STANDARD FORM APPLEBEE'S NEIGHBORHOOD GRILL & BAR FRANCHISE AGREEMENTFranchise Agreement |
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EXHIBIT 10.2
STANDARD FORM
APPLEBEE'S
NEIGHBORHOOD GRILL & BAR
FRANCHISE
AGREEMENT
-----------------------------------
(Location
Address)
-----------------------------------
(Franchisee Name)
-----------------------------------
(Date)
F-1
<PAGE>
TABLE OF
CONTENTS
<TABLE>
<S> <C> <C>
<C>
RECITALS
.......................................................................................... F-3
1. FRANCHISE GRANT AND
TERM.................................................................. F-4
2. UNIFORM
STANDARDS......................................................................... F-5
3. COMPLIANCE WITH THE
SYSTEM................................................................ F-6
4. GENERAL SERVICES OF
FRANCHISOR............................................................ F-6
5. RESTAURANT SYSTEM AND
PROCEDURES.......................................................... F-7
6. TRAINING.................................................................................. F-10
7. RESTAURANT
MAINTENANCE.................................................................... F-10
8. ADVERTISING............................................................................... F-11
9.
FEES...................................................................................... F-13
10. RECORD
KEEPING........................................................................... F-15
11. FRANCHISEE ORGANIZATION, AUTHORITY,
FINANCIAL CONDITION AND
SHAREHOLDERS...................................................... F-15
12. TRANSFER.................................................................................. F-18
13. CONFIDENTIALITY;
RESTRICTIONS............................................................. F-22
14. INSPECTIONS............................................................................... F-23
15. RELATIONSHIP OF PARTIES AND
INDEMNIFICATION............................................... F-25
16.
INSURANCE................................................................................. F-27
17. DEBTS AND
TAXES........................................................................... F-28
18. TRADE NAMES, SERVICE MARKS AND
TRADEMARKS................................................. F-28
19. EXPIRATION AND TERMINATION; OPTION TO
PURCHASE RESTAURANT;
ATTORNEYS' FEES...................................................... F-30
20. NO WAIVER OF DEFAULT...................................................................... F-35
21. CONSTRUCTION, SEVERABILITY,
GOVERNING LAW AND
JURISDICTION............................................................ F-36
22. INTERFERENCE WITH EMPLOYMENT
RELATIONS.................................................... F-37
23. LIQUOR
LICENSE............................................................................ F-37
24. FORCE MAJEURE............................................................................. F-37
25.
MISCELLANEOUS............................................................................. F-38
26.
ACKNOWLEDGMENTS........................................................................... F-39
EXHIBIT 1: ROYALTY
FEE..................................................................... F-41
APPENDIX A: STATEMENT OF
OWNERSHIP INTERESTS................................................ F-42
APPENDIX B: REVIEW AND
CONSENT WITH
RESPECT TO
TRANSFERS............................................................ F-43
APPENDIX C: CONFIDENTIALITY
AGREEMENT....................................................... F-44
</TABLE>
F-2
<PAGE>
APPLEBEE'S
NEIGHBORHOOD GRILL & BAR
FRANCHISE
AGREEMENT
This Agreement is made this ________ day of _____________________, 20______, by
and between APPLEBEE'S
INTERNATIONAL, INC., a
Delaware corporation
("FRANCHISOR"),
_____________________________________________, a
(_______________ corporation, sole proprietorship, _______________ partnership,
_______________ limited partnership
[strike inappropriate language])
("FRANCHISEE")
and
______________________________________
______________________________
(collectively, the "PRINCIPAL SHAREHOLDERS" and,
individually, a "PRINCIPAL SHAREHOLDER" of
Franchisee if a corporation
or
general partner if Franchisee is a limited partnership
having as its general
partner a corporation) and
______________________________________________________________________________
("GENERAL PARTNER" of Franchisee if Franchisee is a limited
partnership).*
*
(If Franchisee is not a
corporation or a sole proprietorship, or if
Franchisee is a limited liability company,
the parties hereto hereby agree that
an Addendum shall be attached to
this Agreement so as properly to reflect the
responsibilities of the partners of any general partnership, the general
partner
of any limited partnership and the shareholders of any corporate general
partner
of any partnership, or the members of any limited liability company.)
