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LICENSE AGREEMENT

License Agreement

LICENSE AGREEMENT | Document Parties: PARLUX FRAGRANCES INC | ICONIC FRAGRANCES, LLC | PARLUX FRAGRANCES, INC You are currently viewing:
This License Agreement involves

PARLUX FRAGRANCES INC | ICONIC FRAGRANCES, LLC | PARLUX FRAGRANCES, INC

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Title: LICENSE AGREEMENT
Date: 8/7/2009
Industry: Personal and Household Prods.     Sector: Consumer/Non-Cyclical

LICENSE AGREEMENT, Parties: parlux fragrances inc , iconic fragrances  llc , parlux fragrances  inc
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EXHIBIT 10.1

THIS AGREEMENT is made and entered into as of this 3rd day of April, 2009 by and between PARLUX FRAGRANCES, INC., a Delaware corporation, with its principal offices at 5900 North Andrews Avenue, Suite 500, Ft. Lauderdale, FL 33309 (“ Parlux ”) and ICONIC FRAGRANCES, LLC, a Delaware limited liability company, with its principal offices at 1850 N.W. 84 th Avenue, Suite 100, Miami, FL 33126 (“ Iconic ”).

W I T N E S S E T H :

WHEREAS,

Iconic is in the process of negotiating and entering into license agreements with the celebrity personalities (each an “ Artist ” and, collectively, the “ Artists ”) listed on Exhibit A hereto (each a “ License ” and collectively the “ Licenses ”); and

WHEREAS, pursuant to each License, the respective Artist and/or an entity or representative owning the rights to market such Artist's name and any related trademark, in the capacity as licensor (herein, the " Licensor " whether referring to the individual Artist and/or the individual Artist's entity or representative with respect to the same License, and collectively the " Licensors " with respect to more than one License), has granted or will grant the exclusive rights to Iconic as licensee to develop, manufacture, market and sell fragrance and related products and packaging for a multi-year term, with the royalty rates and on the terms and conditions set forth in each License; and

WHEREAS , Iconic desires to sub-license to Parlux, and Parlux desires to become a sub-licensee of Iconic under, the Licenses upon the terms and conditions set forth herein.

NOW, THEREFORE, in consideration of the premises and mutual covenants, agreements and obligations set forth herein, the parties hereto agree as follows:

1.

Licenses .

1.1

Licenses .  A list of the four Artists whose names, signatures and likenesses are the subject of ongoing negotiations between Iconic and the Artists’ agents, business managers, attorneys and/or other representatives is set forth on Exhibit A .  As of the date of this Agreement, two of the four Artists, as identified on Exhibit A (each an “ Initial Artist ” and, collectively, the “ Initial Artists ”), through their representatives, have concluded Licenses with Iconic (each an “ Initial License ” and, collectively, the “ Initial Licenses ”), which are in form and substance ready to be but are not yet executed.  True and correct copies of the Initial Licenses in the forms to be executed are annexed hereto as Exhibit B .  The Licenses relating to the remaining two Artists, as identified on Exhibit A (each a “ Subsequent Artist ” and, collectively, the “ Subsequent Artists ”), are, as of the date of this Agreement, currently under negotiation and are not yet in form and substance for execution (each a “ Subsequent License ” and, collectively, the “ Subsequent Licenses ”).

1.2

The Initial Licenses .  Iconic agrees to enter into the Initial Licenses with the respective Licensors, and Parlux agrees to become a sub-licensee of Iconic under the Initial Licenses, as follows:

 

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(a)

Delivery of the Initial Licenses .  Within ten (10) business days following the date of execution of this Agreement (the “ Initial Delivery Date ”), Iconic will deliver to Parlux true and correct copies of the Initial Licenses, duly executed by Iconic and the respective Licensor for each License, which Licenses will be in the exact forms without change as are attached to Exhibit B .

(b)

The Sublicenses .  Within three (3) business days following the Initial Delivery Date, Iconic shall execute and deliver to Parlux a signed Sublicense in the form attached hereto as Exhibit C (the “ Sublicense ”) for each of the Initial Licenses sublicensing each Initial License to Parlux.  Within three (3) business days following receipt by Parlux of an executed Sublicense for an Initial License, Parlux will execute and return the fully executed Sublicense to Iconic resulting in each Initial License being sublicensed to Parlux.

(c)

The Initial Artist Advance .  The female Initial Artist is entitled to payment of an initial guaranteed minimum royalty advance pursuant to paragraph 8A of her License (the “ $*Advance ”).  Within three (3) business days following receipt by Parlux of the fully executed Sublicense of the License relating to the female Initial Artist, Parlux will pay the sum of * ($*) to the Licensor (or reimburse Iconic $* if Iconic has already paid that sum to the Licensor) in partial payment of the $* Advance, and Iconic will pay the sum of * ($*) to the Licensor in payment of the balance due of the $* Advance.  Parlux agrees to reimburse Iconic for such $* by paying Iconic the sum of * ($*) on each of June 30, 2009, September 30, 2009, December 31, 2009 and March 31, 2010.

1.3

The Subsequent Licenses .  Parlux agrees to become a sub-licensee of Iconic under the Licenses relating to each of the Subsequent Licenses, to the extent that the terms and conditions of such Subsequent Licenses are generally consistent with and no less favorable to Parlux, taken as a whole, than the terms and conditions of (i) the draft Subsequent License for the male Subsequent Artist attached to Exhibit B which reflects the pending negotiations with the male Subsequent Artist as of the date hereof, and (ii) the term sheet for the Subsequent License for the female Subsequent Artist attached to Exhibit B which reflects the offer made by Iconic to the female Subsequent Artist as of the date hereof.  Parlux acknowledges that the final agreements negotiated by Iconic with the Subsequent Artists could be less favorable to Parlux under a sublicense than as set forth in Exhibit B .  Iconic acknowledges that if the final agreement negotiated by Iconic with a Subsequent Artist is less favorable to Parlux than in the respective draft Subsequent License or term sheet attached to Exhibit B , then Parlux will have no obligation to enter into a Sublicense with respect to such Subsequent Artist.

