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INDEMNIFICATION LIMITATION AGREEMENT

Indemnification Agreement

INDEMNIFICATION LIMITATION AGREEMENT | Document Parties: NU SKIN ENTERPRISES INC | NU SKIN UNITED STATES, INC., | NU SKIN INTERNATIONAL, INC., | BIG PLANET HOLDINGS, INC., | NU SKIN USA, INC., | Richard W. King You are currently viewing:
This Indemnification Agreement involves

NU SKIN ENTERPRISES INC | NU SKIN UNITED STATES, INC., | NU SKIN INTERNATIONAL, INC., | BIG PLANET HOLDINGS, INC., | NU SKIN USA, INC., | Richard W. King

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Title: INDEMNIFICATION LIMITATION AGREEMENT
Date: 3/22/2007
Industry: Personal and Household Prods.     Law Firm: LeBoeuf, Lamb, Greene & MacRae, L.L.P., Holland & Hart, L.L.P.     Sector: Consumer/Non-Cyclical

INDEMNIFICATION LIMITATION AGREEMENT, Parties: nu skin enterprises inc , nu skin united states  inc.  , nu skin international  inc.  , big planet holdings  inc.  , nu skin usa  inc.  , richard w. king
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EX-10.54

                      INDEMNIFICATION LIMITATION AGREEMENT

                                  BY AND AMONG

                           NU SKIN ENTERPRISES, INC.,

                          NU SKIN UNITED STATES, INC.,

                          NU SKIN INTERNATIONAL, INC.,

                           BIG PLANET HOLDINGS, INC.,

                               NU SKIN USA, INC.,

                                  THE MANAGERS,

                                       AND

             THE STOCKHOLDERS WHO EXECUTE THE SIGNATURE PAGE HERETO

                                  March 8, 1999
<PAGE>
                      INDEMNIFICATION LIMITATION AGREEMENT

         This   Indemnification   Limitation   Agreement (this "Agreement") is made
and entered into effective as of March 8, 1999 by and among Nu Skin Enterprises,
Inc., a Delaware   corporation   ("Nu Skin   Enterprises"),   Nu Skin United States,
Inc., a Delaware   corporation ("Nu Skin United States"),   Nu Skin International,
Inc. a Utah corporation ("Nu Skin International"),   Big Planet Holdings, Inc., a
Delaware   corporation   ("Big Planet   Holdings"),   Nu Skin USA,   Inc., a Delaware
corporation   ("Nu   Skin   USA"),   Nathan   W.   Ricks   ("Ricks"),   Kevin   V.   Doman
("Doman"),   Richard W. King ("King"), and each of the stockholders who elects to
become a party to this   Agreement by executing the signature page hereto (each a
"Stockholder"   and   together the   "Stockholders").   Ricks,   Doman,   and King are
collectively referred to as the "Managers" and, individually,   a "Manager." Each
of Nu Skin Enterprises, Nu Skin United States, Big Planet Holdings, Nu Skin USA,
Big Planet,   the Managers,   and the   Stockholders   is   individually   referred to
herein as a "Party" and together as the "Parties."

                                     RECITALS

         A. WHEREAS, Nu Skin Enterprises, Nu Skin United States, and Nu Skin USA
have entered into that certain   Asset   Purchase   Agreement of even date herewith
and attached   hereto as Exhibit "A" (the "Asset Purchase   Agreement")   providing
for the   purchase by Nu Skin   Enterprises   and Nu Skin United   States of certain
assets of Nu Skin USA, with a portion of the purchase   price for certain of such
assets to be deposited   into an escrow   account (the   "Escrow")   pursuant to the
terms of the   Escrow   Agreement   dated   of even   date   herewith   and in the form
attached   hereto as Exhibit "B" (the "Escrow   Agreement"),   which Asset Purchase
Agreement further provides for the indemnification of Nu Skin Enterprises and Nu
Skin United States in connection with the transactions described therein;

         B.   WHEREAS,   Nu Skin   International   and Nu Skin USA have entered into
that certain Termination   Agreement of even date herewith and attached hereto as
Exhibit "C" (the   "Termination   Agreement")   providing   for the   termination   of
certain licenses and agreements   previously   entered into by and between Nu Skin
USA and various other parties in consideration   for the payment of a termination
fee;

