Exhibit 10.30
AMENDED AND RESTATED
SALES REPRESENTATIVE AGREEMENT
THIS AMENDED AND RESTATED SALES
REPRESENTATIVE AGREEMENT (“Agreement”) is made
effective as of January 24, 2005, by and between dj Orthopedics,
LLC, a Delaware limited liability company (hereinafter referred to
as “DJO”), with its principal place of business at 2985
Scott Street, Vista, CA 92081, and DePuy Spine, Inc., an Ohio
corporation (hereinafter referred to as “DePuy Spine”),
with its principal place of business at 325 Paramount Drive,
Raynham, Massachusetts 02767.
BACKGROUND
WHEREAS, DePuy Spine, formerly known as DePuy
AcroMed, and OrthoLogic Corp., the predecessor to DJO, entered into
that certain Sales Representative Agreement dated August 18, 2000,
as amended by that certain Amendment to Sales Representative
Agreement dated August 1, 2001, that certain Amendment to Sales
Representative Agreement dated March 1, 2002, that certain
Amendment No. 3 to Sales Representative Agreement dated September
15, 2003 and that certain letter dated March 29, 2004 addressed to
Mr. Earl Fender of DePuy Spine from Mr. Shane Kelly of the Regentek
division of DJO (hereinafter collectively, the “Original
Agreement”);
WHEREAS, DJO acquired certain assets and
operations of OrthoLogic Corp. on November 26, 2003, and is the
successor to OrthoLogic Corp.’s rights and obligations under
the Original Agreement pursuant to an assignment thereof executed
in connection with such acquisition of assets and
operations;
WHEREAS, DJO and DePuy Spine desire to set forth
herein a fully integrated document reflecting the Original
Agreement with all of its prior amendments and reflecting certain
additional amendments that have been agreed to by the
parties.
NOW, THEREFORE, in consideration of the mutual
promises, covenants and agreements hereinafter set forth, the
parties hereto agree as follows:
1.0
DEFINITIONS
The following words shall have the following
meanings when used in this Agreement:
1.1
“Affiliate” of a Party shall mean any entity or person
that directly or indirectly controls, is controlled by or is under
common control with such party. For purposes of this
definition, “control” shall mean the possession,
directly or indirectly, of the power to direct or cause the
direction of the management and policies of an entity, whether
through the ownership of voting securities, by contract or
otherwise.
1.2
“Agreement” shall mean this Amended and Restated Sales
Representative Agreement, as it may be further amended in writing
by mutual agreement of the parties from time to time.
1.3
“Approved Order” shall mean an order for which DJO has
received a commitment for payment from any patient or third party
payer.
1.4
“Competing Product” means an external lumbar spinal
bone growth stimulation product.
1.5
“Customers” shall mean all purchasers of the Products
in the Territory.
1.6
“Improvement” shall mean any adaptation, change,
redesign, improvement, modification or development to any Product,
the specifications therefor, the raw materials or the method or
process of manufacture or production of any Product.
1.7
“Patient Placement” shall mean the following activities
with respect to any patient who has been prescribed a
Product: (a) education of such patient on the use of the
Product, the treatment protocol and device placement, (b) reviewing
with such patient all pertinent documentation, including patient
manuals and the patient bill of rights, (c) informing such patient
of contacts for additional support in case of questions, (d)
ensuring that such patient has signed all necessary documentation
in connection with its use of the Product and that DJO has received
copies of such documentation.
1.8
“Party” and “Parties” mean DePuy Spine and
DJO, singly and/or collectively.
1.9
“Products” mean DJO’s spinal bone growth
stimulation products for lumbar applications utilizing Combined
Magnetic Field (CMF) technology, along with any Improvements
thereto. All such Products currently in existence are
identified on Exhibit A. Additional Products,
including Improvements and variations thereto, shall be added to
Exhibit A as they become available.
1.10
“New Products” means those DJO bone growth electrical
stimulation products developed, designed, intended or sold for the
spine market which perform a significantly different function or
perform in a significantly different manner or perform for a
significantly different indication from Products.
1.11
“Sales Quota” shall mean the targeted annual amount of
Product sales to be solicited by DePuy Spine in the Exclusive
Territory as agreed upon by the parties pursuant to Section 9.5
below, expressed in terms of units and gross sales
dollars.