(a)

Delivery of the Subsequent Licenses .  In the event that Iconic is able to conclude a License with the representatives of the Subsequent Artists, upon execution by Iconic and the respective Licensor for either or both of the Subsequent Artists and their respective trademarks, Iconic will deliver a true and correct copy of such fully executed Subsequent License(s) to Parlux on a date to be scheduled by mutual agreement of the parties (the “ Subsequent Delivery Date ”).

 

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* Confidential terms omitted and provided separately to the Securities and Exchange Commission.

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(b)

Approval/Rejection of the Subsequent Licenses .  Within ten (10) business days following the Subsequent Delivery Date, Parlux shall accept or reject becoming a sub-licensee of Iconic under such Subsequent License.  If a rejection, Parlux's rejection thereof shall be by written notice to Iconic and shall include a statement in reasonable detail explaining the reasons for such rejection.  Failure to respond by the conclusion of the ten (10) business day period shall be deemed to be an acceptance of Parlux to become a sub-licensee of Iconic for such Subsequent License.  In the event of such a rejection, Iconic shall have thirty (30) days to cure by amending the Subsequent License to address those issues identified in Parlux’s rejection notice, in which event Iconic shall submit an amended and fully executed Subsequent License within such cure period.  Upon receipt of the amended Subsequent License, provided Iconic has addressed and remedied to Parlux's satisfaction those issues to which Parlux had previously rejected, Parlux shall be obligated to accept the amended Subsequent License.  If the Subsequent License, in the form originally submitted to Parlux is acceptable to Parlux, then within the original ten (10) business day period, or if rejected and subsequently cured by amendment, then within three (3) business days of receipt of such amended Subsequent License, Parlux’s  acceptance thereof shall be effectuated by the execution by Parlux and delivery to Iconic of a Sublicense sublicensing such Subsequent License to Parlux.  Within three (3) business days following receipt by Iconic of a signed Sublicense for such Subsequent License, Iconic will execute and return the fully executed Sublicense to Parlux.

(c)

Subsequent Artists Advance .  In the event that any Sublicense relating to a Subsequent License requires the payment of an advance royalty to the Licensor, Parlux covenants and agrees that it shall make such payment by wire transfer to the account designated therefor in such Subsequent License in accordance with the time frame for payment thereof that is set forth in such Subsequent License.  The foregoing agreement of Parlux is a material inducement to Iconic to enter into this Agreement.

1.4

Third Party Manufacturer .  If Parlux fails to execute and deliver the signed Sublicense to Iconic for a Subsequent License within the periods specified above, then Iconic thereafter may sub-license or assign its rights as the licensee of such Subsequent License to any other manufacturer and/or distributor of fragrance products (a “Third Party Manufacturer”).  From the date hereof until the termination of this Agreement or, if earlier, the expiration of the respective periods referred to above for each License,  Iconic shall not directly or indirectly discuss, negotiate, or enter into or commit to enter into, a sub-license or assignment of its rights under any of the Subsequent Licenses with or to any Third Party Manufacturer.  Should Parlux fail to execute and deliver the Sublicense for a Subsequent License to Iconic if and as required above (as opposed to a valid rejection by Parlux of a Sublicense as is allowed above), Iconic reserves all rights and remedies it may have against Parlux on account of such failure, whether or not Iconic enters into a Sublicense with a Third Party Manufacturer thereafter.

1.5

Parlux Obligations .  Pursuant to the terms and conditions of each Sublicense, Parlux shall directly assume and perform all of the obligations of the licensee under each License, as the sub-licensee of Iconic.  Parlux agrees that in the event Parlux, as the sub-licensee under any of the Licenses, fails to perform its obligations in any respect, the Licensor shall have a direct right to enforce such breach against Parlux.  In addition, Parlux agrees to include a provision in each Sublicense, which provision is included in the form of Sublicense attached hereto, pursuant to which Parlux shall assume or guaranty all of Iconic’s obligations to each Licensor under each of the Licenses.

 

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1.6

Iconic's Right to Assign .  Iconic represents and warrants that it has the right pursuant to each of the Licenses to sub-license its rights as licensee to Parlux in accordance with this Agreement, without the further consent of any of the Licensors or the Artists or their representatives.

2.

Warrants .

2.1

Warrants .  As a material inducement to (i) Iconic to enter into this Agreement and to sub-license the Licenses to Parlux on an exclusive basis and (ii) the Licensors and Artists to consent to, and become a party to, the Sub-Licenses, and for good and valuable consideration, receipt and adequacy of which is acknowledged by Parlux, at the time of entering into each Sublicense of a License, Parlux shall issue (to the extent set forth in this Section 2.1 and Section 2.2 below) to Iconic, the Licensors and the Artists warrants in the form attached hereto as Exhibit D (the “ Warrants ”) to purchase a designated number of shares of Parlux Common Stock, $0.01 par value (the “ Warrant Shares ”), at a purchase price of $5.00 per share.  In each of Iconic’s, the Licensor’s and the Artist’s sole discretion, each of such parties may cause Parlux to issue all or a portion of the Warrants to any of their respective Affiliates (as such term is defined in the Warrants) and business associates, as designated by Iconic on the form of instruction letter attached hereto as Exhibit E , provided that any such designated person makes investment representations to Parlux and qualifies as an “accredited investor” under Regulation D of the Securities Act of 1933, as amended (“ 1933 Act ”) and further provided that any such designated person is not a Parlux Restricted Person (as such term is defined below) as of the date hereof or as of the date of designation by Iconic.  For purposes hereof, a “ Parlux Restricted Person ” shall mean any person or entity who as of the designated date is, or at any time in the three year period immediately preceding the designated date has been, a director, officer, 5% or greater shareholder, employee, consultant, vendor, supplier, distributor or direct competitor of Parlux, or an Affiliate or relative of any of the foregoing.  The specific amount of Warrant Shares to be reserved for potential issuance under the Warrants with respect to each License is set forth on Exhibit A next to the name of each respective Licensor.  However, Warrants with respect to any of the Subsequent Licenses set forth on Exhibit A will not be issued by Parlux unless and until the Subsequent Licenses set forth on Exhibit A are entered into by the respective Licensors and Iconic and sub-licensed by Iconic to Parlux pursuant to a Sublicense, and only to the extent that the required shareholder approval has been obtained by Parlux as set forth in Section 2.2 below.  As more fully set forth in the form of Warrants, and subject to the provisions of Section 2.2 below, the Warrants (i) will be exercisable for an eight (8) year period from the date of issuance, provided if the attendant License is not renewed by Parlux as the sub-licensee for the Renewal Term (as defined in the License Agreement), then the Warrants will only be exercisable for a five (5) year period from the date of issuance; (ii) will be subject to the vesting schedule contained therein; (iii) will have an exercise price of $5.00 per share, subject to corporate anti-dilution and adjustment provisions as set forth in the Warrants; (iv) will restrict the holder of any Warrants from exercising such holder's Warrants to the extent that the number of shares of Parlux Common Stock otherwise issuable upon exercise of the Warrants, together with any other Parlux Common Stock then beneficially owned by such holder, would make the holder the beneficial owner of more than 19.9% of the total number of then issued and outstanding shares of Parlux Common Stock, provided that this restriction shall not prevent, or be deemed to prevent, Iconic or any of its Affiliates from engaging or offering or proposing to engage in a transaction with Parlux that would constitute a Special Transaction under Sections 2.5(b) or

