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EXHIBIT 10.1
LICENSING AGREEMENT
BY AND BETWEEN
WIDMER BROTHERS BREWING COMPANY
AND
REDHOOK ALE BREWERY INCORPORATED
February 1, 2003
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LICENSING AGREEMENT
By: Widmer Brothers
Brewing Company, an Oregon corporation ("Widmer")
929
N. Russell
Portland, Oregon 97227
and: Redhook Ale Brewery Incorporated, a Washington corporation
("Redhook")
14300 NE 145th Street
Woodinville, Washington 98072
Date: February 1, 2003
This license agreement ("Agreement") is entered into by and
between
Widmer and Redhook as of the date first set forth above.
BACKGROUND
A.
Widmer owns certain recipes, yeast formulas, know-how, brewing
processes, and other trade secrets (collectively, the "Trade
Secrets") and
certain trademarks and related goodwill related to its Hefeweizen
style
hand-crafted beer (the "Product"). Widmer markets and distributes
the Product
throughout the United States.
B.
Redhook has a manufacturing and packaging facility in Portsmouth,
New
Hampshire (the "Redhook Facility") and is in the business of
manufacturing and
packaging beer products at the Facility.
C.
Widmer and Redhook desire for Redhook to manufacture, bottle,
and
package the Product at the Facility and to advertise, market, and
distribute the
Product for sale in certain portions of the Eastern United States
through the
distribution system established by Anheuser-Busch, Inc. on the
terms and
conditions set forth herein.
AGREEMENT
Based on the mutual promises set forth below and other good and
valuable consideration, the receipt and sufficiency of which is
hereby
acknowledged, Widmer and Redhook hereby agree as follows:
1.
Grant of License.
1.1 Trade Secrets. Upon the terms and conditions hereinafter
set
forth, Widmer hereby grants to Redhook, and Redhook hereby accepts,
a
non-exclusive, non-transferable license to use the Trade Secrets
solely to brew
the Product at the Facility. Redhook may not use the Trade Secrets
for any other
purpose. Without limiting the foregoing, Redhook may not use the
Trade Secrets
to sell the Product outside the Territory and may not use the Trade
Secrets to
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sell any products within the Territory following the expiration or
earlier
termination of this Agreement.
1.2 Trademarks. Upon the terms and conditions hereinafter set
forth,
Widmer hereby grants to Redhook, and Redhook hereby accepts, a
non-exclusive,
non-transferable sub-license to use the trademarks set forth on
Exhibit A,
attached hereto (the "Trademarks"), solely in connection with the
packaging,
promotion, sale, and distribution of the Product in those states
set forth on
Exhibit B, attached hereto (the "Territory"). All packaging,
advertising,
bottling, labeling, or other uses of the Trademarks shall be
approved in writing
by Widmer before any use of such Trademark, which approval shall
not be
unreasonably withheld, conditioned, or delayed. Redhook may not use
the
Trademarks for any other purpose including (without limitation) in
connection
with the sale or promotion of any product other than the Product.
Without
limiting the foregoing, Redhook may not sell the Product or use the
Trademarks
outside the Territory and may not use the Trademarks within the
Territory
following the expiration or earlier termination of this
Agreement.
1.3 Good Will. Redhook recognizes the value of the good will
associated with the Trademarks. Redhook agrees that its use of the
Trademarks
shall inure to the benefit of Widmer.
1.4 Exclusive Appointment. Subject to the terms and conditions of
this
Agreement, Widmer hereby grants Redhook the exclusive right to
manufacture,
bottle, package, and distribute the Product for sale in the
Territory. Widmer
will neither distribute nor grant any other person the right to
distribute
Product in the Territory. If Redhook has not obtained all licenses
and approvals
necessary and commenced selling Product in any state located within
the
Territory by the third anniversary date of this Agreement, Widmer
may modify the
Territory to eliminate such state from the Territory if (a) Widmer
notifies
Redhook of Widmer's intent to modify the Territory to eliminate a
state (the
"Elimination Notice") and (b) Redhook fails, within 45 days from
the date of the
Elimination Notice, to obtain all necessary licenses to sell the
Product in the
state or fails make any sales of Product in such state.
1.5 Expansion of Territory. The parties acknowledge that they may
in
the future determine that is in their mutual benefit to expand the
Territory to
include other regions or states. Such expansion may only occur if
the parties
agree in writing, which agreement will be subject to each party's
sole and
absolute discretion. The foregoing does not give Redhook any rights
if Widmer
elects to distribute the Product through other distributors.
2.
Product Quality Control.
