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STANDARD FORM
APPLEBEE'S NEIGHBORHOOD GRILL & BAR
FRANCHISE AGREEMENT
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(Location Address)
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(Franchisee Name)
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(Date)
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TABLE OF CONTENTS
RECITALS................................................................. 3
1. FRANCHISE GRANT AND TERM........................................ 4
2. UNIFORM STANDARDS............................................... 5
3. COMPLIANCE WITH THE SYSTEM...................................... 6
4. GENERAL SERVICES OF FRANCHISOR.................................. 6
5. RESTAURANT SYSTEM AND PROCEDURES................................ 7
6. TRAINING........................................................ 10
7. RESTAURANT MAINTENANCE.......................................... 10
8. ADVERTISING..................................................... 11
9. FEES............................................................ 13
10. RECORD KEEPING.................................................. 15
11. FRANCHISEE ORGANIZATION, AUTHORITY,
FINANCIAL CONDITION AND SHAREHOLDERS............................ 15
12. TRANSFER........................................................ 18
13. CONFIDENTIALITY; RESTRICTIONS................................... 21
14. INSPECTIONS..................................................... 23
15. RELATIONSHIP OF PARTIES AND INDEMNIFICATION..................... 24
16. INSURANCE....................................................... 26
17. DEBTS AND TAXES................................................. 28
18. TRADE NAMES, SERVICE MARKS AND TRADEMARKS....................... 28
19. EXPIRATION AND TERMINATION; OPTION TO
PURCHASE RESTAURANT; ATTORNEYS' FEES............................ 30
20. NO WAIVER OF DEFAULT............................................ 35
21. CONSTRUCTION, SEVERABILITY,
GOVERNING LAW AND JURISDICTION.................................. 35
22. INTERFERENCE WITH EMPLOYMENT RELATIONS.......................... 36
23. LIQUOR LICENSE.................................................. 37
24. FORCE MAJEURE................................................... 37
25. MISCELLANEOUS................................................... 38
26. ACKNOWLEDGMENTS................................................. 39
EXHIBIT 1: ROYALTY FEE................................................ 41
APPENDIX A: STATEMENT OF OWNERSHIP INTERESTS........................... 42
APPENDIX B: REVIEW AND CONSENT WITH
RESPECT TO TRANSFERS....................................... 43
APPENDIX C: CONFIDENTIALITY AGREEMENT.................................. 44
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APPLEBEE'S NEIGHBORHOOD GRILL & BAR
FRANCHISE AGREEMENT
This Agreement is made this ________ day of _____________________, 20______, by
and between APPLEBEE'S INTERNATIONAL, INC., a Delaware corporation
("FRANCHISOR"), _____________________________________________, a
(_______________ corporation, sole proprietorship, _______________ partnership,
_______________ limited partnership [strike inappropriate language])
("FRANCHISEE") and --------------------------------------
______________________________ (collectively, the "PRINCIPAL SHAREHOLDERS" and,
individually, a "PRINCIPAL SHAREHOLDER" of Franchisee if a corporation or
general partner if Franchisee is a limited partnership having as its general
partner a corporation) and
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("GENERAL PARTNER" of Franchisee if Franchisee is a limited partnership).*
* (If Franchisee is not a corporation or a sole proprietorship, or if
Franchisee is a limited liability company, the parties hereto hereby agree that
an Addendum shall be attached to this Agreement so as properly to reflect the
responsibilities of the partners of any general partnership, the general partner
of any limited partnership and the shareholders of any corporate general partner
of any partnership, or the members of any limited liability company.)
WITNESSETH:
RECITALS
A. Franchisor owns the rights to develop and operate a unique system of
restaurants which specialize in the sale of high quality, moderately priced food
and alcoholic beverages in an attractive, casual setting, which includes
proprietary rights in certain valuable trade names, service marks and
trademarks, including the service mark Applebee's Neighborhood Grill & Bar and
variations of such mark, designs, decor and color schemes for restaurant
premises, signs, equipment, procedures and formulae for preparing food and
beverage products, specifications for certain food and beverage products,
inventory methods, operating methods, financial control concepts, training
facilities and teaching techniques ("the System").
B. Franchisor established, through its own development and operation, and
through the granting of franchises, a chain of Applebee's Neighborhood Grill &
Bar restaurants which are distinctive; which are similar in appearance, design
and decor; and which are uniform in operation and product consistency.