 

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2.5(c) of the Warrants; and (v) will contain certain registration rights for the holders of the Warrants, covering the re-sale of the Warrant Shares for the benefit of each of the holders (including Iconic, the Licensors and the Artists).  At the Initial Closing Date, Iconic, the Licensors, the Artists and/or their respective designees, will be issued Warrants for an aggregate of 4,000,000 Warrant Shares (the “ Initial Warrants ”) consisting of Warrants for 2,000,000 Warrant Shares allocable to each Sublicense of the two Initial Licenses, subject however, as more fully set forth in Section 2.2 below, to increase for each of the Initial Warrants to contain 3,000,000 underlying Warrant Shares.

2.2

Required Shareholder Approval .  Iconic acknowledges that due to limitations imposed by the Nasdaq Stock Market (“ NASDAQ ”), Parlux is required to obtain the approval of its shareholders in order to issue an amount of shares of Parlux Common Stock in excess of 20% of Parlux's total issued and outstanding Common Stock, which limitation applies to the Warrants to be issued with respect to the Subsequent Licenses.  Iconic further acknowledges that Parlux has represented that its Certificate of Incorporation currently authorizes a total of 30,000,000 shares of Common Stock, that Parlux has approximately 20,324,812 shares issued and outstanding at present and approximately 2,484,500 shares reserved at present for potential future issuance, and that Parlux will need to amend its Certificate of Incorporation to increase its authorized Common Stock in order to be able to have a sufficient number of shares reserved for the remaining balance of 2,000,000 Warrant Shares allocable to the two Initial Licenses (an additional 1,000,000 Warrant Shares for each of the Initial Licenses) and with respect to the Subsequent Licenses listed on Exhibit A (3,000,000 Warrant Shares for each).  Accordingly, Iconic acknowledges (and will inform the Licensors and Artists) that Parlux cannot and will not issue Warrants for the balance of 2,000,000 Warrant Shares allocable to the Initial Licenses or for the 6,000,000 Warrant Shares allocable to the Subsequent Licenses, absent receipt of shareholder approval.  Parlux covenants and agrees, promptly after the entering into of the Sublicense for the Initial Licenses designated on Exhibit A (but in any event within 30 days thereafter), to file a preliminary proxy statement with the Securities and Exchange Commission (" SEC ") and to thereafter call and hold, as promptly as is reasonably possible, a special meeting of its shareholders to seek the requisite approval of its shareholders to approve an amendment to the Certificate of Incorporation of Parlux to increase the amount of authorized shares of Common Stock to at least 40,000,000 shares, and to approve the issuance of a total of up to 8,000,000 Warrant Shares with respect to those Warrants related to the balance of 2,000,000Warrant Shares allocable to the Initial Licenses and the 6,000,000 Warrant Shares allocable to the Subsequent Licenses (collectively, the “ Required Shareholder Approval ”).  Parlux makes no representation, warranty, covenant or guaranty to Iconic or any Licensor as to whether or not the Required Shareholder Approval will be obtained, or obtained on a timely basis, but agrees to use its best efforts to take such action as is reasonably necessary as promptly as possible to facilitate such Required Shareholder Approval.  Iconic agrees and acknowledges that Parlux will not be able to issue any Warrants other than the Initial Warrants for a total of 4,000,000 Warrant Shares in connection with the entering into of the Sublicenses of the Initial Licenses hereunder, without the Required Shareholder Approval.  Parlux and Iconic agree that if

 

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the Required Shareholder Approval is not received within 150 days of the date of entering into any Sublicense with respect to any Subsequent License, then Iconic (following consultation with the Licensors and the Artists) shall have the unilateral option of either proceeding with the Sublicense to Parlux of such Subsequent License without receiving any additional Warrants, or terminating the Sublicense to Parlux of such Subsequent License.  In the event the Required Shareholder Approval is not obtained within the 150 day time period, whether Iconic proceeds with the Sublicense to Parlux of the Subsequent Licenses without additional Warrants, or whether Iconic terminates the Sublicense to Parlux of the Subsequent Licenses, in either case, the parties agree that (i) Parlux shall have no further obligation to issue any additional Warrants with respect to the Initial Licenses or the Subsequent Licenses, (ii) Parlux shall not have any liability to Iconic, any Licensor or Artist, or any of their designees, for its failure to issue additional Warrants, (iii) neither Iconic nor any Licensor or Artist under any Licenses, nor their designees, shall have or assert any claim against Parlux for its failure to issue any additional Warrants, and (iv) the Sublicenses to Parlux of the Licenses designated as Initial Licenses on Exhibit A , and the Initial Warrants (for a total of 4,000,000 Warrant Shares) issued by Parlux with respect to the Sublicenses of the Initial Licenses, shall remain in full force and effect.  If Parlux does not obtain the Required Shareholder Approval within the 150 day time period, then Iconic shall notify Parlux of its decision, which Iconic may determine in its sole discretion, to proceed with Sublicenses of the Subsequent Licenses without Warrants within 30 days following the end of such 150 day period.

3.

Profit Payments and Royalties .