2.1 The objectives of this Section 2 are to assure that (i) the
physical and sensory characteristics of the Product brewed and
packaged by
Redhook will be essentially the same as the Hefeweizen beer brewed
and packaged
by Widmer in its Portland, Oregon facility and (ii) the Product is
free of any
microbiological contamination.
2.2 Information regarding the process conditions, quality
control
procedures, equipment and materials that are required for the
Product will be
provided by Widmer (collectively, the "Formula") as part of the
Trade Secrets.
Redhook understands and agrees that changes in the Formula may be
required by
Widmer from time to time in order to attain such physical and
sensory
characteristics.
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2.3 Redhook shall use all necessary ability, know-how, methods,
and
means to brew, handle, package, and store the Product strictly in
accordance
with the Formula. No change in the Formula shall be made by Redhook
without
Widmer's prior written consent.
2.4 Widmer
shall have the right to inspect and approve the Facility
and equipment used by Redhook to brew, handle, package, and store
the Product,
as well as any ingredients, processing aids, and containers used in
brewing or
packaging the Product; and to taste samples of the Product at the
Facility.
Promptly following the date of this Agreement, Widmer shall have
the right to
send to the Facility a qualified technical person(s) employed by
Widmer for a
reasonable period of time as determined by Widmer to (a)
communicate the Formula
to Redhook, (b) train selected person(s) employed by Redhook to use
the Formula,
and (c) test the Product prior to the initial distribution to
determine whether
the Product complies with the objectives set forth in Section 2.1.
If Widmer
does not approve of the Product within 90 days of the Agreement,
Widmer may
terminate this Agreement upon written notice to Redhook. The
technical
assistance shall be paid for by Widmer for the initial assistance.
For any
additional technical assistance requested by Redhook, Redhook shall
pay all
travel and employee costs related to the assistance.
2.5 Commencing with the first packaging run of the Product at
the
Facility, following the initial approval of the Product set forth
in Section
2.4, and thereafter at Widmer's request, Redhook shall provide to
Widmer in
Portland, Oregon, at Redhook's cost, samples of (a) Product
packaged by Redhook
and (b) brewing and packaging materials. Redhook shall bear the
cost of shipment
for said samples. If Widmer detects a problem which calls for a
more complete
sampling, Redhook shall send samples from one or more of the
various stages of
the Product brewing or packaging as Widmer shall request from time
to time.
Redhook shall also, at Widmer's request, provide Widmer with the
results of
tests and analyses, as requested by Widmer from time to time, which
shall
initially include those reports described on Exhibit D, attached
hereto. As
appropriate, Widmer will furnish its comments and recommendations
to Redhook
with respect to the samples and test results submitted by Redhook,
and Redhook
shall follow said comments and recommendations, which may include
modifying its
storage, handling, and packaging procedures pursuant to Widmer's
request;
provided, that Redhook shall not be required to incur unreasonable
amounts of
additional costs (except as otherwise provided in this Agreement or
as required
to maintain the Facility in the condition it is in at the time it
is approved,
reasonable wear and tear excepted) and provided that if Redhook
fails to follow
said comments or recommendations, Widmer may terminate this
Agreement upon
notice to Redhook.
2.6 If Widmer disapproves of the taste of the Product being
brewed
and/or packaged by Redhook, it shall so notify Redhook in writing
and the
parties shall immediately cooperate with each other in attempting
to resolve
such taste problem. The first step shall be a meeting to be held
within
seventy-two (72) hours of notification, between a senior brewery
official from
each of Widmer and Redhook. Widmer may require Redhook to and
Redhook will
immediately suspend shipment of the Product prior to such meeting.
Widmer will
provide Redhook with full technical and analytical support to
assist Redhook in
identifying the problem and determining the correct procedures for
resolving the
same, including, if appropriate, blending with other batches of the
Product. If
such efforts do not result in a prompt resolution of the taste
problem, Widmer
may require Redhook to recall or destroy such Product, or use such
Product in
another mutually agreeable manner. Upon notice to Redhook, Widmer
may, at its
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expense, have a representative visit the Facility to suggest
changes and to
perform testings of the Product. All costs related to such
suspension, recall
and destruction shall be borne by Redhook. Until the problem is
resolved,
Redhook shall undertake the complete sampling described in
Subsection 2.5, and
only the Product which Widmer has approved shall be packaged and
shipped. Such
approval shall be on the basis of taste tests conducted by
Widmer
representatives in which samples of the Product in question are
compared to
samples previously approved by Widmer. Widmer's determination in
such matters
shall be final.
2.7 If the taste problem described in Subsection 2.6 is not
corrected
within ninety (90) days following the date on which Widmer required
Redhook to
discontinue packaging and shipping of the Product, then Widmer
shall have the
option to terminate this Agreement by giving Redhook notice of such
termination.
