wrapping material. Any approval by Players Inc will be in writing. Company further agrees and acknowledges that review and approval shall be before the manufacture, sale, or distribution of such artwork, whichever occurs first, and no licensed products shall be manufactured, sold, or distributed by Company without such prior written

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approval of such artwork and such sample licensed products. Players Inc shall respond in writing signifying approval or disapproval of such submissions within 15 business days. Any request by Company for such approval that is received by Players Inc and is not responded to within fifteen (15) business days shall be deemed approved by Players Inc. Subsequent to final approval, Company will send periodically a reasonable number of production samples of licensed products to Players Inc to ensure quality control, and should Players Inc require additional samples for any reason, Players Inc may purchase such at Company’s cost.

          (vii) Company agrees and acknowledges that Players Inc shall review and approve or disapprove in writing the use by Company of player names, likenesses, or both to promote licensed products on or in any material pertaining to packaging, hangtags, wrapping material, print ads, flyers, point-of-purchase displays, press releases, catalogues, trade show booths and exhibits, or any other written material or medium, including but not limited to electronic, interactive or internet use. Any approval by Players Inc shall be in writing. Company further agrees and acknowledges that review and approval shall be before implementation of such promotional material. Players Inc shall respond in writing signifying approval or disapproval within fifteen (15) business days. Any such request by Company for approval that is received by Players Inc and is not responded to within fifteen (15) business days shall be deemed approved by Players Inc. Company further agrees and acknowledges that the number of players included in any such use, if approved, shall be a minimum of six, and shall be selected from the Player Agreement Report. Player names, likenesses, or both so used shall be written or displayed with equal prominence.

          (viii) Company agrees and acknowledges that Players Inc shall review and approve or disapprove in writing the use by Company of player names, likenesses, or both (including, without limitation, action footage) in radio or television commercials to promote licensed products. Any approval by Players Inc will be in writing. Company further agrees and acknowledges that review and approval shall be before production and dissemination of any such radio or television commercial. Players Inc shall respond in writing signifying approval or disapproval of such submissions within fifteen (15) business days. Any such request by Company for approval that is received by Players Inc and is not responded to within fifteen (15) business days shall be deemed approved by Players Inc. Company further agrees and acknowledges that the number of players included in such commercials, if approved, shall be a minimum of six and shall be selected from the Player Agreement Report. The players used in such commercials shall be shown with equal prominence. Company further agrees and acknowledges that Players Inc shall review all scripts and story boards before any commercials shall be made or shall be contracted for by Company.

          (ix) Company agrees and acknowledges that Players Inc will negotiate with Company regarding the amount of required additional payments to Players Inc separate from and in addition to the guarantees or royalty payments included in the Licensing Agreement, if Company requests to use player names, likenesses, or both in accordance with this subsection 2(C), in any radio or television commercials, print ads, point-of-purchase displays, packaging, hangtags, wrapping material, press releases, catalogues, flyers, trade show booths and exhibits, or any other written or graphic material or medium, including but not limited to electronic or interactive use, to promote licensed products. Company further agrees and acknowledges that all contacts with such players or their agents shall be made by Players Inc.

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          (x) In the event Company wishes to secure an individual player or players to make appearances to promote licensed products or to autograph licensed products, Company agrees and acknowledges that the selection of such player and the separate fee to Players Inc for such player services shall be subject to mutual agreement between Company and Players Inc, provided, however that player’s autograph services may be secured on a non-exclusive basis only. Company may at its discretion require that an autograph session be scheduled to witness the player’s autograph signing, provided that Company communicates to Players Inc in writing at the time the request for the player’s services is made that Company will require that player perform such services at a witnessed session. Company further agrees and acknowledges that all contact with the requested player or his agents shall be made by Players Inc. Once the player has made the appearance or performed the autograph service, payment shall be made immediately to Players Inc. Any such payments shall be separate from and in addition to any royalties or payments paid by Company under the Licensing Agreement or this Service Agreement. Once the selection of such player and such separate fee have been agreed upon by Company and Players Inc, in the event


 
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