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MASTER LICENSE AGREEMENT

License Agreement

MASTER LICENSE AGREEMENT | Document Parties: FRANKLIN COVEY CO | FRANKLIN COVEY PRODUCTS, LLC | Franklin Development Corporation You are currently viewing:
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FRANKLIN COVEY CO | FRANKLIN COVEY PRODUCTS, LLC | Franklin Development Corporation

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Title: MASTER LICENSE AGREEMENT
Date: 7/11/2008
Industry: Schools     Law Firm: Dorsey Whitney;Snell Wilmer     Sector: Services

MASTER LICENSE AGREEMENT, Parties: franklin covey co , franklin covey products  llc , franklin development corporation
50 of the Top 250 law firms use our Products every day
 
 
 


Exhibit 10.1


 
MASTER LICENSE AGREEMENT
 
 
BETWEEN
 
 
FRANKLIN COVEY CO.
 
 
AND
 
 
 
FRANKLIN COVEY PRODUCTS, LLC
 
 
 
 
MADE EFFECTIVE AS OF
 
 
JULY 5, 2008, 11:59 P.M. MOUNTAIN DAYLIGHT TIME
 


 
 
 
 

 

 
 



 

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Exhibit A
 
Licensed Trademarks
Exhibit B
Assigned Trademarks
Exhibit C
Licensed Copyrights
Exhibit D
Licensed Products
Exhibit E
Licensed Channels
Exhibit F
Licensed Territory
Exhibit G
Existing Distribution Agreements
Exhibit H
Product Guidelines
Exhibit I
Branding Guidelines
Exhibit J
List of Qualified Entities
Exhibit K
Schedule of Specialty Products
Exhibit L
International Licensees of Licensor
Exhibit M
International Licensees of Licensee
Exhibit N
Existing Agreements to Distribute Content-Rich Media
Exhibit O
Internet Search Terms
Exhibit P
Search Terms Use Guidelines
Exhibit Q
Database Use Guidelines
Exhibit R
Existing Content-Rich Media
Exhibit S
Disclosures to Section 10.1
Exhibit T
Standard Spread
Exhibit U
Agreements Exempt from Section 2.23
 
 

 
 
MASTER LICENSE AGREEMENT

 
This MASTER LICENSE AGREEMENT (this “ Agreement ”) between Franklin Covey Products, LLC, a Utah limited liability company (“ Licensee ”), and Franklin Covey Co., a Utah corporation (“ Licensor ”), dated July 7, 2008, is made effective as of July 5, 2008, 11:59 P.M. Mountain Daylight Time.
 
Recitals
 
WHEREAS , Licensor and Licensee are parties to a Master Asset Purchase Agreement dated as of May 22, 2008, as amended (the “ Asset Purchase Agreement ”), a Supply Agreement dated effective as of July 5, 2008, 11:59 P.M., Mountain Daylight Time (the “ Supply Agreement ”), a Master Shared Services Agreement dated effective as of July 5, 2008, 11:59 P.M., Mountain Daylight Time (the “ Shared Services Agreement ”), the Lease Agreement between Franklin Development Corporation and Licensee (the “ Lease Agreement ”) and the Sub-sublease Agreement between Licensor and Licensee (the “ Sub-sublease Agreement ”) (collectively the “ Ancillary Agreements ”);
 
WHEREAS , Licensee wishes to license from Licensor the right to use the Licensed Trademarks and the Licensed Copyrights (together and as defined below, the “ Licensed Materials ”) in connection with certain of Licensee’s activities, and Licensor has agreed to license to Licensee the Licensed Materials for such purpose, subject to the terms and conditions hereof.
 
WHEREAS , Licensor wishes to license back from Licensee the right to use the Assigned Trademarks in connection with certain of Licensor’s activities, and Licensee has agreed to license to Licensor the Assigned Trademarks for such purpose, subject to the terms and conditions hereof.
 
NOW, THEREFORE , in consideration of the mutual promises and covenants set forth herein, the parties hereto agree as follows:
 
 
AR TICLE I.
DEFINITIONS
 
1.1   Definitions .  All capitalized terms used in this Agreement have the meanings set forth below, unless the context clearly indicates otherwise.
 
Affiliate ” means, when used with reference to any Person, any other Person that directly, or indirectly through one or more intermediaries, has control of the first Person, or of which the first Person has control, or which is under common control with the first Person.
 
Agreement ” has the meaning set forth in the Preamble.
 
Ancillary Agreements ” has the meaning set forth in the Recitals.
 
Asset Purchase Agreement ” has the meaning set forth in the Recitals.
 
Assigned Software ” has the meaning set forth in Section 2.8.
 


Assigned Trademarks ” means the Trademarks listed on Exhibit B.
 
Back of Room Sales ” has the meaning set forth in Section 2.6.
 
Boxed PlanPlus Software ” has the meaning set forth in Section 2.8.
 
Branding Guidelines ” has the meaning set forth in Section 4.1.
 
Business of Licensee ” means the sales and service of and support functions for Licensed Products.
 
Business Day ” means any day, other than Saturday or Sunday, on which commercial banks in the United States of America are open for business.
 
Charter Flight ” has the meaning set forth in Section 2.5.
 
Commercial Loss ” has the meaning set forth in Section 10.2.
 
Competitor ” means any Person that, directly or indirectly through Affiliates, is engaged in the marketing, distribution or sale of Training-Oriented Products or Training-Oriented Services.
 
Confidential Information ” has the meaning set forth in Section 11.1.
 
Content-Rich Media ” has the meaning set forth in Section 2.7.
 
Corporate Gift Items ” has the meaning set forth in Section 2.10.
 
Current Version ” has the meaning set forth in Section 2.8.
 
Database Use Guidelines ” means the provisions set forth on Exhibit Q.
 
Discloser ” has the meaning set forth in Section 11.1.
 
Display ” has the meaning set forth in Section 4.1.
 
Domains ” has the meaning set forth in Section 3.1.
 
DYO Planner ” has the meaning set forth in Section 2.3.
 
DYO Website ” means those Internet pages and related Software and hardware, regardless of the IP address or the branded name, through which an online customer may design and order a DYO Planner, provided that the term shall not apply if such website is no longer under the direct control and supervision of Licensee.
 
EBITDA ” means earnings before interest, taxes, depreciation and amortization.  Depreciation expense generated in the production of inventory shall be included in inventory’s standard cost and the amortization of certain costs directly associated with the generation of revenue may be included in the EBITDA calculation (i.e. will lower EBITDA).
 


Examples of these costs include the depreciation of equipment specifically used for the production of inventory or the amortization of a prepaid author royalty.
 
EDS ” means Electronic Data Systems Corporation or any of its Affiliates.
 
Education Planner ” has the meaning set forth in Section 2.9.
 
Effective Date ” has the meaning set forth in Section 8.1.
 
Execution-Related Materials ” has the meaning set forth in Section 2.3.
 
Existing Distribution Agreements ” means the agreements listed on Exhibit G.
 
Existing Licensor International Agreement ” means an agreement between Licensor and an International Licensee of Licensor in effect as of the Effective Date in which such International Licensee of Licensor pays a royalty to Licensor in exchange for the right to sell Licensed Products bearing the Licensed Materials in any portion of the Licensed Territory.
 