1.12
“Sales Minimum” shall mean 90% of the Sales
Quota.
1.13
“Territory” shall mean the spinal market in the United
States of America.
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2.0
APPOINTMENT
2.1
Subject to the terms and conditions of this Agreement, DJO hereby
appoints DePuy Spine, and DePuy Spine hereby accepts appointment,
as the sales agent of the Products in the Territory for the Term
(as hereinafter defined). DePuy Spine shall be the exclusive
sales agent in the portions of the Territory that are shown as
shaded on the maps attached hereto as Exhibit B
(collectively, the “ Exclusive Territory ”) and
the non-exclusive sales agent in the remaining portions of the
Territory.
2.2
DePuy Spine acknowledges that DJO has an agreement with Vision
Quest, a durable medical equipment supplier (“DME”)
based in California, and understands that Vision Quest will
continue to sell Products consistent with the terms and provisions
of such agreement and solely outside the Exclusive Territory,
except that Vision Quest may also sell Products to customers
located in San Diego County, California. DJO shall, at DePuy
Spine’s request, terminate, phase out or allow to expire,
DJO’s agreement with Vision Quest consistent with the terms
of any such agreement, at DePuy Spine’s sole
discretion. In no event shall DJO permit Vision Quest to sell
or promote Products within the Exclusive Territory (with the
aforementioned exception of San Diego County).
2.3
DePuy Spine may appoint one or more third parties as subagents or
subdistributors (individually and collectively,
“Distributors”) to act on its behalf, including without
limitation, the DePuy Spine sales network now or as may be
established from time to time, provided that DePuy Spine shall
remain responsible for all of its obligations under this Agreement.
DePuy Spine shall notify DJO in writing of all Distributors
appointed pursuant to this Section, provided that DJO shall treat
the identity of DePuy Spine’s Distributors as DePuy Spine
Confidential Information pursuant to the provisions of Article
18. DePuy Spine shall not knowingly appoint any Distributors
to sell the Products that are engaged in the marketing and/or
selling of Competing Products. To the extent that any DePuy
Spine Distributor either continues to market Competing Products or
is unable to market the Products, the Parties shall consult with
each other to consider appropriate actions that might be taken to
address such circumstances. During the time period when any
DePuy Spine Distributor either continues to market Competing
Products or is unable to market the Products and DePuy Spine does
not cover the affected sales territory (either directly or through
another Distributor), then DJO may use its employees or other
distributors to market Products in such DePuy Spine
Distributor’s territory; provided that DJO shall terminate or
discontinue marketing efforts in such territory (if it is within
the Exclusive Territory) promptly after DePuy Spine or one of its
Distributors is able to service such territory.
2.4
Provided DJO has first offered the New Products in writing to DePuy
Spine and DePuy Spine has declined the opportunity to market the
New Products in writing, DJO may freely negotiate with other
parties to market the New Products. DePuy Spine shall have
ninety (90) days from receipt of DJO’s written offer within
which to accept or reject any such opportunity to market New
Products. In the case in which DJO had first offered the New
Products to DePuy Spine and the parties were unable to negotiate
mutually acceptable terms, DJO is free to contract with other
parties provided DJO does not accept terms inferior to DePuy
Spine’s last offer. In the case in which the third
party’s offered final terms are equal to or inferior to DePuy
Spine’s last offer, DJO will contract with DePuy Spine under
the terms of
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DePuy Spine’s last offer.
3.0
EXCLUSIVITY
3.1
During the Term (as hereinafter defined), DJO shall not, with
respect to all or any part of the Exclusive Territory, enter into
or be party to any distribution, marketing, sales representative or
like agreement related to the Products with any person other than
DePuy Spine or its Affiliates, nor shall DJO give any such other
person any rights to sell, promote or otherwise commercially
exploit Products in the Exclusive Territory, except as provided in
Article 9. Without in any way limiting the foregoing, DJO
shall use commercially reasonable efforts to prevent the sale or
promotion by DJO’s agents and representatives, wherever
located, of Products either in the Exclusive Territory or to
customers in the Exclusive Territory. In order to better
protect DePuy Spine’s exclusive rights hereunder and to
preserve the intended economic benefits thereof, DJO agrees to pay
DePuy Spine its commission pursuant to Section 12 with respect to
each sale of Products in the Exclusive Territory, regardless of who
makes the sale or solicits the order for the sale. This
Section 3.1 is not intended to prohibit or limit DJO sales
management personnel from assisting or supporting DePuy
Spine’s activities hereunder pursuant to a specific request
by DePuy Spine, provided such personnel’s activities are
conducted solely in conjunction with DePuy Spine and not
independently.
