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EXHIBIT 10.1 INDEMNITY AGREEMENT

Indemnification Agreement

EXHIBIT 10.1 INDEMNITY AGREEMENT | Document Parties: COACTIVE MARKETING GROUP INC You are currently viewing:
This Indemnification Agreement involves

COACTIVE MARKETING GROUP INC

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Title: EXHIBIT 10.1 INDEMNITY AGREEMENT
Governing Law: New York     Date: 11/14/2006
Industry: Business Services     Sector: Services

EXHIBIT 10.1 INDEMNITY AGREEMENT, Parties: coactive marketing group inc
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                                                                    Exhibit 10.1

                               INDEMNITY AGREEMENT

         THIS INDEMNITY AGREEMENT (this "Agreement") dated as of November 8,
2006 is made by and between CoActive Marketing Group, Inc. a Delaware
corporation (the "Company"), and ______________________ ("Indemnitee").

                                R E C I T A L S:
                                ---------------

         A.        The Company desires to attract and retain the services of
highly qualified individuals as directors, officers, employees and agents.

         B.        The Company's bylaws (the "Bylaws") require that the Company
indemnify its directors, and empowers the Company to indemnify its officers,
employees and agents, as authorized by the Delaware General Corporation Law, as
amended (the "Code"), under which the Company is organized and such Bylaws
expressly provide that the indemnification provided therein is not exclusive and
contemplates that the Company may enter into separate agreements with its
directors, officers and other persons to set forth specific indemnification
provisions.

         C.        Indemnitee does not regard the protection currently provided
by applicable law, the Company's governing documents and available insurance as
adequate under the present circumstances, and the Company has determined that
Indemnitee and other directors, officers, employees and agents of the Company
may not be willing to serve or continue to serve in such capacities without
additional protection.

         D.        The Company desires and has requested Indemnitee to serve or
continue to serve as a director, officer, employee or agent of the Company, as
the case may be, and has preferred this Agreement to Indemnitee as an additional
inducement to serve in such capacity.

         E.        Indemnitee is willing to serve, or to continue to serve, as a
director, officer, employee or agent of the Company, as the case may be, if
Indemnitee is furnished the indemnity provided for herein by the Company.

                               A G R E E M E N T :
                               ------------------

         NOW THEREFORE, in consideration of the mutual covenants and agreements
set forth herein, the parties hereto, intending to be legally bound, hereby
agree as follows:

         1.        Definitions.
                  -----------

                  (a)       Agent. For purposes of this Agreement, the term
"agent" of the Company means any person who: (i) is or was a director, officer,
employee or other fiduciary of the Company or a subsidiary of the Company; or
(ii) is or was serving at the request or for the convenience of, or representing
the interests of, the Company or a subsidiary of the Company, as a director,
officer, employee or other fiduciary of a foreign or domestic corporation,
partnership, joint venture, trust or other enterprise.

                  (b)       Change in Control. For purposes of this Agreement,
the term "Change in Control" means:
<PAGE>

                            (i) the consummation of any consolidation or merger
                  of the Company into or with another corporation or other legal
                  person, and as a result of such consolidation or merger less
                  than a majority of the combined voting power of the
                  then-outstanding securities of such corporation or person
                  immediately after such transaction are held in the aggregate
                  by holders of Voting Stock (as defined below) of the Company
                  immediately prior to such transaction;

                           (ii) any sale, lease, exchange, or other transfer,
                  whether in one transaction or any series of related
                  transactions, of all or significant portions of the assets of
                  the Company to any other corporation or other legal persons,
                  less than a majority of the combined voting power of the
                  then-outstanding securities of such corporation or person
                  immediately after such sale, lease, exchange, or transfer is
                  held in the aggregate by the holders of Voting Stock of the
                  Company immediately prior to such sale, lease, exchange, or
                  transfers;

                           (iii) the stockholders of the Company approve any
                  plan for the liquidation or dissolution of the Company;

                           (iv) any person (as such term is used in Sections
                  13(d) and 14(d)(2) of the Securities Exchange Act of 1934, as
                  amended (the "Exchange Act")) other than an existing director
                  of the Company becomes, either directly or indirectly, the
                   beneficial owner (within the meaning of Rule 13d-3 under the
                  Exchange Act) of securities representing more than 33% of the
                  combined voting power of the then-outstanding securities
                  entitled to vote generally in the election of directors of the
                  Company ("Voting Stock"); or

                           (v) if at any time during a fiscal year a majority of
                  the Board of Directors are replaced by persons who were not
                  recommended for those positions by at least two-thirds of the
                  directors of the Company who were directors of the Company at
                  the beginning of the fiscal year.