WITNESSETH:
RECITALS
A.
Franchisor owns the rights to develop
and operate a unique system of
restaurants which specialize in the sale of high quality, moderately priced
food
and alcoholic beverages
in an attractive, casual
setting, which includes
proprietary rights in
certain valuable trade
names, service marks
and
trademarks, including the service mark
Applebee's Neighborhood Grill & Bar
and
variations of such mark,
designs, decor and color
schemes for restaurant
premises, signs, equipment,
procedures and formulae for preparing
food and
beverage products, specifications for
certain food and beverage
products,
inventory methods, operating
methods, financial control concepts,
training
facilities and teaching techniques ("the System").
B.
Franchisor established, through its own development and operation, and
through the granting of franchises, a
chain of Applebee's Neighborhood Grill
&
Bar restaurants which are distinctive;
which are similar in appearance,
design
and decor; and which are uniform in operation and product consistency.
C.
The value of Franchisor's trade names,
service marks and trademarks is
based upon: (1) the maintenance of uniform high quality standards in connection
with the preparation and sale of Franchisor-approved food and beverage products,
(2) the uniform high standards of appearance of the individual restaurant units
in the System, (3) the use of distinctive
trademarks, service marks, building
designs and advertising signs representing a uniformly high quality of
product
and services, and (4) the assumption by
Franchisor and its franchisees of the
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<PAGE>
obligation to maintain and enhance the
goodwill and public acceptance
of the
System (and of Franchisor's trade names, service marks and trademarks) by
strict
adherence to the high standards required by Franchisor.
D.
Franchisor, Franchisee and the Principal Shareholders have entered into
a Development Agreement dated __________________, 20____
("Development
Agreement"), relating to
the development by
Franchisee of Applebee's
Neighborhood Grill & Bar restaurants.
E.
Franchisee desires to use the
System in connection with the operation
of an Applebee's Neighborhood Grill & Bar
restaurant at the location which is
specified in Subsection 1.1 of this Agreement, pursuant to the terms,
conditions
and provisions hereinafter set forth.
NOW, THEREFORE, in consideration of the
mutual obligations contained herein, it
is hereby agreed as follows:
1. FRANCHISE GRANT AND TERM
1.1
Franchisor grants Franchisee,
for the term stated below, the
right,
license and privilege:
(a) to use the
System incident to the
operation of an Applebee's
Neighborhood Grill & Bar
restaurant at ____________________________________
(the "Restaurant");
(b) to use
the trade names,
service marks and
trademarks which
Franchisor shall from time to time
designate as part of the System, but only
in
connection with the sale at
the Restaurant of
those products which
Franchisor has designated and
approved; and
(c) to hold itself out to the public as a
Franchisee of Franchisor.
1.2
The term of the franchise shall
commence as of the Commencement Date,
as hereinafter defined, and shall end twenty (20) years thereafter, unless this
Agreement is terminated prior to that
date in accordance with its provisions.
"Commencement Date," as used
herein, shall mean the
date upon which
the
Restaurant opens for business. The parties agree to affix to this Agreement
an
addendum expressly setting forth the
Commencement Date, which, when so affixed,
shall become a part of this Agreement.
1.3
At the expiration of the term hereof, Franchisee shall have an option
to operate the Restaurant for four (4)
successive terms of
five (5) years
(unless the franchise agreement with respect to that additional term is
sooner
terminated in accordance with its provisions),
provided that immediately prior
to each such five (5) year term (a) Franchisee
satisfies the requirements which
Franchisor then-imposes on its new
franchisees, (b) all other restaurant
units
within the System which Franchisee
then-operates substantially comply, in the
opinion of Franchisor, with Franchisor's then-current standards,
specifications,
requirements and instructions, and (c) Franchisee executes the form of
franchise
agreement which Franchisor is then using with respect to new restaurants within
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the System, with the amount of royalty and advertising fees payable at the
rates
then-prevailing under the franchise agreements
which Franchisor is then using
for new restaurants within the System, and Franchisee pays to Franchisor for
each of said five (5) year periods a franchise fee equal to ten percent (10%)
of
the prevailing franchise fee paid by new franchisees at that time. Any
franchise
agreement which Franchisee executes for such additional term will also
contain
options to obtain an assignment of Franchisee's
lease with a third party and/or
to purchase certain property or to purchase or lease the Restaurant
premises
exercisable by Franchisor upon termination
thereof and an option to purchase or
lease the Restaurant premises exercisable by Franchisor upon expiration of
the
renewal term (subject to any then-existing
renewal rights of Franchisee).
