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Exhibit 99.1 MASTER LICENSE AGREEMENT AGREEMENT

License Agreement

Exhibit 99.1 MASTER LICENSE AGREEMENT AGREEMENT | Document Parties: Bluefly, Inc You are currently viewing:
This License Agreement involves

Bluefly, Inc

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Title: Exhibit 99.1 MASTER LICENSE AGREEMENT AGREEMENT
Governing Law: New York     Date: 10/3/2006
Industry: Retail (Apparel)     Sector: Services

Exhibit 99.1 MASTER LICENSE AGREEMENT AGREEMENT, Parties: bluefly  inc
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                                                                    Exhibit 99.1

                            MASTER LICENSE AGREEMENT

AGREEMENT NO.:      BF0906

Customer Name:      Bluefly, Inc.

Address:            42 West 39th Street, Floor 9

City, State, Zip:   New York, NY 10018

This Master   License   Agreement   is entered   into by and between Art   Technology
Group,   Inc.,   a Delaware   corporation,   having a place of   business at One Main
Street,   Cambridge,   MA 02142 ("ATG") and the entity   identified above (together
with any future   parent or   subsidiary   entities   subject to Section 13.8 below)
("Customer").   The following Addenda (or any amendment thereof) and Order Forms,
constitute a part of Agreement:

        As Applicable:

        Addendum A:         Maintenance and Support of Programs
        Addendum B:        Professional Services
        Order Form:        ATG Product and Support Order Form

1.       DEFINITIONS.

"Agreement"   means   this   Master   License   Agreement   and all   related   Addenda,
Amendments, Order Form(s), Attachment(s), Exhibit(s) or Schedule(s), if any.

"Concurrent User" means any employee or independent   contractor of Customer (or,
with certain specified Programs, Customer's end-user) who is permitted to access
and use the Programs. The maximum number of Concurrent Users is specified in the
Order Form(s).

"Customer" shall mean the entity listed above under "Customer Name".

"CPU" means a single   processor   incorporated   as part of a single server.   Each
core in a multi-core or dual core processor   will be treated as a   processor/CPU
for the purpose of this Agreement.

"Development   License"   shall   mean the right and   license to create a Web Site;
however, such license shall not be used for production (live) Web Sites.

"Documentation"   means the user manuals and other documentation for the Programs
normally made available electronically to Customer with the Programs.   Copies of
the Documentation may be found on the ATG Web Site at www.atg.com.

"Effective   Date"   shall   mean   the date   that ATG   signs   this   Master   License
Agreement.

"Enterprise-Wide License" shall mean the right and license to install and use in
a production,   staging and development   settings an unlimited number of licenses
of such   Programs on any number of CPUs or Servers,   for the duration of the ELA
Term (defined below).

"ELA Term" is defined on the applicable Order Form.

"Individual   User" means any employee or   individual   independent   contractor of
Customer to whom Customer has issued a personal   user ID and password.   Customer
shall ensure that only one personal ID is assigned to each   Individual   User and
that no more   than   one   Individual   User   uses a   single   personal   user ID and
password.   Individual   User does not mean a corporation,   company,   partnership,
association,   entity or organization.   The maximum number of Individual Users is
specified in the Order Form.

"Maintenance",   "Support" or "Maintenance and Support" shall have the respective
meanings set forth in the Maintenance and Support Addendum.

"Order(s)"   or "Order   Form(s)"   means the forms   furnished   by ATG to   Customer
evidencing   the   purchase   of a license to use a Program   or to receive   support
under this Agreement.

"Price List" means the   publication   issued from time to time by ATG   describing
the   Programs   then   available   for license by ATG,   and related   License   Fees,
Maintenance Fees and fees for professional services.

"Production   License" shall mean the right and license to run a live Web Site in
a production environment.

