OFFER OF EMPLOYMENT

Executive Employment Agreement

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Title: OFFER OF EMPLOYMENT
Date: 8/4/2005

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EXHIBIT 10.1

July 14, 2005

Mr. Rob Burch

[Address]

Dear Rob:

Congratulations! On behalf of the Simmons Bedding Company it is a pleasure to

confirm our offer of employment to you. The position is Executive Vice President

of Operations, reporting to the Chairman & CEO, Charlie Eitel. Your anticipated

start date is August 1, 2005. The semi-monthly salary for the position is

$12,500 which equates to $300,000. You are also eligible for participation in

the firm's Management Bonus Plan, with a target EBITDA and Sales Performance

Based Bonus of 60% of your base salary with no cap.