Such
options will contain provisions
substantially similar to the provisions
of
Franchisor's options described in Subsection 19.4 hereof. Franchisee shall give
Franchisor written notice of its desire to exercise its option to operate the
Restaurant for an additional
term no earlier than twelve (12) months,
and no
later than seven (7) months,
prior to expiration of the
initial term. If
Franchisee gives that notice,
Franchisor, in its sole discretion,
reasonably
exercised, shall determine
whether Franchisee has
satisfied the foregoing
requirements. Within forty-five
(45) days of receiving the
notice described
above, Franchisor shall notify Franchisee in writing whether or not
Franchisee
is eligible to exercise the option described in this Subsection.
1.4
During the period from the date of this Agreement to the expiration or
earlier termination of
this Agreement, Franchisor
shall not establish
a
restaurant unit utilizing the System, or license another franchisee to
establish
a restaurant unit utilizing the
System, at any location within the
lesser of a
three (3) mile radius of the Restaurant
or a radius from the Restaurant which
includes either a daytime or residential
population of forty thousand
(40,000)
or more people. Notwithstanding the
foregoing, Franchisor may
establish a
restaurant unit or may license a restaurant
unit to a third party within the
geographic area set forth in the preceding
sentence, provided that (i) such
restaurant is located within an
airport (serviced by one or more public or
charter carrier), arena, stadium, state or national park, or military fort,
post
or base, (ii) is located
across an international border,
or (iii) does not
utilize the System or utilize the
Applebee's Neighborhood Grill & Bar service
mark.
1.5
Franchisee, in consideration of the benefits and privileges provided to
it by this Agreement, agrees to operate the Restaurant and perform
as required
hereunder for the full term of this Agreement.
1.6
This Agreement is entered into pursuant to and subject to the terms and
conditions which are set forth in the Development Agreement.
2. UNIFORM STANDARDS
2.1
The System is a comprehensive
restaurant system for the retailing of
certain uniform and quality food
and beverage products
(including alcoholic
beverages), emphasizing a varied menu of
high quality, moderately priced food
products (including appetizers,
creative sandwiches, dinner
entrees and
desserts), a selection
of alcoholic and other
beverages, and prompt
and
courteous service in a clean,
wholesome, casual
atmosphere. The foundation of
the System is the establishment and maintenance of a reputation among the
public
for the operation of high quality restaurant units. A fundamental requirement
of
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the System, this Franchise Agreement and
franchises which Franchisor will grant
to others is adherence by all franchisees to Franchisor's standards and
policies
providing for the uniform operation of
all restaurant units within the System,
including, but not limited to, (a)
selling only those products which Franchisor
has designated and approved, (b) using
only Franchisor's prescribed
building
layout and designs, equipment,
signs, interior and
exterior decor items,
fixtures and furnishings, (c)
adhering strictly to Franchisor's standards and
specifications relating to
the selection, purchase,
storage, preparation,
packaging, service and sale of all food
and beverage products being sold at the
Restaurant, and (d) satisfying
all of Franchisor's prescribed
standards of
quality, service and
cleanliness. Compliance by all
franchisees with the
foregoing standards and policies in conjunction
with the use of Franchisor's
trade names, service marks and trademarks provides the basis for the wide
public
acceptance of the
System and its
valuable goodwill. Accordingly,
strict
adherence by all franchisees
to all aspects of the System is
required at all
times.
2.2
The provisions of the Agreement
shall be interpreted to give effect to
the intent of the parties stated in
this Section 2 to assure that
Franchisee
shall operate the Restaurant
in conformity with the
System, through strict
adherence to Franchisor's standards and policies as they now exist and
as they
may be modified from time to time.