"Program(s)" or "Licensed   Program(s)" means the   machine-readable,   binary code
version of the computer   software products listed in Order Form(s) and described
in more detail in ATG's then current Price List, and any and all   modifications,

                                        -1-
<PAGE>

corrections or enhancements which become part of such computer software product,
as licensed by ATG in accordance with the terms of this Agreement.

"Server" means a computer file server identified by an individual IP address and
comprised of one or more CPUs.

"Staging   or   Testing   License"   shall   mean the   right and   license   to use the
Programs for quality assurance and load testing of a Web Site. Such Licenses may
not be used for production purposes or "going live."

2.       LICENSE GRANT AND RESTRICTIONS.

        2.1      General.

        (a)      Perpetual   License.   Subject   to the terms and   limitations   set
forth in this   Agreement,   ATG grants to   Customer a   worldwide,   non-exclusive,
non-transferable (except as specifically set forth in this Agreement), perpetual
right and license to use the one or more Programs listed on an Order Form.

        (b)      Enterprise-Wide   License.   Subject to the terms and   limitations
set forth in this Agreement,   ATG grants to Customer an Enterprise-Wide   License
for those   Programs   identified as   "Enterprise"   or "ELA" in the "License Type"
Column of the Order Form.   Beginning   on the   effective   date of the   applicable
Order Form and ending on the   termination   date identified on such Order Form as
the "ELA Term",   Customer shall have the right and license to install and use an
unlimited   number of licenses of such Programs on any number of CPUs or Servers.
At the end of the ELA Term,   Customer shall certify to ATG in writing the number
of CPUs, Servers or Concurrent Users in active production and use and Customer's
right and license to continue to use such Programs shall be perpetual, but shall
be limited to such certified CPUs and Servers.

        (c)      License Types. Depending on the Program identified on the Order,
unless otherwise specified in the applicable Order, a copy of the Program(s) may
be used in only   one of the   following   ways:   (1)   only on the   number   of CPUs
associated   with certain   Server(s)   identified in the   applicable   Order (or on
replacement   Server(s) identified to ATG in writing);   or (2) only on the number
of named Servers   identified in the applicable   Order;   or (3) not to exceed the
number of Individual Users or Concurrent Users identified in the Order Form. The
foregoing   limitations   shall not apply to an Enterprise   License during the ELA
Term.

        (d)      Restrictions.

                (i)      No   Hosting   Rights/ASP   Rights.   Customer   may   use the
Programs   only to host its own Internet   site(s) to which third parties may have
access   and may not   provide   hosting,   service   bureau or   application   service
provider services to third parties.

                (ii)     Backup   Copies.   If a   licensed   Server   is   temporarily
inoperable,   Customer may transfer the Programs to another   Server having use of
no more than the same number of CPUs as were in the licensed   inoperable Server,
but only   until the   inoperable   Server   becomes   functional   or is   permanently
replaced.   A backup copy of the Program may also be used for   disaster   recovery
purposes.   Customer may not copy the Programs,   except for the disaster   recover
purposes specified above, unless specifically   authorized by ATG in writing. The
foregoing   limitations   shall not apply to an Enterprise   License during the ELA
Term.

        (e)      Supplemental Program Use Restrictions.   Supplemental modules are
delivered   with and may be required in order to run certain   Programs   including
the ATG Content Administration,   ATG Commerce, Adaptive Customer Assistance, ATG
Forum   and   Adaptive   Customer   Outreach   product   modules   (collectively,    the
"Restricted    Programs").    If   Customer   has   purchased   a   Restricted   Program
containing supplemental modules, it may only:

                (i)      access the   functionality   of those modules for which it
has specifically purchased a license;

                (ii)     where required for proper   functioning of the Restricted
Programs, use the supplemental modules to run the Restricted Program(s);

                (iii)    use   the   Restricted    Programs   on   certain   designated
servers ("Designated   Servers"),   provided that, during the ELA Term, it may use
the Restricted Programs on any servers;

                (iv)     use the   search   engine   supplied   with   the   Restricted
Programs to index and access content managed by those Restricted Programs; and

                (v)      use other ATG Programs for which Customer has obtained a
Production license,   on the Designated   Server(s) (other than for the purpose of
running the Restricted Program(s)).