C. The value of Franchisor's trade names, service marks and trademarks is
based upon: (1) the maintenance of uniform high quality standards in connection
with the preparation and sale of Franchisor-approved food and beverage products,
(2) the uniform high standards of appearance of the individual restaurant units
in the System, (3) the use of distinctive trademarks, service marks, building
designs and advertising signs representing a uniformly high quality of product
and services, and (4) the assumption by Franchisor and its franchisees of the
obligation to maintain and enhance the goodwill and public acceptance of the
System (and of Franchisor's trade names, service marks and trademarks) by strict
adherence to the high standards required by Franchisor.
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D. Franchisor, Franchisee and the Principal Shareholders have entered into
a Development Agreement dated __________________, 20____ ("Development
Agreement"), relating to the development by Franchisee of Applebee's
Neighborhood Grill & Bar restaurants.
E. Franchisee desires to use the System in connection with the operation
of an Applebee's Neighborhood Grill & Bar restaurant at the location which is
specified in Subsection 1.1 of this Agreement, pursuant to the terms, conditions
and provisions hereinafter set forth.
NOW, THEREFORE, in consideration of the mutual obligations contained herein, it
is hereby agreed as follows:
1. FRANCHISE GRANT AND TERM
1.1 Franchisor grants Franchisee, for the term stated below, the right,
license and privilege:
(a) to use the System incident to the operation of an Applebee's
Neighborhood Grill & Bar restaurant at ____________________________________
(the "Restaurant");
(b) to use the trade names, service marks and trademarks which
Franchisor shall from time to time designate as part of the System, but only
in connection with the sale at the Restaurant of those products which
Franchisor has designated and approved; and
(c) to hold itself out to the public as a Franchisee of Franchisor.
1.2 The term of the franchise shall commence as of the Commencement Date,
as hereinafter defined, and shall end twenty (20) years thereafter, unless this
Agreement is terminated prior to that date in accordance with its provisions.
"Commencement Date," as used herein, shall mean the date upon which the
Restaurant opens for business. The parties agree to affix to this Agreement an
addendum expressly setting forth the Commencement Date, which, when so affixed,
shall become a part of this Agreement.
1.3 At the expiration of the term hereof, Franchisee shall have an option
to operate the Restaurant for four (4) successive terms of five (5) years
(unless the franchise agreement with respect to that additional term is sooner
terminated in accordance with its provisions), provided that immediately prior
to each such five (5) year term (a) Franchisee satisfies the requirements which
Franchisor then-imposes on its new franchisees, (b) all other restaurant units
within the System which Franchisee then-operates substantially comply, in the
opinion of Franchisor, with Franchisor's then-current standards, specifications,
requirements and instructions, and (c) Franchisee executes the form of franchise
agreement which Franchisor is then using with respect to new restaurants within
the System, with the amount of royalty and advertising fees payable at the rates
then-prevailing under the franchise agreements which Franchisor is then using
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for new restaurants within the System, and Franchisee pays to Franchisor for
each of said five (5) year periods a franchise fee equal to ten percent (10%) of
the prevailing franchise fee paid by new franchisees at that time. Any franchise
agreement which Franchisee executes for such additional term will also contain
options to obtain an assignment of Franchisee's lease with a third party and/or
to purchase certain property or to purchase or lease the Restaurant premises
exercisable by Franchisor upon termination thereof and an option to purchase or
lease the Restaurant premises exercisable by Franchisor upon expiration of the
renewal term (subject to any then-existing renewal rights of Franchisee). Such
options will contain provisions substantially similar to the provisions of
Franchisor's options described in Subsection 19.4 hereof. Franchisee shall give
Franchisor written notice of its desire to exercise its option to operate the
Restaurant for an additional term no earlier than twelve (12) months, and no
later than seven (7) months, prior to expiration of the initial term. If
Franchisee gives that notice, Franchisor, in its sole discretion, reasonably
exercised, shall determine whether Franchisee has satisfied the foregoing
requirements. Within forty-five (45) days of receiving the notice described
above, Franchisor shall notify Franchisee in writing whether or not Franchisee
is eligible to exercise the option described in this Subsection.