3.1

Iconic's Right to *% of Net Profits .  So long as any Sublicense remains in effect and so long as the amount of cumulative Net Profits (as hereinafter defined and calculated) is a positive number, Parlux agrees to pay Iconic and Iconic's assignee(s), on an annual basis, a sum equal to * (*%) of the cumulative Net Profits (as hereinafter defined) earned by Parlux, and/or any of its subsidiaries, affiliates (meaning a person or entity that directly, or indirectly through one or more intermediaries, controls or is controlled by, or is under common control with, the person or entity specified) or sub-licensees (the “ Net Profits Share ”), on sales of ‘Licensed Products’ (as defined in the applicable License) in each ‘Sales Year’ (as defined in the applicable License) during the ‘Term’ (as defined in the applicable License), less the aggregate amount of the Net Profits Share previously paid to Iconic and Iconic's assignee(s) with respect to such Sublicense.  This payment obligation will continue for so long as the Licensed Products are sold by Parlux pursuant to its Sublicense of such License.  Parlux acknowledges and agrees that at any time on or after the Initial Delivery Date with respect to the Initial Licenses and the Subsequent Delivery Date for each of the Subsequent Licenses, Iconic may deliver a letter of instruction in the form attached to Exhibit F (the “ Net Profits Assignment Letter ”), pursuant to which, for each of the Licenses, Iconic may irrevocably assign a portion of the Net Profits Share payable to Iconic under this Section 3 to any other Person, including without limitation, each of the Licensors or Artists, but excluding any Parlux Restricted Person.  The Net Profits Assignment Letter will specify the percentage (not in excess of *%) of the Net Profits Share to be assigned to the Person specified therein (the “ Assigned Share ”) and will acknowledge that Iconic relinquishes any and all further right and entitlement to such Assigned Share granting to

 

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* Confidential terms omitted and provided separately to the Securities and Exchange Commission.

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the assignee thereof full right and title to such Assigned Share directly to such assignee.  The total percentage assigned by Iconic to all assignees can not exceed *% of Iconic's Net Profits Share.  The Net Profits Assignment Letter shall also acknowledge that the assignee of the Assigned Share shall have a direct right to audit Parlux's books and records in the manner described in Section 3.4 below and as specified in the Net Profits Assignment Letter to confirm the accuracy of Parlux's computation of the Net Profits under the relevant Sublicense, provided that to the extent either Iconic or the assignee, or both Iconic and assignee together, conducts an audit of any period, then neither will be able to subsequently conduct a separate audit of the same period.  Iconic agrees to coordinate audit rights with its assignee so that only one audit of any period is conducted for the benefit of Iconic and its assignee.   Should Parlux default in its obligation to pay the Assigned Share to any such assignee resulting in any liability to Iconic for the payment of such Assigned Share to such assignee, Parlux acknowledges that Iconic shall have a right to seek reimbursement from Parlux for Parlux's default in payment with respect to such Assigned Share and Parlux agrees to reimburse Iconic for funds paid by Iconic to its assignee to cure Parlux's default.

3.2

Net Profits .  For purposes hereof, “ Net Profits ” derived with respect to any Sublicense between Parlux and Iconic shall mean ‘Net Sales’ (as defined in the applicable License) from the sale of ‘Licensed Products’ (as defined in the applicable License) less Direct Expenses (as defined below) related to the Licensed Products, less Overhead Expenses (as defined below) from inception of each Sublicense to the last day of the period for which Net Profits is being computed.  Net Profits may be a positive number or (if Direct Expenses plus Overhead Expenses, as limited below, exceed Net Sales) a negative number.  For purposes hereof, “ Direct Expenses ” incurred with respect to any Sublicense between Parlux and Iconic includes cost of goods sold, Royalties (as defined in Section 3.3 below), the cost of a Brand Marketing Manager and a Brand Planner/Buyer (each as defined below) to the extent dedicated to the ‘Licensed Mark’ (as defined in the applicable License), advertising and promotion expenses, depreciation and amortization expense, and any other out-of-pocket (not overhead) expenses payable by Parlux to third parties, in each case directly related to the Licensed Products under that Sublicense.  For purposes hereof, “ Overhead Expense ” for each quarter in any Sales Year shall be the product computed by multiplying a fraction, the numerator of which shall be Net Sales of the Licensed Products under that Sublicense for the period in question and the denominator of which shall be total Net Sales of all Parlux fragrance and related cosmetic and skin care brands for the period in question, by the general and administrative and selling and distribution expenses with respect to all Parlux fragrance and related cosmetic and skin care brands (inclusive of the Licensed Products) consistent with the reporting of such expenses in Parlux's financial statements for period that corresponds to or ends shortly after each quarter in the Sales Year (the “ SG&A Expenses ”) filed with the SEC.  For purposes hereof, “ Overhead Expense ” related to such Licensed Products shall not exceed *% of SG&A Expenses (as defined herein) for the Sublicense with regard to the female Initial Artist and *% of SG&A Expenses for the Sublicense with regard to all other Artists, for any period being measured.  Any Direct Expenses deducted from Net Sales for purposes of determining Net Profits or any expenses included in the calculation of Overhead Expense for purposes of determining Net Profits shall not be duplicated and may not also be deducted from the gross invoice price of sales of Licensed

 

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* Confidential terms omitted and provided separately to the Securities and Exchange Commission.

