Exhibit 10.39
PAID LISTINGS
LICENSE AGREEMENT
This License Agreement (“
Agreement ”) is entered into as of April 15, 2006
(the “ Effective Date ”), by and between
Searchfeed.com, a Delaware corporation (“
Partner”) and LookSmart, Ltd., a Delaware corporation
(“ LookSmart ”).
RECITALS
The parties wish to provide for a
license to Partner to display LookSmart’s Paid Listings on
the Partner Network sent by LookSmart in response to search
queries, ad requests based on site pages, and other ad calls or
requests for listings made by Partner to LookSmart.
NOW, therefore, for good and
adequate consideration, the receipt of which is acknowledged, the
parties agree as follows:
1.1 A “ Click
” occurs when a bona fide Internet user (which excludes a
robot, spider, software, scraper or other mechanical, artificial or
fraudulent means, or a person who is not seeking to use the Partner
Network for a legitimate web search, e.g., has been paid or
otherwise motivated to click, as determined by LookSmart’s
click filtering and tracking systems) clicks on a Listing and
accesses the destination site.
1.2 “Listing”
means a link to a website that includes the display URL, a title,
text that describes the site to which the listing links or
encourages the user to visit the site, and may include a tracking
URL.
1.3 “Partner
Network” means the web sites which are owned or operated
by Partner or are contractually part of Partner’s syndication
network.
1.4 “Paid
Listings” means a LookSmart product that returns results
containing only paid Listings. The amount that an advertiser pays
to LookSmart influences (among other factors) the position in which
the advertiser’s listing appears in our Paid
Listings.
2.1 License . Subject to the
terms, limitations and conditions herein, LookSmart hereby grants
to Partner a non-exclusive license during the Term to publicly
display, and allow third parties who operate sites on the Partner
Network to publicly display, Paid Listings in electronic form on
the Partner Network. Partner and third parties who operate sites on
the Partner Network may not display any Paid Listings via any of
the following distribution sources: e-mail, pop-ups, pop-unders or
adware without LookSmart’s prior written, signed
consent.
2.2 Limitations on License .
The license granted above is conditioned upon Partner’s, and
sites in the Partner Network’s, observance of the following
restrictions: (i) except as expressly permitted herein,
Partner will not display, use, reproduce, cache, store, distribute,
make derivative works of, modify, sell, resell, rent, license,
sublicense, transfer, assign or redistribute in any way Paid
Listings; (ii) Partner will not modify, add to, edit or delete
the URLs, titles or reviews contained within any Paid Listings
without LookSmart’s prior written approval;
(iii) Partner will not display, sublicense or syndicate
Paid
Listings on or to any third party or web site
outside of the Partner Network unless it first obtains
LookSmart’s written consent; (iv) Partner will use the
tracking URLs associated with each individual Listing provided by
LookSmart, if any, for all Paid Listings included on its Partner
Network (though Partner may use the display URLs for purposes of
displaying the Listing); (v) Partner will not display any Paid
Listings on any adult-oriented web sites without the prior written
approval of LookSmart; (vi) Partner will not display any Paid
Listings on any obscene or illegal web sites, or in any manner that
violates any applicable laws or regulations or the rights of any
third party; (vii) Partner will not display any Paid Listings,
or allow any third parties to display any Paid Listings, via any
form of adware, spyware, e-mail or method that violates applicable
laws; and (viii) Partner will not display any Paid Listings,
or allow any third parties to display any Paid Listings, to users
whose IP address is outside of the United States or Canada, except
as described in Exhibit C.
2.3 Display of Ads via Cookies or
Downloadable Applications . The license granted above is
conditioned on Partner’s, and sites in the Partner
Network’s, observance of the following: a) if Partner
displays or allows a third party to display Paid Listings via any
“cookie” or application that is downloaded to a
user’s computer or browser, Partner represents and warrants
that, to the best of its knowledge, such cookie or application
shall: (i) not gather any personally identifiable information
(such as an individual’s name, telephone number, e-mail
address and/or street address) or financial information of the end
user; and (ii) not gather any information about the web pages
accessed by the computer on which it is installed; b) if Partner
displays or allows a third party to display Paid Listings via any
application that is downloaded to a user’s computer or
browser, Partner represents and warrants that, to the best of its
knowledge, such application shall (iii) only be installed
after clear and conspicuous notice to the end user; (iv) only
be installed after the end user’s express and informed
consent to installation; (v) allow for uninstallation that can
be performed without undue effort or knowledge by the end user;
(vi) allow for successful removal of such client-side
application using the “Add/Remove Programs”
functionality of Microsoft Windows (or similar on other platforms);
(vii) not re-install itself without the end user’s
express consent prior to each such re-installation; (viii) not
install or allow the installation of any other programs not clearly
and conspicuously disclosed to the end user, (ix) clearly
display the Partner’s privacy policy (or a link or other
access to it); and (x) comply with all applicable laws and
regulations. Partner agrees to provide LookSmart with a copy of,
and a license to use, any and all downloadable applications and all
updates and upgrades thereto that Partner uses, or allows third
parties to use, to display Paid Listings.
