AGREEMENT BETWEEN
PARTIES
This AGREEMENT BETWEEN PARTIES
(this "Agreement"), dated as of this 5th day of August, 2005, is
made by and among DEBORAH CHRISTEN CORPORATION , a
Delaware corporation (“ DCC ” or
“Licensor”) and SHELLS SEAFOOD RESTAURANTS,
INC., a Florida corporation (“ SSRI ”
or “Licensee”) (together hereinafter referred to as the
“Parties” and, individually, as a
“Party”).
RECITALS
WHEREAS , pursuant to an Assignment of Assets dated July
15, 1992, between John Christen Corporation (“
Assignor ”) and DCC (the “ Assignment of
Assets ”), DCC became the assignee of certain service
marks licensed under an Agreement for Licensing of Service Marks
dated January 1, 1992 (the “ Agreement for Licensing of
Service Marks ”) between Shells, Inc. and Assignor, and,
as assignee, DCC obtained, inter alia, all the rights to
use the service marks “Shells” and “Shells
Seafood, Shellfish & Whatnot” (the “ Service
Marks ”) for the operation of restaurants in specified
trade areas for a period of ninety-nine years, including the
operation of a restaurant in the trade area as set forth on the
attached Exhibit A (the “ Carrollwood Trade Area
”);
WHEREAS , in addition, pursuant to the Assignment of
Assets, DCC acquired all rights to sublicense the Service
Marks in the Carrollwood Trade Area to Shells of Carrollwood
Village, Inc. (the “ Sublicense Agreement
”);
WHEREAS, on May 14, 1993, SSRI and Shells, Inc. entered
into an Asset Purchase Agreement whereby SSRI acquired the assets
of Shells, Inc., including the Service Marks and other proprietary
information, and, subsequently, entered into a Management and
License Agreement dated July 29, 1993, between SSRI and Shells of
Carrollwood Village, Inc. (“ Carrollwood Village
”), as amended by an Amendment to the Management and License
Agreement dated July 29, 1993 and a Second Amendment to Management
and License Agreement dated October 4, 2001 (together, the “
Management Agreement ”), whereby SSRI agreed to
provide management services and proprietary rights to Carrollwood
Village for use in its restaurant located in the Carrollwood Trade
Area (the “ Carrollwood Store ”); and
WHEREAS, DCC and SSRI desire to enter into an agreement,
to be effective upon the occurrence of specific conditions
precedent, whereby DCC shall license to SSRI use of the Service
Marks in the Carrollwood Trade Area.
NOW, THEREFORE , in consideration of the foregoing and the
agreements set forth below, the receipt, adequacy and sufficiency
of which are hereby acknowledged, the parties hereto agree as
follows:
ARTICLE 1
LICENSE
1.1
License . DCC hereby grants to Licensee the exclusive
right to use the Service Marks in connection with Licensee’s
operation of one or multiple restaurants in the portion of the
Carrollwood Trade Area set forth in Exhibit B (the “Limited
Carrollwood Trade Area”) under the terms and conditions of
this Agreement. Licensee shall have the right to use the Services
Marks in the Limited Carrollwood Trade Area to, open one or more
restaurants in the Limited Carrollwood Trade Area and to sublicense
the use of the Service Marks to third parties in the Limited
Carrollwood Trade Area. Subsequent to opening a restaurant in the
Limited Carrollwood Trade Area depicted in Exhibit B, Licensee
shall have the rights as set forth in this Section 1.1 to open
additional restaurants and to sublicense the use of the Service
Marks to third parties within the Carrollwood Trade Area; provided,
however, that SSRI shall be required to obtain DCC’s prior
written approval, which approval may be withheld in DCC’s
sole discretion only in the event SSRI desires to open a restaurant
within the South Tampa Trade Area and the North Tampa Trade Area as
set forth in Exhibit C which trade areas overlap and extend into
the Carrollwood Trade Area.
1.2
Term . The initial term of this Agreement shall be
deemed to have commenced on the date of this Agreement and shall
continue for as long as Licensee owns and operates restaurants in
the Carrollwood Trade Area, unless terminated earlier pursuant to
Article 3.
1.3
Effective Date
. The License granted in Sections
1.1 and 1.2 shall become effective on the Effective Date (as
defined in Section 7 of this Agreement).
ARTICLE
2
LICENSE
FEE
2.1
License Fee
. DCC shall be entitled to receive
from SSRI and SSRI shall be obligated to pay to DCC on or before
the 15 th day immediately following the end of the prior
month a fee in the amount of two percent (2%) of the gross receipts
of each Shells Seafood Restaurant operated or sublicensed by SSRI
within any portion of the Carrollwood Trade Area. For purposes of
determining gross receipts for this Section 2.1, gross receipts
shall be calculated in the same manner as gross receipts are
calculated for the following sublicensees of DCC: Shells of
Sarasota South, Inc., and Shells of North Tampa, Inc. In the event
that both Shells of Sarasota South, Inc., and Shells of North
Tampa, Inc. cease to operate, gross receipts shall continue to be
calculated in the same manner as previously calculated by Shells of
Sarasota South, Inc., and Shells of North Tampa, Inc.
ARTICLE
3
USE OF SERVICE
MARKS
3.1
SSRI agrees to use the Service
Marks in the Carrollwood Trade Area only in connection with the
operation or sublicensing of Shells Seafood restaurants.
3.2
The foundation of the value of the
Service Marks is the establishment and maintenance of a reputation
among the public for the operation of high quality restaurants. A
fundamental requirement of this license is adherence by SSRI to the
Shells Seafood restaurants’ standards and policies, as such
may be amended and revised during the term of this Agreement,
providing for the uniform operation of all restaurants licensing
the Service Marks. Compliance by SSRI with the foregoing standards
and policies in conjunction with the use of the Service Marks
provides the basis for the wide public acceptance of the Service
Marks and its valuable goodwill. Adherence by SSRI to all aspects
of the standards and policies for the uniform operation of the
Shells Seafood restaurants is required at all times.
3.3
DCC shall have the right at any
time, and from time to time, to have its representatives enter the
premises of any Shells Seafood restaurant in the Carrollwood Trade
Area, with 48 hours notice, and to confer with Licensee’s
employees and customers, for the purpose of inspecting the use of
the Service Marks to determine whether Licensee is in compliance
with the terms and conditions contained in this
Agreement.
ARTICLE
4
TERMINATION
4.1 Termination by DCC . DCC shall have the right to terminate this
Agreement in the event that SSRI fails to cure any default
described below within thirty (30) days of the receipt of written
notice by SSRI from DCC stating the reason for such
default:
(a)
in the event of any breach or
default of any of the provisions of this Agreement; including but
not limited to, failure to pay the License Fee as when due pursuant
to th
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