EXHIBIT 10.1 EXECUTIVE BONUS PLAN PLAN DOCUMENT

EXHIBIT 10.1

EXECUTIVE BONUS PLAN

PLAN DOCUMENT

The Board of Directors of Electronics Boutique Holdings Corp. has established this Executive Bonus Plan.  The purpose of the plan is to reward senior executives for creating value for shareholders by meeting and exceeding both short-term and long-term corporate goals and to promote a superior level of performance through payment of incentive compensation beyond base salary.

1.1 – Definitions

Various terms used in the plan are defined as follows:

Award Calculation:  Award expressed as a percent of participant’s base salary at the end of the plan year.

Award Distribution:  Award expressed as cash.

Base Salary:  The base salary at the end of the plan year, excluding any bonuses.

Board of Directors:  The Board of Directors of Electronics Boutique Holdings Corp.

Compensation Committee:  The Compensation Committee of the Board of Directors of Electronics Boutique Holdings Corp.

The Company:  Electronics Boutique Holdings Corp. and its subsidiaries and affiliates.

Plan Participant:  Active, full-time associates of Electronics Boutique Holdings Corp. (or its subsidiaries or affiliates) who meet the eligibility criteria established in Section 2.2.

Plan Year:  Electronics Boutique Holdings Corp. fiscal year.

1.2 – Eligibility to Participate

All participants must be approved by the Compensation Committee and hold one of the following positions:  Chief Executive Officer, President, Chief Operating Officer, Chief Financial Officer, Chief Information Officer, Executive Vice President or Senior Vice President.  The Compensation Committee must approve any exceptions or additions to the list of eligible associates.  No other executive position qualifies for inclusion in this plan unless communicated to the individual in writing by the Compensation Committee.

An individual must be an active associate in an eligible position by October 31 of the applicable plan year to qualify for any portion of the bonus.  The associate must still be in that position (without tendered resignation) as of the date of the payout to receive payment of any portion of the bonus.

An associate hired or promoted into an eligible position prior to August 1 of the plan year is eligible to be paid up to the maximum bonus percentage designated in his/her employment agreement.  Any award paid to an associate hired or promoted between August 1 and October 31 of the plan year will