                  (c)       Expenses. For purposes of this Agreement, the term
"expenses" shall be broadly construed and shall include, without limitation, all
direct and indirect costs of any type or nature whatsoever (including, without
limitation, all attorneys', witness, or other professional fees and related
disbursements, and other out-of-pocket costs of whatever nature), actually and
reasonably incurred by Indemnitee in connection with the investigation, defense
or appeal of a proceeding or establishing or enforcing a right to
indemnification under this Agreement, the Code or otherwise, and amounts paid in
settlement by or on behalf of Indemnitee, but shall not include any judgments,
fines or penalties actually levied against Indemnitee for such individual's
violations of law. The term "expenses" shall also include reasonable
compensation for time spent by Indemnitee for which he is not compensated by the
Company or any subsidiary or third party (i) for any period during which
Indemnitee is not an agent, in the employment of, or providing services for
compensation to, the Company or any subsidiary; and (ii) if the rate of
compensation and estimated time involved is approved by the directors of the
Company who are not parties to any action with respect to which expenses are
incurred, for Indemnitee while an agent of, employed by, or providing services
for compensation to, the Company or any subsidiary.

                                       2
<PAGE>

                  (d)       Proceedings. For purposes of this Agreement, the term
"proceeding" shall be broadly construed and shall include, without limitation,
any threatened, pending, or completed action, suit, arbitration, alternate
dispute resolution mechanism, investigation, inquiry, administrative hearing or
any other actual, threatened or completed proceeding, whether brought in the
right of the Company or otherwise and whether of a civil, criminal,
administrative or investigative nature, and whether formal or informal in any
case, in which Indemnitee was, is or will be involved as a party or otherwise by
reason of: (i) the fact that Indemnitee is or was a director or officer of the
Company; (ii) the fact that any action taken by Indemnitee or of any action on
Indemnitee's part while acting as director, officer, employee or agent of the
Company; or (iii) the fact that Indemnitee is or was serving at the request of
the Company as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust, employee benefit plan or other enterprise,
and in any such case described above, whether or not serving in any such
capacity at the time any liability or expense is incurred for which
indemnification, reimbursement, or advancement of expenses may be provided under
this Agreement.

                  (e)       Subsidiary. For purposes of this Agreement, the term
"subsidiary" means any corporation or limited liability company of which more
than 50% of the outstanding voting securities or equity interests are owned,
directly or indirectly, by the Company and one or more of its subsidiaries, and
any other corporation, limited liability company, partnership, joint venture,
trust, employee benefit plan or other enterprise of which Indemnitee is or was
serving at the request of the Company as a director, officer, employee, agent or
fiduciary.

                  (f)       Independent Counsel. For purposes of this Agreement,
the term "independent counsel" means a law firm, or a partner (or, if
applicable, member) of such a law firm, that is experienced in matters of
corporation law and neither presently is, nor in the past five (5) years has
been, retained to represent: (i) the Company or Indemnitee in any matter
material to either such party, or (ii) any other party to the proceeding giving
rise to a claim for indemnification hereunder. Notwithstanding the foregoing,
the term "independent counsel" shall not include any person who, under the
applicable standards of professional conduct then prevailing, would have a
conflict of interest in representing either the Company or Indemnitee in an
action to determine Indemnitee's rights under this Agreement.