3.
Brand Management. Redhook will comply with the brand management
guidelines set forth on Exhibit C, attached hereto. Redhook will
employ a brand
manager (the "Brand Manager") who will be primarily responsible for
ensuring
Redhook's compliance with the brand management guidelines. The
initial Brand
Manager is John Moorhead and any replacement Brand Manager shall be
a
knowledgeable and experienced beer brand manager with comparable
qualifications
as Mr. Moorehead. Redhook shall introduce any replacement brand
manager in
advance of employment. Widmer may develop an incentive program to
compensate the
Brand Manager for sales of the Product. Redhook will cooperate with
Widmer with
respect to such program, including (without limitation) paying
bonuses to the
Brand Manager to the extent funded by Widmer.
4.
Royalties.
4.1 Royalties. Redhook will pay Widmer royalties (collectively
"Royalties") as follows:
(a) $1.00 per case for
sales of up to 165,360 cases; and
(b) $1.25 per case for
sales in excess of 165,360 cases.
4.2 The Royalty rates set forth above shall be adjusted as
follows:
(i) for purposes of
this Section 4.2, "Net Sales Price" equals
the weighted average gross wholesale price charged by
Redhook for the Product, minus the weighted-average excise
taxes, Margins, and discounts. "Margins" are those fees
identified as "Margins" payable by Redhook to
Anheuser-Busch, Inc. ("ABI") under its Distribution
Agreement with ABI. The "Base Net Sales Price" shall be Net
Sales Price upon which increases or decreases are computed.
The initial Base Net Sales Price shall be the Net Sales
Price as of December 31, 2003. Whenever an adjustment is
made under this Section 4.2, the Net Sales Price which
triggered the increase or decrease shall be the Base Net
Sales Price for the next adjustment.
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(ii) for aggregate increases or decreases in the Net Sales
Price
after December 31, 2003, which are greater than a 2%
increase or decrease over the Base Net Sales Price then in
effect, the Royalty Rates will increase or decrease by the
same percentage change; provided, however, that in no event
will the Royalty Rates decrease below the amounts set forth
in Section 4.1 above.
4.3 The Net Sales Price shall be calculated as of December 31 of
each
calendar year and compared to the Net Sales Price as of December 31
of the
immediately preceding year. Any Royalty rate adjustment shall be
applied to all
Product delivered in the calendar year immediately following the
calendar year
the Net Sales Price increases or decreases by at least 2%.
Example: Assume the following: During the calendar year of 2004,
(a) Redhook
sells 100,000 cases of Product in the Territory for a weighted
average price of
$[*] per case; (b) the Margin payable to ABI is $[*] per case; and
(c) the
weighted average excise tax is $0.30 per case. During the calendar
year of 2005,
(x) Redhook sells 100,000 cases of Product in the Territory for a
weighted
average price of $[*] per case; (y) the Margin payable to ABI is
$[*] per case;
and (z) the weighted average excise tax is $0.50 per case.
(a) The Net Sales Price in 2004 is equal to the weighted
average
price per case ($[*]) minus weighted average excise tax ($0.30),
Margin [*], and
discounts ($[*]) = [*]
(b) The Net Sales Price in 2005 is equal to the weighted
average
price per case ($[*]) minus weighted average excise tax ($0.50),
Margin [*], and
discounts ($[*]) = [*]
(c) The Net Sales Price increased from 2004 to 2005 by 2%
([*]).
Because the increase is equal to or greater than 2%, the Royalties
will increase
by 2% to (A) $1.02 per case for sales of up to 165,360 cases and
(B) $1.28 per
case for sales of over 165, 360. These adjusted Royalty rates would
apply to all
cases delivered starting January 1, 2006.
4.4 Notwithstanding any other provision in this Agreement,
Redhook
will pay Widmer no less than the following Royalties regardless of
the number of
cases sold:
(a) In the first calendar year, the minimum Royalties will be
an
amount equal to the Royalties that would have been payable by
Redhook if it sold
in 2003 eighty percent of the number of cases sold by Widmer in the
Territory in
2002 (the "2002 Minimum Royalty").
*
Confidential Treatment Requested
(b) In each subsequent calendar year, the minimum Royalties
will
be the greater of (i) the 2002 Minimum Royalty and (ii) an amount
equal to the
Royalties that would have been payable by Redhook if it sold in
such calendar
year eighty percent of the number of cases of Product it sold in
the Territory
in the immediately preceding calendar year.
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4.5 Reports. On or before the thirtieth (30th) day of the
calendar
month following the end of each calendar quarter, Redhook shall pay
to Widmer
Royalties accrued in such calendar quarter. Such payment shall be
accompanied by
a report setting forth (a) the aggregate actual sales volume of the
Product by
Redhook for such period, (b) the Royalties payable hereunder, and
(c) such other
detail as Widmer may reasonably request.