Existing Sublicensed Entity ” means any Sublicensed Entity that became a Sublicensed Entity prior to the Effective Date, provided that such Sublicensed Entity shall be deemed a New Sublicensed Entity if Licensee renews or amends its agreement with the Existing Sublicensed Entity on substantially different terms.
 
Excluded Countries ” means Japan and South Korea.
 
GAAP ” means U.S. Generally Accepted Accounting Principles, as in effect from time to time.
 
Global Cap Loss ” has the meaning set forth in Section 10.2.
 
Gross Profit Margin ” means the difference between the price of the good sold and the cost of the good sold (which includes standard product cost, freight, credit card merchant discounts, royalties and amortization).
 
Indemnified Party ” has the meaning set forth in Section 9.3.
 
Individual Effectiveness, Management/Leadership and/or Organizational Execution Skills ” has the meaning set forth in Section 2.4.
 
Intellectual Property Rights ” means (i) rights in patentable subject matter, whether or not the subject of an application, including continuation, divisional, continuation-in-part, and provisional patent applications and any patents issuing therefrom, including all reexaminations, reissues, and extensions thereof, and rights in respect of utility models or industrial designs, and invention disclosures or certificates of invention, (ii) rights in trademarks, service marks, trade names, trade dress and other designators of origin, registered or unregistered, (iii) rights in copyrightable subject matter, whether or not registered, including, without limitation, protectable designs, look and feel, web pages, and Software, (iv) trade secrets, including non-public know-how, inventions, discoveries, improvements, concepts, ideas, methods, processes, designs, plans, schematics, drawings, formulae, technical
 


data, specifications, research and development information, technology and product roadmaps, data bases and other proprietary or confidential information, including customer lists, but excluding any copyrights or patents that may cover or protect any of the foregoing, (v) rights in Internet domain names, uniform resource locators, e-mail addresses, metadata, and metatags, and (vi) all other intellectual and industrial property rights of every kind and nature and however designated, whether arising by operation of law, contract, license or otherwise including moral rights and publicity rights.
 
International Licensee ” has the meaning set forth in Section 2.2.
 
International Licensee of Licensee ” has the meaning set forth in Section 2.2.
 
International Licensee of Licensor ” has the meaning set forth in Section 2.2
 
Internet Search Terms ” means the terms listed on Exhibit O.
 
Lease Agreement  has the meaning set forth in the Recitals.
 
Licensed Channels ” means the Wholesale Channels and the Proprietary Consumer Channels.
 
Licensed Copyrights ” means the copyrights and copyrighted materials, whether registered or not, that are listed on Exhibit C.
 
Licensed Materials ” means the Licensed Trademarks and the Licensed Copyrights.
 
Licensed Products ” means products listed on Exhibit D.
 
Licensed Territory ” means those territories listed on Exhibit F.
 
Licensed Trademarks ” means those trademarks listed on Exhibit A.
 
Licensee ” has the meaning set forth in the Preamble.
 
Licensee Change of Control ” with respect to Licensee means (i) the acquisition of Licensee by a third party by means of any transaction or series of transactions (including, without limitation, any acquisition, recapitalization, conversion, reorganization, merger or consolidation) other than a transaction or series of related transactions in which the holders of the voting securities of Licensee outstanding immediately prior to such transaction retain, immediately after such transaction or series of transactions, at least a majority of the total voting power represented by the outstanding voting securities of Licensee or such other surviving or resulting entity (or if Licensee or such other surviving or resulting entity is a wholly owned subsidiary immediately following such acquisition, then by the outstanding voting securities of its parent); (ii) a sale or other disposition of all or substantially all of the assets of Licensee and its wholly owned subsidiaries that relate to the Business of Licensee by means of any transaction or series of related transactions, except where such sale or other disposition is to a wholly owned subsidiary of Licensee; (iii) any assignment of this
 


Agreement; or (iv) any of the foregoing transactions involving a Licensee Qualified Entity which is a sublicensee of Licensee’s rights under this Agreement.
 
Licensee Field ” means the design, development, manufacture, marketing, promotion, advertisement, distribution, lease and sale of Licensed Products in the Licensed Channels in the Licensed Territory.
 
Licensee Party ” has the meaning set forth in Section 10.2.
 
Licensee Qualified Entity ” has the meaning set forth in Section 2.11.
 
Licensee Qualified Vendor ” has the meaning set forth in Section 2.11.
 
Licensee Software Modification ” has the meaning set forth in Section 2.8.
 
Licensee Website ” has the meaning set forth in Section 3.1.
 
Licensor ” has the meaning set forth in the Preamble.
 
Licensor Change of Control ” with respect to Licensor means (i) the acquisition of Licensor by a third party by means of any transaction or series of transactions (including, without limitation, any acquisition, recapitalization, conversion, reorganization, stock purchase, merger or consolidation); (ii) a sale or other disposition of all or substantially all of the assets of Licensor; (iii) any of the foregoing transactions involving a wholly owned subsidiary of Licensor if such entity is a permitted assignee of this Agreement or (iv) any of the foregoing transactions involving the parent corporation of Licensor.
 
Licensor Party ” has the meaning set forth in Section 10.2.
 
Licensor Qualified Entity ” has the meaning set forth in Section 2.11.
 
Licensor Qualified Vendor ” has the meaning set forth in Section 2.11.
 
Licensor Software Modification ” has the meaning set forth in Section 2.8.
 
Licensor Website ” has the meaning set forth in Section 3.1.
 
Licensor’s Knowledge ” means the actual knowledge, after diligent and customary inquiry, of Robert A. Whitman, Sarah E. Merz, Stephen D. Young, Robert Sumbot, Jeff Anderson and Michael Connelly.
 
Link ” has the meaning set forth in Section 3.1.
 
Material Breach ” means (i) a breach of this Agreement that has a material adverse effect on the non-breaching party’s material Intellectual Property Rights, the goodwill associated therewith, or the ability to enforce any of its rights therein, and that has a material adverse effect on the non-breaching party, (ii) a material breach of Sections 2.22 or 2.23, (iii) a failure by a party timely to pay the other party amounts that are owed and undisputed under this Agreement or any Ancillary Agreement, individually or in the aggregate, in excess of $100,000, (iv) the release of any new product or marketing material, other than New
 


Products or New Campaign Materials released in compliance with all of the terms and conditions of Article V, that has a material adverse effect on the Business of Licensee or on the business of Licensor as a result of Licensee’s involvement with any Prohibited Party or in any Prohibited Activity, or (v) a pattern of non-trivial breaches of this Agreement that (A) occur after a Licensee Change of Control transaction, (B) individually do not constitute Material Breaches, (C) are not disputed in good faith and (D) are repeated after the non-breaching party has provided written notice in good faith that such breaches have occurred, provided that no such pattern shall exist for this purpose if there are fewer than two of such breaches by the same party in the trailing twelve (12)–month period.
 
MFN Pricing ” means the party purchasing the good shall receive a price no less favorable than the price available to other similarly situated purchasers for the same good at the time of the sale.
 
Mobile PlanPlus Software ” has the meaning set forth in Section 2.8.
 
Software Modification ” has the meaning set forth in Section 2.8.
 