4.0
TERM AND TERMINATION
4.1
The term (“Term”) of this Agreement shall continue,
unless terminated early as provided in this Article 4, until August
18, 2010.
4.2
This Agreement may be terminated by either Party if the other Party
files a voluntary petition for bankruptcy or reorganization, is the
subject of an involuntary petition for bankruptcy which is not
dismissed within 60 days, has its affairs placed in the hands of a
receiver, enters into a composition for the benefit of creditors,
or is deemed insolvent by a court of competent
jurisdiction.
4.3
This Agreement may also be terminated if a Party is in material
breach of this Agreement provided the non-breaching Party has
provided at least forty-five (45) days prior written notice
identifying the breach and such breach has not been cured within
said forty-five (45) days.
4.4
This Agreement may be terminated by DePuy Spine upon 120
days’ prior written notice to DJO.
4.5
This Agreement may be terminated by DJO upon 120 days’ prior
written notice to DePuy Spine if the prior three (3) month average
Net Sales Price (as defined in Section 12.1) for the Products ever
becomes less than $***.
4.6
This Agreement may be terminated immediately by DePuy Spine upon
written notice to DJO if DePuy Spine, its Affiliates or DJO receive
a notice that a third party has filed suit alleging that any
Product infringes in whole or in part any aspect of any U.S. patent
or any
***Certain information on this page has been
filed separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions.
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reissue or re-examination thereof.
4.7
The provisions of this Agreement set forth in Section 4.8 and
Articles 14, 17, 18, 19, 20, and any other provisions which by
their terms survive termination, and any remedies for the breach
thereof, shall survive the termination of this Agreement under the
terms hereof.
4.8
Notwithstanding the termination of this Agreement for any reason,
each Party hereto shall be entitled to recover any and all damages
(other than punitive, exemplary, multiplied or consequential
(including lost sales or lost profits) damages) that such Party
shall have sustained by reason of the breach by the other Party
hereto of any of the terms of this Agreement. Termination of
this Agreement for any reason shall be without prejudice to DePuy
Spine’s right to receive all payments accrued and unpaid on
the effective date of termination and shall not release either
Party hereto from any liability which at such time has already
accrued or which thereafter accrues from a breach or default prior
to such expiration or termination, nor affect in any way the
survival of any other right, duty or obligation of either Party
hereto which is expressly stated elsewhere in this Agreement to
survive such termination.
5.0
OBLIGATIONS OF DJO
5.1
DJO shall use commercially reasonable efforts to supply Products
for customer orders on a timely basis. If Products become
unavailable during the Term for any reason, except where demand
exceeds 125% of the non-binding rolling 12-month forecast updated
on a quarterly basis, for more than 15 days (which need not be
consecutive) in any period of four consecutive weeks, the Sales
Quota applicable to that year, pursuant to Article 9 below, shall
be reduced by an amount equal to (i) the average monthly volume of
orders received by DJO during the preceding six months, multiplied
by (ii) the number of consecutive four-week periods during which
such Products are unavailable for any 15 days. If Products
become unavailable due, in whole or in part, to a circumstance
affecting DJO’s ability to manufacture Products, and the
Products continue to be unavailable due to such circumstance for
more than any 15 days in a given four consecutive weeks, the
presidents of the Parties or their designated representatives shall
meet to determine the best means to make Products available to the
market, and in that regard, will consider, in part, the possibility
that DePuy Spine will manufacture or have manufactured Products
until production by DJO has resumed. DePuy Spine wants
assurance of continued supply of Product. If DJO cannot
supply the Product necessary to meet demand for a continuous period
of 30 days, then DePuy Spine shall have the right to any and all
licenses, manufacturing plans, and technology, etc. that would
allow DePuy Spine to find an alternative source for the supply of
such Product until DJO can resume adequate supply of Product.