         2.        Agreement to Serve. Indemnitee will serve, or continue to
serve, as a director, officer, employee or agent of the Company or any
subsidiary, as the case may be, faithfully and to the best of his or her
ability, at the will of such corporation (or under separate agreement, if such
agreement exists), in the capacity Indemnitee currently serves as an agent of
such corporation, so long as Indemnitee is duly appointed or elected and
qualified in accordance with the applicable provisions of the bylaws or other
applicable charter documents of such corporation, or until such time as
Indemnitee tenders his or her resignation in writing; provided, however, that
nothing contained in this Agreement is intended as an employment agreement
between Indemnitee and the Company or any of its subsidiaries or to create any
right to continued employment of Indemnitee with the Company or any of its
subsidiaries in any capacity.

         The Company acknowledges that it has entered into this Agreement and
assumes the obligations imposed on it hereby, in addition to and separate from
its obligations to Indemnitee under the Bylaws, to induce Indemnitee to serve,
or continue to serve, as a director, officer, employee or agent of the Company,

                                       3
<PAGE>

and the Company acknowledges that Indemnitee is relying upon this Agreement in
serving as a director, officer, employee or agent of the Company.

         3.        Indemnification.
                  ---------------

                  (a)       Indemnification in Third Party Proceedings. Subject
to Section 10 below, the Company shall indemnify Indemnitee to the fullest
extent permitted by the Code, as the same may be amended from time to time (but,
only to the extent that such amendment permits Indemnitee to broader
indemnification rights than the Code permitted prior to adoption of such
amendment), if Indemnitee is a party to or threatened to be made a party to or
otherwise involved in any proceeding, for any and all expenses, actually and
reasonably incurred by Indemnitee in connection with the investigation, defense,
settlement or appeal of such proceeding.

                  (b)       Indemnification in Derivative Actions and Direct
Actions by the Company. Subject to Section 10 below, the Company shall indemnify
Indemnitee to the fullest extent permitted by the Code, as the same may be
amended from time to time (but, only to the extent that such amendment permits
Indemnitee to broader indemnification rights than the Code permitted prior to
adoption of such amendment), if Indemnitee is a party to or threatened to be
made a party to or otherwise involved in any proceeding by or in the right of
the Company to procure a judgment in its favor, against any and all expenses
actually and reasonably incurred by Indemnitee in connection with the
investigation, defense, settlement, or appeal of such proceedings.

         4.        Indemnification of Expenses of Successful Party.
Notwithstanding any other provision of this Agreement, to the extent that
Indemnitee has been successful on the merits or otherwise in defense of any
proceeding or in defense of any claim, issue or matter therein, including the
dismissal of any action without prejudice, the Company shall indemnify
Indemnitee against all expenses actually and reasonably incurred in connection
with the investigation, defense or appeal of such proceeding.

         5.        Partial Indemnification. If Indemnitee is entitled under any
provision of this Agreement to indemnification by the Company for some or a
portion of any expenses actually and reasonably incurred by Indemnitee in the
investigation, defense, settlement or appeal of a proceeding, but is precluded
by applicable law or the specific terms of this Agreement to indemnification for
the total amount thereof, the Company shall nevertheless indemnify Indemnitee
for the portion thereof to which Indemnitee is entitled.

         6.        Advancement of Expenses. To the extent not prohibited by law,
the Company shall advance the expenses incurred by Indemnitee in connection with
any proceeding, and such advancement shall be made within twenty (20) days after
the receipt by the Company of a statement or statements requesting such advances
(which shall include invoices received by Indemnitee in connection with such
expenses but, in the case of invoices in connection with legal services, any
references to legal work performed or to expenditures made that would cause
Indemnitee to waive any privilege accorded by applicable law shall not be
included with the invoice) and upon request of the Company, an undertaking to
repay the advancement of expenses if and to the extent that it is ultimately
determined by a court of competent jurisdiction in a final judgment, not subject
to appeal, that Indemnitee is not entitled to be indemnified by the Company.

                                       4
<PAGE>

Advances shall be unsecured, interest free and without regard to Indemnitee's
ability to repay the expenses. Advances shall include any and all expenses
actually and reasonably incurred by Indemnitee pursuing an action to enforce
Indemnitee's right to indemnification under this Agreement, or othe


 
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