2.4 Display of Ads on Partner
Network . The license granted above is conditioned on
Partner’s, and sites in the Partner Network’s,
observance of the following: if Partner allows any third party to
display Paid Listings, Partner shall: (1) enter into a legally
binding contract with such third party, (2) monitor the
activities of such third party on a regular basis to ensure
compliance with the requirements herein, and (3) immediately
terminate such third party’s distribution of Paid Listings
upon a determination that such third party is in material violation
of any of the terms and conditions of such distribution agreement
or upon request by LookSmart to do so.
2.5 Query Source
Identification . For every ad call or other request for
listings to LookSmart, Partner shall clearly identify to LookSmart
the query source by providing the originating IP address of the
user (not the server making the request) and the HTTP referrer that
indicates where the listings are being displayed, when such
information is available.
3.1 Cost Per Click . Subject
to the terms and conditions hereof, for any given calendar month,
LookSmart will pay Partner [***] from LookSmart invoices or charges
for all qualified Clicks on listings advertisements, as recorded by
LookSmart’s, or its customer’s as
applicable,
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click tracking systems. For each Click, the
[***]. LookSmart will determine the CPC bid and include it in the
Paid Listings feed sent in response to such request. LookSmart will
have sole discretion to decide the CPC bid for each Listing, and
such CPC bid may change frequently. Partner may use the CPC bid
included in the Paid Listings feed from LookSmart solely for the
purpose of ranking the Paid Listings and gauging payments from
LookSmart, but the parties agree that all CPC bid amounts submitted
by LookSmart are confidential information for internal use only,
and shall not be posted on Partner’s web pages or disclosed
to any third parties. LookSmart shall have no obligation to pay for
clicks if Partner makes any material misrepresentations in
Exhibit C or if Partner violates the license terms set forth
in Section 2 above.
3.2 Reporting and Payment .
LookSmart will make its “PUBLISHER CENTER” available to
Partner for preliminary daily reporting of clicks, and Partner
acknowledges and agrees that (i) such reporting may not
represent the number of qualified Clicks for which LookSmart will
pay Partner and (ii) it will control access to and maintain
the confidentiality of its password for accessing the POP Portal.
In the event the “PUBLISHER CENTER” is inoperable or
unavailable, LookSmart agrees to provide Partner with daily
reporting via e-mail, such reporting shall include data from the
previous calendar day and shall contain the same statistics
accessible via the “PUBLISHER CENTER”. Within 30 days
after the end of each calendar month during the Term, LookSmart
will deliver (a) a report describing invoices and billings to
LookSmart customers for such calendar month pursuant to
Section 3.1 and (b) payment pursuant to Section 3.1;
provided, that Partner acknowledges and agrees that it may not
receive payment for Clicks to the extent Partner has not provided
the Query Source Identification, as described in Section 2.5
hereof, for such Clicks. For every request without such
information, LookSmart’s ability to determine which clicks
and ads are qualified or billable is impaired and thus LookSmart
may not pay Partner for such clicks and ads. Partner shall also
notify LookSmart of any changes, inaccuracies, or incompleteness of
any statement Partner makes on Exhibit C , Part II.
LookSmart reserves the right to deduct from payments made pursuant
to Section 3.1. LookSmart also reserves the right to recoup
any amounts paid to Partner within six months of the original
payment for non-qualified Clicks.
3.3 Audit . LookSmart will
maintain accurate records with respect to the calculation of all
Clicks and/or payments due under this Agreement. Partner may, upon
no less than fifteen (15) days prior written notice to
LookSmart and no more than once in any twelve (12) month
period, cause an independent auditor of nationally recognized
standing to inspect the appropriate records of LookSmart reasonably
related to the calculation of such Clicks and/or payments during
LookSmart’s normal business hours. Such examination will be
undertaken in a manner reasonably calculated not to interfere with
LookSmart’s normal business operations. The fees charged by
such auditor in connection with the inspection will be paid by
Partner, unless the auditor discovers an underpayment of greater
than five percent (5)%, in which case LookSmart, in addition to
immediately reimbursing Partner for any underpaid amounts, will pay
the reasonable fees of the auditor.