3.       TITLE.

        3.1      The Programs   furnished   under this Agreement are licensed,   not
sold, to Customer.   ATG and its suppliers possess all right,   title and interest
in and to the Programs,   trademarks,   service marks,   trade names,   trade dress,
trade secrets and Documentation,   and Customer   acknowledges that it receives no
such right,   title or interest   except for the limited right of use described in
this Agreement.

         3.2      Customer shall do nothing   inconsistent   with ATG's title to the
Programs,   and shall not   reproduce   (except as   specifically   permitted by this
Agreement),   decompile,   disassemble,   or reverse   assemble   any   portion of the
Programs or   otherwise   derive its source   code,   except to the extent that such
activity is expressly permitted by applicable local law.

4.       ORDERING PROGRAMS AND SERVICES.

        4.1      Ordering.   An Order will be binding on both   parties when signed
by   authorized   representatives   of each   party.   Each Order   shall   include the
following information: 1) each Program

                                       -2-
<PAGE>

licensed   or to which   Maintenance   shall   apply,   2) the   Server on which   such
Program will be used, its location and IP address, 3) the number of CPUs in each
licensed Server or   Enterprise-Wide   License,   and 4) the fees applicable to the
number of CPUs in each licensed   Server and/or covered by Maintenance   services.
No additional or different terms in any purchase order or similar document shall
modify the terms of this Agreement whether or not signed by ATG.

        4.2      Additional Licenses. Program licenses are based on the number of
CPUs in the licensed Server or the number of seats. If Customer adds one or more
CPUs to a   licensed   Server or   additional   seats,   Customer   shall   notify   ATG
promptly   (but in no   event   less   than   ten (10)   days)   of such   addition   and
immediately   purchase a license based on the additions.   The foregoing shall not
apply to an Enterprise   License during the ELA Term,   during which time Customer
may freely add CPUs, servers and/or seats.

5.       PAYMENT.

        5.1      Fees for Software Licenses.   ATG will invoice Customer for those
amounts set forth in the Order Form upon delivery of a permanent license key for
the   Programs or upon   written   authorization   to extend the use of the Programs
(the "License Fees").

        5.2      Fees for Maintenance and Support.   ATG will invoice Customer and
Customer   shall pay ATG   annually in advance for   Maintenance   and Support   (the
"Maintenance Fees").

        5.3      Fees for   Professional   Services.   ATG   shall   invoice   Customer
biweekly   for   Services    performed    during   the    preceding    two   weeks   (the
"Professional Services Fees").

        5.4      General. Customer shall pay all amounts due under this Agreement
to ATG in U.S.   dollars   within thirty (30) days from the date of receipt of the
invoice,   unless otherwise specified herein or in the applicable Order Form. ATG
may charge interest on overdue   amounts at the rate of one and one-half   percent
(1.5%) per month or the highest   lawful rate,   whichever   is less.   In the event
that ATG must   institute   legal   proceedings   to   collect   fees due   under   this
Agreement,   Customer shall be liable for all reasonable attorneys fees and other
costs associated therewith. Customer shall be responsible for all taxes incurred
with respect to the delivery of ATG's products and services,   except those taxes
based on ATG's income or payroll.   If any foreign   governmental entity imposes a
withholding tax or VAT on amounts   payable to ATG under this Agreement,   amounts
payable to ATG shall be grossed-up so that ATG actually receives the amounts set
forth on the Order.

6.       TERM OF AGREEMENT.

        This   Agreement   will   begin on the   Effective   Date and will   continue
unless terminated as described herein.

