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LICENSING AGREEMENT

License Agreement

LICENSING AGREEMENT | Document Parties: NU SKIN ENTERPRISES INC | BIG PLANET, INC. You are currently viewing:
This License Agreement involves

NU SKIN ENTERPRISES INC | BIG PLANET, INC.

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Title: LICENSING AGREEMENT
Date: 3/22/2007
Industry: Personal and Household Prods.    

LICENSING AGREEMENT, Parties: nu skin enterprises inc , big planet  inc.
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EX-10.40

                                     NU SKIN
                               INTERNATIONAL, INC.

                                       AND

                                BIG PLANET, INC.

                                    LICENSING
                                     AGREEMENT
<PAGE>
                                TABLE OF CONTENTS

                                                                            Page

ARTICLE I       DEFINITIONS....................................................1
         1.1       "Agreement".................................................1
         1.2       "Bonus Payments"............................................2
         1.3       "BP Independent Representative".............................3
         1.4        "BP Sales Compensation Plan"................................3
         1.5       "Business Information"......................................2
         1.6       "Distributor Agreement" ....................................2
         1.7       "Distributor Lists".........................................2
         1.8       "Independent Distributor Network" ..........................2
         1.9       "Independent Representative Agreement"......................2
         1.10      "Licensed Property".........................................3
         1.11      "Net Revenue"...............................................3
         1.12      "NSI Independent Distributor"...............................3
         1.13      "Products"..................................................3
         1.14      "Proprietary Information"...................................3
         1.15      "Territory".................................................4

ARTICLE II      GRANT OF LICENSE AND PARTIAL ASSIGNMENT OF
               OBLIGATIONS; LICENSE FEES......................................4
         2.1       Assignment of Big Planet Independent Representatives........4
         2.2       Grant of License............................................4
         2.3       NSI's Interest in Licensed Property.........................4
         2.4       Recitals of Value of Licensed Property......................5
         2.5       Warranty of Title...........................................5
         2.6       Modifications...............................................5
         2.7       Scope of License............................................5
         2.8       License Fee.................................................5

ARTICLE III     COMPUTATION AND PAYMENT TERMS..................................5
         3.1       Statement of Net Revenues...................................6
         3.2       License Fee.................................................6
         3.3       Records.....................................................6
          3.4       Payments to NSI.............................................6
         3.5       Default Rate................................................6

ARTICLE IV      CERTAIN OBLIGATIONS OF THE PARTIES UNDER
               THE AGREEMENT..................................................7
         4.1       Certain Obligations, Rights and Duties of NSI...............7
         4.2       Certain Obligations, Rights and Duties of BP................7

ARTICLE V       GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS...................7
         5.1       Compliance with Laws........................................7
         5.2       Compliance with Licensed Property...........................8

ARTICLE VI      TERM AND TERMINATION...........................................8
         6.1       Term and Termination........................................8
<PAGE>
         6.2       Termination for Cause.......................................8
         6.3       Termination for Insolvency..................................8
          6.4       Survival of Obligations.....................................9
         6.5       Reversion of Rights.........................................9

ARTICLE VII     INFRINGEMENT; INDEMNIFICATION..................................9

ARTICLE VIII    NATURE OF RELATIONSHIP........................................10

ARTICLE IX      CONFIDENTIALITY...............................................10

ARTICLE X       MISCELLANEOUS.................................................11
        10.1       Assignment.................................................11
        10.2       Force Majeure..............................................11
        10.3       Governing Law and Dispute Resolution.......................11
        10.4       Waiver and Delay...........................................12
        10.5       Notices....................................................12
        10.6       Integrated Contract........................................13
        10.7       Modifications and Amendments...............................13
        10.8       Enforceability.............................................13
        10.9       Counterparts and Headings..................................13
<PAGE>
                               LICENSING AGREEMENT

         THIS   LICENSING   AGREEMENT   is   effective   the 1st day of April,   1998,
between   Nu Skin   International,   Inc.,   a Utah   corporation,   ("NSI"),   and Big
Planet, Inc., a Utah corporation ("BP"). NSI and BP may collectively be referred
to as the "Parties."