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Products in the computation of Net Sales.  If any SG&A Expenses constitute Direct Expenses related specifically to the Licensed Products and Licensed Mark, such Direct Expenses shall not be duplicated but shall be deducted from SG&A Expenses prior to the application of the foregoing formula in determining Overhead Expense.  For purposes hereof, all start up and other costs incurred by Parlux prior to the initial product shipment date which commences the first Sales Year for any License shall be amortized as Direct Expenses (provided such costs meet the definition of Direct Expenses set forth herein) during the first Sales Year as and when incurred (except those expenditures that, pursuant to GAAP as consistently applied by Parlux, must be amortized over a multi-year period), and to the extent that the amount of Net Profits for any Sales Year is a negative number, such negative number will be carried forward to the subsequent Sales Year to reduce the amount of Net Profits otherwise derived in such subsequent Sales Year for purposes of computing the Net Profits Share to be paid for such Sales Year (e.g., a loss in Sales Year 1 will be carried forward to Sales Year 2), so that Net Profits for any Sales Year will be determined net of any loss incurred during the prior Sales Year.  Payment of the Net Profit Share under any Sublicense will be net of all prior payments of the Net Profit Share under that Sublicense as follows:  an amount equal to *% of the cumulative Net Profits (which shall include all negative Net Profits and positive Net Profits) for the period commencing on the Effective Date of the applicable License Agreement and ending on the last day of the then-current Sales Year for which the Net Profits Share is being computed (the “ Current Sales Year ”) (the entire period from the Effective Date through the end of the Current Sales Year being referred to as the “ Period To Date ”), less the aggregate, cumulative amount of Net Profits previously paid to Iconic or Iconic’s assignee(s), provided that, if such aggregate, cumulative amount of Net Profits previously paid to Iconic or Iconic’s assignee(s) shall exceed *% of the cumulative, aggregate amount of Net Profits for the Period To Date, there shall be no Net Profits Share payable to Iconic or Iconic assignee(s) for the Current Sales Year.  For purposes hereof, “ Brand Marketing Manager ” shall mean an employee or independent contractor of Parlux whose primary responsibility shall be to develop and market one or more of the fragrance brands that are the subject of the Licenses. For purposes hereof, “ Brand Planner/Buyer ” shall mean an employee or independent contractor of Parlux whose primary responsibility shall to be to oversee the manufacture of the Licensed Products and the purchasing of the respective fragrances, bottles, caps, molds and packaging for one or more of the fragrance brands that are the subject of the Licenses.  If the Brand Marketing Manager and/or Brand Planner/Buyer is responsible for more than one fragrance brand of Parlux, then the cost of such employee shall be allocated between the Licensed Products and/or any other Parlux fragrance brand products on an equitable basis in good faith by Parlux primarily based on the respective sales levels of such Licensed Products and/or such other products in the relevant time period.

3.3

Royalties .  In furtherance and not limitation of its obligations under Section 1.5 , under each Sublicense, Parlux shall assume the licensee's obligation to make royalty payments to the Licensor on account of Net Sales for the applicable brands covered by the underlying License (“ Royalties ”).  Parlux shall remit payment of such Royalties directly to the Licensor under each License in accordance with the terms and conditions of each License.

 

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* Confidential terms omitted and provided separately to the Securities and Exchange Commission.

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3.4

Profit and Royalty Reports; Audits .  The respective amount of Net Profits derived under each Sublicense shall be reportable by Parlux to Iconic on or before the date that is forty-five (45) days following the end of each quarter of each Sales Year during the Term of each License (each such date a “ Profits Reporting Date ”).  On or before each Profits Reporting Date, Parlux shall submit to Iconic (i) a true, correct and complete copy of the sales royalty report provided by Parlux to each Licensor pursuant to the applicable License, and (ii) a profit report setting forth for the end of the preceding quarter the cumulative amount of Net Sales and the cumulative amount of Net Profits earned under each Sublicense.  The profits report shall include a detailed listing, in accordance with Section 3.2 , of all deductions from gross receipts to determine Net Sales and in turn all deductions from Net Sales for purposes of determining Net Profits, and shall show the calculation of the cumulative payment of the Net Profits Share under that Sublicense.  Parlux agrees to maintain, for the term of each License, plus three (3) years or, if earlier, three (3) years from the date of audit as discussed below, true, accurate and complete business records regarding Licensed Products sold under each License, including the calculations of Net Sales, Royalties due to each Licensor under each License, Net Profits earned by Parlux and the Net Profits Share paid.

Iconic for all Sublicenses, and each Licensor for such Licensor’s own License, and Iconic's assignee of the Assigned Share, if any, for the applicable Sublicense, shall have the right, at any time with at least ten (10) days’ prior written notice, to audit any and all of Parlux’s books and records related to the business conducted in connection with the applicable Sublicense(s) and the determination of the Net Profits Share.  For purposes of this Section 3.4 , such books and records shall include, but not be limited to, the manner and methodology of the determination of the Net Profits Share.  In connection with any such audit, Parlux shall provide access during normal business hours to its premises and to all of Parlux’s employees as are reasonably necessary for the completion of such audit.  Parlux shall not bear the costs of any audit hereunder; provided , however , that if after the first year of a Sublicense an audit of a Sublicense reveals under-reporting of Net Profits by (i) *% or more for any Sales Year or (ii) $* for any Sales Year, whichever is greater, the costs of such audit shall be reimbursed by Parlux and failure by Parlux to so reimburse shall constitute a breach of this Agreement.  Iconic agrees to coordinate all audit demands by Iconic, by its assignee(s) of the Assigned Share, and by the Licensor, so that only one audit of any period with respect to any Sublicense is conducted.

In the event that as a result of such audit, Iconic disputes the amount of the Net Profits Share or the manner in which it is determined, it shall promptly (but not later than 30 days after the delivery of such audit to Iconic) give written notice (the “Dispute Notice”) to Parlux of such dispute (in reasonable detail describing the nature of the dispute asserted).  If Iconic and Parlux reconcile the dispute, the Net Profits Share shall be adjusted accordingly (and if applicable, any remaining balance shall be paid promptly) and shall thereupon become binding, final and conclusive upon Parlux and Iconic.  If Iconic and Parlux are unable to reconcile the dispute in writing within 20 days after the date on which Iconic gives the applicable Dispute Notice (the " Reconciliation Period "), the items in dispute shall be submitted to a mutually acceptable accounting firm (other than the accountants for Parlux) selected from any of the eight largest accounting firms in the United States in terms of gross revenues (the " Independent Auditors ") for

 

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* Confidential terms omitted and provided separately to the Securities and Exchange Commission.

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final determination, and the Net Profits Share shall be deemed adjusted in accordance with the determination of the Independent Auditors and shall become binding, final and conclusive upon all of the parties hereto.  The Independent Auditors shall consider only the accounting items in dispute and shall be instructed to act within 20 days (or such longer period as Iconic and Parlux may agree) to resolve all accounting items in dispute. If the dispute relates to a non-accounting issue and such dispute is not reconciled within the Reconciliation Period, the dispute shall be resolved by a court of competent jurisdiction.