Modified Licensed Product ” has the meaning set forth in Section 5.1.
 
Motivational Artwork ” has the meaning set forth in Section 2.10.
 
Negotiation Period ” has the meaning set forth in Section 7.3.
 
New Branding Effort ” has the meaning set forth in Section 4.2.
 
New Campaign Materials ” has the meaning set forth in Section 5.1.
 
New Derivative Product ” has the meaning set forth in Section 5.1.
 
New Licensed Product ” has the meaning set forth in Section 5.1.
 
New Product ” has the meaning set forth in Section 5.1.
 
New Sublicensed Entity ” means any Sublicensed Entity that becomes a Sublicensed Entity after the Effective Date.
 
Notice of Alleged Infringement ” has the meaning set forth in Section 2.18.
 
Notice Period ” has the meaning set forth in Section 7.3.
 
Offer Notice ” has the meaning set forth in Section 7.3.
 
On-Site Training ” has the meaning set forth in Section 2.5.
 
Online PlanPlus Software ” has the meaning set forth in Section 2.8.
 
Option Fee ” has the meaning set forth in Section 6.4.
 


Ordinary Course of Business ” means the ordinary course of the business in question consistent with past custom and practice.
 
Organizational Client ” means an organization that purchases products or services where the decision maker at the client makes the purchase decision on behalf of people who are employees or members of, or otherwise actively affiliated with, the organization.
 
Partial Option Fee  has the meaning set forth in Section 6.4.
 
Partial Royalty Buy-Out Option  has the meaning set forth in Section 6.4.
 
Permitted Offeror ” has the meaning set forth in Section 7.3.
 
Person ” means an individual, corporation, partnership, limited partnership, limited liability company, unincorporated association, trust, joint venture, union or other organization or entity, including a governmental entity.
 
Planner ” means any paper-based product (i) bearing Trademarks of Licensor and (ii) organized consecutively by date so that its user may organize, plan and schedule events and tasks, along with ancillary pages that serve a related purpose, including, by way of example, pages to organize addresses and phone numbers and pages to take notes at meetings.
 
PlanPlus Software ” has the meaning set forth in Section 2.8.
 
Product Guidelines ” has the meaning set forth in Section 4.1.
 
Prohibited Activity ” means (i) publishing or promoting indecent or pornographic materials, (ii) deriving a substantial portion of revenue from gaming activities or the promotion or sale of alcoholic beverages, tobacco products or firearms, (iii) having as a primary purpose the advocacy of a particular political or moral position or (iv) illegal activities.
 
Prohibited Party ” means any Person that, directly or indirectly through Affiliates, engages in a Prohibited Activity.
 
Proprietary Consumer Channels ” means the sales channels defined under such term in Exhibit E.
 
Public Program ” has the meaning set forth in Section 2.5.
 
Public Program Cost Of Goods ” means fifty percent (50%) of the listed retail price for a seat at such Public Program.
 
Public Program Gross Margin ” means fifty percent (50%) of the retail price that would have been charged for the seat that was converted to an On-Site Training had the conversion not occurred.
 
Qualified Entity ” has the meaning set forth in Section 2.10.
 
Qualified Vendor ” has the meaning set forth in Section 2.10.
 


Quality Guidelines ” has the meaning set forth in Section 4.1.
 
Recipient ” has the meaning set forth in Section 11.1.
 
Relationship Manager ” has the meaning set forth in Section 7.1.
 
Reset EBITDA Threshold ” has the meaning set it Section 6.1.
 
Reset Ratio ” has the meaning set forth in Section 6.1.
 
Reset Royalties Minimum ” has the meaning set forth in Section 6.1
 
Royalties ” has the meaning set forth in Section 6.1.
 
Royalty Buy-Out Option ” has the meaning set forth in Section 6.4.
 
Search Terms Use Guidelines ” means the provisions set forth on Exhibit P.
 
SEC ” means the U.S. Securities and Exchange Commission.
 
Shared Services Agreement ” has the meaning set forth in the Recitals.
 
Software ” means computer programs or data, whether in object code or source code, regardless of the media format of such Software, and all documentation relating thereto.
 
Specialty Products ” has the meaning set forth in Section 5.1.
 
Standard Planner ” has the meaning set forth in Section 2.3.
 
Standard Spread ” has the meaning set forth on Exhibit T.
 
Strategic Relationship Committee ” has the meaning set forth in Section 7.2.
 
Sublicense Agreement ” means a written agreement between Licensor or Licensee, on the one hand, and a permitted Sublicensed Entity under Section 2.11, on the other hand, whereby such Sublicensed Entity expressly agrees, at minimum, that: (i) the Licensed Materials or Assigned Trademarks, as applicable to the subject matter of the Sublicense Agreement, are the property of Licensor or Licensee, respectively, and are subject to this Agreement; (ii) the party that owns the assets that are the subject matter of the Sublicense Agreement shall retain all ownership of such assets and the Sublicensed Entity shall not assert ownership or any other right or interest in any of such assets; (iii) any and all goodwill associated with the Sublicensed Entity’s use of such assets shall inure to the benefit of the party that owns the assets; (iv) the Sublicense Agreement shall terminate immediately on termination of this Agreement for any reason; and (v) the party that owns the assets is an intended third-party beneficiary of the Sublicense Agreement.
 
Sublicensed Entity ” means a Qualified Entity, Qualified Vendor or International Licensee which has executed a Sublicense Agreement pursuant to Section 2.11 hereof.
 


Substantial Distribution ” has the meaning set forth in Section 2.8.
 
Sub-sublease Agreement  has the meaning set forth in the Recitals.
 
Supply Agreement ” has the meaning set forth in the Recitals.
 
Tailored Planner ” has the meaning set forth in Section 2.3.
 
Top-Level Logos ” has the meaning set forth in Section 4.2.
 
Trademark ” means rights in trademarks, trade names, service marks, service names, design marks, logos, trade dress, or similar rights with respect to identification of origin, whether registered or unregistered, as well as rights in Internet domain names, uniform resource locators and e-mail addresses.
 
Training-Oriented Product ” has the meaning set forth in Section 2.4.
 
Training-Oriented Service ” has the meaning set forth in Section 2.4.
 
Training Planner ” has the meaning set forth in Section 2.3.
 
Updates ” has the meaning set forth in Section 4.2.
 
Wholesale Channels ” means the sales channels defined under such term in Exhibit E.
 
AR TICLE II.
LICENSE
 
2.1   License Grant to Licensee .   Subject to all of the terms and conditions of this Agreement, Licensor hereby grants to Licensee an exclusive, worldwide, transferable (subject to Sections 7.3 and 12.1), sublicensable (subject to Section 2.11), royalty-bearing license, during the term set forth below, to use the Licensed Materials in connection with the design, development, manufacture, marketing, promotion, advertisement, distribution, lease and sale of Licensed Products, through the Licensed Channels, within the Licensed Territory.  In addition, subject to all of the terms and conditions of this Agreement, Licensor hereby grants to Licensee a license during the term set forth below to translate the Licensed Copyrights into foreign languages as necessary to sell Licensed Products into Licensed Channels.  As used in this Section 2.1, “exclusive” means that Licensor may not, after the Effective Date and during the term of this Agreement, grant to any third party a license to use, reproduce or display the Licensed Materials in the Licensee Field and that Licensor, subject to Section 2.22, may itself use the Licensed Materials for any purpose outside the Licensee Field.  The rights granted to Licensee herein are expressly subject to the provisions of the Existing Distributor Agreements.
 
