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EXHIBIT 10.1
FISCAL 2009 COMPENSATION
ARRANGEMENTS FOR NAMED EXECUTIVE OFFICERS
The Compensation Committee of the
Board of Directors (the “Compensation Committee”) of
Alloy, Inc. (the “Company”) determined during the
fiscal year ended January 31, 2010 (“Fiscal 2009”)
the base salaries and the bonus compensation for services performed
during fiscal year ended January 31, 2009 (“Fiscal
2008”) for the executive officers of the Company, namely
Matthew C. Diamond, the Company’s Chief Executive Officer and
Chairman of its Board of Directors; James K. Johnson, Jr., its
President and Chief Operating Officer; Joseph D. Frehe, its Chief
Financial Officer; Gina R. DiGioia, its Chief Legal Officer and
Secretary; and Robert L. Bell, its Chief Technology Officer (the
“Executives”). Due to NASDAQ listing requirements and
limitations as to shares available under the Company’s 2007
Employee, Director and Consultant Stock Incentive Plan (the
“2007 Plan”), the Compensation Committee tabled its
decision with respect to certain equity grants to the
Company’s Chief Executive Officer and Chief Operating Officer
until after the Company’s Annual Meeting, when it will know
if proposed amendments to the 2007 Plan are approved by the
Company’s shareholders. If the Company’s shareholders
do not approve the amendments to the 2007 Stock Plan, the
Compensation Committee will consider other compensation
alternatives, including, without limitation, paying in cash a
discounted value of the intended equity award. Below are set forth
both the cash bonuses paid and the equity awards issued to the
Executives, as well as certain equity grants the Compensation
Committee would have approved but for the aforementioned
limitations:
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