         C.   WHEREAS,   Nu   Skin   Enterprises   and the   Stockholders   contemplate
entering into a stock purchase,   merger, or similar agreement related to Nu Skin
Canada, Inc. (the "Canada Stock Purchase Agreement"), providing for the purchase
by Nu Skin Enterprises of the issued and outstanding   shares of capital stock of
Nu Skin   Canada,   Inc. or for the merger of Nu Skin   Canada,   Inc.   with Nu Skin
Enterprises   (or a   newly-organized   subsidiary   of Nu   Skin   Enterprises),   and
further providing for the   indemnification   of Nu Skin Enterprises in connection
with the transactions contemplated in the Canada Stock Purchase Agreement;

         D.   WHEREAS,   Nu   Skin   Enterprises   and the   Stockholders   contemplate
entering into a stock purchase,   merger, or similar agreement related to Nu Skin
Mexico S.A. de C.V., a Mexico   corporation   domesticated   in Delaware   under the
name Nu Skin Mexico, Inc. (the "Mexico Stock Purchase Agreement"), providing for
the   purchase by Nu Skin   Enterprises   of the issued and   outstanding   shares of
capital stock of Nu Skin Mexico,   Inc. or for the merger of Nu Skin Mexico, Inc.
with   Nu   Skin   Enterprises   (or   a    newly-organized    subsidiary   of   Nu   Skin
Enterprises),    and   further   providing   for   the   indemnification   of   Nu   Skin
Enterprises in connection with the transactions contemplated in the Mexico Stock
Purchase Agreement;
<PAGE>
         E.   WHEREAS,   Nu   Skin   Enterprises   and the   Stockholders   contemplate
entering into a stock purchase,   merger, or similar agreement related to Nu Skin
Guatemala S.A., a Guatemala corporation   domesticated in Delaware under the name
Nu Skin Guatemala,   Inc. (the "Guatemala Stock Purchase   Agreement"),   providing
for the purchase by Nu Skin Enterprises of the issued and outstanding   shares of
capital stock of Nu Skin Guatemala, Inc. or for the merger of Nu Skin Guatemala,
Inc.   with Nu   Skin   Enterprises   (or a   newly-organized   subsidiary   of Nu Skin
Enterprises),    and   further   providing   for   the   indemnification   of   Nu   Skin
Enterprises in connection   with the   transactions   contemplated in the Guatemala
Stock Purchase Agreement;

         F.   WHEREAS,   Nu Skin   Enterprises   and a subsidiary to be formed by Nu
Skin   Enterprises   are   currently   negotiating   and intend,   following   the date
hereof,   to enter into an   Agreement   and Plan of Merger   with Big   Planet   (the
"Merger   Agreement")   providing   for the merger of Big Planet   with and into Big
Planet   Holdings,   Inc.,   a   subsidiary   of Nu   Skin   Enterprises   ("Big   Planet
Holdings")   in exchange   for merger   consideration   that in part will consist of
cash in the amount of   approximately   $14,500,000 and a promissory note (the "Nu
Skin   Enterprises   Note") in the   original   principal   amount   of   approximately
$14,500,000   payable to Nu Skin USA as the holder of the Preferred   Stock of Big
Planet;

         G. WHEREAS,   the Asset Purchase Agreement,   the Termination   Agreement,
the Canada Stock Purchase Agreement,   the Mexico Stock Purchase   Agreement,   and
the   Guatemala   Stock   Purchase    Agreement    (collectively,    the   "Transaction
Agreements")   each contain   certain   indemnification   obligations in favor of Nu
Skin Enterprises,   Nu Skin United States, or their respective affiliates who are
parties to the respective Transaction Agreements including Nu Skin International
(the   "Affiliate   Parties"),   and the   Parties   now   desire to agree to   certain
restrictions and limitations on such indemnification obligations;

