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AMENDMENT NO. 1 TO LICENSING AGREEMENT

License Agreement

AMENDMENT NO. 1 TO
LICENSING AGREEMENT | Document Parties: REDHOOK ALE BREWERY INC You are currently viewing:
This License Agreement involves

REDHOOK ALE BREWERY INC

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Title: AMENDMENT NO. 1 TO LICENSING AGREEMENT
Date: 3/26/2008
Industry: Beverages (Alcoholic)     Sector: Consumer/Non-Cyclical

AMENDMENT NO. 1 TO
LICENSING AGREEMENT, Parties: redhook ale brewery inc
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EXHIBIT 10.44
AMENDMENT NO. 1 TO
LICENSING AGREEMENT
     
By:
  Widmer Brothers Brewing Company, an Oregon corporation (“Widmer”)
929 N. Russell
Portland, Oregon 97227
and:
   
 
  Craft Brands Alliance LLC, an Oregon limited liability company (“CBA”)
929 N. Russell
Portland, Oregon 97227
and:
   
 
  Redhook Ale Brewery Incorporated, a Washington corporation (“Redhook”)
14300 NE 145 th Street
Woodinville, Washington 98072
 
   
Date:
  June 2005
                    This Amendment No. 1 to Licensing Agreement (“Agreement”) is entered into by and between Widmer and Redhook as of the date first set forth above.
BACKGROUND
          A. Pursuant to the Licensing Agreement between Widmer and Redhook dated February 1, 2003 (the “Licensing Agreement”), Redhook is manufacturing Widmer Hefeweizen product (the “Widmer Product”) at its Portsmouth facility and distributing the Widmer Product in the states of Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, Ohio, Maryland, New Jersey, Delaware, West Virginia, Virginia, North Carolina, South Carolina, Kentucky, Tennessee, Georgia, Alabama, Mississippi, Florida, Wisconsin, Michigan, Indiana, Illinois, and Washington D.C. (the “Initial Redhook Territory”).
          B. Pursuant to that certain Supply, Distribution, and Licensing Agreement by and between Widmer and CBA dated July 1, 2004, Widmer granted to CBA certain exclusive rights to expand its distribution to include the additional states of Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota (referred to herein as “Region 6”).
          C. Widmer and Redhook desire to amend the Licensing Agreement to permit Redhook to manufacture, bottle, and package additional Widmer Product at Redhook’s Portsmouth Facility and to advertise, market, and distribute the Widmer Product for sale in Region 6 through the distribution system established by Anheuser-Busch, Inc. on the terms and conditions set forth herein.
AGREEMENT
                    Based on the mutual promises set forth below and other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereby agree as follows:
               1.1 Expansion of Territory . The term “Territory” as used in the Licensing Agreement is defined to also include the states in Region 6.

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               1.2 Approvals . If Redhook has not obtained all licenses and approvals necessary and commenced selling Widmer Product in any state located within the Region 6 by the third anniversary date of this Amendment, Widmer may modify the Territory to eliminate such state from the Territory if (a) Widmer notifies Redhook of Widmer’s intent to modify the Territory to eliminate a state (the “Elimination Notice”) and (b) Redhook fails, within 45 days from the date of the Elimination Notice, to obtain all necessary licenses to sell the Widmer Product in the state or fails make any sales of Widmer Product in such state.
     2.  Brand Management . Redhook will comply with the brand management guidelines set forth on Exhibit C , attached to the Licensing Agreement. In addition, Redhook will employ a market manager (the “Region 6 Market Manager”) who will be responsible for ensuring Redhook’s compliance with the brand management guidelines in Region 6. The initial Region 6 Market Manager will be located in either St. Louis, Missouri, or Kansas City, Missouri. Any replacement Region 6 Market Manager shall be a knowledgeable and experienced beer market manager with comparable qualifications as the initial Region 6 Market Manager. Redhook shall introduce any replacement Region 6 Market Manager to Widmer in advance of employment if requested by Widmer.
     3.  Royalties .   Redhook will pay Widmer royalties for sales of Widmer Products in Region 6 (collectively, the “Region 6 Royalties”) as follows:
         
    Region 6 Royalties Through   Region 6 Royalties Following
Volume   December 31, 2005   December 31, 2005
0-41,340 PCEs
  $0.00 PCE if sales are less than 41,340 P

 
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