2.2   Special Provisions:  International .   The rights granted to Licensee in Section 2.1, as those rights may apply in countries and territories other than the United States, are subject to the following restrictions, limitations and qualifications, in addition to any and all restrictions provided elsewhere in this Agreement.
 

 
(a)   Definitions.
 
(i)   International Licensee ” means any International Licensee of Licensee or International Licensee of Licensor.
 
(ii)   International Licensee of Licensee ” means any third-party distributor, manufacturer, sales organization or similar service provider, other than a Competitor or Prohibited Party, that is located outside the United States and engaged by Licensee in the Ordinary Course of Business to design, manufacture, distribute and/or sell Licensed Products in the Licensee Field outside the United States or, subject to Article V, to create New Products or New Campaign Materials.  The International Licensees of Licensee as of the Effective Date are set forth on attached Exhibit M.  Exhibit M shall be amended to include the names of parties which become International Licensees of Licensee as permitted by Section 2.11.
 
(iii)   International Licensee of Licensor ” means any third-party distributor, manufacturer, sales organization or similar service provider that is located outside the United States and engaged by Licensor in the Ordinary Course of Business to engage in business activities.  The International Licensees of Licensor as of the Effective Date are set forth on attached Exhibit L.  Exhibit L shall be amended to include the names of parties which become International Licensees of Licensor as permitted by Section 2.11.
 
(b)   Licensee shall have no right of exclusivity in any country, territory or region in which Licensor, as of the Effective Date, has granted a non-exclusive license to an International Licensee of Licensor which gives such International Licensee the right to sell Licensed Products in the Licensed Channels.  Licensor shall pay to Licensee, according to the provisions of Section 2.24, the portion of royalties which Licensor receives under such Existing Licensor International Agreements that is directly attributable to the sale by International Licensees of Licensor of (i) Licensed Products bearing the Licensed Materials or (ii) Licensed Products that do not bear the Licensed Materials and were supplied to the International Licensee of Licensor by Licensee, but in both cases not including the sale of Licensed Products in connection with Training-Oriented Services or Training-Oriented Products and not including the sale of Content-Rich Media.  Licensor shall make diligent inquiries with International Licensees of Licensor to determine the amounts payable by such International Licensees under all Existing Licensor International Agreements, provided that Licensor shall not be obligated to conduct audits of such International Licensees for such purpose.
 
(c)   Licensee acknowledges that Licensor has, as of the Effective Date, granted to certain International Licensees of Licensor a limited right to manufacture Licensed Products for distribution within such Licensee’s territory, including in some cases the right to manufacture Licensed Products for distribution in the Wholesale Channels.  Nothing in Section 2.1 shall be deemed to derogate from the rights already granted to such International Licensees of Licensor.  Subject to the foregoing limitations, Licensee shall have the exclusive right to manufacture Licensed Products for sale in the Licensed Channels outside of the United States other than the Excluded Countries, provided that (i) Licensor may freely grant to International Licensees of Licensor the right to manufacture Licensed Products (with the right to sublicense) for use in connection with Training-Oriented Services or Training-Oriented Products conducted within such International Licensee’s territory, and (ii) Licensor
 


may permit the transfer or assignment of any existing manufacturing agreement between an International Licensee of Licensor and a vendor of such International Licensee if the transfer or assignment is made in connection with the International Licensee’s sale of its business and the Person acquiring the International Licensee’s business is not a Competitor or a competitor of Licensee.  Licensor shall use its best efforts to cause International Licensees of Licensor that have the right to manufacture Licensed Products for sales in the Licensed Channels to enter into new, separate agreements with Licensee for such manufacturing.
 
(d)   After the Effective Date, Licensor shall not enter into any manufacturing agreement with any New Sublicensed Entity that permits the manufacture of Licensed Products for distribution in the Licensed Channels, provided the Licensor may renew any Existing Licensor International Agreement.  Licensee shall consult with Licensor with regard to any measures to enforce its rights under any new manufacturing agreements between Licensee and International Licensees of Licensor in order to reduce disruption to the relationship between Licensor and such International Licensees and shall terminate any such agreement only with Licensor’s prior written consent.
 
(e)   If Licensor’s commitments relating to any Excluded Country are altered such that including such country in the Licensed Territory would not contravene any existing agreement of Licensor, then Licensee at its option may add such country to the Licensed Territory.  Licensor shall provide Licensee written notice of this option promptly after it becomes exercisable and may set a reasonable time period in which Licensee must give notice of its exercise of its right.
 
2.3   Special Provisions:  Planners .   The rights granted to Licensee in Section 2.1, as those rights relate to certain categories of Planners (other than Education Planners, which are addressed in Section 2.9 below), are subject to the following restrictions, limitations and qualifications.
 
(a)   Definitions.
 
(i)   DYO Planner ” means any Planner that is customized according to the specifications of a customer through the DYO Website, printed and shipped to an address specified by the customer, and not including training or Execution-Related Materials.
 
(ii)   Standard Planner ” means a Planner in the general form available to the general public in retail channels as of the Effective Date and not including training or Execution-Related Materials.  For the avoidance of doubt, the content contained in Planners available to the general public in retail channels as of the Effective Date shall not be deemed “training or Execution-Related Materials.”
 
(iii)   Tailored Planner ” means a Planner that has been customized according to the specifications of an Organizational Client or other organizational customer to contain logos, employee directory information, a listing of company holidays and any other information approved by Licensor not including training or Execution-Related Materials.
 
(iv)   Training Planner ” means a Planner that has been customized according to the specifications of an Organizational Client or other organizational customer
 


and that does contain training and/or Execution-Related Materials.  A Training Planner may also include logos, employee directory information, a listing of company holidays and other information supplied by the Organizational Client or other organizational customer.
 
(v)   Execution-Related Materials ” means information included in a Planner that assists an individual in performing tasks required or recommended by an employer, client or similar entity.  As an example and without limitation, execution-related materials include information in a Planner for a retail manager that sets out steps to be followed in preparation for the peak retail selling season.
 
(b)   Licensee shall have the exclusive right to design, market, manufacture and sell DYO Planners that use or incorporate the Licensed Materials worldwide, including the Excluded Countries.  Licensee shall not directly or indirectly facilitate the inclusion of any training or Execution-Related Materials into any DYO Planner.
 
(c)   Licensee shall have the exclusive right to design, manufacture, market and sell Standard Planners in the Licensee Field.
 
(d)   Licensee shall have a non-exclusive right to design, market and sell Tailored Planners in the Licensee Field.  Licensee shall not develop internally or contract externally with a dedicated sales force to promote exclusively or primarily the sale of Planners to Organizational Clients, provided that (i) personnel of Licensee’s bricks-and-mortar stores may make direct sales calls but shall at all times hold themselves out as representing Licensee and not Licensor, and (ii) Licensee may enter into distribution agreements substantially similar in purpose and scope to the Existing Distribution Agreements.
 