3. COMPLIANCE WITH THE SYSTEM
Franchisee acknowledges
that every component of the System is important to
Franchisor, to all franchisees and to the operation of the Restaurant,
including
the requirements (a) that only those products
designated and approved by the
Franchisor are sold at the Restaurant,
and (b) that there is uniformity of food
and beverage specifications, preparation
methods, quality, appearance, building
and interior design, color and decor, landscaping, facilities and service among
all restaurant units in the System. Accordingly, Franchisee agrees to and shall
comply with all
aspects of the System
(as it now exists and as it may be
modified from time to time).
Franchisee recognizes and agrees
that Franchisor
may prohibit the use of the System and its trade names,
notwithstanding the
granting of this Agreement, if Franchisee fails to design, construct,
equip or
furnish its Restaurant in
compliance with the specifications designated by
Franchisor, unless prior written approval has been received from Franchisor.
4. GENERAL SERVICES OF FRANCHISOR
4.1
Franchisor shall advise and
consult with Franchisee periodically
in
connection with the operation of the Restaurant, and at other
reasonable times
upon Franchisee's request.
Franchisor will provide to
Franchisee such of its
know-how, new developments, techniques and improvements in areas of
restaurant
design, management, food and beverage
preparation, sales promotion and service
concepts as may be pertinent to the construction and operation of the
Restaurant
under the System. Franchisor
may provide the foregoing
information (a) by
sending representatives to visit the Restaurant, (b) by providing written or
other material, (c) at meetings or seminars, and (d) at training sessions at
Franchisor's training facility and/or such other locations as may be selected
by
Franchisor from time to time. Franchisor also shall make available to
Franchisee
all additional services, facilities,
rights and privileges which Franchisor
makes available from time to time to its franchisees of the System generally.
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<PAGE>
4.2
For approximately eight (8) days prior to the opening of the Restaurant
and the first six (6) days that the Restaurant is open for business, Franchisor
shall provide Franchisee, at
Franchisor's expense, with the services of up to a
maximum of six (6) of Franchisor's training
personnel to facilitate
proper
operation of the kitchen,
bar and dining room areas during that period and to
assist in correcting any operational problems which may arise. Franchisee shall
reimburse Franchisor for any additional training support required or requested.
4.3
From time to time during the term of this Agreement,
Franchisor will
develop and test new menu items. The menu consists of approved national food
and
beverage selections. Franchisee
shall comply with
all menu changes which
generally occur every six (6)
months. The menu may be modified to
reflect food
and beverage items peculiar to Franchisee's
local area, subject to Franchisor's
testing and approval.
5. RESTAURANT SYSTEM AND PROCEDURES
5.1
Franchisor shall furnish
Franchisee with advice and assistance
in
managing and operating the Restaurant,
and Franchisor's representatives will
visit the Restaurant
periodically. Franchisor will
assist Franchisee in
coordinating the Restaurant's
pre-opening activities, and
as noted more
particularly in Subsection
4.2 hereof, shall
provide Franchisee with the
services of certain of Franchisor's
personnel to facilitate proper operation of
the Restaurant when it opens for business.
5.2
Franchisee shall designate
an employee who
will supervise the
Restaurant, and devote his or her full
time, best efforts and constant personal
attention to the day-to-day operation of the Restaurant (the "General
Manager").
Franchisee also shall designate an employee who will supervise the Restaurant
kitchen, and devote his or her full
time, best efforts and constant
personal
attention to the day-to-day operation of
the Restaurant kitchen (the "Kitchen
Manager").
5.3
Franchisee shall require that the General Manager, the Kitchen Manager
and each of Franchisee's employees who
serve as Restaurant managers to maintain
his or her principal personal residence
within a usual driving time of not more
than approximately one (1) hour from the Restaurant. Franchisor
reserves the
right to require that, as a condition of his or her
employment, the General
Manager must successfully
complete Franchisor's interview
process and a
psychological profile test in a manner which
satisfies a uniform
standard
established by Franchisor. The test shall be administered by Franchisor, or by
a
testing agency designated by Franchisor, at Franchisee's expense.
