GUARANTY AGREEMENT

THIS GUARANTY AGREEMENT (“ Guaranty ”) is dated as of August 28, 2009 (the “ Effective Date ”) by the undersigned (each hereinafter referred to as a “ Guarantor ” and collectively, the “ Guarantors ”), in favor of IP GLOBAL INVESTORS LTD. , a Nevada corporation or its registered assigns and EQUITIES MEDIA ACQUISITION CORP. INC. , or its registered assigns (each a “ Lender ” and collectively the “ Lenders ”) of the 9% maximum $2,500,000 Revolving Credit Secured Convertible Note (the “ Note ”) and the related Transaction Documents issued pursuant to a revolving credit loan agreement between FUND.COM INC. a Delaware corporation (the “ Company ”), certain stockholders of the Company and each Lenders, dated as of July 27, 2009 (the “ Loan Agreement ”) and the Exhibits to the Loan Agreement, all dated as of July 27, 2009 (with the Loan Agreement, collectively, the “ Transaction Documents ”) from.

NOW, THEREFORE , as a material inducement to each Lender to purchase the Note and Warrants from the Company, and for further good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Guarantors hereby, unconditionally, irrevocably and absolutely, warrant and represent to and covenant with each Lender as follows:

  1.        Guaranty of Obligation . The Guarantors jointly, severally, unconditionally, irrevocably and absolutely, guarantee to each Lender that all indebtedness and other obligations of the Company evidenced by the Note and/or provided in the Transaction Documents (collectively, the “ Guaranteed Obligations ”), will be promptly paid when due and performed in accordance with the terms and provisions thereof (and as they may be amended, extended or renewed from time to time) including, without limitation, interest on all of the above amounts as agreed upon between the Company and each Lender, and any and all renewals, extensions and rearrangements of all or any part of the Guaranteed Obligations. This is a continuing guaranty and shall continue to apply without regard to the form or amount of indebtedness or obligation which the Company may create, renew, extend or alter in whole or in part, without notice to the Guarantors.

2.             Liability for Other Indebtedness .   If the Guarantors are or become liable for any indebtedness owing by the Company to any or all Lenders by endorsement or otherwise than under this Guaranty, such liability shall not be in any manner impaired or affected hereby, and the rights of such Lender hereunder shall be cumulative of any and all other rights that such Lender may ever have against the Guarantors.  The exercise by such Lender of any right or remedy hereunder or under any other instrument, or at law or in equity, shall not preclude the concurrent or subsequent exercise of any other right or remedy.

3.             No Release From Obligations .   The obligations, covenants, agreements and duties of the Guarantors under this Guaranty shall not be released or impaired in any manner whatsoever, without the written consent of each Lender, including on account of any or all of the following:

a.   any permitted assignment, endorsement or transfer, in whole or in part, of the Guaranteed Obligations, although made without consent of the Guarantors;

b.   any waiver by any Lender of the performance or observance by either or both of the Company or the Guarantors of any of the agreements, covenants, terms or conditions contained in any document evidencing, governing or securing the Guaranteed Obligations;

c.   any extension of the time for payment or performance of all or any portion of the Guaranteed Obligations;

d.   the renewal, rearrangement, modification or amendment (whether material or otherwise) of any duty, agreement or obligation of the Company set forth in any document evidencing, governing or securing the Guaranteed Obligations;

e.   the voluntary or involuntary liquidation, sale or other disposition of all or substantially all of the assets of either or both of the Company or the Guarantors;

f.   any receivership, insolvency, bankruptcy, reorganization or other similar proceedings or lack of corporate power, affecting either or both of the Company or the Guarantors or any of their assets;

g.   any release, withdrawal, surrender, exchange, substitution, subordination or loss of any security or other guaranty at any time existing in connection with all or any portion of the Guaranteed Obligations, or the acceptance of additional or substitute property as security therefore;

h.   the release or discharge of the Company or the Guarantors from the observance or performance of any agreement, covenant, term or condition contained in any document evidencing, governing or securing the Guaranteed Obligations;

i.   any action which either Lender may take or omit to take by virtue of any document evidencing, governing or securing the Guaranteed Obligations or through any course of dealing with either or both of the Company or the Guarantors;

j.   the addition of a new guarantor or guarantors;

k.   the operation of law or any other cause, whether similar or dissimilar to the foregoing;

l.   any adjustment, indulgence, forbearance or compromise that may be granted or given by either Lender to any party;

m.   the failure by either Lender to file or enforce a claim against the estate (either in administration, bankruptcy or other proceeding) of the Company;

n.   if the recovery from the Company becomes barred by any statute of limitations or is otherwise prevented;

o.   any defenses, set-offs or counterclaims which may be available to the Company;

4.             Payment and Performance of Obligations .   In the event of default by the Company in payment or performance of the Guaranteed Obligations, or any part thereof, when such indebtedness or performance becomes due, either by its terms or as the result of the exercise of any power to accelerate, the Guarantors shall, without notice or demand, and without any notice having been given to the Guarantors of the acceptance by any Lender of this Guaranty and without any notice having been given to the Guarantors of the creating or incurring of such indebtedness, pay the amount due thereon to each Lender, at its office, or at such other place as may be designated in writing by such Lender, and it shall not be necessary for any Lender, in order to enforce such payment by the Guarantors, first, to institute suit or exhaust its remedies against the Company or others liable on such indebtedness, or to enforce its rights against any security which shall ever have been given to secure such indebtedness.

6.             Payments by the Company .   Each payment on the Guaranteed Obligations shall be deemed to have been made by the Company unless express written notice is given to each Lender at the time of such payment that such payment is made by the Guarantors as specified in such notice.

7.             Releases and Waivers .   If all or any part of the Guaranteed Obligations at any time be secured, the Guarantors agree that each Lender may at any time and from time to time, at their discretion and with or without valuable consideration, allow substitution or withdrawal of collateral or other security and release collateral or other security without i