(e)   Licensor may, directly or indirectly, design, market and sell Tailored Planners to any Organizational Client, subject to the manufacturing right of first offer provided in Section 2.3(g) and the limits on certain sales provided in Section 2.3(h).
 
(f)   Without limiting Licensor’s other retained and reserved rights in any way, Licensor retains and reserves all rights to design, develop, market, promote, advertise, distribute, lease or sell Training Planners to Organizational Clients, subject to the manufacturing right of first offer provided in Section 2.3(g).
 
(g)   Licensor grants to Licensee a right of first offer to manufacture any Tailored Planner or Training Planner sold by Licensor or its Affiliates, subject to the terms and conditions of the Supply Agreement.  The right of first offer shall be conditioned on Licensee’s ability to meet Licensor’s cost, quality and timeliness requirements.
 
(h)   Licensor’s sales of Tailored Planners not used in connection with Training-Oriented Services or Training-Oriented Products shall be subject to the 1% sales cap provisions of Section 2.22.
 
2.4   Special Provisions:  Training-Oriented Products and Training-Oriented Services .   The rights granted to Licensee in Section 2.1, as those rights relate to Training-Oriented Products and Training-Oriented Services, are subject to the following restrictions, limitations and qualifications.
 

 
(a)   Definitions.
 
(i)   Training-Oriented Product ” means any good, product or thing in any tangible form (including Software) that is designed to teach individuals or organizations Individual Effectiveness, Management/Leadership and/or Organizational Execution Skills.
 
(ii)   Training-Oriented Service ” means any seminar, session, online course, webinar, consultation or similar interaction, whether or not for a fee, where the subject matter of such service relates to or includes Individual Effectiveness, Management/Leadership and/or Organizational Execution Skills.
 
(iii)   Individual Effectiveness, Management/Leadership and/or Organizational Execution Skills ” means any and all organizational, management, leadership or personal effectiveness skills and the techniques and strategies for attaining such skills including, without limitation, executive coaching, management coaching, performance review, trust-building (in or out of an organizational setting), execution-related skills, personal time management, personal performance, personal goal-setting (including personal time-management, performance and goal setting in any academic or educational environment), family effectiveness, family organization, family goal-setting, family values, personal fitness, wellness and life balance, and any other form of training.
 
(b)   Except as provided in Section 2.4(c) and in this Section 2.4(b), Licensee shall have no right to design or develop a New Product that is a Training-Oriented Product or that includes any Training-Oriented Service.  Licensee may design, develop, manufacture, market, promote and distribute products in print, electronic and online media for the limited purpose of permitting customers who purchase Licensed Products to use Licensed Products in a more efficient manner, provided Licensor gives its prior written approval.
 
(c)   If Licensor sells or agrees to sell a certain Training-Oriented Product on a non-exclusive basis through websites that are part of the Wholesale Channels, Licensee shall have the right to sell the same Training-Oriented Product through Licensee’s Websites; and if Licensor sells or agrees to sell a certain Training-Oriented Product on a non-exclusive basis through bricks-and-mortar stores that are part of the Wholesale Channels, Licensee shall have the right to sell the same Training-Oriented Product through Licensee’s bricks-and-mortar stores that are part of the Proprietary Consumer Channel.  Licensor shall supply such products at MFN Pricing on a commercially reasonable delivery schedule.
 
(d)   Licensee acknowledges that Licensor intends to make significant investments in the development of blogs, online communities and similar media as a method for the delivery of Training-Oriented Products and Training-Oriented Services.  Licensee acknowledges that blogs, online communities and similar media are useful tools for the promotion of Planners but that any such activity, to the extent that it includes Individual Effectiveness, Management/Leadership and/or Organizational Execution Skills, are prohibited under this Section 2.4, provided that Licensee may continue to use the blogs and online communities in existence as of the Effective Date under the name “Get Organized.”  Licensor agrees that:
 

 
(i)   Licensee may modify the existing blogs and online communities or create new forms of blogs and online communities pursuant to an annual plan prepared by Licensee and approved by Licensor, whose consent shall not be unreasonably withheld;
 
(ii)   Licensee’s executives and employees shall be invited to participate in planning sessions for new products under development by Licensor involving blogs and online communities when Licensor determines, in good faith, that coordination of such an effort would be mutually beneficial, provided that neither Licensor nor Licensee shall have any obligation to participate in any such joint offering.
 
(e)   Subject to any restrictions contained in any agreement between Licensee and its suppliers, the restrictions of this Section 2.4(e) and Section 2.22 and the terms and conditions of the Supply Agreement, Licensor shall have the right to purchase Licensed Products in any quantity from Licensee for use in connection with its Training-Oriented Services and Training-Oriented Products at Standard Spread; provided, however, that such Licensed Products are sold by Licensor as an implementation tool for the Training-Oriented Products and Training-Oriented Services and not as the principal purpose of the transaction.  Such sales of Licensed Products by Licensor are subject to the one percent (1%) sales cap provisions of Section 2.22.
 
2.5   Special Provisions:  Public Programs .  The rights granted to Licensee in Section 2.1 include the right to sell Public Programs, subject to the following restrictions, limitations and qualifications.
 
(a)   Definitions.
 
(i)   Charter Flight ” means a Public Program that is organized by Licensee, that utilizes curriculum in the form previously established and used by Licensor, and that is delivered by a consultant of Licensor.
 
(ii)   On-Site Training ” means any training seminar that takes place at the premises of an Organizational Client or at premises chosen by the Organizational Client for the primary use of that organization’s employees, agents, consultants or personnel.
 
(iii)   Public Program ” means a curriculum-based training seminar with open enrollment that individuals, groups and companies may attend (in person or virtually) for a fee, but the term does not include On-Site Training.
 
(b)   Each fiscal year, Licensee may sell up to nine (9) Public Program seats per bricks-and-mortar store to any Organizational Client so long as such seats are sold only through direct sales efforts at bricks-and-mortar stores owned, leased or franchised by Licensee and operating under a name that is a Licensed Trademark.  Licensee shall sell each seat at a price not less than Licensor’s then-current list price subject to Licensor’s standard corporate discount structure for the relevant number of seats but not including preview pricing.  For purposes of this Section 2.5(b), “fiscal year” means the fiscal calendar as practiced by Licensor, and “preview pricing” means the discounted prices available on a limited basis to individuals for marketing purposes.  The following examples illustrate the calculation of limits in this Section 2.5(b).
 

 
(i)   Example 1:  An employee of Company A, which is an Organizational Client, enters Store 1, a qualified Licensee store, and requests to purchase nine (9) seats to a Public Program.  On the same day, another employee from Company A enters Store  2, also a qualified Licensee store, and requests to purchase nine (9) seats to the same Public Program.  Licensee may sell all 18 seats.
 
(ii)   Example 2:  Licensor is on a calendar fiscal year.  In February, an employee from Company A purchases nine (9) seats to a Public Program from Store 1.  In December, a different employee from Company A enters Store 1 and requests to purchase nine (9) seats to a different Public Program.  Licensee may not sell the second set of nine (9) seats.
 