3.5

Payment Terms .  The Net Profits Share, and each Licensor's Royalties, shall be paid by Parlux in U.S. dollars.  Parlux shall pay Royalties directly to the applicable Licensor, when and as due under the respective Licenses.  An amount equal to the Net Profits Share of each Sublicense shall be paid by Parlux to Iconic and/or its assignee(s) of the Assigned Share within 60 days following the end of the respective Sales Year for each Sublicense.  Payment of the Net Profit Share under any Sublicense will be net of all prior payments of the Net Profit Share under that Sublicense in accordance with the computational formula set forth in paragraph 3.2 above.   Iconic may assess simple interest at the rate of one percent (1%) per month for past-due payments.  The payment of such interest shall not prevent Iconic from exercising any other rights it may have as a consequence of the lateness of any payment and in no event shall this interest provision be construed as a grant of permission for any payment delays or a waiver of the payment terms set forth herein.

3.6

Taxes .  The calculations of Net Profits and Royalties are exclusive of any national, state or local sales, use, value added or other taxes, customs duties, or similar tariffs and fees which Parlux may be required to pay or collect.  Should any such tax or levy be made, Parlux agrees to pay such tax or levy and indemnify Iconic against any claim for such tax or levy demanded.  Parlux will pay when due any withholding taxes required by applicable law with respect to its employees.  The Licensor and/or Iconic will pay all federal, state and local income taxes payable with respect to its receipt of any payments with respect to Net Profits and Royalties, and any interest thereon, paid or payable by Parlux.   Iconic agrees to indemnify Parlux against any claim for income taxes due and payable by Iconic or by any Licensor, except with respect to any Assigned Share.  The assignee of an Assigned Share will agree in the Net Profits Assignment Letter to indemnify Parlux against any claim for income taxes due and payable by the assignee with respect to the Assigned Share.

4.

Right of First Offer .   

4.1

Right of First Offer .   Parlux is hereby granted the right of first offer as described in this Section 4 exercisable in connection with any proposed Fragrance Transaction.  For purposes hereof, a “ Fragrance Transaction ” shall mean an exclusive license agreement to manufacture, market and sell fragrance and related products which is obtained by Iconic as licensee with any celebrity personalities as licensors, other than and in addition to those listed on Exhibit A .

(a)

Subject  to Section 4.2 below, if at any time Iconic shall enter into a Fragrance Transaction, then prior to negotiating with or initiating any assignment or sub-license of any such Fragrance Transaction to any Third Party Manufacturer (as defined in Section 1.1 ), Iconic shall give written notice (the “ Negotiation Notice ”) to

 

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Parlux.  The Negotiation Notice will include a copy of the proposed or executed license agreement or term sheet that Iconic has obtained with the celebrity and/or her or his representative with respect to the Fragrance Transaction.  If Parlux wishes to pursue an assignment or sub-license of that Fragrance Transaction with Iconic, then Parlux shall, not later than ten (10) days after delivery of the Negotiation Notice (the “ Decision Period ”), give written notice thereof (the “ Exercise Notice ”) to Iconic stating whether Parlux wishes to pursue such Fragrance Transaction.  The Exercise Notice, which shall be non-binding, shall include the proposed consideration, the terms of payment of such consideration and all other substantive economic terms of the assignment or sub-license of the Fragrance Transaction to Parlux.  Such sub-license or assignment, as applicable, shall be subject to the consent of the Licensor in each such Fragrance Transaction.

(b)

Iconic shall consider Parlux’s proposal for a Fragrance Transaction in good faith.  If Iconic and Parlux are unable to negotiate a binding agreement for an assignment or sub-license of a Fragrance Transaction within the thirty (30) day period following the delivery of the Exercise Notice, then Iconic shall have the right to pursue that Fragrance Transaction with any unrelated Third Party Manufacturer.  

4.2

Expiration and Limitations .  The respective rights and obligations of Parlux and Iconic under this Section 4 shall expire upon the earlier of (i) the expiration of the respective Terms or earlier termination of all the Licenses, (ii) the failure of Parlux to make a payment to Iconic of Net Profits when due, if not cured after ten (10) days’ written notice of payment default by Iconic to Parlux, (iii) the breach by Parlux of any of its covenants and obligations (including without limitation, any payment obligations) under any License Agreement or Sub-License, if not cured after ten (10) days’ written notice of default by Iconic (or, to the extent applicable, the Licensor), to the extent curable or (iv) the breach by Parlux of any of its covenants and obligations under the Initial Warrants, the Additional Warrants (if so issued) or that certain letter agreement of even date herewith between the parties, if not cured after ten (10) days’ written notice of default by Iconic, to the extent curable.

4.3

Non-Contravention .  Iconic shall have the right, but not the obligation, to provide written notice to Parlux if Iconic in good faith believes that Iconic has a reasonable opportunity to enter into a Fragrance Transaction with a celebrity (an “ Opportunity Notice ”).  Parlux will confirm within ten (10) days from receipt of an Opportunity Notice if (i) Parlux is interested in working with Iconic in order to pursue a license from that celebrity (a “ Proposed Celebrity ”), (ii) Parlux has had or is in bona fide substantive discussions (which must be documented with proof reasonably satisfactory to Iconic) with or otherwise pursuing a license directly with the Proposed Celebrity pursuant to an already existing term sheet or draft license (a “ Pre-Existing Relationship ”), or (iii) Parlux has no interest in pursuing the Proposed Celebrity (an “ Opportunity Declination ”), it being understood and agreed that the failure of Parlux to timely respond to the Opportunity Notice shall constitute an Opportunity Declination.  If Parlux confirms its interest in having Iconic pursue the Proposed Celebrity, then Iconic will have an exclusive period of ninety (90) days to obtain and present to Parlux a term sheet for a Fragrance Transaction with the Proposed Celebrity, and then will have an additional exclusive period of ninety (90) days to obtain a definitive license agreement for a Fragrance Transaction with the Proposed Celebrity, at which point Iconic will present the Fragrance Transaction to Parlux pursuant to the right of first offer set forth in Section 4.1, and Parlux shall not negotiate, enter

 

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into or attempt to negotiate or enter into any agreement, covenant or understanding, written or oral, with the Proposed Celebrity or its agents and representatives, directly or indirectly, during both such ninety (90) day exclusive periods.  If Parlux confirms it has a Pre-Existing Relationship with the Proposed Celebrity, then Iconic agrees not to pursue a Fragrance Transaction with such Proposed Celebrity for a period of six months and Iconic shall not negotiate, enter into or attempt to negotiate or enter into any agreement, covenant or understanding, written or oral, with the Proposed Celebrity or its agents and representatives, directly or indirectly, during such six month period.  In the event of an Opportunity Declination, than Iconic shall be free to pursue a Fragrance Transaction with such Proposed Celebrity for a period of six months without being subject to the right of first offer set forth in this Section 4 and Parlux shall not negotiate, enter into or attempt to negotiate or enter into any agreement, covenant or understanding, written or oral, with the Proposed Celebrity or its agents and representatives, directly or indirectly, during such six month period.