         H.   WHEREAS,   Nu   Skin   International,   Inc.,   a Utah   corporation   and
subsidiary of Nu Skin Enterprises ("Nu Skin   International"),   is liable for any
judgment that may be entered against the Nu Skin party   defendants   named in the
lawsuit   captioned Capone v. Nu Skin Canada,   Inc, et al., Civil No.   93-C-2855,
pending in the United States District Court,   District of Utah, Central Division
(the "Capone   Lawsuit"),   but,   pursuant to an   Assumption   of   Liabilities   and
Indemnification   Agreement dated effective   December 31, 1997, (the   "Assumption
Agreement"),   entered into by and between Nu Skin International,   Inc. and 252nd
Shelf   Corporation   (now   known   as Nu Skin   USA),   Nu Skin   USA has   agreed   to
indemnify   and   reimburse Nu Skin   International   for fifty percent (50%) of any
amount that Nu Skin   International   may become liable for in the Capone Lawsuit;
and

         I. WHEREAS, Nu Skin Enterprises, Nu Skin International, and Nu Skin USA
intend that Nu Skin   International   can be reimbursed out of the Escrow pursuant
to the Escrow Agreement and may set off against the Nu Skin Enterprises Note and
seek indemnification from Nu Skin USA and the Stockholders to the extent Nu Skin
International is entitled to reimbursement pursuant to the Assumption Agreement,
for Nu Skin USA's fifty   percent (50%) of any amount Nu Skin   International   may
become liable for in connection with the Capone Lawsuit.

         NOW,   THEREFORE,   in consideration of the foregoing   premises,   and the
mutual   covenants and obligations   set forth below,   and as an inducement for Nu
Skin   Enterprises   and the   Affiliate   Parties   to enter   into   the   Transaction
Agreements, the Parties agree as follows:

