2009 EXECUTIVE BONUS PLAN

Exhibit 10.1

AVID TECHNOLOGY, INC.

Avid Technology Park

One Park West

Tewksbury, MA 01876

2009 EXECUTIVE BONUS PLAN

On March 17, 2009 (the “ Effective Date ”), the Compensation Committee (the “ Committee ”) of the Board of Directors of Avid Technology, Inc. (the “ Company ”) adopted this 2009 Executive Bonus Plan (the “ Plan ”).

The purpose of this Plan is: (i) to advance the interests of the Company’s stockholders by enhancing the Company’s ability to attract, retain and motivate its executive officers, and (ii) to reward its executive officers for their contributions toward the achievement of certain Company and business unit financial goals. Except where the context otherwise requires, the term “ Company ,” as used in this Plan, includes any of the Company’s present or future parent or subsidiary corporations, as defined in Sections 424(e) or (f) of the Internal Revenue Code of 1986, as amended, and any regulations promulgated thereunder, and any other business venture (including, without limitation, joint venture or limited liability company) in which the Company has a controlling interest, as determined by the Board.

The Committee will administer and have final authority on all matters relating to the Plan, except as otherwise set forth herein. The Committee may interpret and construe the Plan, decide any and all matters arising under or in connection with the Plan, and correct any defect, supply any omission or reconcile any inconsistency in the Plan in the manner and to the extent it deems expedient to carry the Plan into effect. Additionally, the Committee may amend, suspend, revoke or terminate the Plan at any time. All bonus payouts under the Plan are subject to prior approval by the Committee. All decisions by the Committee will be made in the Committee’s sole discretion and will be final and binding on all persons having or claiming any interest in the Plan.

All of the Company’s executive officers will be eligible to participate in the Plan, excluding executive officers hired after September 30, 2009. Eligible executive officers must be employed by the Company on December 31, 2009 in order to receive a bonus, if any, under this Plan. An eligible executive officer who ceases to be employed by the Company, other than as a result of termination by the Company for cause, after December 31, 2009, but prior to the bonus payout date, will be entitled to receive a bonus pursuant and subject to the terms and conditions of this Plan. For purposes of the Plan, the following individuals will be deemed to be employed by the Company as of December 31, 2009: (i) any executive officer on an approved leave of absence on that date, and (ii) any executive officer who in 2009 becomes disabled and qualifies for benefits under the Company’s long-term disability plan. For individuals who become executive officers of the Company during 2009 as a result of an acquisition, initial eligibility for participation in the Plan will be determined by the Committee on a case-by-case basis. Each eligible executive officer is deemed a “ Participant ” in the Plan.

There are two categories of Participants: (1) “ BU Participants, ” which comprise the Vice President and General Manager, Audio; the Vice President and General Manager, Video; and the Vice President of Customer Success, and (2) “ Corporate Participants, ” which comprise all Participants other than BU Participants.

Each Participant has been designated by the Company as being eligible to earn a target bonus amount equal to a percentage of the Participant’s base salary (the “ Bonus Percentage ”).

Each Participant’s “ Target Bonus Amount ” for 2009 is his or her Bonus Percentage multiplied by the base salary paid to him or her in 2009. For purposes of the Plan, base salary inclu