5.

Representations and Warranties of Parlux .  Parlux represents, warrants and covenants to Iconic as follows:

5.1

Organization; Execution, Delivery and Performance .

(a)

Parlux is a corporation duly organized, validly existing and in good standing under the laws of the State of Delaware, with full power and authority (corporate and otherwise) to own, lease, use and operate its properties and to carry on its business as and where owned, leased, used, operated and conducted.

(b)

Subject to receiving the Required Shareholder Approval and the filing of an Amendment to the Certificate of Incorporation of Parlux in accordance with the Required Shareholder Approval:  (i) Parlux has all requisite corporate power and authority to enter into and perform its obligations under this Agreement, the Warrants, and the Sublicenses (collectively the “ Transaction Documents ”) and to consummate the transactions contemplated hereby and thereby and to issue the Warrants, in accordance with the terms hereof and thereof, (ii) the execution and delivery of the Transaction Documents by Parlux and the consummation by Parlux of the transactions contemplated hereby and thereby (including without limitation, the issuance of the Warrants, and the issuance and reservation for issuance of the Warrant Shares) have been duly authorized by Parlux’s Board of Directors and no further consent or authorization of Parlux or its Board of Directors is required, (iii) each of the Transaction Documents has been duly executed and delivered by Parlux by its authorized representative, and such authorized representative is a true and official representative with authority to sign each such document and the other documents or certificates executed in connection herewith and bind Parlux accordingly, and (iv) each of the Transaction Documents constitutes, and upon execution and delivery thereof by Parlux will constitute, a legal, valid and binding obligation of Parlux enforceable against Parlux in accordance with its respective terms, except to the extent limited by applicable bankruptcy, insolvency, reorganization, moratorium or other laws of general application affecting enforcement of creditors’ rights and general principles of equity that restrict the availability of equitable or legal remedies.  

 

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5.2

Warrant Shares Duly Authorized .  The Warrant Shares underlying the Initial Warrants have been duly authorized and reserved for issuance and, upon exercise of the Initial Warrants in accordance with the terms of the Initial Warrants, including receipt of payment of the requisite exercise price, the Warrant Shares will be duly and validly issued, fully paid and non-assessable, and shall not be subject to preemptive rights or other similar rights of shareholders of Parlux.  Subject to the Required Shareholder Approval for the Warrants to be issued with respect to any Subsequent Licenses and for the additional Warrants for 2,000,000 Warrant Shares to be issued with respect to the Initial Licenses, such Warrant Shares will be duly authorized and reserved for future issuance and, upon exercise of the Warrants in accordance with the terms of the Warrants, including receipt of payment of the requisite exercise price, the Warrant Shares will be duly and validly issued, fully paid and non-assessable, and shall not be subject to preemptive rights or other similar rights of shareholders of Parlux.

5.3

No Conflicts .  The execution, delivery and performance of the Transaction Documents by Parlux and the consummation by Parlux of the transactions contemplated hereby and thereby (including, without limitation, the issuance and reservation for issuance of the Warrant Shares) will not violate or conflict with, or result in a breach of any provision of, or constitute a default (or an event which with notice or lapse of time or both could become a default) under, or give to others any rights of termination, amendment, acceleration or cancellation of, any agreement, indenture, patent, patent license or instrument to which Parlux or any of its subsidiaries is a party, except for possible violations, conflicts or defaults as would not, individually or in the aggregate, have a Material Adverse Effect (as hereinafter defined). Provided that the Required Shareholder Approval is obtained, and the Certificate of Incorporation of Parlux is thereafter amended in accordance with the Required Shareholder Approval, the execution, delivery and performance of the Transaction Documents by Parlux and the consummation by Parlux of the transactions contemplated hereby and thereby (including, without limitation, the issuance and reservation for issuance of the Warrant Shares) will not: (i) conflict with or result in a violation of any provision of the Certificate of Incorporation or By-laws of Parlux; or (ii) result in a violation of any law, rule, regulation, order, judgment or decree (including federal and state securities laws and regulations and regulations of any self-regulatory organizations to which Parlux or its securities are subject) applicable to Parlux or any of its subsidiaries or by which any property or asset of Parlux or any of its subsidiaries is bound or affected.  Neither Parlux nor any of its subsidiaries is in violation of its Certificate of Incorporation, By-laws or other organizational documents.  Neither Parlux nor any of its subsidiaries is in default (and no event has occurred which with notice or lapse of time or both could put Parlux or any of its subsidiaries in default) under, and neither Parlux nor any of its subsidiaries has taken any action or failed to take any action that would give to others any rights of termination, amendment, acceleration or cancellation of, any agreement, indenture or instrument to which Parlux or any of its subsidiaries is a party or by which any property or assets of Parlux or any of its subsidiaries is bound or affected, except for possible defaults as would not, individually or in the aggregate, have a Material Adverse Effect or asserted defaults which have been waived by the other parties.  The businesses of Parlux and its subsidiaries are not being conducted in violation of any law, rule, ordinance or regulation of any governmental entity, except for possible violations (other than with respect to federal and state securities laws) which would not, individually or in the aggregate, have a Material Adverse Effect. Except as required under the 1933 Act, the Securities Exchange Act of 1934, as amended (the “ 1934 Act ”), the rules and regulations of NASDAQ and any applicable state laws, Parlux is not required to

 

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obtain any consent, authorization or order of, or make any filing or registration with, any court, governmental agency, regulatory agency, self regulatory organization or stock market or any third party in order for it to execute, deliver or perform any of its obligations under this Agreement or the Warrants in accordance with the terms hereof or thereof or to issue and sell the Warrants in accordance with the terms hereof and to issue the Warrant Shares upon exercise of the Warrants.  All consents, authorizations, orders, filings and registrations which Parlux is required to obtain pursuant to the preceding sentence have been obtained or effected on or prior to the date hereof or will be obtained or effected in a timely manner following the date hereof, except that Iconic acknowledges that Parlux cannot provide any assurance of receiving the Required Shareholder Approval.  For purposes of this Agreement, “ Material Adverse Effect ” means a material adverse effect on (i) the assets, liabilities, results of operations, condition (financial or otherwise), business, or prospects of Parlux and its subsidiaries taken as a whole, or (ii) the ability of Parlux to perform its obligations in all material respects under the Transaction Documents.