DJO hereby grants DePuy Spine an irrevocable, perpetual,
non-exclusive paid up, royalty free license and/or right to all
licenses, manufacturing plans, patents and know how related to the
Products, which DePuy Spine agrees to exercise on the terms set
forth in this Section 5.1.
5.2
DJO will be responsible for Product development, manufacturing,
testing, quality control, supply, distribution, regulatory
approvals and clearances, customer service, shipping, Patient
Placement and billing, as well as for obtaining the necessary
supporting documents for billing as provided in Section 8.1
hereof. Additionally, at all appropriate trade shows and
conventions where DJO maintains a booth, DJO shall, at no cost to
DePuy Spine, include a
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prominent Product display that is jointly
branded with DePuy Spine, including jointly branded signage and
promotional brochures.
5.3
DJO shall report to DePuy Spine any and all complaints received by
DJO and any and all medical device reports prepared by DJO with
respect to Products within the time required by applicable law and
regulations, and, in any case, within a reasonably prompt time
following DJO’s receipt or preparation of the same. DJO
shall maintain a record of all complaints it receives consistent
with guidelines and requirements of the U.S. Food and Drug
Administration (“FDA”) or any other governmental agency
or instrumentality that may have jurisdiction over the Products,
including, if a “CE” mark or other European regulatory
clearance or approval is obtained for any Product, the applicable
guidelines and requirements of the European Union.
5.4
At DePuy Spine’s request and pursuant to a mutually
determined training program, DJO shall assist DePuy Spine in
providing training in the use and benefits of the Product to DePuy
Spine’s domestic field sales force (whether such sales
representatives are employed by DePuy Spine or by its
Distributors). DJO will supply each of DePuy Spine’s
and its respective Distributors’ existing and future sales
representatives with an initial Product demonstration unit at no
cost to DePuy Spine or such Distributor. Replacement or
additional Product demonstration units will be made available to
DePuy Spine for use by its sales representatives or Distributors,
at a cost of $*** each.
5.5
DJO shall comply with the requirements for DePuy Spine approval set
forth in Section 6.3 below, and with the meeting requirements set
forth in Section 6.4 below.
5.6
DJO shall maintain adequate and competent personnel to manufacture,
store and deliver, obtain supporting documents as provided in
Section 8.1 hereof, perform Patient Placement, and prepare invoices
and any other manufacturer-generated materials necessary to enable
DJO to invoice purchasers and third-party payors in connection with
the sale of Products, and such manufacture, storage, sales,
collection of supporting documents, delivery, Patient Placement and
invoicing shall be undertaken and effected in a manner that does
not violate any applicable federal, state or foreign laws and
regulations, and otherwise, in a manner that is in accordance with
the provisions of DJO’s Corporate Compliance Program.
DJO shall perform Patient Placement as promptly as is reasonably
practicable following the prescribing physician’s request for
same, provided that an Approved Order for the patient has been
received by DJO.
5.7
DJO shall use diligent efforts, at its sole cost and expense, to
obtain and maintain patents covering the Products in the United
States. DJO shall keep DePuy Spine informed on a current
basis of the status of any such effort.
5.8
Except as provided in Section 6.10, DJO shall pay all expenses,
costs, overhead, debts and obligations incurred by DJO in its
fulfillment of its obligations under this Agreement. Such
expenses shall include travel, room and board, and
entertainment. Except as provided in Section 6.10, under no
circumstances shall DePuy Spine be liable to reimburse DJO or any
of its sales representatives or distributors for any of such
expenditures incurred by DJO or its sales representatives or
distributors.
***Certain information on this page has been
filed separately with the Securities and Exchange Commission.
Confidential treatment has been requested with respect to the
omitted portions.
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5.9
DJO shall, at its expense except as provided in Section 6.10,
furnish DePuy Spine and its Distributors with such quantities of
Product-related, jointly branded (DJO and DePuy Spine) printed
promotional materials, video productions, clinical data,
instructions for use, patient guides and such other marketing,
promotional and informational materials, as DePuy Spine shall
reasonably request from time to time in connection with its
activities hereunder; provided that the content and
appearance of such materials shall be subject to DePuy
Spine’s prior written approval; and provided ,
further , that DJO shall not be obligated to furnish or pay
for any such materials that also feature DePuy Spine’s other
products, which DePuy Spine shall have the right to prepare and
distribute at its own expense.
