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EXECUTIVE EMPLOYMENT AGREEMENT

Employment Agreement

EXECUTIVE EMPLOYMENT AGREEMENT | Document Parties: MPLC, INC. | Scott Walker You are currently viewing:
This Employment Agreement involves

MPLC, INC. | Scott Walker

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Title: EXECUTIVE EMPLOYMENT AGREEMENT
Governing Law: California     Date: 3/14/2007
Industry: Printing and Publishing     Sector: Services

EXECUTIVE EMPLOYMENT AGREEMENT, Parties: mplc  inc. , scott walker
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                                                                    EXHIBIT 10.1


                         EXECUTIVE EMPLOYMENT AGREEMENT

         This Executive   Employment   Agreement   (this   "Agreement")   is made and
entered   into as of this 8th day of March   2007,   by and   between   MPLC,   Inc. a
Delaware corporation (the "COMPANY") and Scott Walker ("EXECUTIVE").

1.        ENGAGEMENT AND DUTIES.

                  1.1 Upon the terms and subject to the   conditions set forth in
         this   Agreement,   the Company hereby   engages and employs   Executive as
         Chief Marketing   Officer.   Executive hereby accepts such engagement and
         employment.

                  1.2   Executive   will   have   access   to   certain    confidential
         information   and may,   during   the   course of his   employment,   develop
         certain   information   which   will   be   the   property   of   the   Company.
         Executive    will   be   required   to   sign   the   Company's    "Proprietary
         Information   and Assignment of Inventions   Agreement" as a condition of
         his employment under this Agreement.

                  1.3   Executive's   duties   and   responsibilities   shall   be   as
         follows:   those duties and   responsibilities   customarily vested in the
         office of Chief   Marketing   Officer of a   corporation   in the   business
         currently   conducted   by   the   Company,   subject   to   the   supervision,
         direction   and   control   of the Chief   Executive   Officer   and Board of
         Directors (the "BOARD") of the Company. In addition, Executive's duties
         shall   include   those   duties   and   services   for the   Company   and its
         subsidiaries   and   affiliates as the Chief   Executive   Officer or Board
         shall   from time to time   reasonably   direct.   Executive   shall   report
         directly to the Company's Chief Executive Officer.

                  1.4   Executive   agrees to devote his   primary   business   time,
         energies,   skills,   efforts and attention to his duties hereunder,   and
         will not,   without   the prior   written   consent of the   Company,   which
         consent will not be unreasonably withheld, render any material services
         to any other business concern.   Executive will use his best efforts and
         abilities   faithfully and diligently to promote the Company's   business
         interests.

                  1.5 Except for routine travel   incident to the business of the
         Company,   Executive shall perform his duties and obligations under this
         Agreement   principally from an office provided by the Company in Orange
         County,   California,   or such other   location   in Orange   County or Los
         Angeles County, as the Board may from time to time determine.

2.        TERM OF EMPLOYMENT.   Executive's   employment pursuant to this Agreement
shall commence on the date of this Agreement   ("START DATE") and shall terminate
on the earliest to occur of the following:

         (a)       the close of business on June 1, 2008;

         (b)       the death of Executive;

         (c)       delivery to Executive of written   notice of termination by the
         Company if Executive shall suffer a "permanent   disability,"   which for
         purposes of this Agreement   shall mean a physical or mental   disability
         which   renders   Executive,   in the   reasonable   judgment   of the Board,
         unable to perform his duties and   obligations   under this Agreement for
         90 days in any 12-month period;

         (d)        notice to Executive of   termination   by the Company for Cause.
         For


<PAGE>



         purposes of this   Agreement,   Cause means:   (ii) any material breach of
         any of the terms of this Agreement;   (ii) any act or omission knowingly
          undertaken or omitted by Executive with the intent of causing damage to
         the   Company,   its   properties,   assets or business,   goodwill,   or its
         stockholders,   officers, directors or employees; (ii) commission of any
         material act of dishonesty, fraud, misrepresentation, misappropriation,
         embezzlement,   or   other   act of   moral   turpitude;   (iii)   Executive's
         consistent failure to perform his normal duties or any obligation under
         any   provision of this   Agreement,   in either case,   as directed by the
         Board; (iv) conviction of, or pleading nolo contendere to (A) any crime
         or offense   involving monies or other property of the Company;   (B) any
         felony offense; or (C) any crime of moral turpitude; or (v) the chronic
         or habitual use or consumption of drugs or alcoholic beverages; or

         (e)       notice to Executive   of   termination   by the Company   "without
         cause."

         After the   expiration   of the   Employment   term under   Section 2(a), if
Executive   continues to be employed by the   Company,   such   employment   shall be
terminable   "at will" by   either   the   Company   or   Executive   and the terms and
conditions of this Agreement shall continue to apply; provided, however, that if
the Company terminates   Executive's "at will" employment without Cause, then the
severance   amount set forth in Section 3.1 payable to   Executive   as a result of
such termination   shall be equal to one month's pay at Executive's   then-current
base salary and such amount shall be paid in a lump sum within 20 calendar   days
of the date of Executive's termination.