5.4
Unless Franchisor shall
have given its
prior written approval,
Franchisee shall keep the Restaurant
open for business only during the
hours
which are specified by Franchisor in the Franchise Operations Manual or in such
other materials or
manuals provided or
made available by
Franchisor to
Franchisee (collectively the
"Manuals"),
provided that such
hours do not
conflict with state laws or local
ordinances relating to the sale
of alcoholic
beverages or governing the hours during which restaurant establishments may be
open for business. In addition, Franchisee expressly agrees to:
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<PAGE>
(a) operate
the Restaurant in a
clean, safe and orderly
manner,
providing courteous, first-class
service to the public;
(b)
diligently promote and make every
reasonable effort to increase
the business of the Restaurant;
(c) advertise
the business of
the Restaurant by
the use of the
Franchisor's trade
names, service marks and
trademarks and such other
insignia, slogans,
emblems, symbols, designs
and other identifying
characteristics as may be
developed or established
from time to time by
Franchisor and
included in the Manuals,
subject to the limitations of
Subsections 8.4 and 8.5 hereof;
(d) prohibit and, to the best of Franchisee's
ability, prevent the use
of the Restaurant
for any immoral or illegal
purpose, or for any other
purpose, business
activity, use of function which
is not expressly
authorized hereunder or in the
Manuals; and
(e) comply fully with all applicable laws
and regulations, including,
but not limited to, those relating to
building construction, maintenance and
safety, environmental,
fire prevention, food safety, public access and the
sale of alcoholic beverages.
5.5
Franchisee hereby acknowledges
receipt and loan of a
copy of the
Manuals heretofore or
hereinafter furnished to
Franchisee, and agrees to
faithfully, completely and continuously perform, fulfill, observe and follow
all
instructions, requirements, standards, specifications, systems and procedures
contained therein, including (a) those relating to the construction,
design,
decor, building and equipping
of the Restaurant, (b) those
relating to the
selection, purchase, storage, preparation,
packaging, service and sale of all
products being sold at the Restaurant, (c) those relating to the maintenance
and
repair of Restaurant building, grounds,
equipment, signs, interior and exterior
decor items, fixtures
and furnishings, and (d) those
relating to employee
uniforms and dress,
accounting, bookkeeping, record
retention, and other
business systems, procedures and operations. The Manuals are incorporated
herein
by reference and hereby made part of this Agreement. Franchisee acknowledges
and
agrees that the materials contained in
the Manuals are integral, necessary and
material elements of the System.
5.6
Franchisee understands,
acknowledges and agrees that strict conformity
with the System, including the standards,
specifications, systems,
procedures,
requirements and instructions contained in this Agreement and in the Manuals,
is
vitally important, not only to the success of Franchisor, but to the collective
success of all of Franchisor's other
franchisees, by reason of
the benefits
which Franchisor and all of its franchisees
will derive from uniformity in
products sold, identity, quality, appearance, facilities and service among all
restaurant units which are part of the
System. Without limiting the generality
of the foregoing provisions,
Franchisee agrees to
adhere strictly to the
requirements in the Manuals relating (a)
to the construction, design,
decor,
building and equipping of the Restaurant,
(b) to the maximum permissible
ratio
of sales of alcoholic beverages to sales
of food at the Restaurant, and (c) to
the limitations on the number of video games or similar devices
which may be
placed on the Restaurant premises.
Any failure to adhere to the standards,
specifications, systems, requirements
or instructions contained
in this
Agreement or in the
Manuals shall constitute
a material breach
of this
Agreement.
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5.7
Franchisor shall have the right,
at any time and from time to time, in
the good faith exercise of its reasonable business judgment, consistent with
the
overall best interests
of the System generally,
having due regard for the
financial burden which may be placed
upon its franchisees, to revise,
amend,
delete from and add to the System and the
material contained in the
Manuals.
Franchisee expressly agrees to
comply with all such revisions,
amendments,
deletions and additions.