                                W I T N E S S E T H

A. NSI is engaged in the   design,   production   and   marketing   of   products   and
related   sales   aids,   for   multi-national   distribution   through a   network   of
independent   distributors.   NSI   possesses   essential   direct   selling   industry
know-how,   proprietary information and competitive advantages that BP desires to
utilize for its commercial activities.

B.   BP   desires   to make   use of   such   know-how,   information   and   competitive
advantages   in the United   States,   Canada   and their   territories   through   the
licensed use of NSI's   Licensed   Property (as defined below) to promote the sale
of BP's products,   services,   sales aids and other commercial   activities in the
direct selling industry.

C. NSI is willing to license to BP certain information pursuant to the terms and
conditions of this Licensing Agreement.

         NOW THEREFORE, in consideration of the mutual promises,   covenants, and
warranties   hereinafter   set   forth and for other   valuable   consideration,   the
sufficiency of which is hereby acknowledged, the Parties agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

         For the purposes of this Agreement, the following words and terms shall
have the meaning assigned to them in this Article I:

         1.1 "Agreement" shall mean this Licensing Agreement,   together with any
attached exhibits and schedules, as the same may be modified, amended or revised
from time to time pursuant to Section 10.7.
<PAGE>
         1.2 "Bonus Payments" shall mean, for any BP Independent Representative,
all monetary   obligations due to such   Representative   under the terms of the BP
Sales Compensation Plan.

         1.3 "BP   Independent   Representative"   shall mean a person or   business
entity that has executed a BP   Independent   Representative   Agreement with BP to
sell Products as of the   effective of this   Agreement or during the term of this
Agreement.

         1.4 "BP Sales   Compensation   Plan"   shall mean the method BP employs to
calculate Bonus Payments earned by BP Independent Representatives.

         1.5 "Business   Information"   shall mean any information that NSI elects
to provide to BP hereunder,   including   without   limitation,   any   commercial or
business information,   lists,   marketing or customer service methods,   marketing
surveys,    processes,    specifications,    quality   control   reports,    drawings,
photographs,   or any other   information owned by NSI , whether or not considered
proprietary,    relating   to   NSI's   network   of   NSI   Independent   Distributors,
Distributor Lists,   NSI's sales   compensation plan or other valuable   commercial
information related to the direct selling industry and NSI.

         1.6   "Distributor   Agreement"   shall   mean,   for   any   NSI   Independent
Distributors,   his/her   contract   with   NSI by   which   NSI   authorizes   the   NSI
Independent Distributor to distribute its products.

         1.7    "Distributor    Lists"   shall   mean   any   and   all   individual   or
accumulated   names,   addresses,   identification   numbers,   sponsor   names and/or
similar   lists of all present or future NSI   Independent   Distributors   that NSI
elects to provide to BP hereunder.

         1.8   "Independent   Distributor   Network"   shall mean the network of NSI
Independent Distributors and BP Independent Representatives that executed either
a Distributor Agreement or Independent Representative Agreement.

         1.9   "Independent   Representative   Agreement"   shall   mean,   for any BP
Independent Representative,   his/her contract with BP by which BP authorizes the
BP Independent Representative to distribute BP Products.
<PAGE>
         1.10   "Licensed   Property"   shall   mean   the   Proprietary   Information,
Distributor   Lists and   Business   Information   that NSI   elects to provide to BP
hereunder.

         1.11 "Net Revenue" or "Net Revenues"   shall mean,   for any period,   the
number   of   Products   sold by BP during   such   period,   multiplied   by BP's then
current   selling   price to its   customers   less costs,   applicable   sales taxes,
returns, or refunds reasonably accepted and credited by BP during such period.

         1.12 "NSI   Independent   Distributors"   shall mean a person or   business
entity that has   executed an NSI   distributor   agreement   for the   purchase   and
resale of NSI products.