1.4 During the period from the date of this Agreement to the expiration or
earlier termination of this Agreement, Franchisor shall not establish a
restaurant unit utilizing the System, or license another franchisee to establish
a restaurant unit utilizing the System, at any location within the lesser of a
three (3) mile radius of the Restaurant or a radius from the Restaurant which
includes either a daytime or residential population of forty thousand (40,000)
or more people. Notwithstanding the foregoing, Franchisor may establish a
restaurant unit or may license a restaurant unit to a third party within the
geographic area set forth in the preceding sentence, provided that (i) such
restaurant is located within an airport (serviced by one or more public or
charter carrier), arena, stadium, state or national park, or military fort, post
or base, (ii) is located across an international border, or (iii) does not
utilize the System or utilize the Applebee's Neighborhood Grill & Bar service
mark.
1.5 Franchisee, in consideration of the benefits and privileges provided to
it by this Agreement, agrees to operate the Restaurant and perform as required
hereunder for the full term of this Agreement.
1.6 This Agreement is entered into pursuant to and subject to the terms and
conditions which are set forth in the Development Agreement.
2. UNIFORM STANDARDS
2.1 The System is a comprehensive restaurant system for the retailing of
certain uniform and quality food and beverage products (including alcoholic
beverages), emphasizing a varied menu of high quality, moderately priced food
products (including appetizers, creative sandwiches, dinner entrees and
desserts), a selection of alcoholic and other beverages, and prompt and
courteous service in a clean, wholesome, casual atmosphere. The foundation of
the System is the establishment and maintenance of a reputation among the public
for the operation of high quality restaurant units. A fundamental requirement of
the System, this Franchise Agreement and franchises which Franchisor will grant
to others is adherence by all franchisees to Franchisor's standards and policies
providing for the uniform operation of all restaurant units within the System,
including, but not limited to, (a) selling only those products which Franchisor
has designated and approved, (b) using only Franchisor's prescribed building
layout and designs, equipment, signs, interior and exterior decor items,
fixtures and furnishings, (c) adhering strictly to Franchisor's standards and
specifications relating to the selection, purchase, storage, preparation,
packaging, service and sale of all food and beverage products being sold at the
Restaurant, and (d) satisfying all of Franchisor's prescribed standards of
quality, service and cleanliness. Compliance by all franchisees with the
foregoing standards and policies in conjunction with the use of Franchisor's
trade names, service marks and trademarks provides the basis for the wide public
acceptance of the System and its valuable goodwill. Accordingly, strict
adherence by all franchisees to all aspects of the System is required at all
times.
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2.2 The provisions of the Agreement shall be interpreted to give effect to
the intent of the parties stated in this Section 2 to assure that Franchisee
shall operate the Restaurant in conformity with the System, through strict
adherence to Franchisor's standards and policies as they now exist and as they
may be modified from time to time.
3. COMPLIANCE WITH THE SYSTEM
Franchisee acknowledges that every component of the System is important to
Franchisor, to all franchisees and to the operation of the Restaurant, including
the requirements (a) that only those products designated and approved by the
Franchisor are sold at the Restaurant, and (b) that there is uniformity of food
and beverage specifications, preparation methods, quality, appearance, building
and interior design, color and decor, landscaping, facilities and service among
all restaurant units in the System. Accordingly, Franchisee agrees to and shall
comply with all aspects of the System (as it now exists and as it may be
modified from time to time). Franchisee recognizes and agrees that Franchisor
may prohibit the use of the System and its trade names, notwithstanding the
granting of this Agreement, if Franchisee fails to design, construct, equip or
furnish its Restaurant in compliance with the specifications designated by
Franchisor, unless prior written approval has been received from Franchisor.
4. GENERAL SERVICES OF FRANCHISOR
4.1 Franchisor shall advise and consult with Franchisee periodically in
connection with the operation of the Restaurant, and at other reasonable times
upon Franchisee's request. Franchisor will provide to Franchisee such of its
know-how, new developments, techniques and improvements in areas of restaurant
design, management, food and beverage preparation, sales promotion and service
concepts as may be pertinent to the construction and operation of the Restaurant
under the System. Franchisor may provide the foregoing information (a) by
sending representatives to visit the Restaurant, (b) by providing written or
other material, (c) at meetings or seminars, and (d) at training sessions at
Franchisor's training facility and/or such other locations as may be selected by
Franchisor from time to time. Franchisor also shall make available to Franchisee
all additional services, facilities, rights and privileges which Franchisor
makes available from time to time to its franchisees of the System generally.