5.8
Franchisee shall offer for sale from the Restaurant, at all times when
the Restaurant is open for
business, only the products which are
expressly
designated in the Manuals, except, as noted more particularly in Subsection
4.3,
to the extent that Franchisee has obtained Franchisor's prior written consent
to
a modification of that requirement.
No product shall be offered or sold at or
from the Restaurant under, or in connection
with, any trademark or service mark
other than Franchisor's
designated trademarks and
service marks without
Franchisor's prior written consent.
5.9
Franchisee shall obtain all food and beverage products,
equipments,
signs, interior and exterior decor items, fixtures, furnishings,
supplies, and
other products and
materials required for the
operation of or sold at the
Restaurant solely from suppliers (including
manufacturers, distributors and
other sources) who
demonstrate, to Franchisor's
continuing reasonable
satisfaction, the ability
to meet Franchisor's then-current
standards and
specifications for such items;
who possess adequate
quality controls and
capacity to supply Franchisee's needs
promptly and reliably; and who have been
approved in writing by Franchisor and
not thereafter disapproved. The Manuals
contain a list of approved
suppliers. If Franchisee
desires to purchase any
items from an unapproved supplier,
Franchisee shall submit to
Franchisor a
written request for such approval, which
approval shall not be unreasonably
withheld, or shall request the supplier
itself to do so. Franchisor shall have
the right to inspect the supplier's facilities, and to require that samples
from
the supplier be delivered, at Franchisor's option, either to Franchisor or to
an
independent, certified laboratory
designated by Franchisor
for testing.
Franchisee or the supplier
shall pay the costs of any such
test. Franchisor
shall notify Franchisee in writing
within sixty (60) days of receiving any such
request whether it disapproves the supplier.
Failure by Franchisor to so notify
Franchisee within that
period shall be deemed
to constitute Franchisor's
approval of such supplier. Franchisor
reserves the right, at its
option, to
reinspect the facilities and retest products of any such approved supplier at
any time and to revoke its approval upon the
supplier's failure to continue to
meet any of Franchisor's criteria.
Notwithstanding the foregoing,
any supplier
of goods having any trademark, trade name, service mark, logo or symbol owned
by
Franchisor shall not be approved
to supply Franchisee such goods until such
supplier has entered
a written agreement
with Franchisor regarding
the
production, use and sale of such goods.
5.10 No food or beverage product,
interior or exterior decor item, sign,
item of equipment, fixtures,
furnishings or supplies,
or other product or
material required for the
operation of the Restaurant,
which bears any of
Franchisor's trade names, service marks or trademarks, shall be used or sold in
or upon the Restaurant premises unless
the same shall have been first submitted
to and approved in writing by Franchisor.
5.11 The Manuals and all related
material furnished to Franchisee
hereunder
are and shall remain the
property of Franchisor,
and must be returned to
Franchisor, along with any copies made thereof, immediately upon request or
upon
the expiration or earlier termination of this Agreement.
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6. TRAINING
6.1
Franchisor shall make its operations
training course available to the
General Manager, the Kitchen
Manager, and Franchisee's Assistant Managers and
other Restaurant managers.
6.2
Before the Restaurant opens for business, and thereafter as replacement
personnel are employed by Franchisee,
the General Manager, the Kitchen
Manager
and each
Assistant Manager shall
attend Franchisor's operations
training
facility for such period of time as Franchisor shall deem reasonably necessary,
and shall successfully
complete that course
to Franchisor's reasonable
satisfaction. If the General Manager, Kitchen Manager or an Assistant Manager
fails to
successfully complete Franchisor's operations
training course,
Franchisor may require designation of a new General Manager, Kitchen Manager or
Assistant Manager, as the case may be, and Franchisee
shall designate a new
General Manager, Kitchen Manager or
Assistant Manager, who shall be required to
successfully complete such training course.
6.3
The General Manager, the
Kitchen Manager and each Assistant
Manager
shall, from time to time as reasonably
required by Franchisor,
attend and
successfully complete to
Franchisor's reasonable satisfaction a
Franchisor-provided refresher course in restaurant operations.
6.4
Franchisee shall be
responsible for the Restaurant's compliance with
the operating standards, methods, techniques and material taught at
Franchisor's
operations training course, and shall cause the employees of the
Restaurant to
be trained in such standards, methods and
techniques as are relevant to the
performance of their respective duties.