1.        Limits on Indemnification Claims.
<PAGE>
         1.1 Limits on Indemnification   Claims Brought Against Nu Skin USA Under
the Transaction   Agreements and the Merger Agreement.   Except for claims brought
by Nu Skin   Enterprises,   Nu Skin United   States,   Big Planet   Holdings,   or the
Affiliate   Parties   relating   to (i) the   Stockholders'   title   to and   right to
transfer their   respective   shares of capital stock of Nu Skin Canada,   Inc., Nu
Skin Mexico,   Inc., Nu Skin   Guatemala,   Inc., and Big Planet,   Inc. and Nu Skin
USA's title to and right to   transfer   the assets to be   transferred   to Nu Skin
Enterprises,   Nu Skin United States, or their respective   affiliates pursuant to
the Asset Purchase   Agreement or Big Planet's   title to its assets,   (ii) claims
for indemnification   based on fraud, or (iii) any indemnification   claim for the
individual tax   liabilities or obligations of any stockholder of Nu Skin USA, Nu
Skin Canada,   Inc., Nu Skin Mexico S.A. de C.V., (Nu Skin Mexico,   Inc.),   or Nu
Skin Guatemala S.A., (Nu Skin Guatemala, Inc.), no claim for indemnification may
be made   against   the   entities   referred   to in clause   1.1 (iii)   above or the
Stockholders under the Transaction Agreements or the Merger Agreement by Nu Skin
Enterprises, Nu Skin International,   Nu Skin United States, Big Planet Holdings,
or the   Affiliate   Parties with respect to an   individual   claim of liability or
damage,   unless,   and then only to the extent that, the aggregate of all amounts
claimed under the Transaction   Agreements and the Merger   Agreement   exceeds the
greater of (a) $100,000 or (b)   $1,000,000   minus Nu Skin USA's Net   Liabilities
(as that term is defined in the Asset Purchase   Agreement).   The indemnification
obligations   owing to Nu Skin   Enterprises,   Nu Skin   International,   Big Planet
Holdings, Nu Skin United States, and the Affiliate Parties under the Transaction
Agreements   and the Merger   Agreement   (except for those   specifically   excluded
above in this Section 1.1) shall be effective   only until the dollar amount paid
in respect of   indemnification   claims   brought under and pursuant to any of the
Transaction Agreements and/or the Merger Agreement aggregates to an amount equal
to $17,500,000;   provided, however, that notwithstanding the above provisions of
this Section 1.1, (a) all corporate tax   liabilities   or tax   obligations   of Nu
Skin USA, Big Planet,   Inc.,   Nu Skin Canada,   Inc., Nu Skin Mexico S.A. de C.V.
(Nu Skin Mexico,   Inc.),   or Nu Skin   Guatemala S.A. (Nu Skin   Guatemala,   Inc.)
(each, a "Corporate Tax Liability") and (b) all liability of Nu Skin USA related
to the Capone Lawsuit, are excluded from said $17,500,000 cap; provided further,
however,   that   each   Stockholder   hereby   agrees,   in the   event   Nu   Skin   USA
distributes   the   Termination   Fee (as such term is defined   in the   Termination
Agreement)   and the Class A Purchase Price (as such term is defined in the Asset
Purchase   Agreement),   including any remaining   portion of the Escrow Amount (as
that term is defined in the Escrow   Agreement) to the   Stockholders or makes any
other distributions to the Stockholders,   including   liquidating   distributions,
that each   Stockholder   will severally   indemnify Nu Skin   Enterprises,   Nu Skin
International,   Nu Skin United States,   Big Planet   Holdings,   and the Affiliate
Parties for all of Nu Skin USA's   Corporate Tax Liability and liability   related
to the Capone Lawsuit proportionately based on their relative share ownership of
Nu Skin USA. The liability of such Stockholders under the immediately   preceding
sentence   shall be   limited to the amount of the   distributions   of cash   and/or
property (including any merger   consideration   received by Nu Skin USA under the
Merger Agreement) received by or paid on behalf of such Stockholder from Nu Skin
USA following   March 1, 1999.   Notwithstanding   the   foregoing,   neither Nu Skin
Enterprises,   Nu Skin International,   Nu Skin United States, Big Planet Holdings
nor the Affiliate Parties will pursue any claim against the Stockholders for any
Corporate Tax Liability or any liability related to the Capone Lawsuit until the
Nu Skin   Enterprises   Note shall have been set off in full and the Escrow Amount
shall have been disbursed in full to Nu Skin Enterprises,   Nu Skin United States
or Nu   Skin   International.   Nothing   herein   shall   release   or   discharge   the
Stockholders or Nu Skin USA for any Corporate Tax Liability or liability related
to the Capone Lawsuit.   Any Corporate Tax Liability or any liability   related to
the Capone   Lawsuit   may be paid by   delivery   of shares of Nu Skin   Enterprises
Class A Common Stock or Class B Common Stock to Nu Skin Enterprises in an amount
equal to the Corporate Tax Liability or the aggregate liability under the Capone
Lawsuit,   divided by the average closing price of Nu Skin   Enterprise's   Class A
Common   Stock on the New York Stock   Exchange   for the twenty (20)   trading days
immediately   prior to the date on which Nu Skin Enterprises gives notice of such
Corporate Tax Liability or liability related to the Capone Lawsuit to the entity
<PAGE>
responsible   for the same.   To the extent that   indemnification   obligations   in
favor of Nu Skin Enterprises, Nu Skin United States, Nu Skin International,   Big
Planet Holdings,   or the Affiliate   Parties under the Transaction   Agreements or
the Merger   Agreement   may be   unenforceable,   Nu Skin USA and the   Stockholders
shall   contribute the maximum amount that they are permitted to contribute under
applicable law to the payment and   satisfaction   of all   indemnification   claims
brought under and pursuant to the Transaction Agreements or the Merger Agreement
by Nu Skin   Enterprises,   Nu Skin   International,   Big Planet Holdings,   Nu Skin
United States, or the Affiliate   Parties.   Amounts owing to Nu Skin Enterprises,
Nu Skin   International,   Big Planet   Holdings,   Nu Skin   United   States,   or the
Affiliate Parties under the Transaction Agreements or the Merger Agreement shall
not be reduced or off set by the value of any tax   benefits   accruing to Nu Skin
Enterprises, Nu Skin International,   Big Planet Holdings, Nu Skin United States,
or the Affiliate Parties as a result of any claim for   indemnification or by the
amount   of any   insurance   proceeds   received   by Nu Skin   Enterprises,   Nu Skin
International,   Big Planet   Holdings,   Nu Skin United   States,   or the Affiliate
Parties in connection with any claim for indemnification.

         1.2 Limits on Indemnification Claims Brought Against the Managers Under
the Merger Agreement.

              1.2.1 Relevant Merger   Agreement   Provisions.   As set forth in the
Merger Agreement,   (a) certain options held by Ricks to acquire 3,806,147 shares
of the Big Planet   Common will be   converted   into or   exchanged   for options to
purchase shares of Nu Skin Enterprises Class A Common (the


 
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