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4.2 For approximately eight (8) days prior to the opening of the Restaurant
and the first six (6) days that the Restaurant is open for business, Franchisor
shall provide Franchisee, at Franchisor's expense, with the services of up to a
maximum of six (6) of Franchisor's training personnel to facilitate proper
operation of the kitchen, bar and dining room areas during that period and to
assist in correcting any operational problems which may arise.
4.3 From time to time during the term of this Agreement, Franchisor will
develop and test new menu items. The menu consists of approved national food and
beverage selections. Franchisee shall comply with all menu changes which
generally occur every six (6) months. The menu may be modified to reflect food
and beverage items peculiar to Franchisee's local area, subject to Franchisor's
testing and approval.
5. RESTAURANT SYSTEM AND PROCEDURES
5.1 Franchisor shall furnish Franchisee with advice and assistance in
managing and operating the Restaurant, and Franchisor's representatives will
visit the Restaurant periodically. Franchisor will assist Franchisee in
coordinating the Restaurant's pre-opening activities, and as noted more
particularly in Subsection 4.2 hereof, shall provide Franchisee with the
services of certain of Franchisor's personnel to facilitate proper operation of
the Restaurant when it opens for business.
5.2 Franchisee shall designate an employee who will supervise the
Restaurant, and devote his or her full time, best efforts and constant personal
attention to the day-to-day operation of the Restaurant (the "General Manager").
Franchisee also shall designate an employee who will supervise the Restaurant
kitchen, and devote his or her full time, best efforts and constant personal
attention to the day-to-day operation of the Restaurant kitchen (the "Kitchen
Manager").
5.3 Franchisee shall require that the General Manager, the Kitchen Manager
and each of Franchisee's employees who serve as Restaurant managers to maintain
his or her principal personal residence within a usual driving time of not more
than approximately one (1) hour from the Restaurant. Franchisor reserves the
right to require that, as a condition of his or her employment, the General
Manager must successfully complete Franchisor's interview process and a
psychological profile test in a manner which satisfies a uniform standard
established by Franchisor. The test shall be administered by Franchisor, or by a
testing agency designated by Franchisor, at Franchisee's expense.
5.4 Unless Franchisor shall have given its prior written approval,
Franchisee shall keep the Restaurant open for business only during the hours
which are specified by Franchisor in the Franchise Operations Manual or in such
other materials or manuals provided or made available by Franchisor to
Franchisee (collectively the "Manuals"), provided that such hours do not
conflict with state laws or local ordinances relating to the sale of alcoholic
beverages or governing the hours during which restaurant establishments may be
open for business. In addition, Franchisee expressly agrees to:
(a) operate the Restaurant in a clean, safe and orderly manner,
providing courteous, first-class service to the public;
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(b) diligently promote and make every reasonable effort to increase
the business of the Restaurant;
(c) advertise the business of the Restaurant by the use of the
Franchisor's trade names, service marks and trademarks and such other
insignia, slogans, emblems, symbols, designs and other identifying
characteristics as may be developed or established from time to time by
Franchisor and included in the Manuals, subject to the limitations of
Subsections 8.4 and 8.5 hereof;
(d) prohibit and, to the best of Franchisee's ability, prevent the use
of the Restaurant for any immoral or illegal purpose, or for any other
purpose, business activity, use of function which is not expressly
authorized hereunder or in the Manuals; and
(e) comply fully with all applicable laws and regulations, including,
but not limited to, those relating to building construction, maintenance and
safety, environmental, fire prevention, food safety, public access and the
sale of alcoholic beverages.
5.5 Franchisee hereby acknowledges receipt and loan of a copy of the
Manuals heretofore or hereinafter furnished to Franchisee, and agrees to
faithfully, completely and continuously perform, fulfill, observe and follow
all instructions, requirements, standards, specifications, systems and
procedures contained therein, including (a) those relating to the construction,
design, decor, building and equipping of the Restaurant, (b) those relating to
the selection, purchase, storage, preparation, packaging, service and sale of
all products being sold at the Restaurant, (c) those relating to the maintenance
and repair of Restaurant building, grounds, equipment, signs, interior and
exterior decor items, fixtures and furnishings, and (d) those relating to
employee uniforms and dress, accounting, bookkeeping, record retention, and
other business systems, procedures and operations. The Manuals are incorporated
herein by reference and hereby made part of this Agreement. Franchisee
acknowledges and agrees that the materials contained in the Manuals are
integral, necessary and material elements of the System.