6.5
Attendance of the General
Manager, the Kitchen
Manager and each
Assistant Manager at any of Franchisor's training courses shall be
tuition-free.
Franchisee shall pay all other costs and expenses relating to the attendance of
Franchisee's personnel at any of
Franchisor's training courses,
including,
without limitation, the cost of
travel, lodging, meals, and other related and
incidental expenses.
7. RESTAURANT MAINTENANCE
7.1
Franchisee shall, at
Franchisee's sole cost and expense,
maintain the
Restaurant in conformity with the standards,
specifications and requirements of
the System, as the same may be designated
by Franchisor from time to time.
Franchisee specifically agrees to repair or replace, at Franchisee's cost and
expense, equipment, signs,
interior and exterior
decor items, fixtures,
furnishings, supplies, and
other products and
materials required for the
operation of the Restaurant
as necessary or
desirable, and to obtain, at
Franchisee's cost and expense, any new or additional equipment, signs, interior
and exterior decor items, fixtures, furnishings,
supplies, and other products
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and materials which may be reasonably required by Franchisor for new products
or
procedures. Except as may be expressly
provided in the Manuals, no alterations
or improvements, or changes of any kind in design, equipment, signs, interior
or
exterior decor items,
fixtures or furnishings shall be made in or about the
Restaurant or Restaurant
premises without the
prior written approval
of
Franchisor in each instance.
7.2
In order to assure the continued
success of the Restaurant, Franchisee
shall, at any time from time to time after ________________, _________,
(i.e.,
six [6] years after the date of this Agreement)
as reasonably required
by
Franchisor (taking into consideration
the cost and then-remaining term of this
Agreement), modernize the Restaurant
premises, equipment, signs, interior and
exterior decor items, fixtures, furnishings,
supplies, and other products and
materials required for
the operation of
the Restaurant, to
Franchisor's
then-current standards and specifications,
provided that at the time Franchisor
requires Franchisee to so modernize the Restaurant premises at least
twenty-five
percent (25%) of Franchisor-owned and
operated Restaurants meet such standards
and specifications. Franchisee's
obligations under this
Subsection are in
addition to, and shall not relieve Franchisee from, any of its other
obligations
under this Agreement, including those contained in the Manuals.
7.3
If Franchisee is or becomes
a lessee of the
Restaurant premises,
Franchisee shall have included in the lease provisions expressly permitting
both
Franchisee and Franchisor to take all actions and make all alterations referred
to under Subsections 7.1 and 7.2 hereof, requiring the lessor thereunder to
give
Franchisor reasonable notice of any contemplated termination, and providing
that
Franchisee has the unrestricted right to
assign the lease to Franchisor without
the lessor having any right to impose conditions on such assignment or to
obtain
any payment in connection
therewith. Franchisee shall not,
without the prior
written consent of
Franchisor, execute any lease or other agreement
which
imposes, or purports to impose, any
limitations on the ability of
Franchisee
and/or of Franchisor
to operate additional
restaurants at any particular
location beyond the geographic limitation set forth in Section 1.4
hereof, or
any lease the term of which is shorter than the term of this Agreement.
8. ADVERTISING
8.1
Franchisor shall develop and administer
advertising, public relations
and sales promotion programs
designed to promote and enhance
the collective
success of all restaurant units in the
System. It is expressly
understood,
acknowledged and agreed that in all
phases of such advertising and promotion,
including, without limitation, type, quantity, timing, placement and choice
of
media and medium, market areas, advertising agencies and public relations
firms,
Franchisor's decisions shall be final and binding. Franchisee
shall have the
right to participate actively in all such advertising,
public relations and
sales promotion programs,
but only in full and complete
accordance with such
terms and conditions as may be established by Franchisor for each such program.
