Saks Department Store Group and the Middleton Doll Company Announce Newborn Nursery Exclusivity AgreemeExclusivity No Shop Agreement |
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Exhibit 99
Saks Department Store Group and the Middleton Doll Company
Announce Newborn Nursery Exclusivity Agreement
PEWAUKEE, Wis.--(BUSINESS WIRE)--Feb. 1, 2005--Saks Department
Store Group ("SDSG") and The Middleton Doll Company (OTCBB:DOLL) today
announced an agreement giving SDSG the exclusive rights to offer The
Middleton Doll Company's Newborn Nursery(R) Adoption Centers within
its market territories.
The Middleton Doll Company's goal is to expand the unique Newborn
Nursery Adoption Center concept to 100 boutiques within SDSG stores
over a three-year period. Fifteen Newborn Nursery boutiques are in
development for spring 2005, with a total of 40 new location openings
planned by the end of 2005. SDSG began testing the concept with the
opening of three Newborn Nursery boutiques in mid-2004. The success of
those locations led to the expansion into five additional SDSG stores
by the end of 2004.
George Jones, President and CEO of SDSG, said, "The Middleton Doll
Newborn Nursery is truly a unique concept. Adding the bou
