EXHIBIT 10.6 DEAN FOODS COMPANY EXECUTIVE INCENTIVE COMPENSATION PLAN

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                                                                    EXHIBIT 10.6

                               DEAN FOODS COMPANY

                      EXECUTIVE INCENTIVE COMPENSATION PLAN

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PURPOSE:                 To (i) align executive compensation with the long-term

                         interests of our shareholders, (ii) motivate executive

                         management to create sustained shareholder value, and

                         (iii) ensure retention of key executive personnel by

                         ensuring that compensation remains competitive.

PARTICIPANTS:            The executive officers of Dean Foods Company, including

                         the Chief Executive Officer ("CEO"), the Chief

                         Financial Officer, the Chief Administrative Officer and

                         General Counsel and the Senior Vice President -

                         Corporate Development of Dean Foods Company ("Dean

                         Foods"), the President of the Dean Dairy Group, and the

                         President of WhiteWave Foods (the "Participants").

TARGET BONUS:            Each Participant will have a target bonus equal to a

                         specified percentage of his or her base salary that

                         could range from approximately 50% to 150% of his or

                         her base salary, as determined by the Compensation

                         Committee of the Board of Directors of Dean Foods (the

                         "Committee") in its sole discretion (the "Target

                         Bonus"). The amount of the Target Bonus to be paid will

                         range from 0% to 200% of the Target Bonus, depending on

                         the level of achievement of the performance criteria

                         established by the Committee.

CORPORATE PARTICIPANT    Each executive officer of Dean Foods who is a

BONUS CRITERIA:          Participant in the Plan, other than the Presidents of

                         Dean Dairy Group and WhiteWave Foods, (the "Corporate

                         Participants") will be eligible to receive incentive

                         compensation based on Dean Foods' achievement of its

                         (i) adjusted earnings per share target for each

                         calendar year and (ii) targeted growth in adjusted

                         earnings per share over the prior year, in each case as

                         determined each year and as may be modified from time

                         to time by the Committee.

                         EPS TARGET COMPONENT. 40%(1) of a Corporate

                         Participant's Target Bonus will be determined based

                         upon the percentage that Dean Foods' fully diluted

                         earnings per share for the year, before non-recurring

                         items and restructuring charges ("Adjusted EPS") bears