5.6 Franchisee understands, acknowledges and agrees that strict conformity
with the System, including the standards, specifications, systems, procedures,
requirements and instructions contained in this Agreement and in the Manuals, is
vitally important, not only to the success of Franchisor, but to the collective
success of all of Franchisor's other franchisees, by reason of the benefits
which Franchisor and all of its franchisees will derive from uniformity in
products sold, identity, quality, appearance, facilities and service among all
restaurant units which are part of the System. Without limiting the generality
of the foregoing provisions, Franchisee agrees to adhere strictly to the
requirements in the Manuals relating (a) to the construction, design, decor,
building and equipping of the Restaurant, (b) to the maximum permissible ratio
of sales of alcoholic beverages to sales of food at the Restaurant, and (c) to
the limitations on the number of video games or similar devices which may be
placed on the Restaurant premises. Any failure to adhere to the standards,
specifications, systems, requirements or instructions contained in this
Agreement or in the Manuals shall constitute a material breach of this
Agreement.
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5.7 Franchisor shall have the right, at any time and from time to time, in
the good faith exercise of its reasonable business judgment, consistent with the
overall best interests of the System generally, having due regard for the
financial burden which may be placed upon its franchisees, to revise, amend,
delete from and add to the System and the material contained in the Manuals.
Franchisee expressly agrees to comply with all such revisions, amendments,
deletions and additions.
5.8 Franchisee shall offer for sale from the Restaurant, at all times when
the Restaurant is open for business, only the products which are expressly
designated in the Manuals, except, as noted more particularly in Subsection 4.3,
to the extent that Franchisee has obtained Franchisor's prior written consent to
a modification of that requirement. No product shall be offered or sold at or
from the Restaurant under, or in connection with, any trademark or service mark
other than Franchisor's designated trademarks and service marks without
Franchisor's prior written consent.
5.9 Franchisee shall obtain all food and beverage products, equipments,
signs, interior and exterior decor items, fixtures, furnishings, supplies, and
other products and materials required for the operation of or sold at the
Restaurant solely from suppliers (including manufacturers, distributors and
other sources) who demonstrate, to Franchisor's continuing reasonable
satisfaction, the ability to meet Franchisor's then-current standards and
specifications for such items; who possess adequate quality controls and
capacity to supply Franchisee's needs promptly and reliably; and who have been
approved in writing by Franchisor and not thereafter disapproved. The Manuals
contain a list of approved suppliers. If Franchisee desires to purchase any
items from an unapproved supplier, Franchisee shall submit to Franchisor a
written request for such approval, which approval shall not be unreasonably
withheld, or shall request the supplier itself to do so. Franchisor shall have
the right to inspect the supplier's facilities, and to require that samples from
the supplier be delivered, at Franchisor's option, either to Franchisor or to an
independent, certified laboratory designated by Franchisor for testing.
Franchisee or the supplier shall pay the costs of any such test. Franchisor
shall notify Franchisee in writing within forty-five (45) days of receiving any
such request whether it disapproves the supplier. Failure by Franchisor to so
notify Franchisee within that period shall be deemed to constitute Franchisor's
approval of such supplier. Franchisor reserves the right, at its option, to
reinspect the facilities and retest products of any such approved supplier at
any time and to revoke its approval upon the supplier's failure to continue to
meet any of Franchisor's criteria. Notwithstanding the foregoing, any supplier
of goods having any trademark, trade name, service mark, logo or symbol owned by
Franchisor shall not be approved to supply Franchisee such goods until such
supplier has entered a written agreement with Franchisor regarding the
production, use and sale of such goods.
5.10 No food or beverage product, interior or exterior decor item, sign,
item of equipment, fixtures, furnishings or supplies, or other product or
material required for the operation of the Restaurant, which bears any of
Franchisor's trade names, service marks or trademarks, shall be used or sold in
or upon the Restaurant premises unless the same shall have been first submitted
to and approved in writing by Franchisor.
5.11 The Manuals and all related material furnished to Franchisee hereunder
are and shall remain the property of Franchisor, and must be returned to
Franchisor, along with any copies made thereof, immediately upon request or upon
the expiration or earlier termination of this Agreement.
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6. TRAINING
6.1 Franchisor shall make its operations training course available to the
General Manager, the Kitchen Manager, and Franchisee's Assistant Managers and
other Restaurant managers.