         In the event   Executive   is   terminated   for Cause   pursuant to section
2(d),   the Executive   shall only receive his base salary though the   termination
date and shall not be entitled to any additional compensation, including salary,
bonus or commissions.

3.        COMPENSATION; EXECUTIVE BENEFIT PLANS.

                  3.1 BASE   SALARY.   Commencing   on the Start Date,   the Company
         shall pay   Executive   an annual   base salary of   $225,000.   Executive's
         annual   base salary   will be   increased   to $250,000 on June 1, 2007 as
         previously   agreed in Executive's   prior employment   agreement with the
         Company.   Executive's   base salary shall be payable in   installments in
         the same manner and at the same times the Company pays base salaries to
         other   executives   of   the   Company.   In   the   event   that   Executive's
          employment is terminated pursuant to Section 2(e), above (i.e., without
         cause), the Company shall continue to pay Executive's then-current base
         salary and the Bonus   described in Section 3.2 below as   severance   pay
         for the balance of the initial term hereof,   and Executive shall retain
         only those Options   described in Section 3.3,   below,   that have vested
         prior to the effective date of such termination.

                  3.2 BONUS.   Commencing   for fiscal   year 2007,   the   Executive
         shall be entitled to participate in the Company's   Management Incentive
         Program,   pursuant to which the   Company   will set aside in a fund (the
         "MIP FUND") each   fiscal year for payment to   Executive   and such other
         members of management as determined by the Board,   an amount based upon
         of the Company's EBIT for such fiscal year. The portion of the MIP Fund
         payable to Executive (the "EBIT BONUS"),   if any, will be determined by
         the Board in its sole   discretion.   For purposes   hereof,   "EBIT" shall
         mean   earnings   before   interest   and   taxes,   calculated   based on the
         Company's audited consolidated   financial statements for the applicable
         fiscal year prepared in accordance with generally   accepted   accounting
         principles in the United States. The EBIT


                                       2
<PAGE>


Bonus,   if any,   shall be payable in cash or cash   equivalent on April 15 of the
year   immediately   following   the   fiscal   year for   which   such   EBIT   Bonus is
calculated;   provided   that   Executive   must be   employed by the Company on such
payment date in order to be entitled to and receive any such EBIT Bonus payment.

                   3.3 STOCK   OPTIONS;   CANCELLATION   OF PRIOR   GRANTS;   LOCK-UP.
         Subject to approval by the Company's   Board of   Directors,   you will be
         granted   an option to   purchase   up to 37,500   shares of the   Company's
         Common Stock (the   "OPTIONS")   at an exercise   price of $6.00 per share
         (such share number and   exercise   price   calculated   on a post 300 to 1
         stock split currently being effected by the Company).   The Options will
         be   governed   by   and   granted   pursuant   to a   separate   stock   option
         agreement.,   The   Options   will be   subject   to   vesting so long as you
         continue to be employed by the   Company,   according to the schedule set
         forth in the stock option agreement.   All options to purchase shares of
         the equity   securities of New Motion,   Inc. which have   previously been
         granted to you are hereby cancelled effectively immediately and without
         any   further   action of the   Executive   or the   Company.   In   addition,
         Executive shall enter into a lock-up   agreement,   in form and substance
         reasonably   satisfactory   to   the   Company,   agreeing   not to   sell   or
         otherwise   transfer   any shares of Common Stock   Executive   now owns or
         hereafter   acquires   for a period   of two   years   from the date of this
         Agreement.

                  3.4 VACATION.   You will receive three weeks paid vacation. All
         vacation   shall be paid and   earned in   accordance   with the   Company's
         vacation policy.

                  3.5   OTHER   BENEFITS.    During   the   term   of   his   employment
         hereunder, Executive and family shall be eligible to participate in all
         operative   employee   benefit and welfare   plans of the Company   then in
         effect from time to time and in respect of which all   executives of the
         Company   generally   are   entitled to   participate   ("COMPANY   EXECUTIVE
         BENEFIT   PLANS"),   including,   to   the   extent   then   in   effect,   auto
         allowances,   group life, medical, disability and other insurance plans,
         all on the same basis   applicable   to   employees   of the Company   whose
         level of   management   and authority is comparable to that of Executive.
          The costs of which shall be borne by the Company.

                  3.6 The   Company   reserves   the right to modify,   suspend,   or
         discontinue   any   and   all of   the   above-mentioned   plans,   practices,
         policies   and   programs   at any   time as long as such   action   is taken
         generally with respect to other   similarly   situated   executives of the
         Company.

                  3.7 The Company may deduct   from any   compensation   payable to
         Executive the minimum amounts   sufficient to cover applicable   federal,
         state and/or local income tax   withholding,   old-age and survivors' and
         other social security   payments,   st


 
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