         1.13   "Products"   shall mean those goods,   services and sales aids that
carry an assigned   point value or other fixed amount of   compensation   under the
terms of the BP Sales Compensation Plan.

         1.14 "Proprietary   Information"   shall mean,   without   limitation,   all
information   other than   information   made   available to the public or expressly
designated by NSI in writing as   non-confidential   that NSI elects to provide BP
hereunder,   regardless of the form in which it is disclosed, relating in any way
to the following   property owned by NSI or which NSI has been licensed to use or
sub-license:   (1) proprietary technical information;   (2) information respecting
actual   or   potential    customers   or   customer    contacts   and   customer   sales
strategies,   names, addresses,   phone numbers,   identification numbers, database
information and its organization,   unique business methods;   (3) market studies,
penetration data, customers, products, contracts, copyrights, computer programs,
applications,    technical   data,   licensed   technology,    patents,    inventions,
procedures,   methods,   designs,   strategies,   plans,   liabilities,   assets, cost
revenues,   sales costs,   production costs, raw material sources and other market
information;   (4) other sales and marketing plans, programs and strategies;   (5)
trade secrets,   processes and formulae with respect to manufacturing,   assembly,
design or processing   products and any component,   part or manufacture   thereof;
(6)   profits,   organization,   employees,   agents,   representatives,   Distributor
Lists,   suppliers,   and services; (7) other business and commercial practices in
general   relating   directly or   indirectly to the   foregoing;   and, (8) computer
disks or other records or documents, originals or copies, containing in whole or
in part any of the foregoing.

         1.15   "Territory"   shall mean the United States of America,   Canada and
their respective territories.
<PAGE>
                                    ARTICLE II
                       GRANT OF LICENSE AND; LICENSE FEES

         2.1   Assignment   of   Big   Planet    Independent    Representatives.    NSI
acknowledges   that   BP and   the BP   Independent   Representatives   have   executed
Independent   Representative   Agreements   that   detail   the   rights,   duties   and
obligations of the parties.   In   consideration   for the licenses granted in this
Agreement, Big Planet sells, assigns, and transfers to NSI all its right, title,
interest,   duties   and   obligations   in and to   the   Independent   Representative
Agreements    with    the   BP    Independent    Representatives.    The   Big    Planet
Representatives shall become part of the Independent   Distributor Network, which
is exclusively owned by NSI and is licensed to BP hereunder, with all concurrent
proprietary rights therein.

                  2.1.1   As   owner of the BP   Independent   Representatives,   NSI
         licenses   to BP and BP assumes   the   obligation   to perform   all of the
         duties and obligations   required under the   Independent   Representative
         Agreement with BP Independent Representatives, including the obligation
         to    make    commission    and    bonus    payments    to   the    Independent
         Representatives   and BP   shall   remain   liable   at all   times   for such
         payments   on a   monthly   basis   pursuant   to the   terms   of BP's   sales
         compensation plan for BP Independent Representatives.

         2.2 Grant of   License.   Subject   to the terms   and   conditions   of this
Agreement,   NSI hereby grants to BP a non-exclusive   license to use the Licensed
Property to sell   Products in the   Territory;   provided that all such uses shall
comply in all material   respects with the terms of this Agreement and;   provided
further   that BP shall not grant any   right,   title,   use or   sublicense   to the
Licensed   Property   except as permitted in this Agreement in the ordinary course
of business.   The license to use the Licensed   Property   shall be limited to the
sale of Products in the Territory. BP agrees not to use the Licensed Property or
to conduct business   outside of the Territory   without the prior written consent
of NSI.
<PAGE>
         2.3 NSI's Interest in Licensed Property. NSI hereby retains legal title
to the Licensed   Property for all   purposes,   including   but not limited to, the
bringing   or   defending   of any   legal   action in the   Territory   which it deems
reasonable   to   protect   its   rights   therein.   BP agrees   to assist   NSI in any
reasonable   manner to protect NSI's rights in the Licensed   Property.  


 
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