5.4

SEC Information .

(a)

Since August 1, 2008, Parlux has timely filed all reports, schedules, forms, statements and other documents required to be filed by it with the SEC pursuant to the reporting requirements of the 1934 Act (all of the foregoing and all other documents filed with the SEC within the past two years and all exhibits included therein and financial statements and schedules thereto and documents incorporated by reference therein, being hereinafter referred to herein as the “ SEC Documents ”). The SEC Documents have been made available to Iconic via the SEC’s EDGAR system. As of their respective dates, the SEC Documents complied in all material respects with the requirements of the 1934 Act and the rules and regulations of the SEC promulgated thereunder applicable to the SEC Documents, and none of the SEC Documents, at the time they were filed with the SEC, contained any untrue statement of a material fact or omitted to state a material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. As of their respective dates, the financial statements of Parlux included in the SEC Documents (“ Parlux Financial Statements ”) complied as to form in all material respects with applicable accounting requirements and the published rules and regulations of the SEC with respect thereto. Parlux Financial Statements have been prepared in accordance with United States generally accepted accounting principles, consistently applied, during the periods involved (except as may be otherwise indicated in such financial statements or the notes thereto) and fairly present in all material respects the consolidated financial position of Parlux and its consolidated subsidiaries as of the dates thereof and the consolidated results of their operations and cash flows for the periods then ended (subject, in the case of unaudited statements, to normal year-end audit adjustments).  

(b)

The shares of Common Stock are currently listed on NASDAQ.  Within the past year, Parlux has not received notice (written or oral) from NASDAQ to the effect that Parlux is not in compliance with the continued listing and maintenance requirements of such trading market.  Parlux is, and has no reason to believe that it will not in the foreseeable future continue to be, in compliance with all such listing and maintenance requirements, provided its market price does not remain below $1.00 per share.

 

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5.5

Permits; Compliance .  Parlux and each of its subsidiaries is in possession of all material franchises, grants, authorizations, licenses, permits, easements, variances, exemptions, consents, certificates, approvals and orders necessary to own, lease and operate its properties and to carry on its business as it is now being conducted (collectively, the “ Parlux Permits ”), and there is no action pending or, to the knowledge of Parlux, threatened regarding suspension or cancellation of any of Parlux Permits.  Neither Parlux nor any of its subsidiaries is in conflict with, or in default or violation of, any of the Parlux Permits, except for any such conflicts, defaults or violations which, individually or in the aggregate, would not reasonably be expected to have a Material Adverse Effect.

6.

Representations and Warranties of Iconic.

6.1

Status .  Iconic is a limited liability company formed, validly existing and in good standing, under the laws of the State of Delaware.  Iconic has full power and authority (corporate and otherwise) to carry on its business as and where operated and conducted.  

6.2

Ownership of Iconic .  Set forth on Exhibit G hereto is a true, correct and complete list of the member(s) and manager(s) of Iconic.  Other than the member(s) as set forth on Exhibit G , as of the date of this Agreement, no person or entity has any direct or indirect ownership interest in Iconic (including the right to any share of the profits and losses of Iconic, or to receive distributions of Iconic's assets) or any right to acquire any ownership interest in Iconic.  Other than the manager(s) as set forth on Exhibit G , no person or entity has any direct or indirect right, power or authorization to manage or direct the management or operations of the business of Iconic.   A true, correct and complete copy of the Certificate of Formation of Iconic, as filed with the Secretary of State of the State of Delaware, has been provided by Iconic to Parlux, and a true, correct and complete copy of the limited liability company agreement of Iconic and its member(s) will provided by Iconic to Parlux on each of the Closing Dates.

6.3

Execution and Delivery .  (i) Iconic has all requisite power and authority to enter into and perform its obligations under this Agreement, the Licenses and the Sublicenses, and to consummate the transactions contemplated hereby in accordance with the terms hereof and thereof, (ii) the execution and delivery of this Agreement, the Licenses and the Sublicenses by Iconic and the consummation by Iconic of the transactions contemplated hereby and thereby have been duly authorized by Iconic’s manager(s) and member(s) and no further consent or authorization of Iconic or its manager(s) is required, (iii) each of this Agreement, the Licenses and the Sublicenses has been duly executed and delivered by Iconic by its authorized representative, and such authorized representative is a true and official representative with authority to sign each such document and the other documents or certificates executed in connection herewith and bind Iconic accordingly, and (iv) each of this Agreement, the Licenses and the Sublicenses constitutes, and upon execution and delivery thereof by Iconic will constitute, a legal, valid and binding obligation of Iconic enforceable against Iconic in accordance with its respective terms, subject to bankruptcy, insolvency, fraudulent transfer, reorganization, moratorium and similar laws of general applicability, relating to or affecting creditors’ rights generally.

 

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6.4

No Conflicts .  The execution, delivery and performance of this Agreement, the Licenses and the Sublicenses by Iconic and the consummation by Iconic of the transactions contemplated hereby and thereby will not: (i) conflict with or result in a violation of any provision of the Certificate of Formation or limited liability company agreement of Iconic; (ii) violate or conflict with, or result in a breach of any provision of, or constitute a default (or an event which with notice or lapse of time or both could become a default) under, or give to others any rights of termination, amendment, acceleration or cancellation of, any agreement, indenture, patent, patent license or instrument to which Iconic or any of its affiliates is a party, except for possible violations, conflicts or defaults as would not, individually or in the aggregate, have a material adverse effect on Iconic, or (iii) result in a violation of any law, rule, regulation, order, judgment or decree applicable to Iconic or any of its affiliates or by which any property or asset of Iconic or any of its affiliates is bound or affected.  Iconic is not in violation of its Certificate of Formation, its limited liability company agreement or other organizational documents.  Iconic is not in default (and no event has occurred which with notice or lapse of time or both could put Iconic in default) under, and Iconic has not ta


 
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