(iii)   Example 3:  Licensor is on a calendar fiscal year.  In December, an employee from Company A purchases nine (9) seats to a Public Program from Store 1 for the first time that year.  In the following January, an employee from Company A enters Store 1 and requests to purchase nine (9) seats to the same Public Program.  Licensee may sell all 18 seats.
 
(c)   Notwithstanding anything in Section 2.5(b), Licensee shall have no right to sell seats to any Public Program that takes place outside the United States.
 
(d)   Licensee shall use information obtained from Organizational Clients as a result of the sale of Public Programs only for the purpose of selling additional Public Program seats and only so long as seats are available for sale to such Organizational Client under the nine (9) seat cap set forth in Section 2.5(b).  Licensee shall promptly provide all relevant information obtained from such Organizational Clients to Licensor, unless such disclosure would violate state or federal laws.  All rights to such information not granted to Licensee shall vest in Licensor.  Without limiting the generality of the previous sentence, Licensor shall have the exclusive right to make direct sales calls on Organizational Clients that have attended or will attend a Public Program for the purpose of selling additional Training-Oriented Services or Training-Oriented Products.
 
(e)   Other than a Charter Flight, Licensor retains all rights (i) to appoint any facilitator, consultant, coordinator or other group leader for any Public Program and (ii) to manage and control all administrative matters relating to enrollment in any Public Program.
 
(f)   For each seat to a Public Program that it sells, Licensee shall pay Licensor the Public Program Cost Of Goods.  If Licensor in its sole discretion converts any Public Program into On-Site Training and cancels the sale of such seats to the Public Program, Licensor shall pay Licensee the Public Program Gross Margin per cancelled seat.
 
(g)   Licensee may operate a Charter Flight if such Charter Flight is not within sixty (60) days of and not within sixty (60) miles of a Public Program scheduled by Licensor covering the same curriculum.  Licensee may designate a facilitator for any Charter Flight subject to the consent of Licensor, whose consent shall not be unreasonably withheld.  Licensee shall bear all risks relating to any Charter Flight, including all costs, and shall be entitled to retain all revenues therefrom.
 
(h)   The parties agree to work together in good faith to identify additional marketing opportunities to promote and sell Public Programs.
 

 
2.6   Special Provisions:  Back of Room Sales .   The rights granted to Licensee in Section 2.1 include the right to conduct Back of Room Sales at Public Programs and at certain On-Site Trainings, subject to the following restrictions, limitations and qualifications.
 
(a)   Definitions.
 
(i)   Back of Room Sales ” means any sales operation conducted at a Public Program (other than a virtual Public Program) or On-Site Training where participants in the training event may purchase Licensed Products.
 
(b)   Licensee shall have the right but not the obligation to operate Back of Room Sales at any Public Program (other than a virtual Public Program) and, if so requested by Licensor or the Organizational Client, at any On-Site Training.  Licensor shall consult with Licensee to set the time, location and merchandise selections for such Back of Room Sales.  Licensee, its employees, representatives and agents shall conduct any Back of Room Sales operation in a professional manner.
 
(c)   If Licensee declines to provide the Back of Room Sales for any Public Program or On-Site Training, Licensor shall have the right (i) to manage such Back of Room Sale or to engage a third-party to do so and (ii) if inventory is available, to purchase any requested products from Licensee at Standard Spread.
 
(d)   If Licensor outsources any Public Program to a third party, Licensor shall use its best efforts to require the sale of Licensed Products at any back-of-room sale conducted by such third party.  To the extent that Licensed Products are permitted or required at such outsourced event, Licensee shall have the right to supply such products at prices it sets in its own discretion.
 
(e)   Licensee shall have the right to operate Back of Room Sales only in the United States and in countries, other than the Excluded Countries, which Licensor covers with a direct sales office.
 
2.7   Special Provisions:  Content-Rich Media .   The rights granted to Licensee in Section 2.1 include the right to sell Content-Rich Media, subject to the following restrictions, limitations and qualifications.
 
(a)   Definitions.
 
(i)   Content-Rich Media ” means content created, prepared, commissioned or licensed by Licensor and presented in books, audio books, videos, audiotapes, CDs, DVDs and similar media (other than Software), including each of the foregoing that is delivered in downloadable format, not including the 7 Habits Interactive product.
 
(b)   Licensee shall have the right to sell Content-Rich Media that is available to Licensee as of the Effective Date, as set forth on Exhibit R, through the Proprietary Consumer Channels, through International Licensees of Licensee but only to consumers, and through other channels through which Licensee is selling Content-Rich Media as of the Effective Date; provided, however, that Licensee may sell downloadable Content-Rich Media
 


permitted under this Section 2.7(b) only in the Proprietary Consumer Channels and only so long as Licensor sells such downloadable title on a non-exclusive basis through third-party wholesale channels targeting consumers.  Subject to the terms and conditions of the Supply Agreement, Licensor shall supply Content-Rich Media available under this Section 2.7(b), other than downloadable Content-Rich Media, to Licensee at Standard Spread.
 
(c)   Licensee shall have the right to sell the 7 Habits Interactive product through the Proprietary Consumer Channels.  Subject to the terms and conditions of the Supply Agreement, Licensor shall supply the 7 Habits Interactive product to Licensee at MFN Pricing.
 
(d)   If Licensor determines after the Effective Date that it intends to offer a new item of Content-Rich Media for sale in Wholesale Channels through non-exclusive distribution agreements, then Licensee shall have the exclusive right to promote and sell that item of Content-Rich Media through the Proprietary Consumer Channels other than Licensee’s e-commerce affiliate partners.  Nothing in this Section 2.7 shall limit Licensee’s rights under any written agreement to which Licensee is a party as of the Effective Date and that is listed on Exhibit N.  Subject to the terms and conditions of the Supply Agreement, to the extent Licensee chooses to be supplied by Licensor, Licensor shall supply Content-Rich Media available under this Section 2.7(c) to Licensee at MFN Pricing.
 
(e)   Licensee may request the right to sell items of Content-Rich Media that are not otherwise available to Licensee under this Section 2.7, subject to the terms and conditions of this Agreement.  Licensor shall consider in good faith and shall not unreasonably deny any such request.  If Licensor permits the sale of additional Content-Rich Media under this Section 2.7(e), such products will be treated according to the terms of Section 2.7(d).
 
(f)   Licensee shall pay MFN Pricing for each downloaded copy of Content-Rich Media.  Licensor acknowledges that as of the Effective Date, Licensee purchases existing Content-Rich Media through certain distributors, and nothing in this Section 2.7 shall be deemed to limit its right to source such products through vendors other than Licensor.
 
(g)   Other than the grant to Licensee in Section 2.7(b), (c) and (d), Licensor retains and reserves all rights to market, distribute and sell Content-Rich Media.  Without limiting the generality of the previous sentence, Licensor has the exclusive right to sell Content-Rich Media worldwide in the Wholesale Channel and through online channels, other than the Licensee Websites as provided in this Section 2.7.
 
2.8   Special Provisions:  Software .   During the term of the Agreement, Licensee shall have the right to sell the Software products described below, subject to the following conditions, restrictions, limitations and qualifications.
 
(a)   Definitions.
 
(i)   Assigned Software ” means the Software assigned or otherwise transferred by Licensor to Licensee pursuant to the Asset Purchase Agreement and includes Forms Wizard, Address/Phone Software and Confidant.
 

