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Exhibit 10.5 Joint Venture Agreement

Joint Venture JV Agreement

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 This Joint Venture JV Agreement involves

Atrium Enterprises Ltd

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Governing Law: New York     Date: 3/19/2007

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AGREEMENT made as of the 9th day of February, 2007 by and between Ace

Marketing & Promotions, Inc., with its principal executive office located at 457

Rockaway Avenue, Valley Stream, NY 11581 ("Ace") and Atrium Enterprises Ltd.,

with its principal executive office located at 91 Michelle Drive, Jericho, NY

11753 ("Atrium").

W I T N E S S E T H :

WHEREAS, Ace is a full service advertising specialties and promotional

products distributor company, which distributes items manufactured by others to

its customers typically with its customers' logos on them (the "Ace Business");


WHEREAS, Atrium is a leader in the motivation and rewards industry having

a combination of over 30 years of experience, knowledge and long term

relationships in this industry and specifically to the incentive and rewards

business under the direction of Ken Sternfeld, it Chief Executive Officer and

President, it being understood that Atrium's mission is to fuse together a suite

of marketing and service solutions with a family of products and services that

develop, maintain, and enhance business relationships, and the value of related

transactions or actions (the "Atrium Business"); and

WHEREAS, Ace and Atrium mutually agree to enter into a Joint Venture

Agreement whereby each company retains the other company's services as an

independent sales representative for the other party; and

WHEREAS, it is intended that the parties will in the future explore joint

venture initiatives to deepen the relationship between the parties and to

increase the value of both organizations.

NOW, THEREFORE, it is agreed as follows:


1. Atrium is hereby retained as a commissioned independent sales

representative of Ace. Atrium will provide its sales services to Ace on an

exclusive basis inasmuch as it will not provide similar services to other

promotional product companies. Atrium's services will consist of selling

promotional products, print sales and the like of Ace's Business to Atrium's


2. Atrium shall commit to secure one or more qualified individuals to

promote and sell promotional products, print sales and the like of Ace's


3. Ace shall pay Atrium the following compensation:

(a) A 50% commission on gross profit (as defined herein)

determined on a cash basis after collection of all sales orders receivables.

"Gross Profit" shall be defined as collected revenues from sales orders in which

Atrium are the salesman of record minus cost of goods, taxes, shipping and

handling. Commissions due under this paragraph 3(a) shall be paid monthly on or

about the last business day of each month.



(b) Atrium will receive a draw of up to $7,500 per month against

its commissions, with the total outstanding draw amount never exceeding $30,000.

On or before February 15, 2007, Ace shall grant Atrium four year non-qualified

stock options to purchase 70,000 shares of its common stock at a purchase price

of $2.50 per share. The options shall vest in three equal annual installments

commencing February 15, 2008. These options, which shall be transferable to the

extent permitted by law and subject to the consent of Ace, which consent shall

not be unreasonably withheld, shall be granted outside of Ace's stock option

plan. In the event Ace determines that stockholder approval is required for the

grant of these options due to the listing requirements of any Exchange NASDAQ or

otherwise, Ace will undertake to obtain stockholder approval of same prior to

February 15, 2008.

(c) Ace will reimburse Atrium for its out-of-pocket expenses on a

monthly and non-accountable basis up to $400 per month. Any expense in excess of

$400 is subject to the written approval of Ace.

4. Atrium agrees that the projected Gross Profit on all sales orders

will be at least 25%, unless an officer of Ace consents to a lower Gross Profit.

In the event that the Gross Profit on an order is less than 25%, the commission

rate of 50% will be reduced by an agreed upon amount in writing.

5. Atrium and its employees who are assigned to work on Ace's account

shall not be employees of Ace and shall not be entitled to any employee

benefits, such as health, hospitalization and participation in a 401(k) plan or



6. Ace is hereby retained as a commissioned independent sales

representative of Atrium. Ace will seek to introduce Atrium's Business products

and services to its clients, including its incentive platform programs and/or

Solata based target marketing/communication projects. These services will be

provided by Ace to its clients either through one more trained employees or

independent sales representatives of Ace or by referral of an Ace client to one


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