6.0
OBLIGATIONS OF DEPUY SPINE
6.1
Subject to DJO’s rights pursuant to Article 9, DePuy Spine
may initiate, conduct, suspend or terminate DePuy Spine’s
activities relating to the marketing and sale of Products as DePuy
Spine, in its sole and absolute discretion, deems appropriate and
adequate, provided that such activities are conducted in a manner
that does not violate any applicable federal or state laws and
regulations. Subject to, and without limiting the scope of,
DePuy Spine’s discretion pursuant to the foregoing, DePuy
Spine may undertake marketing and sales activities, including
conducting advertising, distributing marketing literature and
displaying Products at professional and trade shows, as DePuy Spine
deems desirable to promote and obtain orders for the Products in
the United States so as to achieve or exceed the Sales Minimums set
forth in Article 9 below. In connection with its activities
hereunder, DePuy Spine shall not solicit any patients directly with
respect to Products.
6.2
DePuy Spine, with the assistance of DJO, shall train DePuy
Spine’s domestic field sales force with respect to the use of
the Products.
6.3
All written sales, promotion, training, customer education and
marketing materials and press releases issued by DePuy Spine or
DJO, to the extent relating to the other party or to Products or
the sale of Products, shall be approved in writing by both DJO and
DePuy Spine prior to use in the marketplace.
6.4
Representatives of DePuy Spine and DJO, respectively, shall meet at
least once before October 15 of each year, on a day and at a
location mutually convenient, in an effort to develop a mutually
acceptable marketing plan for Products for the following sales year
in the Exclusive Territory. The final marketing plan shall be
left solely to the discretion of DePuy Spine.
6.5
Subject to Section 6.1, DePuy Spine will be responsible for
representing Products in the marketplace and providing customer
education and other related services in the Territory.
Additionally, DePuy Spine shall include a Product display that is
jointly branded at all appropriate trade shows and conventions at
which DePuy Spine maintains a booth, at no cost to DJO.
6.6
DePuy Spine shall promptly route directly to DJO all inquiries
relating to Products, including medical product inquiries,
technical inquiries, product complaints, safety or
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compliance issues, billing issues, adverse
reactions and adverse events. DePuy Spine shall also route
directly to DJO any requests received from customers for no-charge
or discounted Products for indigent patients.
6.7
DePuy Spine will report to DJO any and all complaints from any
source and medical device reports received with respect to Products
within the time required by applicable law and regulations.
DePuy Spine will maintain a record of all complaints it receives
consistent with FDA guidelines.
6.8
DePuy Spine shall display and deliver only Products that are marked
and packaged by DJO or as otherwise specified in advance by mutual
agreement of the Parties.
6.9
DePuy Spine or its employees and Distributors shall provide from
the treating physician, or direct the treating physician or the
physician’s staff to provide directly to DJO, a written
prescription order form for the purchase of the
Products.
6.10
So long as they are pursuant to a budget capped at 2% of projected
sales in the Exclusive Territory for the next year and agreed to by
the Parties in advance, DePuy Spine and DJO will share, on a 50-50
basis, the direct expenses (excluding direct employees and related
travel expenses) of producing, printing or otherwise reproducing
such marketing and promotional materials as DePuy Spine or its
Distributors may request from DJO relating to the Products,
including printed promotional materials and video
productions. DePuy Spine shall not be required to bear any
costs or expenses to the extent related to the development,
production or reproduction of marketing and promotional materials
for anyone other than DePuy Spine and its Distributors. DePuy
Spine shall have the right to produce marketing and promotional
materials for the Products independently of DJO, subject to
DJO’s approval (not to be unreasonably withheld) as to the
content of such materials, and DJO shall have no right or license
to any copyrightable works contained therein that are created by or
on behalf of DePuy Spine.
6.11
Except as provided in Section 6.10, DePuy Spine shall pay all
expenses, costs, overhead, debts and obligations incurred by DePuy
Spine in its fulfillment of its obligations under this
Agreement. Such expenses shall include travel, room and
board, and entertainment. Except as provided in Section 6.10,
under no circumstances shall DJO be liable to reimburse DePuy Spine
or any of its Distributors for any of such expenditures incurred by
DePuy Spine or its Distributors.