 
(ii)   Boxed PlanPlus Software ” means the planning and organizational Software currently known as PlanPlus for Outlook, PlanPlus for Windows, PlanOne, TasksPlus and ProjectsPlus.
 
(iii)   Current Version ” means the version of Software as it exists as of the Effective Date.
 
(iv)   Licensee Software Modification ” means a modification to the Software code of any PlanPlus Software commissioned and paid for by Licensee and approved by Licensor pursuant to Section 2.8(c)(i).
 
(v)   Licensor Software Modification ” means a modification to the Software code of any PlanPlus Software commissioned and paid for by Licensor.
 
(vi)   Mobile PlanPlus Software ” means the planning and organizational Software for use by customers through cellular telephones or similar personal device and currently known as Mobile PlanPlus.
 
(vii)   Online PlanPlus Software ” means the planning and organizational Software currently known as the Basic, Sales, Business and Project editions of PlanPlus Online.
 
(viii)   PlanPlus Software ” means Boxed PlanPlus Software, Online PlanPlus Software, and Mobile PlanPlus Software.
 
(ix)   Software Modification ” means any Licensor Software Modification or Licensee Software Modification.
 
(x)   Substantial Distribution ” means that, through Licensee’s agreements, the Software in question is available for retail sale on the store shelves of at least 30 percent of the retail stores in a geographic region or organizational subdivision of a retail chain, as those geographic regions or organizational subdivisions are defined by such retail chain.
 
(b)   Licensee acknowledges that Licensor’s ability to grant to Licensee the rights to resell PlanPlus Software called for in this Section 2.8 is contingent upon obtaining the consents of certain third-party software developers of the PlanPlus Software and/or amending the agreements with such developers.  Licensor agrees to use commercially reasonable efforts to obtain such consents and negotiate such amendments on reasonably acceptable terms as soon as practicable, and Licensee agrees to cooperate with Licensor for this purpose.  No rights shall be granted to Licensee under this Section 2.8 except as permitted pursuant to such consents and/or amendments.
 
(c)   Software Modifications.
 
(i)   Within sixty (60) days after the Effective Date and thereafter within thirty (30) days of the commencement of each fiscal year of Licensee, Licensee shall prepare and deliver to Licensor a written plan that outlines all Licensee Software Modifications to any PlanPlus Software that Licensee proposes during the next fiscal year (or,
 


as the case may be, during the remaining portion of the 2008 fiscal year), including general descriptions of the functionality and estimated completion dates.  Licensor shall have ten (10) Business Days to approve any or all of the proposed Licensee Software Modifications, which approval shall not be unreasonably withheld.  If Licensor fails to respond within such ten (10) day period, the plan as written shall be deemed approved.  Licensee shall have the right to make all Licensee Software Modification approved pursuant to this 2.8(c)(i) without further approval.
 
(ii)   Licensee shall, on reasonable notice by Licensor, assist in the continued development and support of PlanPlus Software and Licensor Software Modifications for use by Licensor so long as (A) Licensor funds the development of the features so commissioned, (B) Licensor reimburses Licensee for the time spent by Licensee employees in providing such assistance and (C) Licensor’s demands for such assistance are not excessive in view of the time which Licensee can reasonably make available without detracting from Licensee’s conduct of its Business.
 
(d)   Boxed PlanPlus Software.
 
(i)   Licensee shall have the right to sell, directly or through distributors, Boxed PlanPlus Software as follows:
 
(1)  
the exclusive right to sell such Software in its Current Version and in versions incorporating Licensee Software Modifications in the Proprietary Consumer Channels during the term of this Agreement; and
 
(2)  
the exclusive right to sell such Software in its Current Version and in versions incorporating Licensee Software Modifications in the Wholesale Channels for a period of five years from the Effective Date, with the option to renew such rights on a non-exclusive basis thereafter for additional periods of five years.
 
(ii)   Licensor shall have the right to sell, directly or through distributors, Boxed PlanPlus Software as follows:
 
(1)  
the exclusive right to sell such Software in its Current Version or in versions incorporating any Software Modification outside the Licensed Channels;
 
(2)  
the exclusive right to sell such Software in the Wholesale Channels if such Software includes a significant training component or includes a new and significantly different functionality not present in the version sold by Licensee under Subsection (d)(i) above; and
 
(3)  
beginning five years after the Effective Date, the non-exclusive right to sell such Software in its Current Version or in versions incorporating any Software Modification in the Wholesale Channels (without limiting
 


the exclusive rights granted under Subsection (d)(ii)(2) above).
 
(e)   Online PlanPlus Software and Mobile PlanPlus Software.
 
(i)   Licensee shall have the right to sell, directly or through distributors, Online PlanPlus Software and Mobile PlanPlus Software as follows:
 
(1)  
the exclusive right to sell such Software in its Current Version and in versions incorporating Licensee Software Modifications in the Proprietary Consumer Channels during the term of this Agreement;
 
(2)  
the exclusive right to sell such Software in its Current Version and in versions incorporating Licensee Software Modifications in the Wholesale Channels for a period of three years from the Effective Date, with the option to renew such rights thereafter only on an exclusive basis for additional periods of three years only in those specific accounts (or geographic regions or organizational subdivisions within accounts) in which Licensee achieved Substantial Distribution in the last year of the initial three-year period after the Effective Date and the last year of any subsequent additional three-year periods for which Licensee achieves exclusive rights under this Subsection (e)(i)(2);
 
(3)  
beginning three years after the Effective Date, the exclusive right to sell such Software in its Current Version and in versions incorporating Licensee Software Modifications in order to service renewals by parties who were customers of Licensee as of the end of the three-year exclusivity period and who were acquired through accounts (or geographic regions or organizational subdivisions within accounts) where Licensee did not achieve Substantial Distribution in the last year of the initial three-year period after the Effective Date or the last year of any subsequent additional three-year period for which Licensee achieves exclusive rights under Subsection  (e)(i)(2); and
 
(4)  
the exclusive right to sell such Software in versions incorporating Licensor Software Modifications in the Proprietary Consumer Channels if Licensor offers such modified Software on a non-exclusive basis through consumer-oriented channels.
 

 
(ii)   Licensor shall have the right to sell, directly or through distributors, Online PlanPlus Software and Mobile PlanPlus Software as follows:
 
(1)  
the exclusive right to sell such Software in its Current Version or in versions incorporating any Software Modification outside the Licensed Channels;
 
(2)  
the exclusive right to sell such Software in the Wholesale Channels if such Software includes a significant training component or includes a new and significantly different functionality not present in the version sold by Licensee under Subsections (e)(i)(1) through (e)(i)(3) above; and
 
(3)  
beginning three years after the Effective Date, the exclusive right to sell such Software in its Current Version or in versions incorporating any Software Modification in the Wholesale Channels, but excluding any account (or any geographic region or organizational subdivision within any account) where Licensee has achieved Substantial Distribution.
 
(iii)   Licensor shall have the non-exclusive right to sell, directly or through distributors, the Assigned Software in its Current Version and in versions incorporating any Software Modification outside the Licensed Channels.
 