7.       TERMINATION.

        7.1      Termination for Breach.   Either party (the "Terminating   Party")
may immediately terminate this Agreement or suspend any rights granted hereunder
upon notice to the other in the event that:   (a) the other   party   breaches   any
material   term of this   Agreement   including   the   obligation to pay amounts due
under this   Agreement and such breach is not cured within thirty (30) days after
notice   from the   Terminating   Party   (provided   that,   to the   extent   that ATG
terminates this Agreement   pursuant to this Section 7.1(a),   it will immediately
repay to Customer a pro rata   portion of any   payments   made in advance for time
periods   extending   beyond the termination   date); or (b) upon the other party's
dissolution,     liquidation,     composition,     financial     reorganization    or
recapitalization with creditors, assignment for the benefit of creditors, or the
appointment of a receiver,   trustee, custodian, or similar agent for the party's
business or property.

        7.2      Termination without Cause. Customer may terminate this Agreement
without cause by providing thirty (30) days advance written notice to ATG.

        7.3      Obligations upon Termination. On expiration or termination under
section   7.1 or 7.2,   each party   shall   promptly   remit to the other all unpaid
monies due under this Agreement. Notwithstanding the foregoing, if the Agreement
is terminated,   Customer shall have the right to continue to use, subject to the
terms and conditions of this Agreement,   the Programs   previously   purchased and
paid for hereunder   (although Customer shall have no right to license additional
copies of the Programs).

        7.4      Survival.   In addition to those provisions which by their nature
are intended to survive any   termination   or expiration of this Agreement or any
license   granted   hereunder,   Sections 2   (License   Grant and   Restrictions),   3
(title), 5 (Payment), 7.3 (Obligations Upon Termination, 8 (Confidentiality),   9
(Right to Audit),   10   (Limitation   of Warranty and   Liability),   11   (Warranty,
Remedy and Restrictions), 12 (Indemnification and Infringement) and 13 (General)
of this Agreement shall specifically survive such termination or expiration.   It
is expressly   understood   and agreed that   Customer has been granted a perpetual
license to certain   Programs as set forth in Section 2.1, and such license shall
survive any termination of this Agreement.

8.       CONFIDENTIALITY.

        The   parties   agree not to permit   access to or to   disclose   the   other
party's   Confidential   Information,   except   to   its   authorized   employees   and
contractors   who are   bound by   confidentiality   agreements   with   terms no less
restrictive   than those of this   Section 8 and who need to use or have access to
the other party's   Confidential   Information as permitted by this   Agreement.   A
receiving   party   shall use at least the same degree of care in   protecting   the
other party's   Confidential   Information   as such party   generally   exercises in
protecting its own most valuable   proprietary   information   and shall inform its
employees   having access to the   Confidential   Information   of its   confidential
nature.   In no event shall a party use less than a reasonable   degree of care in
protecting   Confidential    Information.    "Confidential    Information"   includes
documents,   data,   software

                                        -3-
<PAGE>

and information   which,   when provided by one party to the other: a) are clearly
identified   as   "Confidential"   or   "Proprietary"   or are marked   with a similar
legend;   b)   are   disclosed   orally   or   visually,   identified   as   Confidential
Information at the time of disclosure and confirmed as Confidential   Information
in writing   within 10 days;   or c) a reasonable   person would   understand   to be
confidential or proprietary at the time of disclosure.   Results of benchmark and
other tests run by Customer   and   resulting   from use of the   Programs   shall be
deemed ATG Confidential   Information and treated in accordance with the terms of
this Section.   Notwithstanding the foregoing,   the receiving party shall have no
obligation of   confidentiality   with respect to any   information   which:   (a) is
already   known   to the   receiving   party at the   time of   disclosure;   (b) is or
subsequently becomes publicly available through no wrongful act of the receiving
party;   (c) is   disclosed   or provided to the   receiving   party by a third party
without   restriction;   or (d) is developed   independently by the receiving party
without use of or access to the disclosing party's Confidential Information.

