FOURTH AMENDMENT TO AMENDED AND RESTATED FRANCHISEE FINANCING AGREEMENT

EXHIBIT 10.10

FOURTH AMENDMENT TO AMENDED AND

RESTATED FRANCHISEE FINANCING AGREEMENT

     This Fourth Amendment to Amended and Restated Franchisee Financing Agreement (“Amendment”) is made and entered into by and among Wells Fargo Foothill, LLC, a Delaware corporation and assignee of Wells Fargo Foothill, Inc., a California corporation (“Lender”), ColorTyme, Inc., a Texas corporation (“ColorTyme”), and Rent-A-Center East, Inc., a Delaware corporation (“RAC”).

RECITALS

     A. Lender’s predecessor-in-interest, ColorTyme and RAC entered into that certain Amended and Restated Franchisee Financing Agreement dated October 1, 2003, as amended as of December 15, 2003, as of March 1, 2004, and as of September 29, 2006 (as amended, the “Agreement”).

     B. Lender, ColorTyme and RAC desire to amend the Agreement in accordance with the terms of this Amendment.

AGREEMENT

     For good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

     1. Definitions. All capitalized terms not defined herein shall be construed to have the meaning and definition set forth in the Agreement.

     2. Amendment. Clauses (a) and (b) of Section 2.2 of the Agreement are hereby amended in their entirety to read as follows:

          “(a) Consolidated Leverage Ratio. ColorTyme and RAC shall not permit the Consolidated Leverage Ratio (as that term is defined in the Third Amended and Restated Credit Agreement, dated as of May 28, 2003, as amended and restated as of November 15, 2006, among Rent-A-Center, Inc., as borrower, the several banks and other financial institutions or entities from time to time parties thereto, Union Bank of California, N.A., as documentation agent, Lehman Commercial Paper Inc., as syndication agent, and JPMorgan Chase Bank, N.A., as administrative agent (as the same has been or may be amended, restated or modified from time to time, the “Senior Credit Agreement”)), as of the last day of any period of four (4) consecutive fiscal quarters of Rent-A-Center, Inc. ending with any fiscal quarter during any period set forth below to exceed the ratio set forth below opposite such period:

EXHIBIT 10.10