(f)   Subject to the terms and conditions of the Supply Agreement, PlanPlus Software shall be made available to the other party, as applicable, as set forth below:
 
(i)   Licensee shall supply Licensor with requested copies of Boxed PlanPlus Software at Standard Spread if such Software is used in connection with Licensor’s Training-Oriented Services or Training-Oriented Products and at MFN Pricing if such Software is sold to Licensor for any any other purpose.  Licensee shall have no obligation to make any payment to Licensor for any Boxed PlanPlus Software sold.
 
(ii)   For each unit of Online PlanPlus Software and Mobile PlanPlus Software sold by Licensee in the three-year period following the Effective Date, Licensee shall pay to Licensor the Standard Spread for so long as Licensee has received, in the then-current fiscal year, EBITDA contribution from such sales of less than $3,020,000; and Licensee shall pay MFN Pricing for each unit sold thereafter for the remainder of such fiscal year.  For each unit of Online PlanPlus Software and Mobile PlanPlus Software sold by Licensee after the initial three-year period following the Effective Date, Licensee shall pay to Licensor MFN Pricing.
 
(iii)   Licensee agrees to supply Licensor with requested copies of Assigned Software at MFN Pricing.
 
(g)   If either party collects proceeds of sales of any PlanPlus Software for the other party, the party receiving the payment shall deliver it to the other party as provided
 


in Section 2.24.  Licensee shall be credited with any sale of PlanPlus Software that began with a lead from the Proprietary Consumer Channels.
 
(h)   The parties shall use commercially reasonable efforts to cooperate to use branding strategies for the Software products described in this Section 2.8 to avoid confusion in the marketplace between their respective versions.
 
(i)   Other Provisions.
 
(i)   Licensee shall promptly provide to Licensor all relevant information regarding customers who purchase more than fifty (50) copies of any PlanPlus Software in a single order, unless such disclosure would violate any applicable law.
 
(ii)   Licensee shall not develop internally or contract externally with a dedicated sales force to promote and sell PlanPlus Software to Organizational Clients, provided, however, that Licensee may follow up all leads received in the Licensed Channels by telephone or electronic means or in person so long as the person is an employee of a bricks-and-mortar store of Licensee.
 
2.9   Special Provisions:  Education Channels .   The rights granted to Licensee in Section 2.1 include the conditional right to sell Education Planners, subject to the following restrictions, limitations and qualifications.  Licensee acknowledges that the education channel is outside of the Licensee Field and further acknowledges that Licensor is subject to agreements with School Specialty, Inc.   that may permit sales of certain sales of Licensed Products in the Licensed Channels.  Nothing in Section 2.1 shall be deemed to derogate from the rights already granted to School Specialty, Inc.
 
(a)   Definitions.
 
(i)   Education Planner ” means a Planner that is designed to be used by educators or students and that contains training or Execution-Related Materials.
 
(b)   Except as provided in this Section 2.9, Licensor shall retain all rights to manufacture, distribute and sell Education Planners worldwide.
 
(c)   If Licensor sells or agrees to sell any Education Planners as a stand-alone product through a Wholesale Channel on a non-exclusive basis, Licensee shall have:
 
(i)   the right to sell the same Education Planners through the Proprietary Consumer Channels other than Licensee’s e-commerce affiliate partners; and
 
(ii)   a right of first offer to be a distributor of such Education Planners into the Wholesale Channel unless Licensor enters into an exclusive distribution agreement with School Specialty, Inc.
 
2.10   Special Provisions:  Motivational Artwork and Corporate Gift Items .   Subject to all of the terms and conditions of this Agreement, the rights granted to Licensee in Section 2.1 as they relate to Motivational Artwork and Corporate Gift Items shall be exclusive in the Proprietary Consumer Channels and non-exclusive in the Wholesale
 


Channels. “ Motivational Artwork ” means any print, artwork or other display-worthy media created, prepared, commissioned or licensed by Licensor.  “ Corporate Gift Items ” means any objects typically given as gifts in a corporate setting, including, without limitation, paperweights, desk sets and similar items.
 
2.11   Sublicenses .
 
(a)   Definitions.
 
(i)   Licensee Qualified Entity ” means any entity other than a Competitor or Prohibited Party that is (a) wholly-owned by Licensee, but only for so long as such entity is wholly-owned by Licensee, (b) listed on Exhibit J (including as such Exhibit may be amended in the future), but only for so long as (I) Licensee (or a wholly-owned subsidiary of Licensee) maintains the ownership interest that it has in such entity as of the Effective Date as set forth on Exhibit J (or as of the date on which Exhibit J was amended to add such Licensee Qualified Entity) and (II) any other equity holder in such entity continues to maintain the ownership interest that it has in such entity as of the Effective Date as set forth on Exhibit J or, if it transfers any equity interests, it transfers those equity interests to Licensee or a wholly-owned subsidiary of Licensee, or (c) a franchisee of Licensee or a franchisee of a wholly-owned entity of Licensee but only so long as such franchisee is subject to a valid, written franchise agreement with Licensee or Licensee’s wholly-owned entity.
 
(ii)   Licensee Qualified Vendor ” means any third-party distributor, manufacturer, sales organization or similar service provider, other than a Competitor, Prohibited Party or International Licensee of Licensee, that is engaged by Licensee in the Ordinary Course of Business to design, manufacture, distribute and/or sell Licensed Products in the Licensee Field or, subject to Article V, to create New Products or New Campaign Materials.
 
(iii)   Licensor Qualified Entity ” means any entity other than a Prohibited Party that is (a) wholly-owned by Licensor, but only for so long as such entity is wholly-owned by Licensor, or (b) listed on Exhibit J, but only for so long as (I) Licensor (or a wholly-owned subsidiary of Licensor) maintains the ownership interest that it has in such entity as of the Effective Date as set forth on Exhibit J (or as of the date on which Exhibit J was amended to add such Licensor Qualified Entity) and (II) any other equity holder in such entity continues to maintain the ownership interest that it has in such entity as of the Effective Date as set forth on Exhibit J or, if it transfers any equity interests, it transfers those equity interests to Licensor or a wholly-owned subsidiary of Licensor.
 
(iv)   Licensor Qualified Vendor ” means any third-party distributor, manufacturer, sales organization or similar service provider, other than a Prohibited Party or International Licensee of Licensor, that is engaged by Licensor in the Ordinary Course of Licensor’s business to design, manufacture, distribute and/or sell products using the Assigned Trademarks.
 
(v)   Qualified Entity ” means any Licensee Qualified Entity or Licensor Qualified Entity.
 

 
(vi)   Qualified Vendor ” means any Licensee Qualified Vendor or Licensor Qualified Vendor.
 
(b)   Licensee shall have the right to grant sublicenses of its rights under Section 2.1 only to Licensee Qualified Entities, Licensee Qualified Vendors and International Licensees of Licensee, subject to the restrictions of this Section 2.11.  Other than permitted sublicenses to Licensee Qualified Entities, Licensee Qualified Vendors or International Licensees of Licensee, any attempted sublicense by Licensee shall be prohibited and void.  Licensor shall have the right to grant sublicenses of its rights under Section 2.12 only to Licensor Qualified Entities, Licensor Qualified Vendors and International L

 
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