Not-for-Profit Organization Liability Policy Declarations

                                                                  Exhibit 10.11

                  Not-for-Profit Organization Liability Policy

                                  Declarations

                            Policy Number: 8197-5878

                       Chubb Group of Insurance Companies

                              15 Mountain View Road

                                Warren, NJ 07059

     Federal Insurance Company, a stock insurance company,

     incorporated under the laws of Indiana,herein called the Company.

THIS IS A CLAIMS-MADE POLICY. THIS POLICY COVERS ONLY CLAIMS FIRST MADE

AGAINST THE INSURED DURING THE POLICY PERIOD.

           PLEASE READ CAREFULLY.

Item 1. Organization:             ROUNDY'S FOUNDATION, INC.

                                  P.O. BOX 473 MILWAUKEE, WI 53201

Item 2. Limits of Liability:     (A)  Each Loss             $ 1,000,000

                                 (B)  Each Policy Year      $ 1,000,000

Note that the limits of liability and deductible are reduced or exhausted by

Defense Costs.

Item 3. Policy Period:            From   12:01 A.M. on November 1, 2003

                                  To     12:01 A.M. on November 1, 2004

                                  Local time at the Organization's address

Item 4. Deductible Amount: (A)    Nonindemnifiable Loss          $  None

                           (B)    Indemnifiable Loss             $  2,500

Item 5. Extended Reporting Period: (A)    Additional Premium   125% of the

                                                               Annual Premium

                                   (B) Additional Period          1 year

Item 6. Pending or Prior Date:      November 1, 2003

&