4.6 Partial Periods. If a period for which Royalties are due is
less
than a full calendar quarter or calendar year, then the obligation
for such
period shall be adjusted based on the number of days in such period
relative to
the number of days in such calendar quarter or calendar year.
4.7 Books and Records. Redhook shall maintain such books and
records
as are necessary to establish the accuracy of the reports submitted
under
Section 4.4 for a period of three years from the date of submission
of such
reports. For purposes of verifying the accuracy of Royalties paid
by Redhook
hereunder, such books and records shall be made available to Widmer
during
regular business hours, at the location where such books and
records are
normally maintained, for audit by Widmer or its designee. Such
audits may be
made once during each six-month period. The costs incurred in
connection with
the audit shall be paid by Widmer; provided, however, that Redhook
shall pay
such fees and expenses if the audit reveals an underpayment of
royalties of more
than five percent in any calendar quarter.
5.
Rights in Trade Secrets and Trademarks.
5.1 Trade Secrets and Trademarks. Redhook hereby acknowledges
Widmer's
right in the Trade Secrets and Trademarks, and will not at any time
during the
term of this Agreement or thereafter do or cause to be done any act
or thing in
any way impairing or tending to impair such rights. Redhook
acknowledges and
agrees that it will not, nor will it assist another party to,
dispute Widmer's
rights in the Trade Secrets and Trademarks. Redhook acknowledges
that its use of
the Trade Secrets and Trademarks licensed hereunder shall not
create any right,
title, or interest in or to the Trade Secrets or Trademarks
licensed hereunder
in Redhook. Redhook shall neither sublicense nor authorize nor
represent that it
is empowered to sublicense or authorize any other party to use the
Trade Secrets
or Trademarks nor in any manner represent that it has any ownership
or
sublicensing rights in the Trade Secrets or Trademarks. Redhook
agrees to assist
Widmer and execute such documents as Widmer may reasonably request
to the extent
necessary to protect any of Widmer's rights in the Trade Secrets
and Trademarks.
5.2 Trademark Registration. Redhook shall neither apply at any
time
anywhere in the world for any trademark protection in its name for
any of the
Trademarks, nor file any application or other document with any
governmental
authority or take any other action which could affect or is
inconsistent with
Widmer's rights in the Trademarks, nor aid nor abet any third party
in doing so.
5.3 Notices. Redhook agrees that the Product or Materials shall
bear
appropriate proprietary legends or notices as specified by Widmer
from time to
time.
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5.4 Improvements; Ownership. Improvements to the Trade Secrets or
the
Trademarks created by either party during the term of this
Agreement shall, from
the time of conception or development, be the property of
Widmer.
5.5 Representations and Warranties. Widmer represents and
warrants
that (a) it has the right to use the Trade Secrets and Trademarks
and (b) it has
the right to license the Trade Secrets and the Trademarks to
Redhook as provided
under this Agreement. Widmer shall indemnify and hold Redhook and
its
affiliates, successors, and assigns harmless from and against any
and all
charges, actions, and proceedings (including investigations)
resulting from
Widmer's breach of such representations and warranties.
6.
Infringement.
6.1 Infringement By Third Parties. Redhook shall notify Widmer
promptly in writing of any suspected infringement or unauthorized
use of the
Trade Secrets or Trademarks by third parties that may come to its
attention.
6.2 Infringement By Redhook. Redhook shall notify Widmer promptly
in
writing of any and all allegations or claims by others which may
come to its
attention that the use of the Trade Secrets or Trademarks infringes
or violates
a patent, copyright, trademark, or trade secret, or other
proprietary right of
any third party, or violates or is contrary to any applicable law,
regulation,
order, consent, or the like. Widmer may, but is not obligated to,
procure for
Redhook the right to continue to use the matter which is the
subject of the
claim, or to modify the same so that it becomes non-infringing. If
Widmer shall
elect, in its sole discretion, to undertake and conduct the defense
of any suit,
action, or proceeding arising out of the use by Redhook of the
Trade Secrets or
Trademarks, Redhook shall cooperate in such defense provided Widmer
shall pay
any out-of-pocket expenses incurred by Redhook in connection
therewith. No
settlement of any such claim or suit shall be made without the
prior written
consent of Widmer.
7.
Compliance with Law.
7.1 Facility. Redhook represents and warrants that the Facility
and
manufacturing practices comply with, and will continue to comply
with all
applicable laws, ordinances, regulations, and health and safety
standards of all
applicable regulatory bodies. Widmer represents