6.12
DePuy Spine shall be responsible for all compensation, payroll
taxes, facilities and related expenses for employees of DePuy
Spine.
6.13
DePuy Spine shall provide a list of all employees and Distributors
that will provide services in connection with this Agreement
(collectively, “ Product Representatives
”). During the term of this Agreement, DePuy Spine
agrees that its current and future Product Representatives shall,
upon DJO’s request, receive compliance training on any DJO
compliance policies and procedures which are not encompassed by
DePuy Spine’s existing corporate compliance program.
Any such compliance training on DJO compliance policies shall be
conducted by DJO. DJO shall submit compliance training
materials to DePuy Spine’s counsel
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for approval prior to presenting same to the
DePuy Spine sales force.
6.14
DePuy Spine understands and acknowledges that, from time to time,
DJO may require changes to its compliance program to encompass
changes in third-party payor requirements or any other changes
required by law. To the extent such changes are not reflected
in DePuy Spine’s existing compliance program, DePuy Spine
shall provide any supplemental compliance training materials
furnished by DJO to DePuy Spine’s Product
Representatives.
6.15
If DJO determines that any Product Representative is (a) acting in
a manner in violation of DJO ‘s compliance program (other
than an aspect of the compliance program that is not encompassed by
DePuy Spine’s compliance program and has not been included in
materials or training furnished by DJO); or (b) is acting in a
manner that is detrimental to the operations of DJO’s
customers and patients; then DJO shall notify DePuy Spine in
writing, of the name of the Product Representative and the basis
for such determination. Within fifteen (15) business days of
such written notice, DePuy Spine shall review the matter, and shall
notify DJO of the action DePuy Spine proposes to take with respect
to such Product Representative. If following any remedial
action by DePuy Spine such violations or detrimental actions
continue, and DJO requests the removal of the Product
Representative from providing any services under this Agreement,
DePuy Spine shall promptly remove the Product Representative from
providing any services under this Agreement.
7.0
TECHNICAL, SALES AND PROCESSING SUPPORT BY
DJO
7.1
DJO shall provide such technical, sales, order processing and
payment processing support as DePuy Spine and its Distributors may
reasonably request from time to time to facilitate their effective
promotion of, and the fulfillment of orders for, the
Products. Such support and assistance shall be provided in
the same manner and with the same priority as DJO provides such
support and assistance to its other customers and distributors
generally. DJO shall maintain, at its own expense,
field-based personnel in such numbers and locations as shall be
reasonably adequate to provide such support and assistance to DePuy
Spine and its Distributors on a regional or local basis. The
support and assistance to be provided pursuant to this Section
shall include but not be limited to the provision of technical
information regarding product specifications, features,
capabilities and troubleshooting, the provision of information
requested by or concerning third-party payors and reimbursement
programs, and communication and cooperation with such payors and
reimbursement programs on behalf of customers and DePuy Spine and
its Distributors, as the case may be.
8.0
PATIENT SERVICE AND REIMBURSEMENT
8.1
DJO shall be responsible for processing all U.S. orders for
Products once a valid prescription order form or commercial order
form is obtained by DePuy Spine. This processing by DJO
includes commercially reasonable efforts to obtain all necessary
supporting documents, the prior authorization of the prescription
with the patient’s insurance company and the generation of
any additional paperwork required to process the prescription for
payment. It is understood that from time to time DJO may
elect to employ one or more independent contractors
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to perform portions of its obligations under
this Agreement as deemed appropriate by DJO, including any required
follow up with prescribing physicians to obtain supporting
documents, and that such independent contractors shall be acting
solely on behalf of DJO when obtaining such supporting documents
even though such independent contractors may be persons or entities
with which or whom DePuy Spine also has an independent contractor
relationship, including Distributors.
8.2
DJO shall be responsible for the negotiation of Product
reimbursement pricing for its managed care payor contracts,
Centers for Medicare and Medicaid Services (CMS) and State Medicaid
programs and with any future third-party payor identified by
DJO.
8.3
DJO will also be responsible for Patient Placement of Products in
the U.S. once the authorization from the patient’s insurance
company is received.
9.0
SA