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FIRST AMENDMENT TO THE PLAYBOY ENTERPRISES, INC. DEFERRED COMPENSATION PLAN

Executive Compensation Plan Agreement

FIRST AMENDMENT TO THE
                            PLAYBOY ENTERPRISES, INC.
                           DEFERRED COMPENSATION PLAN | Document Parties: PLAYBOY ENTERPRISES INC You are currently viewing:
This Executive Compensation Plan Agreement involves

PLAYBOY ENTERPRISES INC

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Title: FIRST AMENDMENT TO THE PLAYBOY ENTERPRISES, INC. DEFERRED COMPENSATION PLAN
Date: 11/7/2008
Industry: Printing and Publishing     Sector: Services

FIRST AMENDMENT TO THE
                            PLAYBOY ENTERPRISES, INC.
                           DEFERRED COMPENSATION PLAN, Parties: playboy enterprises inc
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                                                                    Exhibit 10.1

                             FIRST AMENDMENT TO THE
                            PLAYBOY ENTERPRISES, INC.
                           DEFERRED COMPENSATION PLAN
                     (As Amended and Restated January 1, 2005)
                    -----------------------------------------

      WHEREAS,   Playboy   Enterprises,   Inc. (the   "Company") has established and
maintains the Playboy Enterprises, Inc. Deferred Compensation Plan (the "Plan"),
as last amended and restated effective January 1, 2005; and

      WHEREAS,   pursuant to its reserved   powers under Section 7.01, the Company
desires to further   amend the Plan,   effective as of January 1, 2008,   to comply
with final   regulations   under   Section 409A of the   Internal   Revenue Code (the
"Code") and in certain other respects;

      NOW,   THEREFORE,   the Plan is hereby   amended,   effective as of January 1,
2008, in the following respects:

      1.     The definition of "Agreement" in Section 2.03 is amended   by   adding
the following sentence to the end of that Section:

            "Each   Agreement   shall be   irrevocable as of the last date on
            which   it could be made   under   the Plan for the Plan   Year to
             which it applies, except as otherwise permitted by the Plan or
            applicable law and consistent with IRC Section 409A."

      2.     The definition   of "Disability" in Section 2.12 is amended by adding
the following sentence to the end of that Section:

            "Notwithstanding   the   foregoing,   to the extent   required   by
            regulations   under Code Section 409A,   where a Participant has
            not been   determined to have a disability   prior to January 1,
            2008 and   such   Participant   is   receiving   disability   income
            benefits   thereafter   under   any   Company-maintained   short or
            long-term   disability   plan,   the   Participant   shall   not   be
            considered   to have a Disability   for purposes of this Plan as
            of any date that comes before such disability   income benefits
            have been   paid to the   Participant,   or on the   Participant's
            behalf, for a period of three consecutive months."

      3.     The   definition   of   "Termination   of   Services"   in Section 2.24 is
amended by inserting the following three sentences between the current first and
last sentences in that Section:

            "For this purpose,   in accordance with   regulations   under IRC
             Section 409A, a leave of absence shall be considered bona fide
            only if, and for so long as, there is a reasonable expectation
            that the Participant will resume   performing   services for the
            Company.   In   addition,   on or after   January 1, 2008,   when a
            leave of absence is due to a medically   determinable   physical
            or mental   impairment   that is   expected to result in death or
            can be   expected to last for a   continuous   period of at least
            six (6) months,   and such impairment causes the Participant to
            be unable to perform the duties of his

<PAGE>

            or her position with the Company or any substantially   similar
            position,   then the Committee shall be permitted to extend the
            foregoing   six (6)   month   maximum   period   of   leave to up to
            twenty-nine   (29) months of   continuous   absence,   but not for
            longer   than   the   maximum   period   of   continuous   disability
            allowed   under   the   Company's    employment    policies   before
            terminating the employment of a similarly situated employee on
            disability   leave.    Whether   a   Termination   of   Service   has
            occurred   shall be determined by the Committee   (other than in
            instances where the duration of a disability   leave triggers a
            termination   of   employment   under   the   Company's   employment
            policies)   based   on   whether   the   facts   and    circumstances
            indicate   that   the   Participant   and the   Company   reasonably
            anticipate   that no further   services will be performed by the
            Participant for the Company after a certain date."

      4.     Section   3.02,   Deferral   of   Salary   and   Incentive   Award or Sales
Commissions, is rewritten in its entirety, to read as follows:

            (a)    Plan Year First Eligible. An eligible employee who first
                  becomes   eligible to participate in the Plan on or after
                  the first day of a Plan Year may elect to participate in
                  the Plan for the   balance   of that Plan   Year,   provided
                  that   (i)   the    eligible    employee    is   not    already
                   participating   in any   other   similar   type of   deferred
                  compensation   plan that is maintained by the Company and
                  would be   aggregated   with this Plan for purposes of IRC
                  Section 409A,   and (ii) the eligible   employee   files an
                  Agreement   with the Company within thirty (30) days from
                  the date he or she first becomes eligible to participate
                  in the Plan. If either of the   conditions of (i) or (ii)
                  above are not met, then the eligible   employee shall not
                  be allowed to participate in the Plan until the start of
                  the next (or any future)   Plan Year,   when the   eligible
                  employee   may   commence    participation    by   filing   an
                  Agreement   in   advance of that   subsequent   Plan Year in
                  accordance   with the   procedures   set   forth in   Section
                  3.02(b)   below.   If both   conditions of (i) and (ii) are
                  met, the eligible employee shall commence   participation
                  during   his   or   her   initial   (partial)   Plan   Year   of
                  eligibility in accordance with the further provisions of
                  this Section 3.02.

                  A timely initial Agreement under the preceding paragraph
                  to defer Salary,   Incentive   Award or Sales   Commissions
                  will not apply to any payroll   period that   commences on
                   or   before   the   date   such   Agreement   was   filed.   The
                  Committee   may   require   that the   Agreement   be filed a
                  reasonable   number   of   days   before   the   start   of any
                  payroll   period   to which it   shall   apply,   in order to
                  accommodate the processing of such Agreement.

            (b)    Subsequent   Years   of   Eligibility.   For any   Plan   Year
                  subsequent to the Plan Year in which an individual first
                   becomes   eligible   to   participate   in   the   Plan,   that
                  Participant   or eligible   employee may file an Agreement
                  with the Company to defer Salary, Incentive

                                   - 2 -

<PAGE>

                   Award or Sales   Commissions   for the upcoming   Plan Year
                  only if such   Agreement   is filed prior to the first day
                  of that   upcoming   Plan Year (or within thirty (30) days
                  after   the   date   he or she   first   became   eligible   to
                  participate   in the Plan, if later,   but such   Agreement
                  will not take effect before the first payroll   period in
                  the new Plan Year which   begins   after the   Agreement is
                  filed).   Subject to the limitations of this Section 3.02
                  and the eligibility   requirements of Section 3.01 above,
                  a Participant   or eligible   employee who does not file a
                  timely and effective deferral Agreement for a particular
                  Plan Year may nevertheless   file an Agreement   hereunder
                  for any subsequent Plan Year.

            (c)    Filing   Method.   The filing of deferral   Agreements   and
                   other Participant elections under the Plan shall be made
                  using the Plan's   website or web link as   designated   by
                  the   Administrative   Committee,   or by   such   telephonic
                  process as the Committee may approve,   in lieu of filing
                  hard copy paper   documents.   Exceptions   to the approved
                  election   and   filing   processes   may be   al  


 
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