GROUP INSURANCE ENDORSEMENT PLAN

Exhibit 10.4

THE BANK OF KENTUCKY, INC.

FLORENCE, KENTUCKY

GROUP INSURANCE ENDORSEMENT PLAN

This Group Insurance Endorsement Plan (the “Plan”) of The Bank of Kentucky, Inc. (the “Company”) is adopted effective September 1, 2003 (“Effective Date”). The purpose of the Plan is to supplement insurance death protection to certain employees. It is intended to replace some or all of the coverage currently provided to these employees under a Company sponsored group term life plan.

Accordingly, The Bank of Kentucky hereby adopts the Plan pursuant to the terms and provisions set forth below:

ARTICLE I

DEFINITIONS

Wherever used herein the following terms shall have the meanings hereinafter set forth. Words in the masculine gender shall include the feminine and the singular shall include the plural, and vice versa, unless qualified by the context. Any headings used herein are included for the ease of reference only, and are not to be construed so as to alter the terms hereof.

1.1 BENEFICIARY means the person or persons designated by a Participant to receive benefits pursuant to Section 3.2 upon his death.

1.2 BOARD means the Board of Directors of the Company.

1.3 COMMITTEE means the individuals appointed by the Board of Directors of the Company to administer the Plan.

1.4 COMPANY means The Bank of Kentucky, a Kentucky banking company, and any successor corporation or other entity resulting from a merger or consolidation into or with the Company or a transfer or sale of substantially all of the assets of the Company.

1.5 ELIGIBLE EMPLOYEE means, for any Plan Year (or applicable portion thereof), a person employed by the Company who is determined by the Board to be a member of a select group of management or highly compensated employees and who is designated by the Board to be an Eligible Employee under the Plan.

1.6 ENDORSEMENT means the designation described on Section 3.1 by which the Company assigns Policy proceeds to a Participant.

1.7 INSURER means the legal reserve life insurance company(s) that has issued Policies identified on Exhibit A, as such Exhibit A may be amended from time to time by the Company.

1.8 PARTICIPANT means an Eligible Employee who has received an Endorsement of the benefits of a Policy under the terms of this Plan.

1.9 POLICY or POLICIES means the policy or policies of insurance on the lives of Participants, as described in Exhibit A attached hereto and by this reference made a part hereof, and which have been issued by the Insurer.

1

ARTICLE II

POLICIES

2.1 Purchase of Policies. The Company has purchased the Policies from the Insurer. The parties hereto have taken all necessary action to cause the Insurer to issue the Policies, and shall take any further action which may be necessary to cause the Policies to conform to the provisions of this Plan. The parties hereto agree that the Policies shall be subject to the terms and conditions of this Plan and of the endorsement to the Policies filed with the Insurer.

2.2 Ownership of Policies. The Company shall be the sole and absolute owner of the Policies, and may exercise all ownership rights granted to the owner thereof by the terms of the Policies.

ARTICLE III