3.4 Non-qualified Clicks .
LookSmart shall have no obligation to pay for clicks which are
non-qualified clicks as determined by its click filtering and
tracking systems. Non-qualified clicks may come as a result of but
are not limited to clicks (i) generated via automated
crawlers, robots or click generating scripts, (ii) that an
advertiser receives and rejects, (iii) that come as a result
of auto-spawning of browsers, automated redirects, and clicks that
are required for users to navigate on the Partner Network,
(iv) that are from users in countries other than those
explicitly agreed to in Exhibit C by Partner and LookSmart,
(v) that are on expired, cached or over-budget ads, or
(vi) that come as a result of any incentive such as cash,
credits or loyalty points. LookSmart reserves the right to require
Partner to provide server log files that include, but are not
limited to, the daily number of clicks delivered to LookSmart. In
the event that LookSmart determines in its sole discretion that
Partner or any third party site in the Partner
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Network has delivered non-qualified clicks, low
quality traffic, or traffic that violates any material term of this
Agreement, LookSmart may, at its option, (1) require Partner
to immediately cease allowing any applicable third party sites in
the Partner Network to display, Paid Listings via any particular
means, method, product, or third party distributor, and/or
(2) not pay Partner for the offending clicks.
3.5 Account Manager .
LookSmart will provide a designated account manager to
Partner.
4.1 Implementation of Paid
Listings . Within ten (10) days after the Effective Date
Partner will begin querying LookSmart’s servers for Paid
Listings and will implement and display Paid Listings provided by
LookSmart as set forth on Exhibit A .
4.2 Attribution; Look and
Feel . Partner may provide LookSmart attribution on pages
displaying Paid Listings. The size and location aspects of such
attribution shall be at the parties’ mutual agreement. Other
than as set forth herein, Partner shall control the look and feel
of its search service.
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5.
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LOOKSMART
OBLIGATIONS.
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5.1 Service Levels/Technical
Support . LookSmart will use commercially reasonable efforts to
provide the Service Levels and Technical Support as specified in
Exhibit B .
Neither party will make any public
statement, press release or other announcement relating to the
terms or existence of this Agreement without the prior written
approval of the other party, such approval not to be unreasonably
withheld, conditioned or delayed, provided that either party
may make such disclosures as may be, in its reasonable opinion of
counsel, advisable in order to comply with a subpoena or other
legal process or with applicable laws, regulations or securities
exchange rules.
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7.
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INTELLECTUAL
PROPERTY OWNERSHIP.
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7.1 Proprietary Rights of
LookSmart . LookSmart will retain all right, title and interest
in and to the Paid Listings, the related databases, all data
generated by LookSmart’s click tracking system and other
performance measurement applications, and all associated
intellectual property and proprietary rights worldwide (including,
but not limited to, ownership of all copyrights, trademarks,
patents, derivative works, modifications, lists of advertisers and
information, algorithms, taxonomies, trade secrets and other
intellectual property rights therein).
7.2 Proprietary Rights of
Partner . Other than the Paid Listings, Partner will retain all
right, title, and interest in and to the Partner Network
(including, but not limited to, ownership of all copyrights,
trademarks, patents, derivative works, modifications, lists of
advertisers, algorithms, taxonomies, trade secrets and other
intellectual property rights therein).
8.1 Term . The term of this
Agreement (the “ Term ”) will begin on the
Effective Date and will end [***]. The Agreement will then
automatically renew for successive twelve (12) month periods
thereafter, unless either party gives written notice to the other
party of its intention not to renew at least thirty (30) days
prior to the end of the then-current term or renewal
term.
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8.2 Termination . Either
party may terminate this Agreement (a) at any time within the
first 90 days after the Effective Date, provided that written
notice of termination is delivered to the other party within such
90-day period, or (b) if the other party (i) materially
breaches its obligations hereunder and such breach remains uncured
for thirty (30) days following delivery of written notice to
the breaching party of the breach, or (ii) is subject to
voluntary or involuntary bankruptcy proceedings, insolvency,
liquidation or otherwise substantially discontinues its business
operations.
8.3 Effect of Termination .
Termination of this Agreement by either party will not act as a
waiver of any breach of this Agreement and will not act as a
release of either party hereto from any accrued liability
(including payments as set forth in the following section) or
liability for breach of such party’s obligations under this
Agreement. Within thirty (30) days following the expiration or
termination of this Agreement, each party will pay to the other
party all sums, if any, due and owing as of the date of expiration
or termination, net of any a