8.2 Franchisee shall pay Franchisor, in the manner described in Section 9
hereof, a minimum dollar amount equal to two and seventy-five hundredths
percent
(2.75%) of Franchisee's gross sales, as
defined in Subsection 9.3 hereof. Such
funds shall become the sole and absolute property of Franchisor, to be
allocated
to a separate "advertising account" established by Franchisor. Franchisor shall
use such funds for
market studies, advertising
and marketing studies
or
services, production of commercials, advertising copy and layouts, traffic
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costs, agency fees, marketing
personnel, or any other costs associated with
the development, marketing and testing
of advertising, and for the purchase of
advertising time, space or materials in national, regional or other advertising
media, in a manner determined by
Franchisor in its sole discretion.
Within six
(6) months following the end of
Franchisor's fiscal year, Franchisor
shall
provide all franchisees with an accounting of all amounts received from them
and
expended by Franchisor for the matters set forth above. In addition, Franchisee
shall expend a minimum dollar
amount equal to one and one percent (1.0%) of
Franchisee's gross sales,
for local promotional activities,
subject to the
provisions of Subsections 8.4 and 8.5 hereof. Franchisor shall have the right
at
all times to review Franchisee's books and records, and to require Franchisee
to
produce evidence of its gross sales and local promotional activities, to ensure
Franchisee's compliance with this
Section. Any amount determined by said
audit
to be due Franchisor as part of the
advertising fee will be paid to
Franchisor
by Franchisee within ten (10) days thereafter.
At any time after execution of
this Agreement, Franchisor may in its
sole discretion increase, to a maximum of
four percent (4%) of gross sales, the percentage of gross sales which
Franchisee
shall be required to pay to Franchisor for allocation to a separate advertising
account pursuant to this Subsection 8.2. Franchisor
shall use the funds paid
pursuant to that increased percentage
requirement solely for the
purchase of
advertising time, space or materials in national, regional or other advertising
media, in a manner determined by Franchisor in its sole discretion,
provided
that in each calendar year (or other twelve [12] month period established
by
Franchisor) in which Franchisor makes
expenditures for advertising from such an
advertising account, so long as Franchisee is in compliance with its
obligations
hereunder, Franchisor's expenditures for
advertising in the
Territory
encompassed by the Development Agreement (including expenditures for national
or
regional advertising in media which
reach that Territory) shall be on a basis
which is roughly proportional to
Franchisee's contribution to that
advertising
account during that calendar year or other twelve (12) month period. Franchisor
also may increase the
percentage of gross sales which
Franchisee shall be
required to spend for local promotional activities, provided however, that in
no
event shall Franchisee be required to make payments pursuant to this Subsection
8.2 in a dollar amount in excess of five percent (5%) of gross sales.
8.3
Franchisee shall submit to
Franchisor, for Franchisor's approval, an
advertising campaign plan
relating to the promotion
of the opening of the
Restaurant which is sufficient
to meet the needs of the
market. The Manuals
contain a Press Release kit to
assist Franchisee in this
regard. Franchisee
shall conduct the approved
advertising campaign and make
all expenditures for
advertising to promote the opening of the Restaurant
no later than sixty (60)
days after the Restaurant opens for
business. Franchisor will reimburse fifty
percent (50%) of Franchisee's
out-of-pocket opening advertising expenditures up
to a maximum of two thousand five hundred dollars ($2,500), if Franchisee meets
the following criteria:
(a) Franchisee's
opening advertising expenditures
are made within
sixty (60) days after the opening of
the Restaurant;
(b) Franchisee
submits to Franchisor within one
hundred twenty (120)
days
after the opening of the Restaurant
documentation for the opening
advertising expenditures,
such as paid invoices from suppliers of goods or
services evidencing expenditure on
the opening advertising promotion; and
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(c) Franchisee's opening advertising expenditures
are made pursuant to
the approved advertising
campaign plan and in accordance
with the Grand
Opening Reimbursement Program Policy
Guidelines set forth in the Manuals.
8.4
Nothing in the foregoing
Subsections shall be deemed
to prohibit
Franchisee from making additional expenditures for local promotional
activities.
All of the Franchisee's local
promotional activities shall utilize approved
advertising media. "Approved advertising media" are limited to the
following:
(a) Newspapers, magazines and other such
periodicals;
(b) Radio and television;
(c) Outdoor advertising by signs displayed on
billboards or buildings;
and<