6.2 Before the Restaurant opens for business, and thereafter as replacement
personnel are employed by Franchisee, the General Manager, the Kitchen Manager
and each Assistant Manager shall attend Franchisor's operations training
facility for such period of time as Franchisor shall deem reasonably necessary,
and shall successfully complete that course to Franchisor's reasonable
satisfaction. If the General Manager, Kitchen Manager or an Assistant Manager
fails to successfully complete Franchisor's operations training course,
Franchisor may require designation of a new General Manager, Kitchen Manager or
Assistant Manager, as the case may be, and Franchisee shall designate a new
General Manager, Kitchen Manager or Assistant Manager, who shall be required to
successfully complete such training course.
6.3 The General Manager, the Kitchen Manager and each Assistant Manager
shall, from time to time as reasonably required by Franchisor, attend and
successfully complete to Franchisor's reasonable satisfaction a
Franchisor-provided refresher course in restaurant operations.
6.4 Franchisee shall be responsible for the Restaurant's compliance with
the operating standards, methods, techniques and material taught at Franchisor's
operations training course, and shall cause the employees of the Restaurant to
be trained in such standards, methods and techniques as are relevant to the
performance of their respective duties.
6.5 Attendance of the General Manager, the Kitchen Manager and each
Assistant Manager at any of Franchisor's training courses shall be tuition-free.
Franchisee shall pay all other costs and expenses relating to the attendance of
Franchisee's personnel at any of Franchisor's training courses, including,
without limitation, the cost of travel, lodging, meals, and other related and
incidental expenses.
7. RESTAURANT MAINTENANCE
7.1 Franchisee shall, at Franchisee's sole cost and expense, maintain the
Restaurant in conformity with the standards, specifications and requirements of
the System, as the same may be designated by Franchisor from time to time.
Franchisee specifically agrees to repair or replace, at Franchisee's cost and
expense, equipment, signs, interior and exterior decor items, fixtures,
furnishings, supplies, and other products and materials required for the
operation of the Restaurant as necessary or desirable, and to obtain, at
Franchisee's cost and expense, any new or additional equipment, signs, interior
and exterior decor items, fixtures, furnishings, supplies, and other products
and materials which may be reasonably required by Franchisor for new products or
procedures. Except as may be expressly provided in the Manuals, no alterations
or improvements, or changes of any kind in design, equipment, signs, interior or
exterior decor items, fixtures or furnishings shall be made in or about the
Restaurant or Restaurant premises without the prior written approval of
Franchisor in each instance.
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7.2 In order to assure the continued success of the Restaurant, Franchisee
shall, at any time from time to time after ________________, _________, (i.e.,
six [6] years after the date of this Agreement) as reasonably required by
Franchisor (taking into consideration the cost and then-remaining term of this
Agreement), modernize the Restaurant premises, equipment, signs, interior and
exterior decor items, fixtures, furnishings, supplies, and other products and
materials required for the operation of the Restaurant, to Franchisor's
then-current standards and specifications, provided that at the time Franchisor
requires Franchisee to so modernize the Restaurant premises at least twenty-five
percent (25%) of Franchisor-owned and operated Restaurants meet such standards
and specifications. Franchisee's obligations under this Subsection are in
addition to, and shall not relieve Franchisee from, any of its other obligations
under this Agreement, including those contained in the Manuals.
7.3 If Franchisee is or becomes a lessee of the Restaurant premises,
Franchisee shall have included in the lease provisions expressly permitting both
Franchisee and Franchisor to take all actions and make all alterations referred
to under Subsections 7.1 and 7.2 hereof, requiring the lessor thereunder to give
Franchisor reasonable notice of any contemplated termination, and providing that
Franchisee has the unrestricted right to assign the lease to Franchisor without
the lessor having any right to impose conditions on such assignment or to obtain
any payment in connection therewith. Franchisee shall not, without the prior
written consent of Franchisor, execute any lease or other agreement which
imposes, or purports to impose, any limitations on the ability of Franchisee
and/or of Franchisor to operate additional restaurants at any particular
location beyond the geographic limitation set forth in Section 1.4 hereof, or
any lease the term of which is shorter than the term of this Agreement.
8. ADVERTISING
8.1 Franchisor shall develop and administer advertising, public relations
and sales promotion programs designed to promote and enhance the collective
success of all restaurant units in the System. It is expressly understood,
acknowledged and agreed that in all phases of such advertising and promotion,
including, without limitation, type, quantity, timing, placement and choice of
media and medium, market areas, advertising agencies an