9.       RIGHT TO AUDIT.

        Customer shall keep complete and accurate records to permit an   accurate
assessment of Customer's   compliance   with its permitted   Program usage.   At any
time upon   thirty   days   notice,   but not more than once per year unless ATG has
reason to believe that a violation has occurred,   ATG may audit Customer's usage
of the   Programs   and   Maintenance   services,   either by   reviewing   Program use
on-site,   by telephone or by means of a self-audit.   Such audit shall take place
at a   date   and   time   calculated   so   as to   not   unreasonably   interfere   with
Customer's   business   operations.   ATG will comply with all reasonable   security
requirements   of Customer   and will   furnish   Customer   with a copy of its audit
report upon written   request.   If an audit   reveals   that   Customer has used any
Program   beyond   the   scope of its   license,   or has   failed   to pay   associated
Maintenance Fees applicable to its use of the Programs, Customer shall cure such
breach within 30 days of written notice by paying such   additional   License Fees
or   Maintenance   Fees as   necessary to cure the breach in   accordance   with this
Agreement.   ATG shall pay the costs of any third party conducted   audit,   unless
the audit reveals   material   (greater than five percent (5%))   unlicensed use of
any Program, in which case Customer will pay the reasonable costs of the audit.

10.      LIMITATION OF WARRANTY AND LIABILITY.

        10.1     Warranty Limitations.   EXCEPT FOR THE EXPRESS WARRANTIES MADE IN
SECTION   11,   ATG   MAKES AND   CUSTOMER   RECEIVES   NO OTHER   EXPRESS   OR   IMPLIED
WARRANTIES   OF ANY KIND AND ATG   SPECIFICALLY   DISCLAIMS   AND EXCLUDES ALL OTHER
REPRESENTATIONS   OR   WARRANTIES,   EXPRESS OR IMPLIED,   STATUTORY   OR   OTHERWISE,
INCLUDING WITHOUT   LIMITATION,   ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A
PARTICULAR PURPOSE; IMPLIED WARRANTY ARISING FROM COURSE OF PERFORMANCE,   COURSE
OF DEALING, OR USAGE OF TRADE; OR STATUTORY REMEDY. NO STATEMENT WHETHER MADE BY
ATG'S   EMPLOYEES,   AGENTS OR OTHERWISE,   SHALL BE DEEMED TO BE A WARRANTY BY ATG
FOR ANY   PURPOSE   OR TO GIVE   RISE TO ANY   LIABILITY   ON THE PART OF ATG   UNLESS
SPECIFICALLY CONTAINED IN THIS AGREEMENT.

        10.2     Exclusion of   Consequential   and Related   Damages.   EXCEPT FOR A
PARTY'S   BREACH   OF ITS   CONFIDENTIALITY   OBLIGATIONS   UNDER   SECTION   8 AND ANY
LIABILITY FOR INDEMNIFICATION   ARISING UNDER SECTION 12, IN NO EVENT WILL EITHER
PARTY   BE   LIABLE   TO THE   OTHER   UNDER   THIS   AGREEMENT   OR   OTHERWISE   FOR ANY
INCIDENTAL, SPECIAL, PUNITIVE OR CONSEQUENTIAL DAMAGES, LOSS OF PROFITS, LOSS OF
DATA OR USE OF DATA OR   INTERRUPTION   OF   BUSINESS,   EVEN IF SUCH   PARTY   OR ITS
REPRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS.

        10.3     Limitation   of Liability.   EXCEPT FOR A PARTY'S   INDEMNIFICATION
OBLIGATIONS UNDER SECTION 12 AND AMOUNTS OWED HEREUNDER, IN NO EVENT WILL EITHER
PARTY'S AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER
IN CONTRACT, TORT OR UNDER ANY OTHER THEORY OF LIABILITY,   EXCEED THE TOTAL FEES
PAID BY CUSTOMER TO ATG UNDER THIS AGREEMENT.

11.      WARRANTY, REMEDY AND RESTRICTIONS.

        11.1     ATG Warranty.   ATG represents and w


 
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